customer satisfaction surveys colette nicolle. 2 overview overall response rate and suggestions ...
TRANSCRIPT
Customer Satisfaction
Surveys
Colette Nicolle
2
Overview
Overall response rate and suggestions Process of analysis and reporting Investigating the relationship between respondents’
ratings and ‘Assessment outcome’ and ‘Who paid for the assessment’
Some summary results and comments Next steps
3
2006 Customer Satisfaction Survey – Overall Response
Number sent Number received
Overallresponse rate
3879 1501 39%
Response rates ranged from 13% to 52%
4
Response Rate
Sending out questionnaires months after assessment can have an effect on response rate
A low response rate can have an effect on % of respondents who were ‘Dissatisfied’ or ’Very dissatisfied’ as they present a greater percentage of the response group
A low response rate can introduce bias from non-response, e.g., is client advised to stop driving more (or less) likely to send it back?
Change in procedure for 2007 mailshot Feedback on numbers posted? More questionnaires needed? Re-assess the method / your comments?
5
More information?
To account for non-response bias we need to investigate if people who were advised to stop driving are less likely to complete and return the questionnaires than those advised to continue driving (or vice versa). Could skew the results into a positive (or negative) result
To do this we need to know how many questionnaires were sent to clients (January-June 2006) who were:
Advised to stop driving Advised to continue driving
Do centres have this data?
6
More refined rating scale
Very Satisfied 1Very Satisfied 1
Satisfied 2Satisfied 2
Dissatisfied 3Neither Satisfied nor Dissatisfied 3
Very Dissatisfied 4Dissatisfied 4
Very Dissatisfied 5
TRL 4 point scale ESRI 5 point scale
7
Snapshot
When percentage of respondents giving ratings of ‘Very satisfied’ and ‘Satisfied’is less than 90%, a more detailed breakdown of the results is provided, e.g.4 (19%) respondents were ‘Neither Satisfied nor Dissatisfied’.2 (9.5%) respondents were ‘Dissatisfied’. 1 (4.8%) were ‘Very dissatisfied’.
Of those 3 dissatisfied respondents:0 reported that they had been advised to discontinue driving.2 reported that they had been advised to continue driving. 2 reported that their assessment had been paid by the DVLA.
8
Investigating the relationship between respondents’ ratings and ‘Assessment outcome’ and ‘Who paid for the assessment’
Chi-Square statistical test
For all results taken together
9
Extract from Chi-square resultsRatings significantly affected by…..
Service aspect Being advised to continue or stop driving
DVLA or respondents paid for assessment
First contact
Time taken in dealing with application (A4) No No
Satisfied that call/letter was answered promptly (A2) Yes No
The assessment
Content of assessment (C3) Yes Yes
Duration of assessment (C6) Yes Yes
How the assessment was conducted (C7) Yes Yes
Staff description of what the assessment would involve (A5) Yes Yes
How questions answered (13) Yes Yes
Explanation given for the results of their assessment (C14) Yes Yes
Staff addressing their anxieties (C15) Yes No
The tasks given to them to perform during their assessment (C11) Yes Yes
10
Assessment outcome in relation to age
2344
59
117
143
195
151
50
14
9
18
39
34
3
22
18
24
48
60
53
32
16
13
21
30
11
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
0 -
9
10 -
19
20 -
29
30 -
39
40 -
49
50 -
59
60 -
69
70 -
79
80+
Age group (years)
Nu
mb
er
of
res
po
nd
en
ts Advised to return tothe centre for review
Received advice onadaptations/equipmentto get in or out of avehicle
Advised to stop driving
Advised to continuedriving
11
Assessment outcome in relation to medical condition
Per
cetn
age
of
each
med
ical
gro
up
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
Medical condition
Huntingtons
Stroke R
ight hemiplegia
Stroke Left hem
iplegiaS
troke (other)S
tatic Visual F
ield …S
pinal Cord Injuries
Spina B
ifidaP
sychiatricP
olioP
eripheral Vascular …
Parkinson's D
iseaseO
ther Non-neurological
Other N
eurologicalO
steoarthritisM
uscle Diseases
Multiple S
clerosisM
otor Neurone D
iseaseLim
b Abnorm
alities …Lim
b Abnorm
alities …Learning D
isability…H
eart/LungE
lderly Frail
Dystrophy/A
trophyD
ementia/A
lzheimer's
Cerebral P
alsyB
rain Tum
ourB
rain Dam
age traumatic
Brain D
amage …
Back P
roblems
Arthritis Inflam
matory
Am
putation Traum
atic
Advised to return to the centre.
Advised on adaptations/equipment to get in/out of a vehicle.
Advised to stop driving.Advised to continue driving.
Assessment Outcome
12
Frequent comments across all centres
DVLA – length of response to the outcome of the assessment (i.e., regaining licence)
Lack of reports (often because assessment had been funded by DVLA and this is where report was sent) – may affect their acceptance of the outcome?
Parking was frequently cited as poor – often a constraint imposed by the site and cannot easily be improved upon
Those advised to stop driving often mentioned lack of information as to how they continue, i.e., information regarding subsidised transport
Respondents often did not understand the full purpose of the assessment Unaware the result could have an effect on their licence Informed it was not a test, yet clearly pass/fail would have an effect
on their licence.
13
Next Steps
Centres should comment wherever percentage of respondents giving ratings of 'Very satisfied' and 'Satisfied' was less than 90%
Please return the report with any comments at your earliest convenience, but at least by 18 May
We complete the final copies and the summary report for the DfT 2007 survey: keep sending them out in monthly batches, and
please let us know if you need more If you have any suggestions as to how this can work more efficiently
Outcome Surveys will be coming up Your suggestions?