Corona Extra intro page

Corona del ivers a unique fun, sun and beach state of mind. It is defined by a laid back image origi-nally created by Corona

consumers when it first became avail-

able in the U.S. and remains the brand’s foundation to date. Due in large measure to its universal appeal, in recent years Coro-na has moved beyond the import category and has positioned it-self as a formidable competitor against do-mestic beers. Primary Target: Males, 21-34.

THE CORONA LOGO IS THE CORNERSTONE OF OUR BRAND.As one of the world’s most recognized marks, the Corona logo is our single most important visual asset. However, for our logo to retain its value, it must be used correctly and consistently worldwide. The pre-ferred version of the logo is shown below; however, alternate configura-tions may be more appropriate for some applications, depending on production techniques and size requirements.

The logo must be present in all brand applications and must not be modified or re-created. Use only approved digital files for reproduction.

Logo

CLEARANCETo stage the logo properly, maintain a minimum clearance equal to the cap height of the “C” (measured in “x”) around the logo and other elements.

REVERSED TYPE WITH YELLOW CROWN

BLUE (ONE COLOR)

REVERSED

TONE ON TONEOn high-end embroidered pieces, if appropriate, the tone-on-tone logo is acceptable.

PREFERRED

ALTERNATE

Incorrect Usage

1. Do not lock up the logo with other typography

2. Do not add a drop shadow to the logo

3. Do not place the Corona logo in a box or container of any shape

4. Do not attach a symbol, icon, or graphic to the logo

5. Do not crop the logo 6. Do not reconfigure the logo or crown in any way

7. Do not use the logo in any color other than those approved

8. Do not outline the logo 9. Do not skew, distort, or modify the logo

Print Web

0.75 Inches 60 Pixels

MInIMUM SIzeThe size of the logo can change, depending on its use. However, the logo must always be legible. To ensure this, the Corona logo should never appear smaller than 0.75 inches in length when printed. Online, the logo should never appear smaller than 60 pixels wide.

C0 M21 Y88 K0

C100 M68 Y7 K28

The Bottle

2. Do not position the bottle at an angle

5. Do not modify the label

3. Do not crop the label from the side

1. Do not obscure the logo

4. Do not crop the bottle from the top if the bottom is in view

6. Never use the label or its individual elements (e.g., “La Cerveza Mas Fina”) as stand- alone graphics

INCORRECT USAGE

THE BOTTLE IS OUR MOST VALUABLE BRAND ICONThe combination of the clear bottle and distinct blue and white label is recognized around the world.

APPROPRIATE USAGE AND CROPPINGWhenever possible, the bottle should be shown as a photograph—either on a simple white background or as a natural part of a larger scene.The bottle should always be treated with respect and never modified or stylized. Treatments such as anima- tion, or transforming the bottle into a character, are never appropriate.

1. Full bottle, centered placement

2. Cropped from top and bottom

3. Cropped from bottom

4. Extreme crop from top and bottom / horizontal application

The Lime

THE LIME IS AN ACCESSORYFor many consumers, the lime has become syn-onymous with the Corona experience—an essential element that complements their choice.

The preferred usage is a wedge of lime atop the full Corona bottle. Additional limes (either whole or in pieces) should not be visible unless they naturally occur in a realistic photographic scene. Do not personify the lime or use it as a stand-alone element. Most importantly, the lime plays a supporting role, and should never dominate the Corona brand.

1. Do not crop the head 2. Do not create a pattern or use multiple sizes

3. Do not modify or distort the gargoyle

4. Do not use colors other than Corona blue or yellow

5. Do not create new combi-nations of elements

6. Never use the crown or “C” as a stand-alone graphic

INCORRECT USAGE

Please note: Other elements of the Corona brand, such as the crown and label, should not be used as visual elements in this way.

Secondary Elements

USING THE CORONA GARGOYLEThe gargoyle can be used on its own or in combination with a second gar-goyle, but no more than two should be used at the same time. When two are used, the gargoyles should be facing opposite each other, as shown on the bottle.

The gargoyle is always a secondary visual element; the Corona logo must always be the primary icon, and the gargoyle cannot be its substitute. The gargoyle may be cropped, but the head must always be visible. All other brand rules apply.