customer involvement platform by hiogi 20090421
DESCRIPTION
hiogi provides the world´s most innovative Q&A solution where customer help each other. It offers much more than a forum:- mobile question channels- quality assurance mechanisms- clean content generation (crowd sourced)- community features- CRM and Call-Centre interfaces- SEO and semantic toolsTRANSCRIPT
Customer involvement platform with mobile features and FAQ engine
Does anyone know how I can do skype out calls from my new iphones to a Brazilian number?
Thanks for any hint!Bernhard
| © 2009 hiogi GmbH | confidential | page 1 |
with mobile features and FAQ engine
Berlin, 21st April 2009
Please answer the following questions with YES or NO
Please ask yourself:
1. Do you want to lower your support costs? ______
| © 2009 hiogi GmbH | confidential | page 2 |
1. Do you want to lower your support costs? ______
2. Does the relevance of your FAQs need improvement? ______
3. Would you like to learn more about the needs and problems of your customers? ______
4. Should customers get more involved? ______
5. Would you like to leverage mobile technologies as additonal support channels? ______
6. Could you use valuable content to improve the SEO of your website? ______
⇒ In case you answered at least 3 questions with YES, please read on!
Basic principal of a Customer Involvement Platform
hiogi offers leading solutions around mobile answers based on a clever web-based community application including semantic content management.
Based on our modular and multi-lingual application we offer whitelabled B2B-licenses for customer involvement platfroms (CIPs) with a self-building FAQ area.
| © 2009 hiogi GmbH | confidential | page 3 |
eco Internet Award 2008 Mobile
Financial Times „Founder of the Week“
Among top 50 Start-ups at deutsche-startups.de
3. winner of Netbiscuit Contest
Summary and benefits for your company
CIP Solution:
• hiogi will setup a Customer Involvement Platform (CIP) in order to get your clients
more involved.
• clients ask questions on the web or directly from their mobile phone regarding any
topic and receive advice from other clients.
Benefits for company:
• Add innovative mobile Q&A channels like SMS, IM, Email, WAP to your support.
• Your company could be a innovative first mover among competitors.
• Your company could increase FAQ relevance & strengthen the brand.
Get answers…
Another client might know
the answer for you.
| © 2009 hiogi GmbH | confidential | page 4 |
• Clients learn from each other in a joined effort.
• Clients can easily access knowledge in an innovative way.
• A fun answering module drags clients to your website.
• All Q&As are being stored in a growing knowledge archive, which generates
interesting tag clouds, FAQs and metatags.
• Your department heads get insights into the topics that clients really deal with and areas for improvement / training.
Please try it and text any question to +49 176 888 66 000 … it is free!
You can follow the unique answer process online on www.hiogi.de /.com in real-time!
We help each other!
Clients send all their questions and receive timely answers by other clients
QUALITY ASSURANCE OF ANSWERS:
1.1.1.1. 4444----eyeeyeeyeeye----principleprincipleprincipleprinciple2.2.2.2. FeedbacksystemFeedbacksystemFeedbacksystemFeedbacksystem3.3.3.3. BlacklistBlacklistBlacklistBlacklist----FilterFilterFilterFilter4.4.4.4. ReportReportReportReport----violationviolationviolationviolation----
systemsystemsystemsystem5.5.5.5. hiogihiogihiogihiogi----SupervisorSupervisorSupervisorSupervisor
| © 2009 hiogi GmbH | confidential | page 5 |
5.5.5.5. hiogihiogihiogihiogi----SupervisorSupervisorSupervisorSupervisor
• The whole system is optimized for quick and highly accurate answers.
• A quality assurance process with four levels ensures “clean” content.
• In contrast to common forum solutions the hiogi system focuses short and precise answers.
• User get addicted by the excitement of hiogi answer battles and the real-time action.
hiogi implements a Customer Involvement Platform (CIP)optimized according to your specifications
• We integrate our modules seamless into your
website or support environment.
• We use your look&feel.
• We setup dedicated and secure servers and
databases for your CIP complying with the
highest SLA standards.
• Please see checklist in addendum.
| © 2009 hiogi GmbH | confidential | page 6 |
hiogi ads complementary mobile features to any online forum or web-based Q&A area
Criteria Forum hiogi
Users have to accept strict terms & guidelines during sign-up process
Users have to register with username, email, MSISDN
Strict code of conduct with user deletion after three offences
Classic forum navigation with topics, responses, threads and posts
Alternative tag cloud navigation and detailed search
| © 2009 hiogi GmbH | confidential | page 7 |
Users present themselves with personal statistics, about me page, avatar / picture…
Support staff can directly participate and are flagged
Unlimited replies with an unlimited number of characters possible
Questions can be asked via the web (new thread)
Questions can be asked via SMS or email, Twitter, via a mobile platform or IM
Answer mechanisms are optimized for mobile with 160 characters
Timely answers are being send back to the mobile phone immediately
Users receive monthly rewards based on collected points and levels
hiogi clusters knowledge and automatically creates FAQs and lists of related topics
• hiogi does semantic matching of questions and displays
related information based on the relevance of keyword
combinations.
• Reports and statistics of similar questions, topics, tags
and keywords extract important insights.
• Most discussed and top lists of most critical topics give
instant feedback to your business department.
| © 2009 hiogi GmbH | confidential | page 8 |
www.hiogi.dewww.hiogi.com
Björn Behrendt (Gründer & Geschäftsführer)
Phone +49 (0) 30 99296936-9
Fax +49 (0) 30 99296936-5
| © 2009 hiogi GmbH | confidential | page 9 |
www.hiogi.comwww.44044.com
hiogi GmbH
Ackerstr. 3a
D-10115 Berlin, Germany
hiogi is technology leader in mobile Q&A systems
Start of www.hiogi.de in November 2007.
Investors of the hiogi GmbH:
• HP-Ventures
• Media Ventures
• A-Z Beteiligungen
5 employees, plus a network of freelancer..
Technology leader in mobile question systems.
55.000 questions answered.
| © 2009 hiogi GmbH | confidential | page 10 |
• Mobile price comparison. Link…• Q&A-System for event. Link…• Datafeed & Site for students. Link…• Travel landingpage & TV-Clip. Link…• SMS-price comparison. Link…• In-Site Widgets & Content. Link…
References:
• Secure and dedicated shortcode or long number!
• Various other channels to ask a mobile question:• Mobile portal: e.g. http://m.yourcompany.com/QA• Email-PDA-Solution: e.g. [email protected]• Skype mobile: e.g. yourcompany_skype_questions• Twitter solution• Widgets• Web
hiogi provides various mobile „question-technologies“
| © 2009 hiogi GmbH | confidential | page 11 |
• Instant SMS feedback solution.
Customer dialogues with messages attached to answers
Jetzt Harry per SMS um Rat fragen:Senden Sie HARRY vor Ihrer Frage an:
Which is the best tapas bar in Madrid?
Check out Taberna
Maceiras, Huertas
(Centro) 66, 28014
Madrid
+34914295818 :-) best
Did you know that we
offer winter products on
sale? Wanna know
more? Answer with E1
E1
| © 2009 hiogi GmbH | confidential | page 12 |
Winter now on sale. Save
now! Products starting at
€20.99. Wanna know
more? Answer E2
Our products can be
used all over the world.
Your next sales point is
Hamburg – City –
Centre.
E2
hiogi gets your customers and advertising clients involvedinto a dialogue.
Setup Dialog: € 400,-
Costs 10.000 SMS: € 900
Sum: € 1.200,-
CIP Checklist
1. Which questioning channels are needed?_______________________________________
2. Is a dedicated shortcode or long-no available?_______________________________________
3. Does an answer community exist?_______________________________________
4. Are MSISDN and email verification possible?_______________________________________
5. Is a single-sign-on wanted?_______________________________________
12. Which languages need to be supported? _______________________________________
13. In which countries will the system be rolled out?_______________________________________
14. Special pilot project settings?_______________________________________
15. Shell prices or rewards be granted?_______________________________________
16. Which graphical specs exist (CI guidelines)?_______________________________________
| © 2009 hiogi GmbH | confidential | page 13 |
_______________________________________
6. How are third-party applications integrated?_______________________________________
7. What are the SLA requirements?_______________________________________
8. Which web technologies are already being used?_______________________________________
9. Which volume is expected?_______________________________________
10. Will support staff be involved in a second level?_______________________________________
11. Which reports are needed?_______________________________________
_______________________________________
17. Shell any standard hiogi modules be excluded?_______________________________________
18. Are special blacklist filters or alert filters needed?_______________________________________
19. Timeframe?_______________________________________
20. Next steps?_______________________________________
21. Miscellaneous_____________________________________________________________________________________________________________________
Mobile search will be a huge business opportunity
eMarketer raised its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012
* http://www.emarketer.com/Reports/All/Emarketer_2000475.aspx
„60% do mobile searches on the mobile phone“„Mobile Internet“ study by TNS Infratest, Oct 2008
| © 2009 hiogi GmbH | confidential | page 14 |
„mobile users have a desire for fast & concrete search resultsand do not want to scroll down pages of search results...“
„Web-to-go“ study by Deloitte Consulting, Oct 2008
ChaCha claims it has captured 7% of the mobile text-to-search market with a quarterly growth rate of more than 800 percent…
Chacha has has answered more than 27 million queries since it launched…
http://www.mobilemarketer.com/cms/news/search/1751.html