© 2011 Dangerous Kitchen, Inc. All rights reserved.

STOP

Customer Value System"Users in a context,

interacting with a product in a

system, constrained by

requisites, trying to achieve

outcomes"

emotional accomplishment

OUTCOMES

transformational

CONTEXTS

users

environment

purpose

timeframe

REQUISITES

SYSTEM

skills & knowledge

plan, script, score & story

infrastructure, grid & bldg

resources, money & people

use:tasks & processes

lifecycle:support & management

company interaction

limits

features

characteristics

PRODUCT