cv, portfolio & projects >> · cv, portfolio & projects >> in the last 12 years...

CV, Portfolio & Projects >>

In the last 12 years I’ve gained experience in the realms of agency-side advertising, in-house creative departments, designed platforms at a startup, and taught visual design at a collegiate level. My skillset runs the gamut from UI/UX digital platforms, branding, and web design. I have managed and contributed to teams with empathy and collaboration. I have a voracious curiosity, rigorous work ethic, and dedication to design. I approach every project with a beginner’s mind, where my professional experience informs but does not mold my output.

In Fall 2019 I will matriculate into Pratt’s Design Management masters program. The curriculum is structured so that what is learned in class can be applied to the program and vice versa. The classes are held on the weekends.

I recently resigned as the Senior Visual Designer at GCI Health & Wellness to keep the breadth of my experience wide. GCI is a public relations agency held by WPP. I designed deliverables for digital and print projects including infographics, full mobile apps, new business decks, websites, logos, social posts, brochures, and augmented-reality interactive wall graphics. The programming-based product management workflow inherent to a public relations agency has positively influenced my practice – we flow through from rapid prototyping to refinement.

Before GCI I worked for Tritan Collective. I designed apps, laid out investor decks, and helped direct branding. Tritan is a small independently-owned agency that works directly with product producing startups on their platform design, branding, pitch decks, and helps connect them with funding.

Prior to Tritan I spent a few years in-house with the luxury textile company Cowtan & Tout where I propelled collection launches into the hands of interior designers with contributions in design within the marketing department. Before Cowtan & Tout I was an Art Director at the full-service ad agency STAPLEGUN, developed curriculum and taught ‘Print Marketing for the Music Industry’ as an Adjunct Professor at the University of Central Oklahoma’s ACM@UCO, and worked in-house in Chesapeake Energy Corporation’s marketing department.

On the personal front, I practice meditation, love to plop paint, make dad jokes, listen to podcasts, and have a seven-year-old fluffy feline companion named after Ira Glass.

GCI Health WPP Pharma PR agency, Young & Rubicam partner agencySenior Visual Designer 2016 - present. New York, NY.Design deliverables for digital and print projects including infographics, full mobile apps, new business decks, websites, logos, social posts, brochures, and augmented-reality interactive wall graphics. Clients include Pfizer (Corporate Responsibility, Viagra, I&I, PRxP), Biogen, Merck, and Merck Animal Health. The program-based product management workflow inherent to a public relations agency has positively influenced my practice – we flow through from rapid prototyping to refinement.

Tritan CollectiveUser Experience (UX) & User Interface (UI) Designer 2016. New York, NY.Tritan Collective is a tri-pronged agency that empowers f ledgling startups by design branding, facilitating funding, and producing digital platforms to actualize their product roadmap. I designed apps, laid out decks, and defined brand standards.

Cowtan & Tout US operating company of London-based Colefax Group PLCVisual Marketing Coordinator 2013 - 2015. New York, NY.I collaborated with the CEO, marketing, and sampling departments to propel the luxury textile house Cowtan & Tout’s quinterly collection launches into the hands of interior designers. Contributions entailed assisting with collection launch timelines, visual merchandising, windows, and showrooms (real-life UX), designed trade show booths and managing logistics, presenting to publication editors, and assisting laying out ads for publications such as T Magazine & Architectural Digest.

Chesapeake Energy CorporationArt Director 2013. Oklahoma City, OK.Planned brand management within the natural gas and energy exploration field in a B2B capacity, managed communication to give a sense of transparency to consumers on a B2C level, and created collateral within the Chesapeake community.

ACM@UCO The Academy of Contemporary Music at the University of Central OklahomaAdjunct Professor 2011 - 2013. Oklahoma City, OK.I created the curriculum and taught the course Print Marketing for the Music Industry – a visual design course for music business majors. This branch of the London University Academy of Contemporary Music was founded by Scott Booker, manager of Grammy-winning band the Flaming Lips.

StaplegunArt Director 2011 - 2013. Oklahoma City, OK.I helped transform this business from a regional, boutique creative studio into a full-service advertising agency with national clients in healthcare, consumer and hospitality services, non-profit, and government agencies. I was lead Art Director for our most lucrative national retainer client, At The Beach. I gained experience with integrated campaign planning, copywriting, project management, and creating decks to answer RFPs.

Toyscapes // The Exchange: An Events RevolutionDesign Director & Event Producer 2010 - 2011. Oklahoma City, OK.This non-profit event production agency was instrumental in reviving the Oklahoma City art community. I created event collateral and environmental design, as well as assisting with event production on an exhibition where Oklahoma City was replicated with Legos®. The proceeds from the exhibition went to benefit the early childhood education nonprofit Educare. Toyscapes pivoted to a for-profit company called The Exchange: An Events Revolution. I contributed to the rebrand and continued my design duties.

Spectrum Media GroupGraphic Designer 2007 - 2009. Norman, OK.I designed mechanical files for entertainment media packaging, including album art and press-ready separations for screenprinting.

In the last 12 years, I’ve gleaned agency-side advertising experience as an Art Director, in-house on the client side, designed UX & UI for platforms at a startup, and taught design on a collegiate level. I embrace and apply design thinking principles with agile [email protected] // 347.863.3013 // christamay.com // Portfolio

EXPERIENCE

EDUCATION

User Experience DesignGeneral Assembly. New York, NY. 2017.

Art Business & LawSotheby’s Institute of Art. New York, NY. 2018.

Bachelor of Fine Arts: Visual Communications & Art HistoryUniversity of Oklahoma. Norman, OK. 2005 - 2009. Honors College: Magna Cum Laude.

Masters of Professional Studies: Design ManagementPratt Institute. New York, NY. Matriculating 2019 — Courses on weekends.

Certified Agile Scrum Master, CSMScrum Alliance. New York, NY. March 2019.

http://www.christamay.com/assets/christamay-portfolio-122718-compressed.pdf

EXHIBITIONS & AWARDS

VOLUNTEERING

MoCCA Arts Fest Museum of Comic & Cartoon Art Festival | Society of Illustrators. New York, NY. 2014 & 2015. My passion for illustration, comics, and sequential art inspired me to volunteer for the festival.

Art & Design Benefit AuctionDesign Trust For Public Space. New York, NY. 2014 & 2015. I volunteered for their annual benefit at Christie’s because I am passionate about placemaking and well-activated public space initiatives. AIGA OklahomaUniversity Student Mentor. Oklahoma City, OK. 2011 - 2013.My former Visual Communications professors from the University of Oklahoma were on the board of AIGA Oklahoma and asked me to critique student portfolios and mentor them in their transition from students to creative professionals.

Whiz Kids Oklahoma Literacy Tutor / Mentor. Oklahoma City, OK. 2005 - 2013.Whiz Kids is a one-on-one volunteer tutoring/mentoring program that focuses on first through sixth grade students who live in areas with the highest drop-out rates and lowest socioeconomic levels in Oklahoma City.

NPR National Public Radio’s ‘How I Built This’ Summit FellowshipYerba Buena Center for the Arts. San Francisco, CA. 2018.I submitted my start-up vision to NPR’s ‘How I Built This’ Summit inspired by the eponymous podcast. I attended the summit, received fellowship mentorship. and am working to launch an art business digital platform.

Art Show at The ExchangeThe Exchange. 2011. Oklahoma City, OK.In Oklahoma City I saw a surplus of creative talent but a dearth of representation or art market. At the time I was Design Director at The Exchange and our office was in a beautiful space on Film Row. I asked the president of the company if I could organize an art show in the chic space. The event I produced featured 15 under-represented artists. Through our network we managed to get a local restaurant to cater and a live DJ to create ambiance. One of the artists represented photographed the event and we received excellent media coverage.

MomentumThe Oklahoma Visual Arts Coalition | OVAC. 2007 & 2011. Oklahoma City, OK.Momentum is an annual art show for Oklahoma artists under 30 organized by OVAC, the Oklahoma Visual Arts Coalition. I had two paintings showcased at the exhibition in 2007. In 2011, I designed the branding and exhibited two paintings. Gilcrease Museum’s Student Art ExhibitionGilcrease Museum. Tulsa, OK. 2007.I had two paintings selected for exhibition at one of the preeminent museums for art of the American West.

National Society of Arts & Letters Watermedia ExhibitionLeedy -Voulkos Gallery. Kansas City, MO. 2007.One of my watercolor paintings was selected for exhibition. The University of Oklahoma’s 72nd & 73rd Annual Art Students’ ExhibitionFred Jones Jr. Museum of Art - University of Oklahoma. Norman, OK. 2006 & 2007.In 2007, one acrylic painting received the Best-in-Show grant with a generous monetary award. The same year The Fred Jones Jr. Museum of Art selected my entry from all the Visual Communications majors to design the show’s branding, environmental design, and collateral.

SKILLS

Digital Design & Analogue Studio ArtUI & UX design {fluent with Sketch, XD, Figma, & InVision prototyping} | art direction {print & digital} | Adobe Creative Suite {Illustrator, InDesign, XD, Muse, AfterEffects & Photoshop} | wireframing | user research | copywriting & editing {AP style — differentiates between en & em dash} | collegiate curriculum {creation & teaching} | studio art disciplines {painting, illustration, printmaking} | new business pitch deck design | basic HTML, javascript, & CSS knowledge | press files & press checks: proper practices | a/b testing and data analysis

empowers artists to make direct connections with art aficionados’ white walls

White Walls is a social e-commerce mobile platform that will empower artists to represent themselves and connect with art aficionados to cover their white walls. The platform will provide a personal connections through artist profiles and upfront pricing. It is important to me, once a young art student in Oklahoma, to free artists from an inaccessible gallery system and to help find enthusiastic buyers for their work. The platform will appear exclusive but aim for inclusive and egalitarian representation. I am currently building the UI, UX, and prototyping.

The social mission is to finally give artists sovereignty over their oeuvre. By democratizing their ability for self-representation and empowering artists who don’t have connections or access to the gallery system, we can provide a platform that fosters the talent and generates exposure. This is critical for artists who are based in regions that don’t have an art market, lack resources, or whose ethnicity or gender are underrepresented in the art world due to structural societal inequalities.

Feature Matrix

Essential

artist profiles

collector profiles

photos in all formats: detail, context, studio

analytics measuring and predicting investment quality

analytics measuring and predicting investment quality

way of contextualizing size of art

bidding feature

digital auctions

browser-based website

figuring out the pricing models

coworking studio spaces

art education programs

physical art fairs

small salon-style events

Augmented reality feature to see the work in your home or office

omnipresent purchase button

images of the art

Nice to have

Low effort High effort

virtual studio visits

vetting artists to keep the quality high but still inclusive

secondary resale market/economy on the website

mobile app

personal relationships between collectors & artists

blog

print magazine

newsletter

Competitive Analysis

commercenative app

commissions

artists unrepresented

by galleries

printed objects for purchase

artist profiles

e-commercewebsite

purchase function built-in

blog, print mag or newsletter

has doesn’t haveexists or occurs but not built-in or intentional

Persona

Taniya Thomas 33

The Internet facilitates thrilling impulse buys, but there isn’t a platform that helps me make impetuous decisions with art.

Location: Denver, COCareer Vertical: PharmaRelationship Status: Married

Art Buying Habits: Taniya almost bought something from an artist on Instagram the other day but was discouraged by the many steps. She had to go to their website and even if she messaged them then she’d have to negotiate price. She would’ve liked it if the price point were up-front.

She doesn’t want to undervalue or disrespect an artist but also has a budget.

They are on the older side of the millennial spectrum, finally have a smidge of disposible income, and are settled in their home. It’s meaningful for them to support local artists and want unique conversation starters since they love to entertain in their home.

Pfizer RxPathways Mobile PlatformPfizer’s Corporate Responsibility team approached us beacuse they needed

an easy and enjoyable way to facilitate a dialogue between healthcare providers and patients whom can’t afford their medications.

top-level overview

& welcome

Lead CreativeI received a document of copy from the account lead and kept her conversant with my process in tackling the deliverables to ensure that we were aligned each step of the ideation and systems thinking process of creating user flows.

Role

GCI Health WPP Pharma PR agency, Young & Rubicam partner agency

Company

SVP responsible for the relationship between GCI Health and Pfizer Corporate Responsibility & legal review

Team Members

The 2 day timeline with legal review considerations.

Challenge

The account SVP and I discussed the heirarchy of information and sketched user flow. I am fluent with Pfizer’s brand standards and considered them when first creating personas, wireframes then high-fidelity prototypes. The approvals went from our internal account lead to Pfizer to legal and back again.

Process

Pfizer was very pelased with the deliverable as a static information dense tool to help visualize the program for themselves and their patients. I wish we had more lead time to conduct more user research, create affinity maps based on the research, and evolve the product to be an even more robust tool through time through review of the analytics. It also would’ve been nice to imbue the tool with more discovery, interaction, and delight.

Outcome

copy provided

abbreviated information architecture

abbreviated user flow

head to • details

• resources• testimonials

in-depth program outline

testimonialvideos & use cases

step-by-stepactions

by patient

resourcesfor patients

& HCP

User InterfacesHigh Fidelity Prototype

Pfizer World Headquarters Windows with ARI designed large-scale vinyl window coverings for Pfizer’s New York World Headquarters. The

project featured a Blippar augmented reality function outlining the company’s global health initiatives, such as eradicating trachoma and other

NTDs (neglected tropical diseases) in the developing world. This is one of the initiatives Pfizer partners with the UN for on the Sustainable Development Goals.

14.15.

16.

17.

Get Old Window Concepts

Facing north - E 42nd street

E 42nd street

E 43rd street

Location

E 41st street

2nd

Ave

Facing west - 2nd Ave

Original

5. 6.4.3

P F I Z E R � W O R L D � H E A D Q U A R T E R S7. 8. 9. 11. 12. 13.

P F I Z E R

1+ billion peopleare affected by

Neglected Tropical Diseases (NTDs),

a group of preventable and

treatable diseases

#BeatNTDs

FOR IDENTIFICATION ONLY DO NOT PRINT

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219 east 42nd st | Window 3execution:date:

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Panel 3




treatable diseases

#BeatNTDs


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NTDs are a consequence and cause of poverty They thrive where access to

clean water, sanitation and

healthcare is limited


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treatable diseases

#BeatNTDs


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treatable diseases

#BeatNTDs


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Panel 3

NTDs keep children out

of school, parents out of work,

and impair health and wellbeing


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Panel 5

The World Health Organization has

identified several NTDs to be

controlled or eliminated,

including:

Yaws, Leprosy, Chagas disease,

Human African trypanosomiasis (African sleeping sickness), Leishmaniasis,

Dracunculiasis (Guinea-worm disease), Trachoma,

Lymphatic filariasis (Elephantiasis), Onchocerciasis (River Blindness),

Schistosomiasis and soil-transmitted helminthiases


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Panel 6

We are committed to the global effort

to eliminate trachoma by 2020

232 million people at risk

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Trachoma is the world’s leading

infectious cause of preventable

blindness and one of the oldest

diseases known to man

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of an antibiotic

used to treat trachoma

Learn more at Pfizer.com/IndividualVoices

We have donated 600+ million doses


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“.ai” Illustrator �le extention must be used. Do not use EPS Illustrator, InDesign, Quark or Photoshop.Please do not change the scale value. Add 4” of bleed on all four sides. Do not modify TEMPLATE layer.All linked images need to be maximum quality JPG, 100 to 200 DPI at �nal print size.Please do not summit layered Photoshop or TIFF �les. Preferably, all fonts need to be outlined.Panel 11

Bringing communities out of poverty

Improving health and wellbeing

Ensuring better health for women and children, who are disproportionately affected by many NTDs

Securing access to clean water and sanitation

Achieving NTD elimination goals will directly support progress toward:

Pfizer supports the Sustainable Development Goals


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Eliminating NTDs is essential to achieving the UN Sustainable Development Goals (SDGs)

Pfizer supports the Sustainable Development Goals


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Panel 12Together with our partners, we can eliminate

trachoma using the SAFE strategy:

Surgery, Antibiotic treatment, Face washing

and Envionmental control Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonumlaoreet dolore magna aliquam


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Together with our partners, we can eliminate





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We believe that those affected

by NTDs deserve to live

the healthiestlife possible


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we are working steadfast

toward trachoma elimination

With 100+ partners


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Learn more at Pfizer.com/IndividualVoices

Together, we can achieve a world without

NTDs like blinding trachoma


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Panel 17

The global effort to control and

eliminate Neglected Tropical

Diseases (NTDs) is one of the

largest public health initiatives

ever seenLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonumlaoreet dolore magna aliquam

#BeatNTDs


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#BeatNTDs


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#BeatNTDs


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Panel 14

NTD Elimination Window Concepts

Lead Creative

Role

GCI Health WPP Pharma PR agency, Young & Rubicam partner agency

Company

Eight account team members for the Pfizer Corporate Responsibility account.

Team Members

A pain point was updating the augmented reality backend whenever there was a window edit, but the client’s needs were straightforward and their photoshoot and partnership with the UN’s Global Goals informed the type treatment.

Challenge

I recieved copy and onsite images from the locations where Pfizer is working to eradicate trachoma from the account team. This project was one piece of Pfizer’s partnership with the Global Goals so it had to be aligned with booths I’d designed for SXSW and Atlantic Media’s conference. I learned the augmented reality app Blippar and viewers could access additional videos and infographics about how Pfizer is working to eradicate trachoma.

Process

The windows were well-recieved but I monitored the analytics in the backend of the augmented reality app and few people were downloading the app to view the additional content as they walked down busy 42nd Street. We continued to do augmented reality yet it was difficult to implement it in situations that were more ripe for engagment.

Outcome

Top-level view of additional projects >>

OVAC Oklahoma Visual Arts CoalitionMomentum Art Show CollateralMomentum is an annual art show for Oklahoma artists under 30 organized by OVAC, the Oklahoma Visual Arts Coalition. I designed the 2012 visual identity and had three large-scale paintings selected for exhibition. To create the type treatment for the title I cut and assembled balsa wood then photographed it.

Creative Oklahomabrand standards, business system, environmental signage, responsive & mobile site

Creative Oklahoma is a statewide non-profit organization advancing Oklahoma’s economy through creativity and innovation based initiatives in education, commerce and culture. The mission of Creative Oklahoma is to develop, promote and celebrate Oklahoma’s creativity and innovation in education, commerce and culture. The purpose of Creative Oklahoma is to inspire, catalyze and promote ideas that lead to a more vibrant economy and improved quality of life. I worked with an another art director and the creative director on the initial branding. The campaign also included a tagline and website dubbing Oklahoma the “state of creativity.”

Tritan CollectiveBizly Mobile & Web App

I designed these user interface screens and their user experience flow. This series of screens enables the user to book a private dining table at the Tom Colicchio restaurant Craft.

StaplegunODOC (Oklahoma Department of Commerce) // Holiday Web Card

I designed this animated splash page as ODOC’s (Oklahoma Department of Commerce) 2012 holiday card.

GCI Health WPP Pharma Public Relations AgencyTeam Pfizer Infographic

I was the designer and creative lead on this infographic for Team Pfizer, a division within Pfizer that strategizes directly with an integrated network of 40+ WPP agencies.

Cowtan & ToutPrint collateral, showroom, & tradeshow booth design

In my 2 yeasrs at Cowtan I designed the collection books, laid out ads for publications such as Architectural Digest and World of Interiors, booths for tradeshow HD Expo, merchandised 13 showrooms and their showroom windows, as well as the wayfinding signage for the Washington Design Center in DC.

Guernseybrand standards, business system, environmental signage, responsive & mobile site

For decades, C.H. Guernsey and Company branded itself with a “G” reminiscent of the Green Bay Packers’ logo. We proposed a simplified name and an evolved “G” mark. The new logo provides brand differentiation with a conceptual foundation: the three unbroken sides of the square represent its three divisions (consulting, engineering and architecture), while the fourth has a line leading to the center to create the “G.” This side represents Guernsey’s clients, symbolically placing them at the center of the mark. The comprehensive identity was a collaborative endeavor with two other art directors & a creative director.

[email protected] // 347.863.3013 // Portfolio

Thank you!

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