Customer Education

Cass TurnbullPresident and Founder

PlantAmnestywww.plantamnesty.org

 

The Personal Scale

Make it a BIG DEALTalk to your customersTeach a class Use follow-up literature

Can the Right Customers Find YOU?

Use your business card–advertizing

Take a proactive stand

Through National and Local Professional Organizations

Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards

Public Education

TV, Radio, Print, Google, Bill Boards, Bumperstickers, Street Signs

Advertising—tell a story, use testimonials, scare the clients

Media Horticulturalists—the low-hanging fruitUse your organization to hire or designate

spokespersonAll messages bundled—what’s wrong with

how to do it right with credentials?

Through National and Local Professional Organizations

Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards