custom publishers of magazines, newsletters, online content, and

BNP Custom MediaSingle-Source Solutions

Custom Publishers of Magazines,Newsletters, Online Content, andother Integrated Media Programs

Endless Capabilities

BNP Custom Media specializes in custom communicationsolutions.

BNP Custom Media integrates its custom services with BNPMedia properties to create products and resources that leadthe industries we serve.

BNP Media, a b2b communication company for more than 80years, created BNP Custom Media in 2007 to speak directly tothe communication challenges of our customers.

Who Are We?


“Custom media, also known as custom publishing or customcommunications, refers to the delivery of editorial content froma sponsoring company to a target audience, whether internal orexternal. Whether delivered in print, electronically or as a liveevent, a custom media program provides intrinsically valuableinformation and interactions that move the perceptions andbehavior of the audience in a desired direction.”

-- American Business Media

What is Custom Media?


Money spent on custom publications $29.9 billion Four-year growth rate 87.4% Number of custom publications 115,764 Four-year growth rate 19.7% Number of copies circulated annually 32.0 billion Four-year growth rate 168.2% Total unique pages produced as custom publications 24.3 million Four-year growth rate 189.2% Average publisher/ client agreement length 3 years

Custom Media Facts

Source: Publications Management, 2004.


Cable and Satellite TV $76.9 billion Newspapers $62.1 billion B2B Media and Promotion $57.7 billion Direct mail $45.8 billion Broadcast TV $39.6 billion Professional Education & Training Media $37.1 billion Consumer Promotion $35.9 billion Custom Publishing/Media $29.9 billion Consumer Internet $26.3 billion Consumer Magazines $21.0 billion Radio $19.3 billion Consumer Books $18.8 billion Yellow Pages $14.8 billion Event Sponsorships $9.6 billion Outdoor $5.2 billion Public Relations $2.9 billion

Where Custom Media Fits

NOTE: Custom Publishing Only: Does not include webcasts and roadshow-type revenue. Source: VSS Communication Industry Forecast & Report, 2007; Publications Management, 2004.


Custom Magazines – internal and external

Newsletters – print and electronic

eBooks White Paper/ Case Study Programs

Web Portals/Microsites/Online Resource Centers

Advertorial Online Content

Typical Custom Vehicles


High-quality editorial consistently delivered to a targeted database via magazine format Generally between 24 and 64 pages Most effective frequency is quarterly or more Some contain partner advertising to help defray investment or increase size of magazine Create and maintain key relationships Position company as thought leader Help in strengthening database efforts Your company’s key sales tool Bypass gatekeepers Excellent internal marketing tool

Custom Magazines


High-quality editorial consistently delivered to a targeted database via e-mail or by mail Generally between 4 and 16 pages Usually short, hard-hitting e-mail that links back to a microsite or resource center Minimum frequency is monthly or bimonthly Create and maintain key relationships Generate feedback from customer base Tracked to show behavior patterns Solid lead generation tool Consistently keep you in front of customers Co-branded to gain third-party credibility

Newsletters


High-quality editorial consistently delivered to a targeted database through a chapter/ book format Generally 5 to 10 chapters of 8 to 20 pages each Once book is started, frequency is monthly until all chapters have been received One of the best lead generation tools Position company as thought leader Help in strengthening database efforts Used as sales collateral Educate customer/ prospect base on key industry issues

eBooks


High-quality editorial delivered to a targeted database in white paper/ case study format Generally between 8 to 16 pages Can be print or electronic PDF Integrate with advertising program Create a clear call to action Position company as a thought/ education leader Support database efforts Generate leads through registration process

White Paper/Case Study Programs


Highly targeted content Web sites that require registration Generally revolves around a key marketing objective/ content area for the sponsor Updated weekly to monthly Create an online community for customers/ prospects Move behavior through education and properly placed content Enhance database activities and be used as lead generation Work very well with push e-newsletters Used for internal marketing – employee education centers and sales resource centers

Web Portals


High-quality editorial consistently delivered to a targeted database via e-mail or by mail Generally between 4 and 16 pages Use magazine research to support content Minimum frequency is 4-6x a year Look and feel of a magazine but shorter Business Problem = Business Solution Technical Piece Create and maintain key relationships Generate feedback from customer base Tracked to show behavior patterns Solid lead generation tool Consistently keep you in front of customers Co-branded to gain third-party credibility

Advertorials


Delivers fresh material on weekly or monthly basis High-quality editorial consistently delivered Helps make your web site sticky Give you more opportunities to register visitors to your site Generate feedback from customer base Tracked to show behavior patterns Solid lead generation tool Co-branded to gain third-party credibility

Only Online Content


In each of the custom products just listed, BNP Media Custom Media turnkeys the entire process

Delivering on your key marketing objectives Supporting your marketing organization by becoming an

extension of your group (no need to staff up) Working to integrate your custom projects within your

entire marketing campaign And will continually look for ways to measure the project

Sounds Like a Lot of Work


Your client and you!

And the Winner is


Strategic communications planning Project and program management Editorial planning and creation Market/ ethnic versioning and translation services Creative design, illustration and layout Turnkey print and electronic production Database management Distribution and fulf illment services Advertising sales and sales management

BNP Custom Media Services


Steve BeyerDirector

BNP Media1050 IL Route 83

Suite 200Bensenville IL, 60106

(630) [email protected]

Key Contact


custom publishers of magazines, newsletters, online content, and

Documents