cv felipe afanador 2017
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Education
ESADE Business School, Universitat Ramon Llull (AACSB, EQUIS, AMBA) Barcelona, Spain Master in Business Administration (Full-time MBA) 09/2016-09/2018 School of Management, Universidad de los Andes (AACSB, EQUIS, AMBA) Bogotá, Colombia Bachelor of Science in Management (major in marketing and minor in political science) 06/2002-06/2008
ICN Business School (EQUIS, AMBA) Nancy, France Exchange program 01/2007-12/2007
Work Experience Oracle Inc. (NSYE: ORCL) - Cloud computing technologies Bogotá, Colombia Senior Sales Representatives for LATAM 2015-2016
§ Led a portfolio of public-private clients (revenues over USD$1,5mm/each) in Venezuela, Colombia, Peru and Chile. § Increase customers’ productivity in 30% and ROI in 15% on average with Oracle Cloud technologies. § Managed to cover 100% of all customers with a team of 10 business developers. § Duplicate business partners’ interactions and quotes, increase sales 2% YoY, and reach 85% of the sales quota for the
period. Totalcode Inc. (Privately Held Company) - Omnichannel commerce cloud platform (SAAS) Miami, FL, USA Business Development Manager 2014-2015
§ Executed a new relationship and sales plan to increase sales 20% YoY, § Developed a commercial plan to enter 3 new industries (industrial, food and services) § Doubled the number of alliances with logistic and payment companies, from 3 to 6, YoY. § Developed a consultancy program for a service company (+35,000 employees) to create a new digital service for internal
and external clients. Groupon Inc. (NYSE: GRPN) - Online local commerce marketplace Bogotá, Colombia Online Local Commerce Marketplace 2013-2014 Business Unit Manager
§ Managed and executed the online commerce strategy to increase revenue in 15% in average YoY. § Led a team of 20 people to manage the goods business unit, with more than 2000 transactions and 120 deals per day. § Designed and executed a new distribution program reducing the average delivery time from 12 to 2 days nationwide.
Cencosud Inc. (NYSE: GRPN) – Multibrand Retail Bogotá, Colombia Online Channel Specialist 2011-2013
• Designed and executed the business plan to start the online sales and relationship program. It came live 2 month before the main competitor.
• Increased online traffic by 80% YoY, managed to consolidated an online inventory greater than 5000 SKUs, and coworked with 5 external suppliers to create an omnichannel experience.
• Achieved online conversions above 5% per month. Marketing Analyst 2010
• Worked with the marketing manager, to analyzed and optimized catalogs’ ROI in 5% on average YoY. • Managed the online seasonal campaigns in multiple online platforms (social media and advertising networks).
Trainee Rotational Program 2009 • Rotated over all company positions, from cashier to CEO. Learned the back and front process of a retail chain.
Televentas S.A.S (Privately Held Company) - Holding Bogotá, Colombia New Ventures Analyst 2008-2009
• Developed the marketing mix of 2 new nutraceutical products with imported raw materials from India, based on market research analysis.
Language Skills
Spanish (Native), English (Fluent), French (Fluent)
Additional Information § Inbound marketing certification. Hubspot, 2016 Ecommerce certification, Universidad Javeriana, 2013. § Retail specialist, Universidad de los Andes, 2010 § Raised US$80,000 to start a Canadian craft-beer import business in Colombia, 2005-2009
Felipe Afanador Cortés
Date of birth: 7/12/1983 Country of birth: Colombia Nationality: Colombian
M: +34 657.266.221 E: [email protected] Twitter: @colafanador