customer sat is a faction

8/4/2019 Customer Sat is a Faction

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1.EXECUTIVE SUMMARY

Selling of merchandise directly to the consumer is Retail marketing.

Retailing began several thousand years ago with peddlers hawking their

wares at the earliest marketplaces. It is extremely competitive, and the

failure rate of retail establishments is relatively high. Price is the most

important arena of competition, but other factors include convenience of

location, selection and display of merchandise, attractiveness of the

establishment, and reputation. The diversity of retailing is evident in the

many forms it now takes, including vendsing machine. door-to-door and

telephone sales, direct-mail marketing the Internet, discount houses,

specialty stores, department stores supermarkets, and

consumer cooperatives.


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2. INTRODUCTION

2.1 RETAIL MARKETING:

Selling of merchandise directly to the consumer. Retailing began several thousand years

ago with peddlers hawking their wares at the earliest marketplaces. It is extremely

competitive, and the failure rate of retail establishments is relatively high. Price is the

most important arena of competition, but other factors include convenience of location,

selection and display of merchandise, attractiveness of the establishment, and reputation.

The diversity of retailing is evident in the many forms it now takes, including vending

machines, door-to-door and telephone sales, direct-mail marketing, the Internet, discount

houses, specialty stores, department stores, supermarkets, and consumer cooperatives.

Retail companies in India section in Naukri hubs analysis and report on Top 10companies in retail Industry, Top Company in retail sector, branded retail companies,Top player in retail sector.

Shoppers' Stop Westside (Trent) Pantaloon (Big Bazaar) Lifestyle

RPG Retail (Foodworld, Musicworld) Crossword Wills Lifestyle Globus Piramals ( Pyramid & Crosswords) Ebony Retail Holdings Ltd.According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney,

India retail industry is the most promising emerging market for investment. In 2007, the

retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the

country. In 2009, it rose to12%. It is also expected to reach 22% by 2010.According to a

report by Northbride Capita, the India retail industry is expected to grow to US$ 700

billion by 2010. By the same time, the organized sector will be 20% of the total market

share. It can be mentioned here that, the share of organized sector in 2007.
http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/http://www.naukrihub.com/india/retail/top-companies/westside/http://www.naukrihub.com/india/retail/top-companies/westside/http://www.naukrihub.com/india/retail/top-companies/pantaloon-retail/http://www.naukrihub.com/india/retail/top-companies/pantaloon-retail/http://www.naukrihub.com/india/retail/top-companies/lifestyle-international/http://www.naukrihub.com/india/retail/top-companies/lifestyle-international/http://www.naukrihub.com/india/retail/top-companies/rpg-retail/http://www.naukrihub.com/india/retail/top-companies/rpg-retail/http://www.naukrihub.com/india/retail/top-companies/crossword/http://www.naukrihub.com/india/retail/top-companies/crossword/http://www.naukrihub.com/india/retail/top-companies/wills-lifestyle/http://www.naukrihub.com/india/retail/top-companies/wills-lifestyle/http://www.naukrihub.com/india/retail/top-companies/globus/http://www.naukrihub.com/india/retail/top-companies/globus/http://www.naukrihub.com/india/retail/top-companies/piramals/http://www.naukrihub.com/india/retail/top-companies/piramals/http://www.naukrihub.com/india/retail/top-companies/ebony/http://www.naukrihub.com/india/retail/top-companies/ebony/http://www.naukrihub.com/india/retail/top-companies/ebony/http://www.naukrihub.com/india/retail/top-companies/piramals/http://www.naukrihub.com/india/retail/top-companies/globus/http://www.naukrihub.com/india/retail/top-companies/wills-lifestyle/http://www.naukrihub.com/india/retail/top-companies/crossword/http://www.naukrihub.com/india/retail/top-companies/rpg-retail/http://www.naukrihub.com/india/retail/top-companies/lifestyle-international/http://www.naukrihub.com/india/retail/top-companies/pantaloon-retail/http://www.naukrihub.com/india/retail/top-companies/westside/http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/


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2.2 COMPANY PROFILE (BIG BAZAAR)

Pantaloon launched country's first hypermarket Big Bazaar. It has the following retail

segments:

Food & Grocery: Big Bazaar, Food Bazaar Home Solutions: Hometown, Furniture Bazaar, Collection-i Consumer Electronics: e-zone Shoes: Shoe Factory Books, Music & Gifts: Depot Health & Beauty Care: Star, Sitara E-tailing: Futurebazaar.com Entertainment: Bowling Co.In 2002, Food Bazaar, the supermarket chain was launched. In 2006, Future Capital

Holdings, the company's financial arm launched real estate funds, "Kshitij" and "Horizon"and private equity fund "Indivision". The company is also planning forays into insuranceand consumer credit.

Food: In food business, the group offers a host of options. Food Bazaar - a chain of largesupermarkets; Brew Bar - a beer bar; caf Bollywood - a national chain of eateries;Chamosa - a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on theworld of sports.

Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky,Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top10.

Home & Electronics: Options include: Collection i - a lifestyle furniture store; ElectronicsBazaar - offers branded electronic goods and appliances; e-zone - trendiest electronicsitems; Furniture Bazaar - entire range of Home Furniture; Home Town - one stopdestination for all the home needs.

Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium familyentertainment centre, offering multiple, novel and unique leisure and entertainment options;F 123 - offers a wide range of gaming options ranging from bowling and pool to redemptionand interactive video games to bumper cars.

Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre; Star& Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic,ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products likecolour cosmetics, fragrances, herbal and specialty skin items, hair products and bathaccessories.

Books & Music: Future Group's brand - "Depot" offers Books, CDs, and stationery items.


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3. OBJECTIVES

To Analyse & understand the customer behavior in kidsapparels department in Big Bazaar.

To study on customer satisfaction and loyalty towards BigBazaar.


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4. METHODOLOGY

The adoption of the proper methodology is an essential andimportant step in conducting and survey or research study. In thisstudy the research descriptive study.

Data Collection Method:1.The Methodology used in the project is data collection by

directly approaching the customers and getting feedback fromthe customers.

2.Data was collected with the help of Questionnaire which hasbeen drafted by organization.


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5. TABULATION OF FINDINGSAs a part of the project work I have contacted and taken response from

147 respondents. Following were the questions put forth and response has

taken from respondent:-

1. How do you feel about the quality of Big Bazaar products?

S.No. Response No. of Respondent in %

1 Excellent 20%

2 Very good 27%

3 Good 48%

4 Fair 4%

5 Poor 1%

Fig. no.1


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2.Where do you normally shop from?S.No. Names of the shop No. of Respondent in %

1 JC brother 18%

2 Chandana Brother 13%

3 HYD Central 16%

4 Brand Factory 9%

5 RC brother 15%

6 Big Bazaar 18%

7 Others 11%

Fig. no.2

It was found that 18% of the respondents mentioned that they are normally shopfrom Big Bazaar and 16% of them are shop in Hyderabad central.


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3. How do you feel about the customer services providing in Big

Bazaar?


1 Excellent 0%

2 Very good 20%

3 Good 65%

4 Fair 15%

5 Poor 0%

Fig. no.3-

20% of the respondents mentioned that the customer services providing byorganization are very good, 65% said good and 15% felt that the services arefair.


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4. How do you rate the pricing of Big Bazaar products?

Fig.no.4-

10% of the respondent said that the price of Big Bazaar product is high, 20%of the respondents said that the price is of medium and 55% of therespondents said that the price is worthy for quality


1 High 0.1

2 Medium 0.2

3 Low 0.15

4 Worthy for Quality 0.55


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5. Overall satisfaction that you got by Big Bazaar?

S.No Response No. of Respondent in%

1 Extremely satisfied 60%

2 Satisfied 40%

3 Neither 0%

4 Dissatisfied 0%

5 Extremely dissatisfied 0%

Fig. no.5-


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6. How do you feel about the store services of Big Bazaar?

Response No. of Respondent in %

No of customers met in a

day(147)

Excellent 0%0

Very good 20%29

Good 65%96

Fair 15%22

Poor 0%0

Total 100% 147

Fig.no.6-


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6. SUGGESTIONS

The company has to provide more and skilled employee in kidsdepartment.

Maintain good quality irrespective of the cost. Provide some more colors in kids boys jeans for easy to match the

cloths.

Improve in the routine stock and provide some more stock in thekids apparel.

Provide more numbers of branded co-ordinate cloths. Concentrate on the brands & quality of the product. Sales persons should have knowledge about the competitors. Number of cash counters should be increased.


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7. PERSONAL LEARNINGS

Gained knowledge about retail industry.Learned to deal with different kinds of people.Learned to convince the customers.Learned to manage the time without disturbing their

personal instance.

Appreciable contacts which improved my personality a lot.Understanding about the corporate culture and team

cohesiveness.


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8. CONCLUSION

The objective of my project was to analyse & understand thecustomer behavior in kids apparels department in Big Bazaar. Itwas being achieved by directly approaching from the customersthose who were walking in the kids apparel department in Big

Bazaar. It was found that 55% of the respondents said that theprice is worthy for quality and out of 147 customers 96 customerswere feels good about the store services of Big Bazaar.

At last I would like to conclude my project by mentioning that itwas a very good learning experience for me getting training atBig Bazaar. I learnt at Big Bazaar how to handle customers, how

to behave with the customers, what strategies we have to use toincrease the sales and how to work in team to ultimately fulfillthe organizations goal.


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REFERENCES

WEBSITES REFFERED:-

www.bigbazaar.com www.futurebazaar.com www.pantaloonsindia.com

www.retailindia.com
http://www.bigbazaar.com/http://www.bigbazaar.com/http://www.futurebazaar.com/http://www.futurebazaar.com/http://www.pantaloonsindia.com/http://www.pantaloonsindia.com/http://www.retailindia.com/http://www.retailindia.com/http://www.retailindia.com/http://www.pantaloonsindia.com/http://www.futurebazaar.com/http://www.bigbazaar.com/


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ANNEXURE

QUESTIONNAIRE:

1. Where do you normally shop?

2. How do feel the following qualities of our store stall?

Good Ok Bad

Courteousness

Grooming

Efficiency & knowledge

S.No. Names of the shop Tick any one 1 JC brother

2 Chandana Brother

3 HYD Central

4 Brand Factory

5 RC brother

6 Big Bazaar7 Others


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3. How do you rate the following in our products?

Good Ok Bad

Range

Price

Quality

Availability

4. How would you rate the following in our store Ambience?

Good Ok Bad

Music

Temperature

Lighting

Cleanliness

5. Would you to visit our store again?

Sure Maybe Never

6. Tell us little more about yourself.

Name: ------------------------

Age : -------------------------

Sex : ------------------------

Contact no. : --------------------------

Email id: -------------------------


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customer sat is a faction

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