With the holiday season about to kick off once again with Black Friday, now is the perfect timefor businesses to assess their online and in-store environments. Here are some key consumer

trends and behaviours from 2016's holiday period to help identify areas of priority.

HELPING BUSINESSES AVOID A HOLIDAY HANGOVER

44%

made onBlack Friday

made in the5-day period

prior to Black Friday

21%

made in the5-day period after Black

Friday

24%

madeoutside the

Black Fridayperiod

11%

Most popular hour for mobile purchases

of customers were unable to track orders

of customers were unable to check whether items required were in stock

WAS SPENT ONLINE DURING NOVEMBER 2016Representing 24% of total card spending for the entire month

MOBILE PURCHASES

HOW PEOPLE SHOPPED

SOCIAL MEDIASHOPPING:

5x HIGHER

CYBER & BLACK

9% 5%

among under 35sthan over 35s

we areVisit daisygroup.com to find out how Daisy can help prepare your systems for increased trade

Sources:

KPMG Retail Survey 2017 - https://home.kpmg.com/content/dam/kpmg/uk/pdf/2017/02/retail-survey-2017.pdf The UKCards Association: Expenditure Statistics November 2016 - http://www.theukcardsassociation.org.uk/news/CESNov2016news.asp

© Daisy Group Limited (CRN: 3974683)

2016NOVEMBER

77%

of buyers used the retailer’s

online channels including

mobile

of those who purchased online interacted with the retailer instore or online on their path to purchase

43%

of those then madeimpulse buys when

in store

of those that madeonline purchases

used click & collect

21%

of those collected in-storerather than alternative

locations

64% 2%

£13.2BN

were madein the

morning

were madein the

evening

40% 37%

12% used a mobile app

46% used a desktop web browser

23% bought in store/high street

18% used mobile internet

1% other

NOV2017

JANUARYBlack Friday continues to extend itsreach with statistics showing that a spending period of 'Black Four Weeks'is more accurate.

The below stats represent behavioursbetween these periods