cw packaging compliance guide

CARTRIDGE WORLD PACKAGING STANDARDS GUIDE

A complete user-friendly guide to printer cartridge

packaging & labels

2010

2010 Packaging Standards Guide Cartridge World Americas. All rights reserved.

About This GuideInterest in Cartridge World brand awareness and sustainable growth has taken on a new level of importance. To address concerns related to inconsistent packaging and in an effort to build a proper and consistent customer experience, we have implemented packaging requirements and standards across our regional platform. Part of the driving force behind consistent packaging is the importance of our customers perception of our products. A consistent buying experience is a reflection of the value of our products and it is important that we meet or exceed our customers expectations.

The changes to our packaging guidelines have been well thought out, researched and founded from real customer feedback. The effort and cost of managing standards varies according to the commitment that each of us puts towards satisfying our customer in the best way we know how. Implementation of the packaging guidelines contained in this manual will also highlight opportunities for reduction of packaging waste and costs. We have implemented this process after taking into account material and environmental factors in addition to the greater good of our franchise community and our customers.

Proactive awareness of our brand identity will be beneficial both short and long term. In many cases, adherence to the requirements through innovative effort not only ensures regional compliance but also provides an opportunity for environmental improvement, cost savings and increased sales.

We invite you to review the information contained herein as an opportunity to improve our brand image and our customers’ buying experience.

Very best regards,

Steven L. YeffaPresidentCartridge World Americas

2

Trademark Authorization & UsagePer the FDD agreement, franchisees are not authorized to use the marks or logos on inventory items or packaging without the written consent of the Cartridge World corporate office. Any unauthorized use of the marks is a breach of the FDD section 6.1 and an infringement of Cartridge World’s proprietary rights.


3

Boxes & LabelsA fresh new look is now evident in the newly designed Cartridge World boxes and labels. Clean lines, new copy and new selling points are all recent additions to the boxes and labels. These changes were made based on focus group feedback showing that this will bring a new professionalism to our products.

As all franchisees convert over to using this professionally designed packaging, the consistent nation-wide Cartridge World customer experience will help to build brand awareness and to establish Cartridge World as the global leader in our industry.

To further enhance our environmental message, the new boxes are FSC (Forest Stewardship Council) certified. FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. The FSC logo, which is on all Cartridge World ink and laser boxes, provides a credible link between responsible production and consumption, enabling consumers and businesses to make purchasing decisions that benefit the environment. For more information about FSC visit www.fsc.org

FSC Logo Now on Cartridge World Boxes

2010 Packaging Standards Guide

4

Cartridge World Americas. All rights reserved.

Laser Boxes There are 3 sizes of laser boxes available on ShopCW. The specific dimensions of these boxes are as follows:

Box Name Width Height DepthCW BOX SMALL 13 3/4” 5 3/8” 4 3/4”

CW BOX MEDIUM 13 3/4” 5” 8 3/8”

CW BOX LG 16 3/8” 5 1/4” 10 1/8”

The Preferred Vendors for finished laser cartridges ship product in additional box sizes. For more information on this, please contact the vendors directly.

CW BOX LG

BOX-CWD-AA

BOX-CWD-BB

BOX-CWD-CC

CW BOX MEDIUM

CW BOX SMALL

Inkjet Boxes There are 3 sizes of inkjet boxes available on ShopCW. The specific dimensions of these boxes are as follows:

Box Name Name Width Height DepthBOX-CWD-AA 2 1/5” 1 1/16” 3 1/2”

BOX-CWD-BB 2 3/4” 2 1/4” 4 1/16”

BOX-CWD-CC 3 1/4” 2” 5 1/16”


5

Place the custom laser box label (Laser Large Label) on the back left hand side of the laser box as shown below. The back of the laser box includes a photo of green leaves.

Place the laser box label on the lower front left hand side of the box. Position the gray guide marks on the corner of the box and fold over evenly as shown below. The front of the laser box is identified by the wording ‘laser cartridge’ as well as the box closure tab.

Laser Box LabelsThere are 2 types of labels available on the MRC for the new laser boxes: cartridge specific labels and custom labels. The cartridge specific labels can be downloaded and printed on blank labels or they can be ordered and shipped to your store pre-printed. Detailed download instructions are available on the MRC. The custom labels are currently not available for download but can be ordered on the MRC and shipped to your store pre-printed.

Laser Large Label (Custom)

Box Front

Box Back

Laser Box Label

OEM

Guide marks

Color barColor name

Compatibility

OEM short nameOEM part number

UPC code


6

Skinny Label (Custom)

Laser Label (Custom)

There are 2 labels available on the MRC for laser cartridges. Both labels can be customized with your city/store address and phone number. Please note that cartridge specific labels are not currently available for laser cartridges and that more label options will be available in the future.

Use the laser labels in the following manner:

Skinny Label• (Custom) to be placed on the laser cartridge as shown below.

Laser Label• (Custom) to be used instead of the skinny label for the following cartridge models: HP 27X, HP 96X, Canon L50, Canon FX7 and Canon FX10.

Laser Cartridge Labels

The production requirement for laser cartridges is as follows:

Place the cartridge into a 2.5 mil heat-sealable black/silver anti-static foil bag, •seal, and place in the box.

Close the cartridge box and place the labels on the outside of the box.•


7

Inkjet Box Labels

Large Inkjet Box Label

OEM

Color barColor name

OEM short name

OEM part numberCW order number

UPC code

There are 2 sizes of Inkjet Box Labels available on the MRC. They are as follows:

•Small Inkjet Box Label-Fits box sizes AA and BB• Large Inkjet Box Label-Fits box size CC

Place these labels on the front of the box with the barcode folded over onto the bottom of the box as shown below.


8


Inkjet Cartridge LabelsFor inkjet cartridges, there are custom labels and cartridge-specific labels available for purchase on the MRC. The custom labels are available in 3 sizes and can be customized to hold information for up to 3 stores.

The production requirement for inkjet cartridge label placement is as follows:

All OEM logos must be either covered by a label or removed completely using a dremel tool.•

The cartridge specific label must be placed on the cartridge over the OEM label.•

Store specific custom labels must be placed on the side or back of the printer cartridge, •depending on the cartridge type.

Cartridges should also be packaged inside the boxes in a consistent manner. The recommended internal packaging guidelines are as follows:

Cartridges should be sealed and/or clipped per specific cartridge requirements.•

Cartridges should be sealed in an anti-static bag to insure shelf life.•

If you are selling or storing the cartridge without a box, the appropriate inkjet box •label should be placed on the outside of the anti-static bag to insure a consistent branding message.

HP02 Cartridge Label

Dremel Tool

Inkjet Cartridge Label HP 57

Logo

OEM

Color name & bar

OEM short nameOEM part number

LC5 Brother CartridgeCustom Label


9

Customized LabelsThere are 6 labels available on MRC that can be customized with your store address and phone number*. These labels are pictured below. Use these labels in addition to the cartridge specific labels. The customized labels are placed on the back or side of the printer cartridges, as well as on the back of the cartridge boxes (as shown below).

Skinny Laser

Laser

Laser Large

RFBYLABEL 14

RFBYLABEL 96 RFBYLABEL 26

Logo

City Name (up to 11 characters)**

* There are also label templates for multiple store locations, up to three locations. ** For long city names that include two parts, (ex. San Francisco) the character limit goes up to 23 and city name will be stacked to utilize space.

Street Address(up to 30 characters)

Phone Number

RFBYLABEL 26 on the side of an inkjet cartridge

RFBYLABEL 96 on the side of an inkjet cartridge

RFBYLABEL 14on the side of an inkjet cartridge

Laser Largeon the back side of a laser box

Skinny Laseron the front of a laser cartridge

10

Cartridge World Americas. All rights reserved.2010 Packaging Standards Guide

How To Order LabelsThe new labels are available for customization and purchase on the Marketing Resource Center (MRC). To access the MRC and order labels follow the 5 easy steps below:

Login to your CWIC Link account 1. (www.FranConnect.com/CartridgeWorld) NOTE: If you have questions about your access to CWIC Link please contact the Cartridge World IT department

Once logged in, scroll to the bottom of the screen and click the MRC 2. button to sign into the MRC’s main page.

Scroll down until you see the “Labels” button and click the “Labels” 3. button to begin.

The navigation area for the labels section is on the left side of the 4. screen. You will see three areas - inkjet box labels, toner cartridge labels, and customizable labels. Click the type of label you need and begin the ordering process. (note: you may alternately use the search box and input the part number to easily locate a specific label.)

Once you have chosen quantities (and customized if applicable) your 5. items will be in your shopping cart and ready to purchase. You will be prompted to choose both payment and shipping options similar to any other online store purchase process.

MRC

If you have questions during the ordering process, please contact DPI for assistance at: 800.514.2505


11

How To Order Boxes

SHOPCW

The new boxes are available for purchase on ShopCW. To access ShopCW and order boxes follow the 6 easy steps below:

Login to your CWIC Link account 1. (www.Franconnect.com/CartridgeWorld)

Once logged in, scroll to the bottom of the screen and click the ShopCW button. 2. You will then be directed to the ShopCW home page.

Log-in to your ShopCW account.3.

Now you can to locate the boxes you need to by using one of the 2 methods below: 4. a) Select “Catalog” from either the top or left hand menu. Select “Supplies” and then select “Packaging.” This will display the available boxes. OR b) Type “Box” in the search field on the left hand side of the page to pull up the available boxes.

After determining the desired box type, select the quantity and click 5. “Buy” to add the boxes to your cart. Follow these steps for all the boxes that need to be purchased.

When you are finished shopping, select “Checkout” from 6. the top menu. You will now select your shipping method, enter your credit card information, review and submit your order. If applicable, add any special information for the warehouse staff in the comments field. Please note your order number in case you have any questions regarding the order in the future.

NOTE: New stores will have a few extra steps during their first checkout.

11


12


Product DisplayThe retail merchandising of ink cartridges in our stores is designed to give the customer the overall impression of our product offering without the clutter associated with displaying the entire product offering. The result is a cleaner presentation and less confusion on the part of the customer.

The available display space for ink cartridges in this plan is allocated based on sales rankings. If possible, present the top 25 cartridges, which will represent close to 60% of the top selling cartridges. The balance of the cartridges should be placed in the drawers in the front or back counter for easy access.

The basic layout is 4 rows high running the full length of the modular wall.

For more information regarding product display, please refer to the current Merchandising Plan.


13

Label Shipping Expectations

UPC Bar Codes and Your POS

Your POS system allows you to scan bar codes on products as you sell them. The bar codes are translated into a number, known as the Universal Product Code (UPC for short), that your POS system can recognize to uniquely identify each item. Scanning a bar code is significantly faster and more accurate than looking items up in your system. In order to scan a bar code, two things are necessary: the UPCs need to be set up in your POS system and your products need to have UPC bar codes on them. Your POS system has been upgraded to include all the Cartridge World UPC codes for the cartridges you sell. Cartridge World has developed a master item list of all inkjet and laser cartridges, known as the Global Product Master (GPM), that has standardized all the cartridge names and colors, as well as the various versions of how those cartridges are made and has assigned each a unique UPC. As new items are needed they will be automatically sent to your POS system so you should rarely have to do anything to keep your POS system up to date, other than establishing your selling price. All the CW branded cartridges that you purchase from approved vendors will include the proper UPCs for your POS system. When you purchase labels through the MRC, the box labels include UPCs that have already been loaded in your POS system. Use the bar codes. You’ll find the time to process your POS transactions is much faster, you won’t have to set up special short cuts and educate your staff on how to identify products as they are sold and you’ll find your reporting is more accurate.

There are 2 shipping time frames for labels, depending on what items you order from the MRC.

LABELS ONLY: If you order labels only, they will ship out the next day (if ordered 1. before 3 PM Eastern).

LABELS AND OTHER MRC ITEMS: If you order other items from the MRC along with your 2. labels, all items ordered will ship together in 3-5 business days.

If you have any questions please contact DPI at 800.514.2505


Frequently Asked QuestionsQ: Can I add multiple telephone numbers to the labels?A: Yes, you can use the multi-store customized labels and add one, two or three stores’ phone numbers to the label. Q: Are all labels made out of paper?A: No, the customized labels are printed on self-adhesive paper. The inkjet cartridge and inkjet box labels are printed on vinyl with a silver light barrier. Q: How do I order the labels?A: All labels can be ordered through the MRC. A “How to Guide” is available on page 10 of this guide.

Q: Are the labels cheaper on the MRC?A: Yes, the labels are about 40% less than their previous price when ordered through the MRC.

Q: What are the shipping charges?A: The shipping charges are based on UPS real-time. The MRC is connected with UPS and the system takes your zip code and the weight of the order into consideration when calculating shipping costs. Charges are also based on the shipping method & timing selected during the checkout process.

You can have your labels sent via US mail by calling DPI when you place your sales order. This method will cut your shipping costs but, you won’t receive a tracking number. There is no recourse if the shipment is lost in the mail.

Q: How long will it take to receive the labels?A: If the order is for labels only (no additional MRC items) and ordered prior to 3pm EST, they will ship the next business day. If ordered after 3pm EST they will ship in two business days.If labels are ordered in combination with other items from the MRC, all items in the shopping cart will ship within 3-5 days.

Q: When will labels for more cartridge models be available?A: We will load additional labels on the site when new products arrive in the market andfranchisees have expressed a need for new skus. Q: What is the process to get new part numbers on labels?A: Please send an email to [email protected] with the labels you want on the site. We will upload new numbers once a month.

Q: Are the labels downloadable?A: Yes, laser labels are downloadable enabiling you to print in house. You can purchase the blank labels from www.onlinelabels.com. We have established a relationship with this vendor to provide franchisees an additional discount. At this point, inkjet labels are not available for download.

Q: Will there be barcodes on the cartridge labels or only on the box labels?A: Barcodes will only be on the box labels.

14


Q: Can the labels come on rolls?A: No, all labels will be printed on pre-cut 9x12 sheets. The labels are pre-cut to size.

Q: If we intend to order multiple label types do we have to go back through the home page after selecting each label? A: We suggest you utilize the search function on the home page to pull up labels by OEM number. Q: Why doesn’t the large label have a Cartridge World logo on it?A: You will place the new large label on the front of the laser box. There is a large CW logo printed on the box already, right above where the label will be placed. Q: Can you save your billing information on the website?A: Yes, once you enter your billing information this will remain for other purchases.

Q: What about different addresses on one label?A: In the customized label section on the MRC you will see a section for multiple store owners. You will be able to add additional store information on the labels in this section. Q: Will packaging in boxes be required by Cartridge World?A: Everyone is expected to switch over to the new packaging by January 1, 2010. Q: Where are the labels shipping from?A: Kennesaw, Georgia. Q: Will Cartridges Are Us and other approved vendors be using the new box? A: Cartridges Are Us, Clover and WestPoint are all shipping in Cartridge World boxes. Q: Is there going to be more selection of box sizes for the lasers?A: Yes, operations and marketing will work on additional sizes in the future. Q: Do we order boxes from the MRC or the Warehouse?A: You can order all your laser and inkjet boxes off ShopCW. Q: Is there a re-use statement on the inkjet boxes? A: No, just the laser box.

Q: Can I order customized labels for two different stores on one order? A: Yes, but it will only ship to one store.

Q: How do the actual cartridge labels fit on the cartridge, the labels look too long?A: The labels you see on the MRC are not exact size. If you find the label doesn’t fit on the cartridge, contact [email protected] right away and we will address the problem.

15

Cartridge World Americas

6460 Hollis StreetEmeryville, CA 94608

cw packaging compliance guide

Documents

cartridge world ink

designed cartridge world

packaging requirements

designed packaging

packaging guidelines

inconsistent packaging

new boxes

reduction of packaging