Curriculum Vitae WahyuHidayat,SE.Ak.,MM Place/Date Of Birth : Padang/30Sept1975HP : 087878882017/0816790100Email : wahyu3009@gmail.comLinked In : id.linkedin.com/pub/wahyu-hidayat/31/599/141/ ________________________________________________________________________________________ STRENGTH:• Excellent in strategic marketing, Strategic Communication Planning, Corporate Communication, Integrated Marketing Communication, Public Relation Media,BelowTheLineActivationfrom concept to execution (marketing events, gathering events, launching events, sales force, sampling, launching product, merchandising, etc), advertising, promotion and media. • Fluent in English in oral and written. • Proficient in Microsoft Word, Excel, Power Point, Internet Database and Music Editing Software • Organizing Event Management from formal event to fashion and party event PROFESSIONALBACKGROUND:FULLTIME:June2013–PresentPTKilauLenteraBermata(Production–Promoter–Communication)Position: AccountDirectorJobDescription:• Report to Managing Director • Supervising 2 Teams. Each team consists 1 Account Manager, 2 Account Executives, 1 Production Supervisor, 1 2D Designer, 1 3D Designer, 1 Talent Coordinator, 1 Field Coordinator, 1 GA & Finance. • Managing team to achieve company’s targets • Creating Product Communication Strategies • Creating Event Concepts • Coordinating and controlling events. • Giving the best service to clients. • Giving the best and most creative ideas to clients. • Building Company Work Flow System • Maintaining good relationship with clients in Indonesia and other countries. • Controlling Company’s Profit • Controlling Team Performance Quality Achievements:• Creating the appropriate and efficient work flow • Creating a complete and efficient winning account team • Increasing KILAU INDONESIA Brand awareness and brand image and bring new clients to KILAU INDONESIA MAJOR PROJECTS AS LEADER AND CONCEPT DEVELOPER:

• MINI IIMS 2013 • BERSAMA KITA BINTANG CONCERT (BIR BINTANG) 2013 • FUSO GIIAS 2015 • TOYOTA DPA AWARD 2015 • SOUNDRENALINE 2015 GWK BALI • SOUNDSATIONS 2015 • SOUNDRENALINE 2016 GWK BALI (ON PROGRESS PROJECT) • INDOSAT OOREEDOO LTA CONTRACT (3 YEARS, 2015 – 2017)

o LAUNCHING 4G LTE - ROADSHOW o PINK RIBON RUN o ETC

• MENKOMINFO 4G LTE LAUNCHING BERSAMA ALL OPERATOR INDONESIA

January2010–June2013PTDyandraCommunication–www.dyacomm.com(IntegratedMarketingCommunication)Last Position: AccountDirectorJobDescription:• Report to President Director • Supervising 1 Senior Group Head, 3 Group head, 8 Project Manager (Junior & Senior) • Managing team to achieve company’s targets • Creating Product Communication Strategies • Creating Event Concepts • Coordinating and controlling events.

• Giving the best service to clients. • Giving the best and most creative ideas to clients. • Building Company Work Flow System • Maintaining good relationship with clients in Indonesia and other countries. • Controlling Company’s Profit • Controlling Team Performance Quality Achievements:• Creating the appropriate and efficient work flow system to Dyacomm • Winning 20 Projects in just 6 months of working • Creating a complete and efficient winning account team • Increasing Dyacomm Brand awareness and brand image and bring new clients to Dyacomm MajorProjects:o Martha Tilaar Beauty Conference 2010 o KOMPAS Anniversary 2010 “DIANA” o BNI REI FIABCI AWARD 2009 & 2010 o PANASONIC GOBEL AWARD 2011 o BAJAJ Integrated Marketing Communication Concept for Pulsar 135LS (IMC Projects means my team handling all of the ATL and BTL aspects of the projects) o IIMS 2011 Concept for Daihatsu & Mitsubishi o Mandiri Sekuritas Online Launching o The 3M Integrated Marketing Communication Concept o Aha Bakrie Events o PELINDO IPC LAUNCHING NEW LOGO 2012 o PANASONIC GOBEL AWARD 2012 o PERTAMINA EVENTS (Launching, Gathering, Awardings) 2011-2013 o BANK MANDIRI PASAR INDONESIA GOES TO MALL 2011 o BANK MANDIRI CFO 2012 o MITSUBISI CONVENTION 2012 o TRAKINDO BTL ACTIVATIONS 2012 o PANASONIC GOBEL AWARDS 2012 o LOREAL Roadshow o LOREAL Launching New Factory o PELINDO IPC GROUND BREAKING 2013 – SEMI IMC PROJECTS o BANK MANDIRI CFO 2013 o BANK MANDIRI PASAR INDONESIA 2013 – SEMI IMC PROJECTS o PELINDO IPC – CUSTOMER GATHERING 2013 o MELANDAS – LA Z BOY INDONESIA CAMPAIGN 2013 – IMC Project o BRI Activation 2013

April2005–December2009: PTINDONESIALIMAPERKASA.(BelowTheLineAgency).Last Position : Client Service Manager/Account Manager JobDescription:• Report to Account Director • Supervising 2 Assistant Account Manager and 2 Account Executives • Creating Product Communication Strategies • Creating Event Concepts • Coordinating and controlling events. • As a mediator between clients and field executor. • Giving the best service to clients. • Giving the best and most creative ideas to clients. • Dealing with 3rd parties (vendor). • Building great relationship with medias. • Maintaining good relationship with clients in Indonesia and other countries. Achievements:- Started as Account Executive in 2005 and Promoted to Assistant Account Manager in 2006, and finally Promoted as Account Manager in 2007. - As THE BEST EMPLOYEE of 2009 – most winning projects account - MajorProjects:AsConceptCreatorandProjectLeaderin:o Indosat Roadshow Exhibition in 11 Cities (2005) o Sales Force Guinness Stout Jakarta (2005-2006) o XL Open Year Party with INCOGNITO (a customer and alliances gathering) (2006) o AQUA AKSI I Program (2006)-TheFirstIgnitionFromAQUAtoBTLWorldandknownasoneofthemostsuccessfulmarketingeventof2006.o MIZONE Launching o MIZONE RE-LAUNCHING o AQUA AKSI II Program (2006) o NESTLE Brand Presenters (Sales Force Program) Program for all Nestle products (Dancow, Nestle Bubur Susu, Ideal, Excella, Nescafe, Milo, Nesvita) in 11 Cities from 2006-2008 o Bank Mandiri Ultah “Mandiri Championship” 2006 o Bank Mandiri and Universitas Indonesia Events (2007)

o Nokia 8800 Launching (2007) o NOKIA MARCHANDISING PROGRAM o 3 MARCHANDISING PROGRAM o CHANEL Sunglasses Outlet Launching (2007) o FERRARI Sunglasses Launching (2007) o Indonesia Customer Satisfaction Award (ICSA) event (2006-2007) o Bank Mandiri Championship 2006 in 8 Cities (2006) o Daihatu Sirion Launching (2007) o Daihatsu Sirion Test Drive (2007) o Mandiri Sekuritas Internal Gathering (2007) o Mitsubishi City Rally 2007 o Astra Honda Supra X125 Launching o Astra Honda Press Conferences o Astra Honda Break Fasting o Daihatsu Sirion Comprehensive Program Launching o Bank Mandiri WMM Seminar Roadshow in 20 Cities o BAJAJ Jakarta Motor Show 2008 o PIGEON KEJUTAN AKHIR TAHUN 2008 – A Sales Force Ignition Program o Astra Honda Motor Blade Launching o SAMPOERNA Anugrah Adiwarta 2008 Event o Body Shop New Brand Launching o Microsoft Partner’s Night Events o BAJAJ XCD 125 Test Ride – The MURI Record Breaking o TOYOTA NATIONAL SALES CONVENTION o BAJAJ NATIONAL SALES CONVENTION o MAYORA Sampling KOPIKO BROWN COFFEE in 14 Cities. o WMM Mandiri Roadshow 2009 - AsShowDirectorandMusicDirectorin:o Various Convention and Gathering Private Companies or Public Companies o Levi’s 501 Events o Ichwan Thoha Fashion Shows o Essence Apartment Launchings o Ferrari Sun Glasses Launching Fashion Show o Channel Sun Glasseses Launching o Optik Seis Customer Gathering o BNI Emerald Card Launching Events Fashion Shows in 5 Cities o Bank CIMB Niaga Prime Customer Gathering o Jean Paul Gountier Fashion Show 2009 o SENAYAN CITY FASHION NATION 2009 o JAKARTA FASHION WEEK 2009 o JAKARTA FASHION WEEK 2010 o SENAYAN CITY FASHION NATION 2010 o Many more.. PARTTIME:• January2007–2009AseventconsultantinJakartaInternationalManagement(www.jakartaintl.com)• June2008–2010AseventConsultantinEXIGOMKIIndonesia.• AsaprofessionalShowDirector• AsprofessionalMusicDirectorandDJ(Fashion&Event)FULLTIME:April,2004–March,2005:PTTEMPOIntiMediaTbk.(Publisher).Last Position : Account Supervisor for TEMPO Magazine and Koran TEMPO Achievements• Developing special concept of advertorial for non profit organization and goverment institution. • Developed the publication and communication program of several clients from various industries. • Project Coordinator for TEMPO Trend & Fashion in TEMPO Magazine. • Promoted as Account Supervisor in TEMPO Media JobDescription:• Working within the target and prepare to exceed it. • Coordinating and controlling advertising in TEMPO Magazine and Koran TEMPO. • Developing integrated marketing plans and strategies including profit performance plan to achieve company’s objective • Maintaining good relationship with clients in Indonesia and other countries. • Communicating the programs to advertisers and Advertising agencies. • Innovatively creates Integrated Marketing Program and Strategy to increase sales in advertising. EDUCATIONBACKGROUND:FORMAL:2002 – 2004 Gadjah Mada University, Yogyakarta • Master Of Management with interest in General Business and Management. Thesis titled “

IdentifikasiKeySuccessFactorsSebagaiDasarPembuatanModelBalancedSorecardDalamUpayaPelipatgandaanKinerjaPerusahaan”. GPA:3.32 1994 – 2001 Airlangga University, Surabaya. • Bachelor Degree (S1) in Accounting. Minithesis (skripsi) titled”EvaluasiKeyPerformanceIndicatorsDalamRerangkaBalancedScorecardSebagaiUpayaPelipatgandaanKinerjaPerusahaan”. 1991 – 1994 Senior High School at SMUN 5 Surabaya, East Java 1988 – 1991 Junior High School at SMPN 1 Surabaya, East Java. 1982 – 1988 Elementary School at SDN Ketabang III Surabaya, East Java SEMINARS&TRAININGS:

• 2003 As participant in Marketing National Seminar, “Creating Customer Loyalty”, Master Of Management, Gadjah Mada University, Yogyakarta.

• 2003 As participant in national Students of Master Of Management Indonesia Seminar, Master OfManagement, Gadjah Mada University, Yogyakarta.

• 2003 As participant in International Seminar “The Transformation of Management Education in Asia Pacific” -Master Of Management, Gadjah Mada University, Yogyakarta.

• 2003 As participant in Studium General,“Bogasari-Marketing Road show To Campus: From Harvard to PasarPagi, Building a World–Class Bogasari”, Master Of Management, Gadjah Mada University, Yogyakarta.

• 2005 Selling Skill from Indonesia 5 Communication • 2006 Speech Power Training from Indonesia 5 Communication • 2007 Advanced Selling Skill from Indonesia 5 Communication • 2010 MARKPLUS CONFERENCE 2010 • 2011 MARKPLUS CONFERENCE 2011 • 2011IMAGO–STRATEGICPLANNINGCOURSE • 2012EFFECTIVELEADERSHIPPrasetiyaMulyaBusinessSchool • 2012INDONESIAMARKETINGFORUMSEMINAR • 2013ADVANCEDPRESENTATIONSKILL

NONFORMAL:

• 2006 Advance Face to Face Selling Skill Training Program • 2006 Salesmanship Training Program • 2005 Speech Power Training Program • 2003 Balanced Scorecard Training di MM UGM • 2002 Microsoft Office Course at Lembaga Ilmu Bisnis, Manajemen and Informatika (LIBMI) Yogyakarta • 2000-2002 English course at EF (English First) Surabaya and Yogyakarta • 2002 Table Manner course at Ambarrukmo Palace Hotel • 1992-1994 English course at PPIA (LIA) Surabaya. • 1995 DJ course at IDJS Surabaya • 1995-1996 Music Course at Yamaha with interest in Synthesizer and Computer Music Programming • 1993 Computer Language BASIC course at SCOMPTEC

REFERENCES:

• Mr.MeikySofyansyah,General Manager Of PT TEMPO INTI MEDIA Tbk. • Mr.TitoKadaryanto,Managing Director of Indonesia 5 Communication • Mrs. Yudhiyana, Director of Dyandra Communication