‘‘SexytariatSexytariats’ & the s’ & the

ICGE ICGE peeps! peeps!

Have you Have you been been

paying paying attention?attention?

VOILAS..VOILAS..MARKETINMARKETIN

GG

To To segment or segment or

not to not to segment? segment? That is the That is the question.question.

Customer Customer VERSUS VERSUS

ConsumerConsumer

100 100 100 100 100

200 200 200 200 200

300 300 300 300 300

400 400 400 400 400

500 500 500 500 500

‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps100 points100 points

Green Eyes.

ANS.

Nadine Dafrawy(inherited from her father

‘Khaled Dafrawy’)

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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps200 points200 points

Engaged to be married.

ANS.

Salma Salem.(Recently engaged over the summer of 2009 to Ahmed

Esmat)

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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps300 points300 points

The only sexy-tariat that does not go to

this school.

ANS.

Noheir Khairy.(Enrolled in the

German University in Cairo)

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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps400 points400 points

The number of councils in the marketing

linkage.

ANS.

Three!1.MPR2.CSM3.CAA

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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps500 points500 points

This is the ... year that ICGE remains as a

renowned conference

ANS.

10 YEARS BABY!

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Have you been paying Have you been paying attention?attention?100 points100 points

Secretariats are trying hard to eliminate this

phobia from delegates.

ANS.

Glossophobia(which has been ranked the 2nd biggest phobia

world-wide)

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Have you been paying Have you been paying attention?attention?200 points200 points

True or false?Pepsi has the biggest

market share under the category of soft drinks.

ANS.

FALSE!(Coca-Cola possesses a

bigger share than that of Pepsi WORLDWIDE)

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Have you been paying Have you been paying attention?attention?300 points300 points

Santa Clause was intertwined with which

famous product?

ANS.

Coca-Cola.

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Have you been paying Have you been paying attention?attention?400 points400 points

This form of advertising associates with the subconscious

mind.

ANS.

Subliminal Advertising.

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Have you been paying Have you been paying attention?attention?500 points500 points

This prominent figure in business influenced the field of ‘marketing’

by pulling public stunts in attempt to promote the

multinational company Virgin Megastore.

ANS.

Richard Branson. (whom started to pursue his

career at the young age of 16!)

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VOILAS..MARKETINGVOILAS..MARKETING100 points100 points

The first BASIC essential of the marketing mix.

(if you don’t know this we will kill ourselves!!!)

ANS.

PRODUCT PRODUCT PRODUCT!

(can also be a service or a person)

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VOILAS..MARKETINGVOILAS..MARKETING200 points200 points

Advertising is a sub-segment of …?

ANS.

Marketing (DUH!)

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VOILAS..MARKETINGVOILAS..MARKETING300 points300 points

Day to day products usually use a(n)… pricing strategy.

ANS.

Economy pricing(remember the Wal-Mart

Video?)

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VOILAS..MARKETINGVOILAS..MARKETING400 points400 points

This method of distribution caters to

highly tailored products with minimal

reach.

ANS.

Exclusive distribution.

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VOILAS..MARKETINGVOILAS..MARKETING500 points500 points

Who is the owner of this statement?

“It is better to tell your public the truth since they are bound

to find out anyway…”

ANS.

Ivy Lee.(Father of public relations)

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To segment or not to To segment or not to segment?segment?100 points100 points

Dividing people into homogenous attributes.

(the vocabulary may be a bit much but we will create a penalty if you don’t know

the answer to this!)ANS.

MARKET SEGEMENTATION(it is too challenging to segment an entire market remember???)

Back

To segment or not to To segment or not to segment?segment?200 points200 points

Focuses on ‘why’ and ‘lifestyle’.

ANS.

Psychographics.

Back

To segment or not to To segment or not to segment?segment?300 points300 points

This type of segmentation stated

that 20% of your sales are 80% of your

customers.

ANS.

The Behaviorist segmentation.

(focuses on the usage of the products)

Back

To segment or not to To segment or not to segment?segment?400 points400 points

1. Gender2. Age3. Income4. Ethnicity5. Educatio

nANS.

Demographics.(keywords: who &

structure)

Back

To segment or not to To segment or not to segment?segment?500 points500 points

A local newspaper uses this method of segmentation.

ANS.

Geographic.(because it is LOCAL!)

Back

Customer VERSUS Customer VERSUS ConsumerConsumer100 points100 points

To create an image in the consumers mind towards the product.

ANS.

Positioning.

Back

Customer VERSUS Customer VERSUS ConsumerConsumer200 points200 points

The final most important process in which

marketers try to achieve related to perception.

ANS.

Retention.(The first 3 stages include;

exposure, attention & selection)

Back

Customer VERSUS Customer VERSUS ConsumerConsumer300 points300 points

Research shows that the first direction

potential consumers are drawn to.

ANS.

Upper right.

Back

Customer VERSUS Customer VERSUS ConsumerConsumer400 points400 points

I purchased an iPod but decided to give it to a friend as a present.

What am I?

ANS.

I am a customer.(my friend is the consumer)

Back

Customer VERSUS Customer VERSUS ConsumerConsumer500 points500 points

The number of stages in the consumer decision process.

ANS.

SIX!(Need recognition Information

Search Evaluation of alternatives Purchase Post Purchase

Consumption & Divestment)

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