You are Our Mission. We are Your College.

Customer Insight

Program

wright.edu/CIP

Customer Insight Program The Customer Insight Program (CIP) at Wright State University, managed by the Marketing Department, builds students into future marketing leaders by bridging academics and industry. Students admitted into this competitive program are awarded scholarship funds and an opportunity to learn from our board of local marketing executives. Through the Customer Insight Program, students and marketing executives engage in one-on-one Mentorships and Roundtable Discussions, strengthening student business skills while growing with the business community.

CIP Program Benefits• $1,000 annual scholarship award• 1-on-1 Mentorship with a local marketing executive• Roundtable Discussions with marketing executives • Networking potential for career building• Unique marketing and leadership learning opportunity

Requirements for Consideration• Marketing major• 3.0 GPA• Enrolled in Customer Insight Program course track• Must have at least one full year remaining until graduation

How to ApplyIf you are a student and would like apply to be part of the Customer Insight Program for 2015-2016:

1. Complete an Essay • 300 words, Times New Roman, double-spaced, 12pt font• Describe: “In what ways would Wright State’s Customer Insight Program

help you achieve your career goals?”

3. Prepare your Resume • Your typed essay along with a copy or your resume should be submitted

to the WSU Marketing Department no later than 5:00pm, Friday, April 2, 2015.

4. Register with the University Scholarship System (you might be eligible for other scholarships)

5. Interview with Customer Insight Advisory Board • Students may be notified soon after submitting their application to

arrange an interview with the members of the Customer Insight Advisory Board (local maketing executives)

6. Accepted students attend “Kick off dinner” in the Fall.

Mentorships The mentor program is a way for CIP students to receive personal, ongoing, one-on-one advice from a board member. Each board member is matched individually to each specific student, pairing students with executives that best fit each student’s career interests. The board member (mentor) and student (mentee) meet one another at our Fall Kickoff meeting and then arrange ongoing communications through email, occasional phone calls, or meetings over coffee. Students are coached to take the initiative to find out the best method for ongoing communications with the mentor. Many executives invite their mentees to their company for a tour or for “shadowing” different types of jobs.

Roundtable Discussions Our Customer Insight Advisory Board generously offers their time and expertise to share their thoughts on the latest marketing and business insights with students through CIP Roundtable Discussions. Through these discussions, students and business executives interact on important contemporary marketing issues such as: new online marketing trends, globalization, mobile marketing, social media, career planning, and more.

“ I was a member of the Customer Insight Scholarship Program for two years which allowed me to attend round table discussions with my peers and local marketing executives. Thanks to my hard work and the professional network I built while in school, I got a job at Speedway LLC as a consumer insights analyst after graduation.”

–Megan Stewart, Speedway, LLC. CIP Student Alumnus.

CIP Advisory BoardOur board members participate regularly with faculty and students to focus on program improvements and teaching priorities that will keep coursework aligned with business needs and marketing trends.

Jodi Bruner Director Brower Insurance Agency, LLC

“ As a member of the Customer Insight Board, I seek to give back in the spirit of my mentors by mentoring current WSU marketing students.”

–Andy Neumeier, ACCO Brands. CIP Board Member.

David BowmanChief Marketing Strategist The Ohlmann Group

Mike Cronin Executive Vice President Dayton Freight Lines, Inc.

Kasi EdwardsVice President, Marketing Reynolds and Reynolds

Michael Emoff Chief Executive Officer Shumsky Promotional

Tracy Fors Vice President, Marketing and Business Wright Patt Credit Union

Todd HalePrincipal, Todd Hale, LLC. Consumer & Shopper Insights, Nielsen

Robert Klaben Vice President, Marketing Morris Furniture Company, Inc

Tom Lefevers Vice President, Marketing Speedway

Rachel McClainExecutive Director Northwestern Mutual

Andy Neumeier Director, School Account Specific Marketing Acco Brands

For more information on how you can apply for this program and put yourself on track toward marketing success, contact:

Phone: (937) 775-3047Email: rscob-mkt@wright.edu

Or just drop by the Marketing Department in Rike 254

Wright State University 3640 Colonel Glenn Highway

Dayton, Ohio 45435

wright.edu/CIP

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