cvb funding new ways of raising money bente bratland holm norway convention bureau
TRANSCRIPT
CVB Funding
New ways of
raising money
Bente Bratland Holm
Norway Convention Bureau
Norway Convention Bureau
- 21 members ( destinations, hotel chains, venues, airline)- No official funding from the government- Staff: 3 persons- Original budget from membership: 525 000 €- New budget after finding new sponsorship: 837 500 €
Case: We need more funding!
• Airport authority in Norway = Avinor– Makes a lot of money on tax when flights are arriving the
country– Growth of low cost airlines - good business for Avinor!– Avinor wanted to re-invest some of the money in the travel
industry
Sent out tender to the travel industry for a 3 year cooperation project• We had to sell them a
message of money
• We need 375 000 euro • Target 50 000 new
passengers• Avinor makes 15.6 euro per
passenger in tax
= 781 250 € to Avinor.
Results and positive spin offs
• 2007: 42 000 new passengers• 2008: 40 000 new passengers
• Avinor - positive image in the industry
• The project has created a strong cooperation among our members
• Invest together in:
- advertising
- fam trips
- campaigns
- etc.
””Light show”
- by mother nature
Thank you for the attention
- NCB and partners