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DETERMINE YOUR PRODUCT MARKET/FIT CHOOSE A TRAFFIC SOURCE CREATE THE RETURN PATH OFFER A LEAD MAGNET OFFER A TRIPWIRE FOLLOW-UP SERIES YES! YES! NO OFFER A CORE PRODUCT YES! NO OFFER A PROFIT MAXIMIZER YES! E-mail Marketing Blogging Retargeting Social Media Custom Audiences NO YES! NO FOLLOW-UP SERIES YES! NO FOLLOW-UP SERIES YES! NO Facebook Ads Twitter Ads LinkedIn Ads YouTube Ads Email Marketing SEO Blogging Social Media Adwords CUSTOMER VALUE OPTIMIZATION

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Page 1: CUSTOMER VALUE OPTIMIZATION - Amazon S3...YouTube Ads Email Marketing SEO Blogging Social Media Adwords CUSTOMER VALUE OPTIMIZATION Title cvo_graphic_print Created Date 9/12/2014 4:16:37

DETERMINE YOUR PRODUCT MARKET/FIT

CHOOSE A TRAFFIC SOURCE

CREATE THE RETURN PATH

OFFER A LEAD MAGNET

OFFER A TRIPWIRE FOLLOW-UP SERIES

YES!

YES! NO

OFFER A CORE PRODUCT

YES! NO

OFFER A PROFIT MAXIMIZER

YES!

E-mailMarketing Blogging Retargeting

SocialMedia

CustomAudiences

NO

YES! NO

FOLLOW-UP SERIES

YES! NO

FOLLOW-UP SERIES

YES! NO

FacebookAds

TwitterAds

LinkedInAds

YouTubeAds

EmailMarketing

SEO Blogging Social Media Adwords

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