customer loyalty program - small businesses

25
1 Advocado Turn customers to advocates

Upload: joval-gan

Post on 13-Apr-2017

214 views

Category:

Marketing


0 download

TRANSCRIPT

1

AdvocadoTurn customers to advocates

2The Economy Is Slowing Down

“We have to be prepared for a slowdown, and possibly a downturn”

- Lee Hsien Loong, Prime Minister 27 Oct 2015

“If you look at services, it decelerated even faster than what was estimated in the flash”

- Selena Ling, an economist at OCBC Bank

“Economists see Singapore’s economy slowing in 2016” - Reported by Gaurav Raghuvanshi 15 June 2016

How Can Advocado Help?

4Avocado

We are the first Real cloud

loyalty app that generates

Real Cashflow for SMEs!

Key Benefits Of Advocado

Increase Customer Loyalty & Returning Customers

Increase Sales Revenue & Immediate Cashflow

Collection Of Data for Customer Relationship Management (CRM)

6Importance Of Customer-Loyalty ProgramsEspecially for Small Businesses

Repeat Customers Buy MoreA repeat customer spends 67% more on a given purchase than a new customer and retaining loyal customer is less costly than acquiring new one.

Competition EdgeIt can be difficult for a small business to compete with large brand due to lack of resources and marketing dollars. Having a good customer-loyalty program gives small businesses the competition edge to compete with big businesses.

Customer Loyalty Don’t Have To Cost A BombCustomer-Loyalty Programs don’t have to drain small businesses’ limited budget. With technology, small businesses can now deploy the same Customer-Loyalty Programs that big businesses deploy that could cost them millions.

7My Starbucks Rewards Case Study

My Starbucks Rewards significantly

contributes to the company record’s

growth

Growth

26% Increase In Profit in Qtr 2 2013

11% Increase In Revenue in Qtr 2 2013

8Other Successful Case Studies

Kopitiam Stored Value Card

Porn’s Loyalty Card

Starbucks Card

Customer’s Frustration With Existing Loyalty Program

104 Common Frustrations

Too Many Apps On Their Smartphone. Don’t Want To Download Any More Apps

Too Many Membership Cards

Too Many Stamps Cards To Carry Around

Too Troublesome To Scan QR Code To Enjoy Rewards

Current Challenges Faced By Merchants

124 Common Challenges By Merchants

No CRM No way to collect date to conduct CRM with

customers

Costly Too costly to implement

traditional loyalty program

No Manpower No Manpower to

execute Customer-Loyalty Program

No Knowledge No knowledge of

customer’s buying trends

Advocado Can Help

14Advocado Key Features

Execute Multiple Campaigns in

Minutes

Extremely Affordable

Super Easy To Use

Collects Data & Allow CRM With

Customers

Card less Loyalty Program

Hp Number Access Customer can access Loyalty Program simply with their handphone number

User Friendly InterfaceUser Interface has been optimised for speed of use & simplicity

Loyalty Status @ A GlanceCustomer can know their current loyalty balance with their merchant very easily

15Advocado Super Easy-To-Use Interface

16

Change Settings & Preferences

E-commerce (Coming)

Check On Balance

Check On Transaction

Advocado User App InterfaceApp Users Can Access Their Personal App To Check On History & Balance

Help merchant to increase awareness

17Marketing Materials

Decal @ Main Door Decal can be pasted on main door to create awareness for customers as they walked in

Stickers @ Main Door Alternatively Stickers can be used to create awareness for customers as they walked in

Standees On Tables Customised Standees highlighting Merchant’s promotion can be placed on dinning tables

Stickers @ Counter To create more awareness, stickers can be pasted on counter where transactions take place

18Why Our Merchants Are Raving About Us

Lemuel Tay, Chef-

Owner D’zerts Cafe

“Using the system has helped us increase our sales as well as our customer information database. The interface is easy to learn and use for myself as well as my staff. Advocado ensures that our customers return and at the same time, attract new ones”

“We love the Advocado Program. It’s user friendly and hassle-free. We believe this will bring value to our customers and our business in the long run. Thank you Advocado"

Vivian & Maxine,

Owners CafeHopping

In A Box

“As an Advocado merchant, it is very good for me and my customers because it has proven to be very effective for my business in j u s t 1 m o n t h . I a m recommending to you and your customers”

Joy Kim, Owner

Hanwoori Korean

Restaurant

Keith, Owner

Crown Coffee

“Advcado is awesome! It’s a hassle free system that my customers are raving about. Convenience is key and with Advocado, payment process can’t get any easier”

Murugesh, Owner

Greenleaf Cafe

“We have utilised Advocado and increase a minimum percentage of sales. We have encountered some level of excellence. We sincerely appreciate your responsiveness and the way you conduct business. We have recommended your company to others because of our satisfaction with your service. We look forward to doing business with you for years to come.”

19Some Of Our Notable Merchants

20

But what plays the mischief with this masterly code is the admirable brevity

of it, which necessitates a vast volume of commentaries to But what plays

the mischief with this masterly code is the admirable brevity of it, which

necessitates a vast volume of commentaries to

20

20

Some Of Our Notable Merchants

Password ProtectionAll data can only be accessed with secured password. All users redemptions & authorised access are also protected using OTP tokens

Data EncryptionAdvocado uses the same high level of data encryption 256 bit SSL that is used for online banking

Multiple Layer of FirewallAdvocado uses multiple level of firewalls to protect against external access.

21Advocado Takes Online Security Very Seriously

Regular Data BackupsAdvocado is constantly backing up all data stored on it’s servers so that critical information can be quickly and easily restored in the even of a service interruption. These interruptions are rare and Advocado currently has a availability rating of 99.99%.

224 Loyalty Rewards - Unlimited Loyalty Rewards Opportunities

Stored Value Prepaid Items / Birthday & Seasonal Vouchers

Loyalty Points Revisit Stamp

23Merchants Value Prepositions

1 2 3 4 5 6

Launch

Campaigns In

Minutes

Owns

Customers’

Data

Real Time

Analytics

Almost Zero

Upfront Setup

Cost

Run Multiple

Campaigns To

Suit Business

Requirements

Very Affordable

Monthly

Subscriptions

24Why Merchant should Partner With Advocado

Proven Track Record By Early AdoptersThough we are in our early stage of launches, we already have numerous raving success by our merchants

We Are CommittedOur Success is dependant on Merchant’s success as our long term success depends on merchants and consumers staying on Advocado loyalty program

In-Depth Knowledge Of SMEs Operations

Especially F&Bs More than 15 years of collective

experience in handling operations & customer service among key

partners

Superior Technology Validated by industry leaders

including Spring Singapore

25

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing” - John Russell

www.advocadoapp.com