customer loyalty and online gaming industry
TRANSCRIPT
Customer Loyalty andThe Online Gaming Industry
For Slideshare.Detailed dissertation on this available – The
presentation is just a broad summary - Contact authors at [email protected]
Customer Satisfaction
• Gaming satisfaction critical• Loyalty – Behaviour of repeat customers• Recency, the most powerful predictor
In Gaming, Recency aspects depend on …
• Trust• Attitude• Enjoyment• Opinion of others• Intention
How do we measure customer loyalty?
• Willingness to RE-BUY• Traditional methods• Modern methods necessary!
Modern Methods in Online gaming
• Referrals on blogs/message boards• Re-subscription statistics• Time Spent per User per Game• Cross-Gaming
How do we increase customer loyalty?
• Zero Downtime• Speed• Customer Evangelists• Recognizing Longevity• Shared Responsibility
How do we increase customer loyalty? (contd…)
• Addition and upgrading of characters• Networking• Increase the “feel good” factor• Build a brand
Thank You!