It may be tempting to say
EVERYONE
There are different groups/class of people everywhere
Who Are You Selling
To?
Customer Segmentation asks the question
Age, income, ethnicity, gender, location, nationality, season of life, profession,
etc.
FACEBOOK GOOGLE INSTAGRAM
Internet Users Internet Users Android & iphone users that like pictures
Advertisers & Marketers
Advertisers & Ad Agencies
Developers
Developers Google Network Members
Mobile Device Owners
Developers
Enterprise
For instance…
Another Example is…
Just Women
Just Men
Male & Female College Students
Further classification Low-level
Mid-level
High-level
1.
In your business or industry, identify the various customers and their needs
2.
Classify the identified customers in 1 above by NEED GROUP
3.
Based on your groupings in 2 above, identify the most attractive segment(s) to you.
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