Hippie Bus

“Painted Picture”

Of CustomerLinkDecember 31,

2016

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A great place to work.

With a strong culture

• Shared core values• A strong desire to win• Openness• Integrity• Family, health and wellness• Strong communication• Community• Respecting and supporting

individual dreams

Full of passionate professionals• Happy employees working with

energetic enthusiasm• People dressed in business casual

attire, but with a degree of professionalism (maybe the clothes they’d wear on a first date)

• Young, eager professionals who seem hungry to succeed

Our very own dream team…

• We are constantly recruiting• We only accept “A” players on our

team• We remove those who aren’t in

alignment with our goals, values and mission

• We always try to hire better than ourselves

• Word-of-mouth and employee referrals are our best source of candidates

• Comprised of great thinkers and executors

• Unified in vision and dedication• Does not require or use micro-

management• Comprised of leaders who behave like

owners• Supportive of peers and leaves their

personal agendas at the door

Who work and win together…• Happy, purposeful work being

done to satisfy client needs• People working together to

solve challenges• Helping clients find success• Celebrating successes of our

clients and our own• Fun• Winning

In a great environment.

• Energetic, lively and fresh

• Open and conducive to teamwork

• Highly efficient and functional

• Bright, open, airy atmosphereWarm and comforting

• A place where people want to be

• Professional, but casual

Employees are fulfilled…• “These people are like

my family”• “I can see a long

future for myself at CustomerLink with plenty of opportunity for advancement”

• "The values of the company mirror my own”

• “I feel so fortunate to work here”

• “Helping small business owners succeed feels great!”

Compensated well...

• Our total compensation and benefits is amongst the best in our region for similarly sized companies

• We match outstanding performance with outstanding compensation

• We allow and encourage all employees to share in the profit success of CustomerLink

• Our base compensation is fair and adjusts with the economy

And active in philanthropy.

• We have >50% employee participation in our philanthropic efforts

• Our community recognizes CustomerLink for our continued commitment and support

• We support both local and national causes

• We involve our clients in our philanthropy efforts

With an enhanced structure…

• We generated positive returns for our first investors

• Our new investors are eager to invest in additional growth

• We have the right leaders and contributors in the right roles

We grow and thrive…

• We generated $35 million in revenue and $4.5 million in profit.

• We have grown 25% or more in each of the past three years

• We have 7,000+ active clients• We have 150 employees

A focused technology team…

• Strive for a realistic balance between quality, speed of delivery and scalability

• Believe and act like the security of our client’s data is critical

• Buy or build only after an ROI analysis

• Have minimal defect work• Maintain highly available

systems• Hold data accuracy as

paramount• Have a readily scalable

infrastructure and code base• Are right-sized for our

company size, pace and plans

A stellar support team…• A model for efficiency and

effectiveness• In perpetual improvement

processes (almost obsessive)

• Continually meeting or exceeding service level agreements (SLAs)

• Continually striving for automation, quality and scalability

• Providing transparency and frequent communication to stakeholders

Marketing that stands out…

• Is daring, emotionally impactful and resonates with our target markets

• Drives a huge amount of inbound interest

• Is fresh and finds people in creative venues

• Doesn’t highlight features• Is highly efficient in ROI• Is envied by our competition• Seems to be everywhere

Powerful sales …

• Prospects find it easy to buy

• We focus on the client• We demonstrate expertise

and integrity• Buyers are excited about

their decision• We capture valuable data

on the markets we serve• We are highly targeted

sellers

And our products...

• Just plain work better than anyone else’s

• Are a mix of cutting edge and tried ‘n true

• Are impactful to a broad section of the market

• Are consistent in UI/UX and are enjoyable to use

• Are easy to understand, yet powerful when applied

• Deliver measurable and perceived value

• Make our customers look great with their customers

• Each represent something we would feel comfortable guaranteeing

The media will tout our success.

• “CustomerLink makes profits grow for shops”

• “CustomerLink is the de facto leader in shop business intelligence and marketing”

• “CustomerLink named best place to work”• “CustomerLink is finding rapid growth in

users”

So will our clients.

• Our clients are mainly independent businesses

• Some are franchises and some are corporate

• They are almost all related through mutual partners and/or affiliates

• They are the type of people we’d have as friends even if there was not a business relationship

• They share our core values and understand what winning means to them

• They rate us >50 on NPS Scores

And they’ll say…

• “CustomerLink helps my business win.”

• “My business would not be thriving like it is without CustomerLink”

• “It’s so easy doing business with CustomerLink”

• “You make it simple to focus on the things that matter most and to act of them”

• “The most valuable tool we have”• “Your staff are great to work with.

They’re like an extension of our team.”

We exist to helpsmall business

owners win.

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www.customerlink.com