customer discovery path four seasons
TRANSCRIPT
![Page 1: Customer discovery path four seasons](https://reader036.vdocuments.us/reader036/viewer/2022062707/5583a408d8b42a08148b5579/html5/thumbnails/1.jpg)
Online customer discovery pathThe example of Four Seasons online
strategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
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Positioning
• «A brand for luxury, diversified offer and customer satisfaction.»• Cohesive brand image online
empowered by visual impact and complemented by collaborators contribution for improvement.
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Positioning
• «Perfecting the travel experience»• Family culture• «Authentic and elegant»• «Admired but not easily replicated »• First ranked digital IQ hospitality
group worldwide.
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Customer engagement points
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Site
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You can browse either by location, dates.. « in a classical way » or by INTEREST
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Social medias
Social medias linked on Four Seasons own site
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Digital marketing
A magazine dealing with travel news and marketing the brand at the same time
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Mobile
• Dedicated website for smartphones
• Apps are present for both Iphones and Ipads
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We suggest you…
Four Seasons Wedding pagehttp://magazine.fourseasons.com/
weddings
THANK YOU