customer feedback for a minimum viable product (mvp): what your customers don't tell you
TRANSCRIPT
CUSTOMER FEEDBACK FOR MINIMUM VIABLE FEATURE (MVF)
BLUE OCEAN
“Wow”
RED OCEAN
“It sucks”
(+): DE
LIGHT
: Perform
ance
Few (1)
Many (10)
Low: (1)
High: (10)
SWEET SPOT
“Cool”
LUXURY SPOT
“Guess, I be7er look at the manual”
DISRUPTION SPOT
“I’m okay with this Minimum Viable Feature”
“Sh**”
“Hey, how the F*** can I get a job done?”
“I wish I knew how to start”
“This is crap”
Inspired by the “FeaturiBs Curve”
(-‐): PAIN: No. of Features (Steps; Complexity; Skill Level)
Job To Be Done (Market/Goal): Obtain maximum desired impact at minimum cost and in no Bme Big Urgent Market Problem (BUMP): “Feature creep”; Complexity
CUSTOMER FEEDBACK FOR MINIMUM VIABLE FEATURE (MVF)
BLUE OCEAN
“Wow”
RED OCEAN
“It sucks”
(-‐): PAIN: No. of Features (Steps; Complexity; Skill Level)
(+): DE
LIGHT
: Perform
ance
Job To Be Done (Market/Goal): Obtain maximum desired impact at minimum cost and in no Bme Big Urgent Market Problem (BUMP): “Feature creep”; Complexity
Few (1)
Many (10)
SWEET SPOT
“Cool”
LUXURY SPOT
“Guess, I be7er look at the manual”
DISRUPTION SPOT
“I’m okay with this Minimum Viable Feature”
“Sh**”
“Hey, how the F*** can I get a job done?”
“I wish I knew how to start”
“This is crap”
Inspired by the “FeaturiBs Curve”
1
4
7
2
5
8
3
6
9
Low: (1)
High: (10)
“WTF” (Value Engine) Spectrum: 1-‐Minute QuesVonnaire Survey for Leaner Problem Solving
Register at www.visionaryd.com to learn more about Leaner Problem Solving. Lean Startup Coach. Dr. Rod King. [email protected] & hVp://businessmodels.ning.com & hVp://twiVer.com/RodKuhnKing
1
4
7
2
5
8
3
6
9
q “It sucks”
q “Sh**”
q “I wish I knew how to start”
q “Hey, how the F*** can I get a job done?”
q “This is crap”
q “I’m okay with this Minimum Viable Feature
q “Guess, I be7er look at the manual”
q “Cool” q “Wow” q ‘Wow”
q “Magical”
Name of Product/Service: ………………………………………… What is the Customer’s Task or Job To Get Done? …………………………..…...... How long have you been using the stated product/service? ………………… years Which statement below best describes your experience with the stated product/service?
10
“WTF” (Value Engine) Spectrum: 1-‐Minute QuesVonnaire Survey for Leaner Problem Solving
1
4
7
2
5
8
3
6
9
q “It sucks”
q “Sh**”
q “I wish I knew how to start”
q “Hey, how the F*** can I get a job done?”
q “This is crap”
q “I’m okay with this Minimum Viable Feature
q “Guess, I be7er look at the manual”
q “Cool” q “Wow” q ‘Wow”
q “Magical”
Name of Product/Service: ………………………………………… What is the Customer’s Task or Job To Get Done? …………………………..…...... How long have you been using the stated product/service? ………………… years Which statement below best describes your experience with the stated product/service?
10
3 Lean Planning QuesVons Ø In what ocean is the
exisBng product/service/business model?
Ø To what ocean should
the product/service/business model go?
Ø How must the product/
service/business model get to the desired ocean?
Register at www.visionaryd.com to learn more about Leaner Problem Solving. Lean Startup Coach. Dr. Rod King. [email protected] & hVp://businessmodels.ning.com & hVp://twiVer.com/RodKuhnKing