Innovations and trends in communications, brand and fundraising Cutting edge thinking: how innovation drives fundraising, services and awareness Jonathan Simmons, 30 January 2013

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Innovation?

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What can charities that provide support learn from Ushahidi? What can charities that try to change policy learn from 38 Degrees? What can charities that help communities thrive learn from Freecycle?  

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5m+ members 3 billion

views

Is it just new brands?

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Many of you have two key components:

Brand and Reach

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1. See ourselves as an intermediary

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The nature of the intermediary has changed

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The nature of the intermediary has changed

The user is much more in control

The role of the ‘intermediary’ is increasingly invisible

Your service is increasingly your brand

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The travel sector

Being a ‘new’ intermediary presents two questions:

What is your role?

How do you exploit this new landscape to

achieve your aims?

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This is very hard for charities

Charities deal with vulnerable people

Money must be spent wisely

There are no guarantees

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2. Where do I start?

A good idea

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2. Where do I start?

Goal Insight A good idea +

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2. Where do I start?

Educate his cousins

“They wanted to pause and repeat me”

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3. Technology plays a really important role

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Single minded, highly resourced projects that learn from others

4. The right mindset

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Single minded, highly resourced projects that learn from others

4. The right mindset

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MyFarm

Harnessing the power of digital to connect urban consumers with the rural environment

Best Public Sector Campaign

Innovation Special Award

Best Digital Solution 2011

Awards Awards

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Khan Academy received a donation of $1.5m from the Gates Foundation Taskrabbit received $38m in funding to date Facebook took £750m before profit

5. Be cautious of sustainability

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Charities are in a fantastic position to innovate

Becoming a ‘new’ intermediary can help meet your goals

It is hard and expensive but potentially rich in

reward