YOUR NEEDS, OUR KNOWLEDGE, A SOLUTION TOGETHER

Lisa Decock

Johnny Joergensen

Martin Malakov

Ádám Vígh

Optimization

Academy

By

Solar

AGENDA

Problem

Concept idea

o Main selling points

o Target market

Implementation

Goals

Future possibilities

PROBLEM

“How to move Solar School to a high-end position, as anindependent service which can be purchased even if you are

not an existing customer?”

CONCEPT IDEA

OPTIMIZATION

ACADEMY

BY

SOLAR

Video

Live

Online

Webshop

Resource

Archive

(forum)

Product

IntroCourses

Intro

Tutorial

Courses

(offline, broadcast)

Offline courses

recorded

Ressource

Archive

(forum)

MARKET & TARGET GROUP

SME

INSTALLERS INDUSTRY

SELLING POINTS

ACCESSABILITY Always available

Do it whenever and where ever

Only content you want

COST EFFECTIVE Customizable

Time efficient

Independent

PROFESSIONAL Experience

Mutual benefits

Customer focus (your needs, our knowledge, a solution together)

SUBSCRIPTION MODELS

Free Subscription Program

Access to E-learning Materials YES* YES LIMITED

Full Program CoursesNO LIMITED YES

Live LecturesNO* YES LIMITED

Pay Per View MaterialsYES INCLUDED YES*

Forum (Resource Archive)NO YES LIMITED

* At additional costs

IMPLEMENTATION

ACADEMYHuman

Resources

HUMAN CAPITAL

LECTURERS IT MARKETING

RESPONSIBILITIES - Learning points

- Quality assurance

- Website management

- Content management

- Handle cameras

- Webdesign

- Content creation

- Advertise

- Handle cameras

PERSONNAL SKILLS - Showmanship

- Experience

- Technical knowledge

- Web-building

- Video editing

- Livestreaming

- Manage video content

- Online advertisement

EQUIPMENT

ACADEMYEquipment

EQUIPMENT

AWARENESS

ACADEMY Awareness

AWARENESS

ONLINE

SEO

Social media

OFFLINE

Industry conventions

Educational conferences

IMPLEMENTATION

ACADEMY

HR

EquipmentAwareness

CUSTOMER PROSPECTIVE

PRICE

QUALITY

- 720p - 1080p

- Supervised by lecturers

TIME

- 24/7 access

- 45-60 minutes per video

PER VIEW MONTHLY QUARTERLY BIANNUALY PACKAGE

50 DKK 250 DKK 625 DKK 1250 DKK Variable

BRAND

PARTNERSHIPS

- Storage provider

- SEO provider

- Experienced

- Independent

GOALS

2 YEAR PLAN

FUTURE MARKET EXPANSIONS

Scandinavia

(Launch)

Northern

Europe

(Current)

Germany

(New)

UK

(New)

FUTURE SEGMENTS

SME

INSTALLERS

INDUSTRY

LACEDUCATIONAL

AMU

TECHNICAL SCHOOL

DTU

INDUSTRY

SUMMARY

WEAKNESSESS

• Earn customer trust

• Tied to the offline lecturers

• Medium-high entry barrier

OPPORTUNITIES

• Developing trend

• Easy to expand

• Cross-Platform

THREATS

• „Free” competitors

• Developing trend

STRENGHTS

• Supplier independant

• Sustainable profit margin

• Low cost

THANK YOU FOR LISTENING