customer loyalty program - small businesses
TRANSCRIPT
2The Economy Is Slowing Down
“We have to be prepared for a slowdown, and possibly a downturn”
- Lee Hsien Loong, Prime Minister 27 Oct 2015
“If you look at services, it decelerated even faster than what was estimated in the flash”
- Selena Ling, an economist at OCBC Bank
“Economists see Singapore’s economy slowing in 2016” - Reported by Gaurav Raghuvanshi 15 June 2016
Key Benefits Of Advocado
Increase Customer Loyalty & Returning Customers
Increase Sales Revenue & Immediate Cashflow
Collection Of Data for Customer Relationship Management (CRM)
6Importance Of Customer-Loyalty ProgramsEspecially for Small Businesses
Repeat Customers Buy MoreA repeat customer spends 67% more on a given purchase than a new customer and retaining loyal customer is less costly than acquiring new one.
Competition EdgeIt can be difficult for a small business to compete with large brand due to lack of resources and marketing dollars. Having a good customer-loyalty program gives small businesses the competition edge to compete with big businesses.
Customer Loyalty Don’t Have To Cost A BombCustomer-Loyalty Programs don’t have to drain small businesses’ limited budget. With technology, small businesses can now deploy the same Customer-Loyalty Programs that big businesses deploy that could cost them millions.
7My Starbucks Rewards Case Study
My Starbucks Rewards significantly
contributes to the company record’s
growth
Growth
26% Increase In Profit in Qtr 2 2013
11% Increase In Revenue in Qtr 2 2013
104 Common Frustrations
Too Many Apps On Their Smartphone. Don’t Want To Download Any More Apps
Too Many Membership Cards
Too Many Stamps Cards To Carry Around
Too Troublesome To Scan QR Code To Enjoy Rewards
124 Common Challenges By Merchants
No CRM No way to collect date to conduct CRM with
customers
Costly Too costly to implement
traditional loyalty program
No Manpower No Manpower to
execute Customer-Loyalty Program
No Knowledge No knowledge of
customer’s buying trends
14Advocado Key Features
Execute Multiple Campaigns in
Minutes
Extremely Affordable
Super Easy To Use
Collects Data & Allow CRM With
Customers
Card less Loyalty Program
Hp Number Access Customer can access Loyalty Program simply with their handphone number
User Friendly InterfaceUser Interface has been optimised for speed of use & simplicity
Loyalty Status @ A GlanceCustomer can know their current loyalty balance with their merchant very easily
15Advocado Super Easy-To-Use Interface
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Change Settings & Preferences
E-commerce (Coming)
Check On Balance
Check On Transaction
Advocado User App InterfaceApp Users Can Access Their Personal App To Check On History & Balance
Help merchant to increase awareness
17Marketing Materials
Decal @ Main Door Decal can be pasted on main door to create awareness for customers as they walked in
Stickers @ Main Door Alternatively Stickers can be used to create awareness for customers as they walked in
Standees On Tables Customised Standees highlighting Merchant’s promotion can be placed on dinning tables
Stickers @ Counter To create more awareness, stickers can be pasted on counter where transactions take place
18Why Our Merchants Are Raving About Us
Lemuel Tay, Chef-
Owner D’zerts Cafe
“Using the system has helped us increase our sales as well as our customer information database. The interface is easy to learn and use for myself as well as my staff. Advocado ensures that our customers return and at the same time, attract new ones”
“We love the Advocado Program. It’s user friendly and hassle-free. We believe this will bring value to our customers and our business in the long run. Thank you Advocado"
Vivian & Maxine,
Owners CafeHopping
In A Box
“As an Advocado merchant, it is very good for me and my customers because it has proven to be very effective for my business in j u s t 1 m o n t h . I a m recommending to you and your customers”
Joy Kim, Owner
Hanwoori Korean
Restaurant
Keith, Owner
Crown Coffee
“Advcado is awesome! It’s a hassle free system that my customers are raving about. Convenience is key and with Advocado, payment process can’t get any easier”
Murugesh, Owner
Greenleaf Cafe
“We have utilised Advocado and increase a minimum percentage of sales. We have encountered some level of excellence. We sincerely appreciate your responsiveness and the way you conduct business. We have recommended your company to others because of our satisfaction with your service. We look forward to doing business with you for years to come.”
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Some Of Our Notable Merchants
Password ProtectionAll data can only be accessed with secured password. All users redemptions & authorised access are also protected using OTP tokens
Data EncryptionAdvocado uses the same high level of data encryption 256 bit SSL that is used for online banking
Multiple Layer of FirewallAdvocado uses multiple level of firewalls to protect against external access.
21Advocado Takes Online Security Very Seriously
Regular Data BackupsAdvocado is constantly backing up all data stored on it’s servers so that critical information can be quickly and easily restored in the even of a service interruption. These interruptions are rare and Advocado currently has a availability rating of 99.99%.
224 Loyalty Rewards - Unlimited Loyalty Rewards Opportunities
Stored Value Prepaid Items / Birthday & Seasonal Vouchers
Loyalty Points Revisit Stamp
23Merchants Value Prepositions
1 2 3 4 5 6
Launch
Campaigns In
Minutes
Owns
Customers’
Data
Real Time
Analytics
Almost Zero
Upfront Setup
Cost
Run Multiple
Campaigns To
Suit Business
Requirements
Very Affordable
Monthly
Subscriptions
24Why Merchant should Partner With Advocado
Proven Track Record By Early AdoptersThough we are in our early stage of launches, we already have numerous raving success by our merchants
We Are CommittedOur Success is dependant on Merchant’s success as our long term success depends on merchants and consumers staying on Advocado loyalty program
In-Depth Knowledge Of SMEs Operations
Especially F&Bs More than 15 years of collective
experience in handling operations & customer service among key
partners
Superior Technology Validated by industry leaders
including Spring Singapore
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“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing” - John Russell
www.advocadoapp.com