Trigger - After Erin totalled her car in an accident, she had to �nd a new car.

Initial Consideration Set - Erin uses car websites to research cars.

www.cars.comwww.autotrader.comwww.carmax.comwww.motortrend.comwww.automotive.com

Active Evaluation Set - Erin �nds the cars she is the most drawn to.

Honda AccordHonda CivicSubaru ImprezaVolkswagen JettaFord Focus

Continued Evaluation Set - Then she had to �nd the dealerships that carried the cars.

Serramonte HondaPutnam Subaru Serramonte VolkswagenSerramonte Ford

Moment of Purchse - After test-driving and examing prices, Erin decided on a car.

Honda AccordPostpurchase Experience - After her purchase, Erin has been happy with her decision.

Erin enjoys the color, interior of the car, and how nice the car drives.

She also got a very good deal and gets great gas

mileage.