cut & dry spring 2009

SPRING 2009®

IT’S ABOUT TIME.CUrL UP & dry wITh nEw PAUL MITChELL PrO TOOLS™

live local, care global

Family knows no borders. John Paul Mitchell Systems is proud to support Food4Africa in their commitment to feed, shelter and educate thousands of needy South African children every day.

table of contents

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featuresnEw Paul Mitchell Pro Tools:It’s About Time

nEw The Blonding System artistically inspiredAngus M Volume 3: The Trilateral Collection

denise “dee” Adames is Shear Genius

The Shape of what’s To Come

Midnight Train

performanceA new Twist on Texture: The relaxer

Show your Inner Strength: nEw Super Strong® Liquid Treatment™

nEw Tea Tree Body Products:An Out of Body Experience

money mattersThe Color Marketing Contest 2008

I Love Paul Mitchell Professional hair Color

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up front

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John Paul deJoriaChairman and Chief Executive Officer

On behalf of hairdressers worldwide, John Paul’s recent travels included conferences, speaking engagements, school openings and philanthropy efforts.

Los Angeles, CAnewport Beach, CAPalm desert, CAJacksonville, FLLas Vegas, nVAustin, TXdeer Valley, UTPark City, UTJackson hole, wywashington d.C. Kortrijk, BelgiumBanff, Canada

rome, ItalyUnited KingdomSouth AfricaZurich, Switzerland

PAUL MITChELLSChOOL OPEnInGS:reno, nVSpokane, wAwichita, KSBismarck, ndharrisburg, PAAmbler, PA

dear John Paul Mitchell Systems Family,Our new ad campaign is now appearing in some of the finest national magazines. we had such an exciting time representing all of you at the photo shoot on location in Africa. I know you’ll be delighted by the way we represent John Paul Mitchell Systems. On behalf of hairdressers everywhere, these ads point out the respect we need to have for all living things, including plants, animals and humans. I’d like to point out that the plants, animals and humans featured were not harmed—and only enhanced—by this event.

As we go through changing times…there will be challenges. we will overcome them by heading in a direction that leads far into the future and is not just focused on current events. Our new products and programs launching in 2009 are the best yet. we do this to support you in the professional beauty industry…the only industry where you’ll find Paul Mitchell. remember, we use the name Paul Mitchell because Paul was the hairstylist of the two of us—we wanted that name to stand for all hairdressers and not just a person…forever.

Thank you for the 29 years of faith you’ve had in us. we will continue to support yOU!

Peace, love and happiness,

where in the world is JP?

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money mattersLiving the Green Life

Plug Into the Tool Bar

Malebox: Male Pattern Blondeness

Create a Stir with Paul MitchellStyle Cocktails

Client Speak: Tool School

work It: Show your Salon Spirit

departmentsAsk the Experts: Play It Cool

Come and Get ’Em: FUnraising by numbers

Be nice or Else: Visionary, Fence Sitter, or resister: you Choose

Connect: 5 Simple Secrets for Finding your Perfect Match

The Buzz

we Care

Education and Events

Backtalk with Colin Caruso

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4849

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55586062

45CEO John Paul deJoria

Creative director &Editor in Chiefnanette Furlong Bercu

Executive EditorTara Ennis

Senior Associate EditorKelsey williams

Managing Editordina Jacobellis

design directorSandra Curitore

Contributing Editorsnikola ClineBrenda duValnina KovnerJenny Overdevestdee Quested

Photo EditorsGreg BonhommeCorinne BrownZlata nikonovskaya

Creative Consultanty8’s Inc.

credits letters to the editor:we want to hear from you!we are always on the lookout for professional quality salon photos and artistic work. Please send your comments, photo submissions and story ideas to:

Cut & dryc/o John Paul Mitchell Systems9701 wilshire Blvd., Suite 1205Beverly hills, CA 90212 Photos should be 8” x 10” or 300 dpi on a disc. Please include your name, salon name, address, e-mail, and the best phone number to reach you. we regret that we are unable to acknowledge or publish all submissions.

® registered trademarks of John Paul Mitchell Systems®. © Spring 2009 John Paul Mitchell Systems®. PrInTEd In ThE U.S.A. (Cd0309)none of the copy or photographs contained in this issue or any issue of Cut & dry® can be used without the prior written permission of John Paul Mitchell Systems®.

Check out the Paul Mitchell® Professional web site at www.paulmitchell.com whenever you see this symbol anywhere in Cut & dry for the latest news, formulas, stories and other really great info.

paulmitchell.com

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africa behind the scenesPaul Mitchell ad campaign: on location in South Africa

feature

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5

hAIr: Stephanie Kocielski, Donna Mizell • PhOTOGrAPhy: Spicer

wArdrOBE: Emma Trask • MAKEUP: Collier Strong

with Paul Mitchell Pro Tools, time is always on your side. discover

two new speedy styling tools that will help you make the most

of every minute in your busy salon schedule. now you can form

fabulous ringlets with the Express Ion Curl 1.0 and pick up your

pace with the Express Ion dry v.2. no matter what style your client

craves, these high-tech tools deliver flawless results in a flash.

PAUL MITChELL PrO TOOLS ArE hOTTEr ThAn EVEr wITh ThE EXPrESS IOn CUrL™ 1.0

And EXPrESS IOn dry® V.2.

new

IT’SABOUTtime.

feature

“Clients today want more styles. The Express Ion Curl 1. 0

is a must-have for fashion shows, weddings, hair shows, photo

shoots, and every type of client.And it’s backed by Paul Mitchell’s Express Ion Complex

so you can do more wardrobe changes with confidence.”

– Paul Mitchell Artistic director Stephanie Kocielski

“The Express Ion dry v.2 embraces Paul Mitchell’s original goal—

to save time, money and energy.The ultra lightweight AC motor gives you more power without the

weight. This is a tool for every texture: it has the strength and airflow

to muscle out curl in extremely textured hair quickly and easily.”

- Paul Mitchell Artistic director Stephanie Kocielski

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Beautiful Curls Express Ion Complex blend of silicone and ceramic

heats hair quickly and gently from the inside out, leaving

locks hydrated, conditioned and frizz-free.

1

Even heat distribution and retention Ceramic heater and aluminum barrel form a superior heat

delivery system that prevents cold spots for faster curls.

2

Easy to Use Advanced features such as a digital temperature control,

locking button and finger grip make the Express Ion

Curl 1.0 a cinch to use and handle.

3

1” ALUMInUM CUrLInG IrOn

reduces drying TimeUnique Express Ion Complex™ blend of silicone and

ceramic dries hair gently and quickly from the inside out,

leaving hair hydrated, conditioned and frizz-free.

1

Powerful Styling A strong, concentrated air flow delivers an extra boost of

Express Ion Complex to protect and condition vulnerable locks.

2

Ultra Lightweight A sleek design and revolutionary Professional Light

AC Motor make this dryer lightweight and easy to

use hour after hour.

3

1875-wATT dryEr

InVITE your clients to experiment with these hot new tools at the Tool Bar. For more information, see page 44.

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ThE COMPLETE SySTEM FOr OUT-OF-ThE-BOX BLOndInG

The Blonding System has everything you need to achieve beautiful blondes with

brilliant, healthy-looking results. Formulating on fragile hair? reach for nEw Lighten

Up™. need added power? Try dual-Purpose Lightener. Expand your options even

further with Flash Finish™ and hit the perfect, luminous tone in under ten minutes.

hAIr: Stephanie Kocielski • PhoTograPhy: Takashi Kitamura for amulletproduction • MaKEuP: Billy B • wArdrOBE: Emma Trask • CrEATIVE dIrECTIOn: robert Cromeans

feature

blondingthe system

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Technique: Platinum Card Color: 1) Lighten Up™ + 20 volumeCream developer

2) PM ShInES® 1 ½ oz. 9nBSandy Beach + ½ oz. Clear Shine + 3 shots Color Shots® Violet + 2 oz. Processing Liquid

“ when working on blondes, pace is everything. The Blonding System is an encyclopedia of time-saving tools and knowledge to create blondes of all temperatures. no matter what flavor you choose, this is what every Color Bartender needs for exceptional results.”

– Stephanie Kocielski, Paul Mitchell Artistic director

Technique: Platinum Card refresh

Color:1) 1 oz. Lighten Up™ + 1 ½ oz. 20 volume Cream developer

2) 2 oz. Flash Finish™ Pale neutral + 2 oz. 5 volume Clear developer

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Technique: Enlighten Me

Color:1) dual-Purpose Lightener + 20 volume Cream developer

2) Paul Mitchell® the color 2 oz. hLA + 2 shots Color Shots® Blue +

2 oz. 30 volume Cream developer

3) Paul Mitchell the color 1 oz. UTP + 1 oz. 5 volume Cream developer

For hairdressers, by hairdressers amulletproductionLet robert Cromeans, Takashi Kitamura and dJ Muldoon take you on

a blonding adventure. The Blonding System dVd was shot, edited and

directed by amulletproduction, a talented team of Paul Mitchell Artistic

directors and Platform Artists who work behind the scenes and behind

the camera to bring you education from a hairdresser’s perspective.

The Blonding System dVd Get the best in blonding education from Paul Mitchell Artistic director Stephanie Kocielski and

The Blonding System. whether you want to freshen up your skills or learn new techniques, this A-Z resource will help you approach every blonding guest with confidence.

here’s what you’ll get:

• Blonding education to freshen your skills and make every blonde a success

• Five foundation blonding techniques

• Time-saving tips and tricks for blonding, highlighting, toning and men’s lightening

• Proven marketing strategies used by a robert Cromeans Salon

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Step into the LightLighten Up™ Blonding Paste Create effortless, starlet-worthy blonde hues—even on fragile hair—with Lighten Up blonding paste.

• rAPId LIFT – Specially balanced lifting agents provide fast, even lift up to 5 levels

• gEnTlE on hair anD SCalP – Unique amino acid conditioning agents help reduce moisture loss and minimize cuticle damage while soothing aloe helps calm scalp irritation for an enjoyable client experience

• SMooTh ConSiSTEnCy – Beeswax base has a creamy texture that resists drying out and is easy to mix for effortless, flexible application

The Perfect Tone in Under TenFlash Finish™ Sheer rapid TonerThe perfect icing on any blonde confection, Flash Finish sheer rapid toner creates an ideal tone in under ten minutes.

• ShEEr, SuBTlE TonES – Five intermixable warm, cool and neutral pastel colors achieve the perfect tone on pre-lightened hair in a flash

• TonES in unDEr 10 – neutralize or enhance tone in 10 minutes or less

• aDDS ShinE anD ConDiTion – nutmeg butter and hydrolyzed soy protein instantly moisturize for a smoother, shinier finish

To get The Blonding System and Flash Finish in your salon, contact your John Paul Mitchell Systems distributor or Salon Consultant.

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Cut, color and style connect for a trilateral approach to modern, wearable hair. hair becomes your 3-dimensional canvas. Sculpt with scissors. Paint with color. Shape and style hair into living, breathing architecture and make each look your own.

hAIr: Angus Mitchell, dJ Muldoon,

Colin Caruso, Jay Small, noogie Thai

PhOTOGrAPhy: Spicer

wArdrOBE: Emma Trask

MAKEUP: Amy Oresman

artistically inspired


Model was pre-lightened using the Platinum Card technique with dual-Purpose Lightener + 10 volume Cream developer

Color:1) PM ShInES 2 oz. Clear Shine + 3 shots Color Shots yellow + 2 oz. PM ShInES Processing Liquid

2) 2 oz. Color Shots Violet + 2 oz. PM ShInES Processing Liquid

ava

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Model required color correction using Backtrack®


2) Color Block® + InKwOrKS® Green + InKwOrKS yellow

3) Color Block + InKwOrKS hot Pink

4) Color Block + InKwOrKS Purple + InKwOrKS Blue

5) Color Block + InKwOrKS yellow

talesha

“ It’s important to see how shape influences color and have the cut and color meet in the middle. My inspiration is my salon. This collection offers techniques that help hairdressers be more successful—to make the reality of what we do in the salon a little bit easier.” - Colin Caruso

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“ The Trilateral Collection is an evolution of placement, a new direction to keep things exciting. It’s important to change the way we approach haircutting so we don’t get bored doing the same thing over and over. My goal is to offer a fresh approach to client-friendly looks.” - Angus Mitchell

Model required color correction using Backtrack

Color:1) Paul Mitchell the color 3 oz. 7nA + 3 oz. 30 volume Cream developer

2) dual-Purpose Lightener + 40 volume Cream developer

3) PM ShInES 1 oz. 6r0 Marmalade + 1 oz. 3y Cinnamon Stick + 2 shots Color Shots yellow + 3 shots Color Shots Orange + 3 shots Color Shots red + 2 oz. PM ShInES Processing Liquid

4) Color Block

liza

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Color:1) Paul Mitchell the color 3 oz. 2nn +2 shots Color Shots Blue + 3 oz. 20 volume Cream developer

2) Paul Mitchell the color 1 ½ oz. 5A +1 ½ oz. 7P + 3 oz. 30 volumeCream developer

3) Paul Mitchell the color 1 oz. hLP + 2 oz. 5CC + 3 shots Color Shots Violet +2 shots Color Shots red + 3 oz. 40 volume Cream developer

ji


“This collection adds even more value with

textured hair and models of different ethnicities. There are styling tips from noogie,

blow-dry tips from Jay, as well as salon-friendly color from Colin. It goes beyond

just the haircuts. It’s four cuts and eight looks of all

lengths and textures.”- Angus Mitchell

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Angus Must-have products: Lavender Mint Moisturizing Shampoo™ and Conditioner, Super Skinny® relaxing Balm™, worked Up® and hold Me Tight™.

JayFavorite product cocktail: Sculpting Foam™ and Super Skinny® relaxing Balm™.

noogieLong-hair styling essentials: Express Ion round™ brushes, Express Ion Style® 1.0 and Extra-Body Firm Finishing Spray™.

dJwhat’s in my hair: Foaming Pommade®.

Colindemi, semi, or permanent? Being male and afraid of commitment, I would have to say demi. But it depends on the situation.


Angus M Volume 3 – The Trilateral Collection dVddiscover modern haircuts, fresh color techniques and innovative styling from Angus Mitchell, dJ Muldoon, Colin Caruso, Jay Smalland noogie Thai. Make every look your own and raise your creativity to a new dimension.

what’s inside:• Four geometric, customizable haircuts in short,

medium and long lengths and a variety of textures

• Salon-ready color techniques with flexible and innovative color placement

• an array of styling and finishing options using Paul Mitchell Pro Tools

• Tip cards for step-by-step guidance

• a limited-edition Trilateral Collection booklet featuring an inside look into each hairdresser’s influences, techniques, and favorite products

To get the Angus M Volume 3 Trilateral Collection dVd in your salon, contact your John Paul Mitchell Systems distributor.

“ we’re demonstrating a common-sense approach to haircutting that’s simple and versatile. The triangle sectioning uses less density than the circles in our last collection. The diagonal shape allows hairdressers to play with the weight distribution and make each cut their own.” - dJ Muldoon

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Paul Mitchell Educator and Task Force member denise “dee” Adames blew away the competition in Season 2 of Bravo’s hit show, Shear Genius. Through a series of challenges ranging from recreating the famous hairstyles of Charlie’s Angels to cutting hair blindfolded, dee beat out twelve competitors and took home the coveted title of Shear Genius, a $100,000 prize and the opportunity to style hair for an Allure magazine feature.

IS ShEAr GEnIUSdenise “dee” Adames


PhOTOS ArE COUrTESy OF BrAVO. PhOTOGrAPhy: TrAE PATTOn

what are you going to do with the prize money?I am opening a Paul Mitchell Signature Salon called dee & L hair Studio in Miami with my business partner, Laila Taheri. It’s all a dream come true!

why do you love being a part of the Paul Mitchell family?It offers such a great support system. I know that whenever one door closes, the Paul Mitchell family will be there to help me open another.

how did your Paul Mitchell training help you beat out the competition? Paul Mitchell teaches stylists how to work smarter, not harder and that stuck with me. It is by far what got me the win.

what were your competitors like behind the scenes?I was surrounded by characters! we were always poking fun at each other and just having a great time.

Out of all the collections that

you created for the show,

which was your favorite? definitely my Birds of Paradise

collection. I got to use funky

colors and disconnected cuts,

which I love! The collection

shows that I like to take risks.

what was the most difficult challenge?

In Episode 7, we had to groom a dog and then give

the owner a cut, color and style inspired by their pet.

I had never groomed a dog before—I was so afraid

that I was going to cut its tail or something.

Pho

Tog

raPhy: Jo

rgE FriErE • M

aKEuP: Ju

SEly BEnCo

Mo


the shape ofwhAT’S TO COMEInspired by recent runway couture and his personal penchant for bold, deconstructed hair, Swiss Paul Mitchell Educator Christophe Chevillard put his own twist on textured styles with a new collection of editorial looks. As a winner of the 2008 Paul Mitchell Photo Shoot Contest, Chevillard was flown to Los Angeles to bring his avant-garde vision to life. with the help of Paul Mitchell Editorial director Lucie doughty and a team of models, a photographer, makeup artist and wardrobe stylist, he embraced the challenge. Chevillard created a collection of hair designs with futuristic flair, playing on texture, shape and movement.

hAIr: Christophe Chevillard • PhoTograPhy: Sean armenta • MAKEUP: Jennifer Thorington • CrEATIVE COnSULTAnT: Lucie doughtyPrOdUCTS: Left and right: Extra-Body Sculpting Foam®, Extra-Body daily Boost®, hold Me Tight™

Middle: Sculpting Foam™, Gloss drops®, Extra-Body Finishing Spray®


“ There has been a long period of smooth, flat hair—now I feel we are moving more towards celebrating texture and body. I took simple, pinned updos and gave them new life by changing the hair texture, as well as adding colorful thread to enhance the shapes.” - Christophe Chevillard

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midnightTrAInhair: luCiE DoughTy, aSSiSTED By roSiE FuEnTES • MAKEUP: dOrIT GEnAZZAnI WarDroBE: aDria hEaTh • PhoTograPhy: auguST BraDlEy

For her latest artistic collection, Paul Mitchell Editorial director Lucie doughty journeyed back to the golden age of the railway. Inspired by the sophistication that accompanied traveling by train during the 1920s and 30s, she set out to reinvent the chic styles of the era. Vintage glamour takes a modern departure with doughty’s unique vision and asymmetrical designs.


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“The hair is reminiscent of the structured romanticism of the time

period, but with an asymmetrical spin that makes it ideal for now.”

- Lucie doughty

Model with white ruffled vestProducts: Thicken Up®, hold Me Tight™,

Extra-Body Finishing Spray®, Express Ion Style® 1.0, Express Ion round™ medium

Model with green topProducts: Thicken Up, hold Me Tight,

Extra-Body Finishing Spray, Express Ion Style 1.0, Express Ion round medium

Model with copper dressProducts: Thicken Up, hold Me Tight,

Extra-Body Finishing Spray, Express Ion round medium

Model with pink jacketProduct: hold Me Tight

the relaxer™

“ In today’s global world, texture is big business. Paul Mitchell offers not only the most state-of-the-art product in three different strengths, but also the best education. with The relaxer, you can become a texture expert and dramatically increase your service revenues.” – Paul Mitchell Artistic director Stephanie Kocielski

new

key benefitsAdvanced Sodium hydroxide SystemInnovative formula reduces damage, allows for quicker penetration, and greatly reduces reversion.

Smooth, Creamy Conditioning Baserich cream base is easy to apply and rinse with beautiful conditioned results and a clean, fresh fragrance.

Mild, regular and Super and Formulas Three strengths to address all hair types and textures and achieve just the right amount of curl reduction.

a new twist on texture

Take your know-how to the next level with A new Twist on Texture dVd. Get the scoop on client consultations, chemical applications, processing and finishing—all from our top texture specialists, Artistic director Stephanie Kocielski and Master Associates Ladonna dryer and Kevin Michaels.

Transform extra curly to wavy hair into silky smoothness with The relaxer from Paul Mitchell. Available in

three strengths—all featuring the latest conditioning technology—there’s an ideal formula for every hair type.

lowdown

before

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show yourinnerstrengthnEw Super Strong® Liquid Treatment™

Everyday chemical, environmental and thermal abuse can do a number on hair. The good news? distressed tresses get a second chance with Super Strong Liquid Treatment.

whO nEEdS IT:Anyone with chemically-treated, damaged, weak or fine hair

whEn TO USE IT:Apply after any chemical service or use daily to keep weak, processed hair on the road to recovery

Strengthens and protectsOur exclusive Super Strong Complex joins forces with UV protection to help replace lost minerals and proteins

repairs from the inside out Marine extracts and vegetable proteins replenish every strand while special silicones protect the surface, leaving the cuticle smooth and healthy

Seals split ends Super Strong Complex, marine extracts, silicone and proteins create the ultimate power team to help seal split ends

new

performance

SUPEr STrOnG LIQUId TrEATMEnT makes hair up to 60% stronger after just one application and continues to strengthen after repeated use.Source: Independent Clinical Study

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performance

lemon sage energizingbody wash™ & body lotionwhat they are: Peppy cocktails of lemon, sage and tea tree oil

what they do: Enliven weary skin and awaken the senses

why you’ll love them: They turn any shower into happy hour

lavender mint moisturizing body wash™ & body butterwhat they are: Moisturizing medleys of lavender, mint and tree tree oil

what they do: Soothe stressed-out skin and revive the spirit

why you’ll love them: They put frazzled bodies and minds back on track

new

tea tree body productsIntroduce your skin to the citrus sensation of Tea Tree Lemon Sage and

the sweet serenity of Tea Tree Lavender Mint. with the new Tea Tree

Body products, you can indulge in your favorite flavor from head to toe.

an out of body experience

turn your sink into a spaTake your client’s salon experience beyond the hair and scalp with a service upgrade featuring the new Tea Tree Body products. Indulge guests with an invigorating sugar scrub, a relaxing hand massage, and a soothing paraffin dip at the wash house or during consultation and see your service revenues soar.

For Tea Tree hand treatment tips and techniques, check out The wash house Experience dVd. Ask your distributor or Salon Consultant for more details.

performance

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we asked Paul Mitchell Salons everywhere to show us how they go above and beyond when it comes to marketing hair color services. Impressive entries poured in from around the U.S. and Canada, and were judged based on presentation, innovation, marketing creativity and increase in service revenues. It was a difficult choice, but here are our exciting winners.

the colorMArKETInGcontest 2008

1st11-20+ ChAIrS

Increasedcolor revenue

by 36%

money matters

1st5-10 ChAIrS

1st

CAPTIVA SALOn wallingford, CT OwnEr Mario LandinoMArKETInG CLAIM TO FAME The Color Bar, custom Color Bar Menu, TVs playing hair shows during service, wireless internet access for guests, refreshments, special events

“ CLIEnTS ArE InTrIGUEd AS ThEy wATCh OUr TEAM STEP UP TO ThE COLOr BAr TO FOrMULATE And CrEATE rIGhT In FrOnT OF ThEM. IT PrOdUCES An AwArEnESS And APPrECIATIOn FOr ThE ArTIST—yOU SIMPLy CAn’T AChIEVE ThE SAME rESULTS, CrEATIVITy, Or EXPErIEnCE FrOM A BOX AT hOME.” - MArIO LAndInO

AM-PM SALOn Albuquerque, nM OwnErS Antonia and Patricia MedranoMArKETInG CLAIM TO FAME The Color Bar, custom salon menu, inspirational thank you notes, appointment cards, gift certificates, Paul Mitchell culture

“ wE CrEATEd ThE FIrST PAUL MITChELL COLOr BAr In OUr ArEA. OUr GUESTS hAd nEVEr SEEn AnyThInG LIKE IT! ThEy ArE In AwE OF OUr ‘BIG rEd wALL’ And ALL OF ThE COOL STUFF On ITS ShELVES. nOw A SIMPLE CUT QUICKLy BECOMES A nEw COLOr BOOKInG.” - AnTOnIA And PATrICIA MEdrAnO

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SALOn OrMOnd destrehan, LA OwnEr Karen BrownMArKETInG CLAIM TO FAME The Color Bar, advertising, special events, custom services menu

“ COLOr MArKETInG IS LIKE A SPrInGBOArd FOr ThE IMAGInATIOn. OUr STyLISTS ArE COnSTAnTLy ChAnGInG And rEInVEnTInG nEw wAyS TO ShOw OFF ThE COLOr LInE And GET CLIEnTS

EXCITEd ABOUT ChAnGInG ThEIr LOOK.” - KArEn BrOwn

1st1-4 ChAIrS

money matters

2nd

3rd

Sydney Broderick Salon & SpaJefferson City, MO OwnErS Terry Schrimpf and Angela Mays

FixBoulder, COOwnEr robin Laurel

Borealis hair Bar ‘n’ Tanning 2Qualicum Beach, British Columbia, CanadaOwnEr Virginia worcester

Salon GitySugarland, TXOwnEr Gity haghkhah

Color Bar Salonnew Orleans, LAOwnEr daniel Everett walker

The UnlimitedSan Antonio, TX OwnErS Cecilia and Bill McGaw

The Colorist Bar & Salonhighland heights, OhOwnErS Laura Storey and Melissa difini

Salon Mnew Orleans, LAOwnEr Lisa Marquette

Pure Essentials wellness Salonroseburg, OrOwnEr Kristie McLaughlin

Imagine Salon and day SpaGlenwood, ILOwnErS Lynn Griglin and rochelle Seput

For more information about Paul Mitchell’s Color Marketing program, ask your John Paul Mitchell Systems distributor for the Color Marketing Brochure.


by 26%


by 28%

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money matters

resultsGretchen revermanOwner, Innovations hair design in Elkhart, In9 chairs

“ I’ve been doing hair for 20 years and used a different color brand for a long time. now that we’ve switched to Paul Mitchell, clients are seeing the difference. They’re telling me that their color stays true longer and doesn’t fade. They’re seeing more shine, dimension and gray coverage. And I love the control—Paul Mitchell the color really does what it says.”

Curious how Paul Mitchell Professional hair Color stacks up against the competition? we got the

scoop from three salons that recently switched from their old color lines to Paul Mitchell—and

found that our products passed with flying colors.

i lovepaul mitchell professional hair color

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money matters

resultsGretchen revermanOwner, Innovations hair design in Elkhart, In9 chairs

consistencyrae Ann Knepler Owner, Uptown Salon in Liberty hill, TX 3 chairs

a superior client experienceTony Melchionna Owner, Salon 44 in Summit, nJ10 chairs

“ we used a well-known color line for 12 years. I thought all color was the same, but once I switched to Paul Mitchell, I changed my opinion. Paul Mitchell Professional hair Color has better consistency, more shine, the highlights turn out brighter and the color is truer—other brands tend to lift more red. And I have to say, I love the Color Bartender’s handbook. It gives me the experience of a hundred stylists—all I have to do is open the book and I have so many ideas!”

“ we recently switched to Paul Mitchell. with our old color line, the blondes were muddy and the color would irritate clients’ scalps. with Paul Mitchell the color we’ve had no scalp irritation and no more unpleasant smell—clients love the eucalyptus fragrance. And the coverage is fantastic. I haven’t come across one head yet where I didn’t get 100% gray coverage. I’ve been in the business 27 years and Paul Mitchell the color is by far the best. It’s simple to use, smells good and is cost effective—I actually use less color. I always applied by bottle and now that I’m a Paul Mitchell color guy, I mix with a bowl and brush. It’s much more professional and clients notice.”

i lovepaul mitchell professional hair color

“ I think it’s really important to be socially responsible. And as a stylist, I develop relationships with a lot of people, so I have an opportunity to educate others about being green. I hope they will live it and pass it on.”

Green scheme:• introduces clients to environmentally responsible products,

like Paul Mitchell Tea Tree• gives new clients gift bags that include a card with “The

Top 10 Things you Can do nOw to help Make a difference for the Earth!”

• organized a local chapter of the rainforest action network“ I used to work for a large corporation where the amount of waste

was appalling. when I opened my own salon, I wanted to do my part to maintain a healthy relationship with the environment.”

Eco-friendly initiatives:• gives clients reusable Paul Mitchell bags• Cleans and sanitizes with diluted Tea Tree Essential oil• used recycled and natural materials in the salon’s design

“ we went to a forum for Paul Mitchell salon owners in Orlando and heard people like robert Cromeans speak about what Paul Mitchell is doing to give back. we were really motivated and felt like we needed to follow in their footsteps.”

Sustainable system: • uses computers in the Color Bar instead of printing formulas • Dedicated an area to recycling • installed motion sensor lighting throughout the salon

Cathy Tiffany Owner, Loft #25 in Salon Lofts, Columbus, Oh

debra Blackmore Signature Salon Owner, Zhaira Salon, newfoundland, Canada

FOr ThESE SALOn OwnErS, thinking green is the natural thing to do. here they give us the scoop on why they make eco-friendly choices and what steps they’re taking to protect our planet.

livingthe green life

money matters

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Anthony Cuccio and norman hoffner Focus Salon Owners, Boca Salons & day Spa, north Brunswick & Jamesburg, nJ

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money mattersEloise deJoria

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malebox

Experience stylewe make a big deal about every item we sell and the Tool Bar helps us create a memorable shopping experience. we showcase all Paul Mitchell Pro Tools, plus brushes and some liquid tools so the client can take home the entire salon experience.

rev up revenueUnlike Target or walgreens, the Tool Bar allows clients to try the tools on their own hair once they’ve had a great hairdresser endorsement. It’s part of the Paul Mitchell commitment to take revenue from mass retailers and drug stores, and put it into your salon.

For more information on the Tool Bar and how to host an Express way event, log on to the Paul Mitchell Professional web site at www.paulmitchell.com.

Boost your businessMy goal is to make Take home 30% of my business. This is possible because tools are big-ticket items. I have a stylist who recently sold eight tools in a month. So imagine if you have 10 stylists who sell 10 smoothing irons each. you will probably see the highest Take home numbers your salon has ever achieved.

Celebrate style Introduce clients to Paul Mitchell Pro Tools by hosting an Express way event. Create cool invitations and host a night of style. demonstrate looks from the Express way dVd and offer pro tips clients can use at home. you’ll see your Take home sales skyrocket in just a few hours.

BrInG TAKE hOME TO ThE nEXT LEVEL wITh ThE TOOL BAr And PAUL MITChELL PrO TOOLS.

plug into the TOOL BAr by robert Cromeans

malebox

Make every male client a color client with a highlighting technique designed specially for him. The Male Pattern Blondeness technique offers the sophisticated dimension and natural-looking results guys crave in three speedy steps.

natural level: 6color: Lighten Up™ + 20 volume Cream developer

technique: Based on haircut and style, place weaved foil highlights strategically around the head shape. Five weaves per foil will provide a moderate amount of highlights.

Process for 50 minutes or until desired level of lightness is achieved.

rinse thoroughly and shampoo with Shampoo One®. Towel dry and follow with Paul Mitchell Platinum Blonde Shampoo™. Finish with The detangler™.

Check out The Blonding System dVd for more great tips and step-by-step techniques. Ask your John Paul Mitchell Systems distributor how you can get The Blonding System dVd in your salon today!

blondenessmale pattern

46

money matters

Stir up excitement and Take home sales with the Paul Mitchell

Style Cocktails promotion. with these valuable merchandising

ideas, every hour can be happy hour in your salon.

style cocktailscreate a stir with paul mitchell

reception Entice clients when they check in and reschedule at the front desk.

stylist stationMix up Style Cocktails at the stylist station and recommend that clients enjoy a signature cocktail at home, too.

windowInvite passersby to drop in for a premium Style Cocktail with an attention-grabbing window display.

the wash houseAdd a delicious twist to your client’s wash house experience.

special displayGive new users a shot at trying two great products for one low price.

take home Shake things up in your open stock area for easy browsing and shopping.

the color barGenerate dialogue when clients belly up to the Color Bar.

client speak

PAUL MITChELL PrO TOOLS are a hot commodity for clients to keep strands shiny, healthy and frizz-free. And with some easy dialogue tips, these big-ticket items are also a great way to heat up Take home sales. here’s how:

TOOLSChOOL

TOP 2 PrIOrITIES when purchasing a heat tool: MInIMIZE dAMAGE And rEdUCE dryInG TIME

* Busy clients want gorgeous hair—fast. Let them know that our secret ingredient—the Express Ion Complex—can take on any hair challenge quickly and gently. The Express Ion dry® v.1 blows away the competition by drying hair 60% faster!

40% OF hAIr dryErS &38% OF CUrLInG IrOnS are purchased based on BrAnd FAMILIArITy

* As one of the most trusted and recognized hair care brands in the world, the Paul Mitchell name means a lot to your clients.

*Source: Mintel Consumer research

wOMEnPUrChASE a new tool to maintain or create a new hairstyle

AGES 18–44 ArE MOST LIKELy TO

* when you give your client a new ’do, recommend the tools she needs to create that salon style at home.

* with so much use, let clients know that a workhorse, high-quality dryer is worth the investment.

58% OF wOMEn use a blow-dryer almost every time they wash their hair

25% OF PEOPLEbuy new heat tools to upgrade and have more features

* As you blow-dry and style, remind clients that Paul Mitchell Pro Tools have the latest in high-tech features and ionic technology.

* Ask clients if their tools need an upgrade and offer your professional recommendation.

ThE nUMBEr 1 rEASOn for purchasing a new heat styling tool: TO rEPLACE An OLd OnE

wE BOTh EnJOyEd GrEAT SChOOL SPIrIT whILE GrOwInG UP. ThE hALLS wOULd BEAM wITh

OUr SChOOL COLOrS And EVEryOnE wOrE SPIrIT rIBBOnS wITh PrIdE. why dOES ThAT KInd

OF SPIrIT FAdE AwAy whEn wE GET InTO ThE rEAL wOrLd?

Team spirit is so important in business—creating a wonderful team environment where everyone cheers each other on to victory. There is such an emotional connection when a group of individuals are working together to make a difference. Team spirit is a feeling of working together as one. does your salon have it?

hErE ArE SOME IdEAS TO hELP yOU GET STArTEd…

1. victory board – show the world your salon team’s success

2. new guest bell – ring it proudly

3. daily announcements – celebrate milestones with daily briefings

4. brag basket – go ahead, put yours in there

5. big brother big sister program – create an in-salon mentoring program

6. kind communications – avoid disrespect or disagreements to protect the team

7. success stories – share the stories of others and what their success means to their careers

8. fun environment – think back to why school was fun and bring it into the salon

9. strong bond between team and customers – include customers in celebrations or outings

10. team support group – make sure every member of the salon team is cheered on and acknowledged

SALOn SPIrIT show your

work it

team spirit

By STEVE And TErrI COwAn

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“ The new PM ShInES Ash Series gives us yet another color palette to choose from. I love the range of tones from blue-violet, blue-green and yellow-green. It’s a great opportunity to be creatively cool!” – Linda yodice

hAIr: Linda yodice PhOTOGrAPhy: Spicer wArdrOBE: Emma Trask MAKEUP: Collier Strong

new

playitcoolThE nEw ASh SErIES FrOM PM ShInES®

1) Top coat: Equal Parts 9A Cloud nine + 9rB Pink Champagne I love to tone level 9-10 blondes with this formula when straight platinum tones are a bit too cool. The 9rB Pink Champagne combined with 9A Cloud nine creates a softer beige blonde tone that’s a delicious “Champagne Cooler.”

2) Base color: 1 oz. 6n Swiss Mocha + 1/2 oz. 6A Moonbeam when blonde highlights have become overdone or faded and you need to restore some level 6-7 natural blonde lowlights, try this formula. whether you like to hand paint or weave in your lowlights, this “Swiss Mocha Frappuccino” will do the trick!3) depth definer: 1 oz.

3nG Topaz + 1/2 oz. 3A Starry night darker level 3-4 brunettes love golden caramel tones without the red. This “Topaz Bronzer” formula is a wonderful way to maintain depth and richness with control.

Play it cool and put the brakes on warm tones with three chic new shades from PM ShInES. The nEw Ash Series is designed to control warmth while delivering exceptional shine and smooth, healthy results.

STAy COOL LIKE A PrOdiscover three great ways to use the Ash Series from Linda yodice, Artistic director for Paul Mitchell Professional hair Color.

KEy BEnEFITS • neutralizes warm tones in natural, tinted or lightened hair while maintaining natural-looking color• Controls warmth in color correction services • Ensures seamless gray blending with cool, translucent tones• ideal for use as a toner to minimize yellow and orange tones • intermixable with all PM ShinES and ideal for use with n, V, BV and nB series • Can be formulated with Color Shots Blue or Violet for more intense cool shades

ask the experts


2) PM ShInES 2 oz. 3A Starry night +

2 oz. Processing Liquid

3) PM ShInES 2 oz. 6A Moonbeam +


4) PM ShInES 2 oz. 9A Cloud nine +


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FUnraising by numbers

$2.5 MILLIOn

Paul Mitchell Schools produce not only the most talented and inspired emerging hairdressers in the industry, but also the most compassionate. Through an annual, three-month “FUnraising” campaign, Future Professionals throughout the country have raised millions of dollars to help build homes for needy families, feed hungry kids, support victims of abuse, and much more!

Total funds raised by Paul Mitchell Schools in the last five years

5,421FUTUrE PrOFESSIOnALS enrolled

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1. Contact the Paul Mitchell School in your area and ask how you can get involved.

2. host a fundraising event in your salon.

3. Team up with other salons in your area and organize a fundraising committee.

4. Tell clients about local Paul Mitchell Schools charity fundraisers.

5. Visit www.paulmitchelltheschool.com and check out the charities that Paul Mitchell Schools are passionate about.

wAyS yOU CAn MAKE A dIFFErEnCE5

PAUL MITChELL SChOOLS CUrrEnTLy OPEn

20nUMBEr OF SChOOLS ThAT rAISEd MOrE ThAn $10,000 In 2007

108ChArITIESThAT BEnEFIT FrOM PAUL MITChELL SChOOLS’

“FUnrAISInG” CAMPAIGn

come & get ’em

$930,000through events including “CASUAL FOr A CAUSE,” cut-a-thons, pet fashion shows and car washes

Money raised in 2008

FUnraising by numbers

20

108

visionary, fence sitter, or resister:

you chooseBy wInn CLAyBAUGh

People in a workplace community typically fall into three categories: visionary, fence sitter, or resister.

VISIOnArIES do whatever it takes to make sure the company is profitable, the team is happy and healthy, and their participation is for everyone’s good.

On any given day, a FEnCE SITTEr can go either way. If their second moon is rising over Jupiter, then they love working for your company. But when their Uranus is stuck and dragging out of bed that day, forget about it!

rESISTErS think it’s their job to resist anything and everything. you say “black,” they say “white” . . . just because! resisters are experts at planting their insidious seeds of negativity. They’ll be out having cocktails with other staff members, and while discussing the staff meeting held earlier that day, they’ll say something like, “wasn’t that a great speech so-and-so gave today? But did you hear about her marital problems?”

It’s important to identify the visionaries, fence sitters, and resisters in your organization so you’ll know where to invest your energy and time. what you focus on starts to grow, so ignore those resisters (and even the best salons have them)! don’t let them set your agenda. Positive behavior disappears if you ignore it, and so does negative behavior. And when I say disappear, I mean the resisters will either leave your company or their behavior will change.

Some business books will tell you not to play favorites at work, but I play favorites, big time. The visionaries get all of me. Put your visionaries on a pedestal and let everyone know they make a difference in your world. And if you take proper care of them, they’ll sing your praises, promote your message, and support your mission to those skeptical fence sitters.

One more question: which type are you? If a co-worker likes to stir up trouble in the break room, are you right there with your ears perked up? If a new dress code is announced, are you on board? Visionary, fence sitter, or resister—the choice is yours.

be nice or else

53

make a passion statement.Search for Future Professionals by passion to find qualified candidates whose strengths complement those of your team.

know your needs.narrow your search by job type desired to find Future Professionals whose career goals are in line with the needs of your salon.

stay within your school zone.

Browse for talented Future Professionals at the Paul

Mitchell School in your area.

check your digits.Look for qualified Future

Professionals within your zip code, or broaden your results and search within your state.

seek out your type. Search by personal attributes

to find Future Professionals who fit in with your salon’s

unique personality and culture.

special bonus for focus salons In addition to searching for talent, Focus Salons can create a profile and advertise current job openings on Paul Mitchell Connect.

Go to www.paulmitchellconnect.com and find your special someone today!

5 SIMPLE SECrETSfor finding your perfect match

with PaulMitchellConnect.com, filling the open chair in your salon is a cinch. Using easy-to-navigate search options, any salon owner can connect with their perfect match in just a few clicks.

connect

54

special bonus for focus salons In addition to searching for talent, Focus Salons can create a profile and advertise current job openings on Paul Mitchell Connect.

Go to www.paulmitchellconnect.com and find your special someone today!

JOhn PAUL dEJOrIA TAKES hIS PASSIOn FOr OUr PLAnET TO ThE BIG SCrEEn AS EXECUTIVE PrOdUCEr OF ThE AwArd-wInnInG dOCUMEnTAry FUEL.

directed by environmentalist Josh Tickell, the film explores renewable energy sources and features Julia roberts, richard Branson, willie nelson, Sheryl Crow, and more. Our own John Paul deJoria also makes a special appearance as he fuels up the Patron Train with biodiesel and reminds us of our responsibility to change the world.

Paul Mitchell Schools and Focus Salons are helping to spread the word about this film at schools, community forums and biodiesel service stations across the country.

Visit www.thefuelfilm.com for more information and to find screenings in your area.

ThE BUZZ On ‘FUEL’

the buzz

director Josh Tickell and John Paul deJoria give an interview John Paul deJoria fills up the Patron train with biodiesel Michael wittman, CEO of Third Planet Energy, drives the first algae car

The veggie van promotes awareness of alternative fuels director Josh Tickell at the AFI screening in dallas

Veronika Judish, Angus Mitchell, Josh Tickell and rebecca harrell

at the L.A. premiere

John Paul deJoria with José Eber, recipient of the Lifetime Achieve-ment Award, at the 2008 Global Salon Business Awards.

John Paul and Eloise deJoria hang out with President Barack Obama.

John Paul and Eloise deJoria spend time with friend Ernest Bartlett and Gov. Mike huckabee of Arkansas at the republican national Convention.

John Paul deJoria with Senator norm Coleman of Minnesota.

Attendees at the Shecky’s Girls’ night Out event in new york City get gorgeous with free styling courtesy of Salon Caru and Paul Mitchell.

John Paul and Eloise deJoria celebrate nelson Mandela’s 90th birthday in London’s hyde Park.

the buzz

John Paul and Eloise deJoria (here with Oleg Larionov, head of russian distribution, and reinhold wild of wild Beauty in Germany) travel to russia for a major press conference.

John Paul and Eloise deJoria hang out with Fergie at the democratic national Convention.

Paul Mitchell celebrates ’80s style at The Gathering in Las Vegas.

the buzzAlee Cao, Vanessa Cao and Future Professionals from the Cao Institute of Aesthetics – A Paul Mitchell Partner School create runway-worthy hair for the Viet Modeling Project.

John Paul and Eloise deJoria attend the Fashion Group International night of the Stars, along with Marcia Gay harden who presented John Paul with the prestigious Sustainability Award.

The cast of As the world Turns can’t live without Paul Mitchell products to create their camera-ready styles.

57

The children perform a dance

we care

At a 9/11 charity barbecue held by Paul Mitchell The School – Costa Mesa, an attendee offers a donation in exchange for a hair wash.

Future Professionals at Paul Mitchell The School – Great Lakes hold a cut-a-thon to raise money for their local fire department.

reinhold wild and noah wild of wild Beauty in Germany make their new office building eco-friendly with energy-saving solar panels.

Paul Mitchell Editorial director Lucie doughty and Education Manager Lisa Botts get dirty for charity at the Paul Mitchell-sponsored “Muddy Buddy” event.

5959

Paul Mitchell Editorial director Lucie doughty and Education Manager Lisa Botts get dirty for charity at the Paul Mitchell-sponsored “Muddy Buddy” event.

The teams from Vanguard Salon Systems, Twisted Scissor Salon & Emmanuel’s Salon in Alabama hold a cut-a-thon for charity.

Future Professionals from Paul Mitchell The School – Sherman Oaks hold a cut-a-thon benefiting the Challenged Athletes Foundation at the Malibu Triathlon.

John Paul Mitchell Systems employees spend a Saturday afternoon volunteering at the Los Angeles Food Bank.

John Paul and Eloise deJoria pose with robert and Linell Shapiro at the Brent Shapiro Foundation event to educate youth on the dangers of drug use.

Elite Salon Systems and Paul Mitchell Salons raise $50,000 for breast cancer research and awareness with a month of fundraising activities, including the in-salon Pink ribbon Program, cut-a-thons and the Pink Party gala.

we care

spring 2009 eventsMarch

April

May

June

FArGO ArT OF hAIr aPril 4 • Fargo, nDFOr TICKETS CALL: 1-800-233-3141

wEST COAST SPrInG STyLE ShOw aPril 26-27 • San JoSE, Ca FOr TICKETS CALL: 1-800-544-9227

EdMOnTOn ABA ShOwMay 3-4 • EDMonTon, alBErTa, CanaDaFOr TICKETS CALL: 1-800 -268-6644

hEIL FAShIOn FOCUS May 31 – JunE 1 • naShVillE, TnFOr TICKETS CALL: 1-800-362-3186

PrEMIErE BEAUTy JunE 7-8 • orlanDo, FlFOr TICKETS CALL: 1-800-335-7469

SPrInG FAShIOn FOCUS JunE 7-8 • SEaTTlE, WaFOr TICKETS CALL: 1-800-544-9227

Paul Mitchell Events

March

June

April

May

March 1-3 3-dAy AdAPTIVE CUTTInG San diego, CA March 8-10 3-dAy MEn’S hAIrCUTTInG Orlando, FL March 15-17 3-dAy COrE CUTTInG north haven, CT

May 31- 3-dAy AdAPTIVE CUTTInG Sherman Oaks, CAJune 2 June 14-16 3-dAy COrE COLOr San diego, CA June 14-18 5-dAy COrE & Chicago, IL AdAPTIVE CUTTInG

April 19-21 3-dAy COrE COLOr Orlando, FL

May 3-5 3-dAy COrE CUTTInG Frederick, Md

Advanced AcademyPaul Mitchell The School Advanced Academy Costa Mesa, Ca • Sherman oaks, Ca • Salt lake City, uT • orlando, Fl Frederick, MD • north haven, CT • Chicago, il • San Francisco, CaTo register, visit www.paulmitchelltheschool.com.

education

AMErICA’S BEAUTy ShOw MarCh 28-30 • ChiCago, ilFOr TICKETS CALL: (815) 744-3384 please ask for Salon relations

To learn more about these and other Paul Mitchell events, log on to the Paul Mitchell Professional web site at www.paulmitchell.com.

departments

nEw!Featured In-Salon EducationOur in-salon classes offer the knowledge and support you need to boost your business and develop your creativity. Contact your John Paul Mitchell Systems distributor or Salon Consultant to learn more.

The Blonding System• Freshen your blonding skills with

time-saving tips and new techniques featuring dual-Purpose Lightener and new Lighten Up

• learn proven strategies for boosting your blonding business

Angus M - Volume 3The Trilateral Collection• learn four geometric haircuts in short,

medium and long lengths, plus four fresh color techniques

• Discover innovative styling and finishing options

Express way Collection featuring Paul Mitchell Pro Tools• learn three haircuts, three quick color

techniques and nine different styles showcased in the Express way Collection

• learn to maximize your time and creativity using Paul Mitchell Pro Tools

SPOrTS MArKETInG events whether you’re in the mood to hit the slopes or catch a wave, we’ve got a sports marketing opportunity for you. Sports marketing events offer your salon a fun and easy way to get involved in your community, encourage teamwork and give back to worthy causes. Get in the game at a Paul Mitchell Sports event near you.

Visit www.paulmitchell.com for a complete list of sports marketing events.

All sites and dates are subject to change.

MArCh 5-8, 2009AVP CrOCS TOUrPAnAMA CITy, FL

MArCh 6-8, 2009BUrTOn SUPEr dEMO TOUrSTOwE, VT

MArCh 7-8, 2009XTErrA wInTEr wOrLd ChAMPIOnShIPSSnOwBASIn/OGdEn, UT

MArCh 12-15, 2009AVP CrOCS TOUrdAyTOnA, FL

MArCh 13-15, 2009BUrTOn SUPEr dEMO TOUrwATErVILLE, nh

MArCh 14-15, 2009USSA SnOwBOArd GrAnd PrIX ChAMPIOnShIPSKILLInGTOn, VT

MArCh 15, 2009USSA PAUL MITChELL PrOGrESSIOn SESSIOnKILLInGTOn, VT

MArCh 18-22, 2009 BUrTOn US OPEn OF SnOwBOArdInGSTrATTOn MOUnTAIn, VT

MArCh 19-22, 2009AVP CrOCS TOUrGLEndALE, AZ

MArCh 27-29, 2009rOXy ChICKEn JAMMAMMOTh MOUnTAIn, CA

APrIL 2-4, 2009TEAM PAUL MITChELL KArATE OCEAn STATE GrAnd nATIOnALSPrOVIdEnCE, rI

APrIL 5, 2009nAUTICA SOUTh BEACh TrIAThALOnMIAMI, FL

APrIL 17-19, 2009AVP CrOCS TOUrSAn dIEGO, CA APrIL 24-25, 2009QUEBEC CITy OPEnQUEBEC CITy, CAnAdA

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Colin Caruso plays many roles in a given day—owner of the successful CArU salon in hoboken, new Jersey; platform artist; husband; father of three; and most recently, 2008 Educator of the year. we caught up with Colin somewhere between a full client schedule and packing for a trip to Europe. And with his usual modesty and candor, this regular guy gave us the scoop on his art, his inspiration and his work on-stage and off.

COLIn CArUSOPAUL MITChELL PLATFOrM ArTIST

backtalk

driven, honest& real

Three words that describe you:

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back talk

what inspires your art? reality is what inspires me. My job is part artist and part housepainter from Sears. I try to make people happy and take what’s in my client’s head and turn it into reality. On a broader scale, I look to the usual things like fashion, street culture, art and trends my staff at CArU are creating.

what’s your favorite place in the world to visit? The Jersey Shore.

I skateboard, I go to the gym, go to football games, hockey games, concerts. And I spend as much time as possible with my family—go to the beach, on little vacations here and there.

why do you love being a platform artist? I want to go out there and make a connection, even if it’s just one person out of a 1,000. I want to do what robert [Cromeans] did for me—let people know there are no limitations; you can be as successful as you want to be.

what book have you read lately and loved?Good in a room by Stephanie Palmer is amazing. It’s great for hairdressers; it teaches you how to extend relationships and pitch ideas.

what’s on your iPod? Bruce Springsteen, Pennywise, Strung Out, Jack Johnson, Toots and the Maytals.

how do you balance your roles as salon owner, platform artist, husband and father? It’s all about communication, believing in people, and letting go. I have 24 employees and three children. I just wake up and say, today I’m going to be a good father, a good husband, a good leader. I try to do those equally. It also doesn’t hurt that I have an amazingly loyal and supportive wife, salon manager and staff. A big thanks to them for believing in me—I love you all!

why did you decide to become a hairdresser?I was a skateboarder and changing your hair color was big in that culture. I started coloring my hair and doing it for my friends. In high school, guidance counselors kept asking me what I wanted to do and my mom suggested that I do hair. She saw the artistry in it. It was just part of who I am.

what goes through your head before you get on stage? do you get nervous?I used to get nervous but now I actually yawn a lot before I go on stage—my body slows down when I’m nervous. I’m more comfortable on stage than off of it.

who do you admire?Bruce Springsteen because there’s an honesty and genius in his music. Even though he’s a huge rock star, he seems to know what’s really important to him. Maybe it’s a Jersey thing but he’s always been an inspiration to me. Also James dean, the original rebel. he was a trendsetter without being trendy—a true American icon. And my parents—now that I’m a parent I see how hard it is. They believed in me, and my mom always took my side, even over authority figures.

cut & dry spring 2009

Documents

new products

new ad campaign

john pauls recent travels

tool barmalebox

tool schoolwork

exciting time

los angeles

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