1

Rana Vishal Singh

Relevance Tags: Marketing, Product Marketing, Ecommerce, Marketplace, Growth Hacking

Email: ranavishal.singh@gmail.com | Mobile: +91-8050004430 | Web: in.linkedin.com/in/ranavishalsingh

SUMMARY A quintessential start-up professional, I am passionate about creating result-driven strategies to deliver business goals.

My experience encompasses

Garnering talent & resources to build goal-oriented teams

Actively engaging with customers and analysing data to draw useful insights and

Growth Hacking and contributing to building cunsumer centric products

PROFESSIONAL EXPERIENCE

TaxiForSure Nov 2013 – Aug 2015

Designation: Deputy General Manager – Marketing (Online, Offline, Mobile)

Market Share: Responsible for conceptualizing channel strategy delivering an avg. growth of 10% W-0-W while

leading a team of 12 subordinates

Mind Share: Key member of 5x growth hacking team improving Mind Share from 10% to 33% within category

New City Expansion: Responsible for launching 22 cities clocking 200+ transactions from day of launch

Product Marketing: Improved retention ratio (M-o-M) from 15% to 23% by introducing product marketing initiatives

Performance Marketing: Developed 4+ acquisition engines generating sustainable, scalable growth with Low CAC

Designation: Senior Manager - Supply Growth, TaxiForSure May 2013 – Oct 2013

Top Line Management: Single-handedly responsible for top line, driving transactions, margins & alt. revenue strategy

Relationship Management: Engaging & Growing 40+ operators and managing a fleet of 2000+ taxis

Channel Management: Responsible for operating cash flow management & profitability driving credit policies and

revenue realization minimizing exposure

Designation: Senior Manager – Affiliates & Partnerships, TaxiForSure May 2013 – Oct 2013

Revenue tie-ups & new contracts: Recognizing revenue generation opportunities & defining a proof of concept;

Negotiations on commercials & developing business processes to support end-to-end integration with major OTAs

New market development: Increasing customer base, New category introduction, New geography introduction &

establishing market specific trends

Achievements & Awards

Awarded Star of the Quarter award for Out-of-the-Box app marketing strategy driving downloads from 500,000 to 1M

within 2 months

Drove the 49 price-change campaign end-to-end leading to 140% growth in New Customer Acquisition M-o-M

Turned around the city of Chennai on demand side from 150 demand calls 800 demand calls within 1.5 months

2

Proclaimed Revenue Champion for revenue exposure(Rs. 80L) reduction from 70% to 20% within a span of 2 months

Increased supply efficiency to the tune of 40% in a span of 4 months

Tata Consultancy Services, Mumbai Sept 2008 - May 2011

Designation: Module Lead

Offshore point of contact for a 10-member team (peak strength) with annual revenues of $240K (approx.)

Implemented projects to develop, test and deliver products on an integrated environment

Coordinated with cross functional teams and conducted business overview and knowledge sharing sessions

Achievements & Awards

Rated among the top 10% of organization for the last 2 years at TCS

Awarded for TCS GEMS for outstanding contribution towards ODC Activities & CSR Initiatives by TCS

ITC Ltd., Kolkata Sept 2012 – Jan 2013

Designation: Project Intern (Sales Operations)

Identifying inherent bottlenecks in the delivery mechanism of the Convenience Delivery Channel for ITC, by

understanding the process of order fulfilment

Formulating a strategy for optimal utilization of delivery resources like mechanized/non-mechanized vehicles, trolley-

men, etc. for meeting demand of personal care and food products at convenience channel outlets

EDUCATIONAL BACKGROUND Vinod Gupta School of Management, IIT Kharagpur 2011-2013

MBA (Major: Marketing, Minor: Operations) | CGPA: 8.13/10.0

Walchand College of Engineering, Sangli 2004-2008

B.E. (Computer Science & Engg.) | Percentage: 67.67%

POSITIONS OF RESPONSIBILITY

Served as President - Students Council at VGSoM, IIT Kharagpur, involved in engaging & coordinating with various

clubs & committees for year round events & activities

Conceptualized & designed the website for MADison Avenue’11 – The annual marketing conclave for VGSoM

Organized & contributed to initiatives like Earth day celebrations, Sion School Initiative, Beach Cleanliness drive, AIDS

awareness sessions & funds generation, etc. being an active member of TCS Maitree Green team & Club Red

REFERENCES

Mr. Raghunandan G (Founder & Director, TaxiForSure.com)

Mr. Aprameya Radhakrishnan (Founder & Director, TaxiForSure.com)