Bansi Lal Pathak (+91) 9873 066 028

Digital Marketer and Social Media Enthusiast bansi.pathak@gmail.com

A motivated and digitally oriented candidate with excellent communication skills, and considerable experience seeks employment as a Digital Marketer.

SUMMARY OF ACCOMPLISHMENTS

Track Record of Success:

Background exemplifies a successful track record of career accomplishments which encompasses position as Digital Marketer.

Online Marketing:

Strong metric set skills and web analytic performance presentation.

3.5+ years of applying digital advertising, SEO & social media; including performance report metrics and analysis. Achieved and maintained multiple top search engine placements and ROI on digital investment and online branding.

Talented in conceptualizing and developing digital marketing strategies that increase retention, conversion and overall sales performance

First Team and then Leadership:

Strong communication skills with ability to motivate and inspire associates to achieve their maximum potential.

TECHNOLOGIES/EXPERTISE:

Web and Social Analytics

Google Analytics

Google AdMob

Web Trends

Google Website Optimizer

Google Adwords

Facebook Insights

Buffer

YouTube Analytics

Compete

Hoot Suite

Strategies and Planning

Social Media Strategy

Web/Application DesignSEO/SEM

User Experience Design

Web Optimization

Word Press

Usability Testing Content Strategy

Content Marketing

SEO Content Plan & Strategy

Content Optimization

Content Research

Content Development

Proof Reading

Big Data

(Theoretical)

Hadoop

Hive

MapReduce

HBase

PIG

Sqoop

PROFESSIONAL EXPERIENCE

VIVO HEALTHCARE GURGAON, Haryana

Sep’14 – Present

ASSISTANT MANAGER – DIGITAL MARKETING

Digital Marketing: Plan and execute all web, SEO/SEM, marketing, email, social media and print campaigns Design, build and maintain social media presence Measure and report performance of all digital marketing campaigns, and assess against goals Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative digital strategies Plan, execute, and measure experiments and conversion tests Working in tandem with Corporate Communication and Marketing team-leads to set long-term

strategies

Marketing: Research, write and polish produce high-quality content quickly, efficiently and on deadline

materials for use in multiple communications channels Collaborate with internal teams on story ideas, to determine focus points and incorporate

approved messaging Select and potentially do light editing of graphics to accompany content Multi-task numerous small-scale projects on a daily basis Use instructional design techniques to enhance training materials

STELLAR INFORMATION TECHNOLOGY GURGAON, Haryana

Feb’14 – June'14

SR. EXECUTIVE – ONLINE MARKETING

To attain and maintain Traffic and Ranking of the Project handled Promotion of websites and Product through Self Written Blog Responsible for all the changes done on the webpage, reviewing the content on websites. Regularly analyze keyword ranking and traffic to set and prioritize off page activity targets Perform competitor analysis to research about their online promotional activities, their keywords,

product services and pricing related information. Responsible for Training Executive, Associate and Trainee for better working and understanding

INTELLIGRAPE SOFTWARE PVT LTD. NOIDA, Uttar Pradesh

July’13 – Feb’14

DIGITAL MARKETER and TECHNICAL CONTENT WRITER

Writes and posts content online; maintains company Web pages and blog(s) Helps plan and implement social marketing campaigns for specific marketing goals Monitors social media outlets and responds on topics related to company/industry Keeps up-to-date with best practices in writing for the web, social media trends, web usability,

web design, and business/industry trends Coordinate content creation & publishing of company newsletters (internal or external)  Prepare internal and external communications including announcements, press releases,

presentations, documentation, etc as needed.

MARKACE MARKETING PVT LTD. NOIDA, Uttar Pradesh

Dec’11 - May’13

DIGITAL BUSINESS STRATEGY CONSULTANT

Increased revenue, margin and unique site visitors, reduced media spending by changing digital marketing budgets after competitive analysis for ecommerce and enterprise clients.

Rejuvenate clients to apply business basics they already know to enable successful digital strategy.

Advised clients on platform and affiliate selection, digital marketing multichannel management and search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates.

CONTENT WRITER

Creating, revising, editing, and proofreading text content for websites, blogs, white papers, business collaterals, case studies, requirement-understanding documents, and research.

Working in tandem with Corporate Communication and Marketing team-leads to set long-term strategies for effective content creation

Contriving and Creating content for social media sites (both in-house and client base) for better lead generation and user interaction.

PRODUCT SUPPORT Providing live support and replying to client’s queries and tickets from across the globe for their

queries related to different projects undertaken by firm.

INTERNET MARKETING COACH Coaching IM Student's About Concepts, Marketing Techniques, Strategies Over the world covering

Internet marketing, Affiliate Marketing, Free and Paid Advertising Techniques, Email Marketing Strategies and Designing tips.

ACHIEVEMENTS

Impacted a huge populace with information development on different client websites; received thousands of hits collectively in weeks

Promoted from SEO executive to researcher and web content writer within three months following excellence in providing good copy

Involvement in different projects ranging with work profile of researcher/ content generator / design instructor and product support.

EDUCATION

� B-Tech in Electronics and Instrumentation and Engineering from UPTU (2007-2011) with 63%� 10+2 from CBSE Board (2006-07) with 75.4%� 10th from CBSE Board (2002-03) with 85.4%� Big Data and Hadoop Certification from DUCAT, NOIDA

PERSONAL SKILLS

Good interpersonal skills, committed, result oriented, hard working with a quest and zeal to learn new technologies.

Self-Starter, Self Motivated & Quick Learner. Possessing good Analytical skills.

INTERESTS

Sketching, Blogging, Learning New Things, Cricket, Playing Video games and Listening to music.

PERSONAL DETAILS

Date of Birth : November 7, 1989 Fathers Name : Bindeshwar Pathak Nationality : Indian Marital Status : Single Languages Known : English & Hindi Permanent Address : 85B, Express View Apartments, Sec-93, NOIDA, UP-201304

DECLARATION

I hereby declare that the above information is true to the best of my knowledge and belief.

Place: __________ BANSI LAL PATHAK

Date: __________