curtin learning and teaching - pubr3002 public...

Unit study package code: PUBR3002

Mode of study: Internal

Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section.

Fieldwork: 1 x 14 Weeks Once-only

This unit contains a fieldwork component. Find out more about fieldwork on the work integrated learning (WIL) website at http://ctl.curtin.edu.au/wil/fieldwork/index.cfm, which also contains a link to the Fieldwork Policy and Fieldwork Manual.

Credit Value: 25.0

Pre-requisite units: 3992 (v.0) Public Relations Consultancy 300 or any previous version OR 12597 (v.0) Corporate Public Relations 360 or any previous version OR PUBR3001 (v.0) Public Relations Planning and Evaluation or any previous version OR PUBR3000 (v.0) Contemporary Practice or any previous version

Co-requisite units: Nil

Anti-requisite units: Nil

Result type: Grade/Mark

Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.

Unit coordinator:

Title: MrsName: Bridget TomblesonPhone: +61 8 9266 7532Email: [email protected]: Building: 408 - Room: 2011

Teaching Staff: Name: Jemima SydneyPhone: CTIEmail: [email protected]: Building: CTI - Room: CTI

Administrative contact: Name: Kelly NowakPhone: +618 9266 9585Email: [email protected]

Unit Outline

PUBR3002 Public Relations Internship Semester 2, 2016

Curtin Business School (CBS)School of Marketing

PUBR3002 Public Relations Internship Charles Telfair Inst Mauritius 18 Jul 2016 School of Marketing, Curtin Business School (CBS)

Page: 1 of 17CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

http://ctl.curtin.edu.au/wil/fieldwork/index.cfm

http://policies.curtin.edu.au/findapolicy/#F

http://ctl.curtin.edu.au/wil/local/docs/Fieldwork_Manual.pdf

http://fees.curtin.edu.au/incidental_fees.cfm

Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.

Syllabus An internship unit forming a compulsory element of the Public Relations Institute of Australia’s accreditation requirements. The major activity is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit, or by a combination of the two. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to the completed internship.

Introduction “Professional practice has been one of my favourite and most rewarding units”

“After completing my internship I have increased confidence in myself and my abilities to practice PR”

(student feedback)

A warm welcome to Public Relations Internship. Students frequently refer to this unit as the most relevant and enjoyable learning experience of their studies. This unit provides you with a unique opportunity to gain hands-on experience and insight into the real world. The professional practice placement is also a fantastic stepping stone (think: portfolio, relevant experience to be added to your CV, networking, job leads) for those of you who are looking forward to a career in the exciting, fast-paced and challenging public relations industry.

This year we are integrating more transmedia learning into the PR Internship unit. As this is an individual tuition unit and there is no structured face-to-face contact, it is hoped this will make the unit even more of a shared experience. We are asking students to post images of their learning spaces to our Instagram account and encourage students to share information via Twitter. If there is enough student interest we will also hold Periscope and Twitter chat sessions. Updates and opportunities can be followed on the Curtin PR Internship Facebook page. Platform details are as follows:

Unit Learning Outcomes

Location: Building: 408 - Room: 2014

Learning Management System: Blackboard (lms.curtin.edu.au)

Curtin Business School (CBS) School of Marketing




http://lms.curtin.edu.au/

All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes.

Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through the assurance of learning process in each unit.

Curtin's Graduate Attributes

Learning Activities PUBR3002 Public Relations Internship is an Individual Tuition Unit (ITU). Students will spend a minimum of one month full-time - or part-time equivalent - working with an employer in a public relations capacity. During this time, they are supported with unit material via the unit’s Blackboard site and two face to face orientation workshops. This semester there is also a strong emphasis on social media to connect the student experience. The platforms we are using this semester include Facebook, Instagram, Periscope and Twitter. Students are expected to exchange insights and experiences with other PR Internship students via the Reflective Blog(s).

On successful completion of this unit students can:Graduate Attributes addressed

1 Apply Public Relations skills and knowledge during a minimum of one month's full-time work experience, or part-time equivalent, with an employer working in a public relations capacity

2 Evaluate the application of key public relations principles in the workplace

3 Develop and demonstrate professional and personal attributes necessary to succeed in

the PR field, including interpersonal skills, teamwork and an appreciation of business ethics

4 Design and develop a portfolio of professional work undertaken and a CV for

presentation to prospective employers 5 Demonstrate readiness for employment in an entry-level public relations position

Apply discipline knowledge Thinking skills (use analytical skills to solve problems)

Information skills (confidence to investigate new ideas)

Communication skills Technology skillsLearning how to learn (apply principles learnt to new situations) (confidence to tackle unfamiliar problems)

International perspective (value the perspectives of others)

Cultural understanding (value the perspectives of others)

Professional Skills (work independently and as a team) (plan own work)

Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au





http://ctl.curtin.edu.au/

Prior to starting your internship you are required to:

1. Read your unit outline and Blackboard 'Start here' and complete modules 1-4 PRepare to succeed in the 'real world' online and achieve 100%

2. Find a suitable placement 3. Complete and submit your placement form for approval. You MUST get approval prior to starting your

internship 4. Accept the blog access details emailed to you

A visual of the process is as follows:





Learning Resources Other resources

Please check Blackboard regularly for updates throughout the semester, even if you have already found a placement. Additional reading and resources will be available in the “Unit Resources” section.

Familiarise yourself with the Frequently Asked Questions (FAQ) Wiki (www.PRInternship.wikispaces.com), which covers common queries regarding placement locations, blog contributions, report writing and much more.

Textbooks: There are no designated textbooks for this unit, although you are expected to read widely. Please refer to the PR Internship Handbook on Blackboard or the Learning Material folder, which list a number of recommended texts.

Peer to peer insight: Please visit http://PRInternship-reflections.blogspot.com to view the Reflective Blogs. All students are welcome to read about current and past students’ experiences and reflections. Author login details will be forwarded upon approval of your placement, however, the ‘comment’ function is open to anyone!

Social media:

l Facebook: Curtin PR Internship l Periscope: Bridget @ Curtin l Instagram: Curtin PR Degree #CurtinPRIntern #PUBR3002workspaces l Twitter: @CurtinPRDegree #CurtinPRIntern

Bentley students: The primary email account for this unit is [email protected]. Please send any general placement queries and approval requests to this address.





http://pr393reflectiveblog.blogspot.com/

mailto:[email protected]

Assessment Assessment schedule

Detailed information on assessment tasks

1. Reflective Blog Contributions

The purpose of the Reflective Blog is to encourage students to reflect on issues of professional practice, including communication, professionalism and ethics. You need to demonstrate the ability to reflect on theory learned at university and evaluate how this is implemented in the working environment. You are also encouraged to reflect on new insights gained and highlight where experiences may alter your understanding of public relations practice.

Throughout your industry placement, students are expected to submit a MINIMUM of four original posts PLUS four replies to other students’ posts/ reflections. Based on the quality of the reflection, students will be able to accumulate up to 10% of their overall mark.

As a part of your blog posts we are asking you to share images of your work space, both on your blog and Instagram. Due to privacy issues, you should not include people in these photos. Images should characterise your work place so think about what makes your workspace unique? There are a couple of examples uploaded to the Instagram account to get you started. Images can also reflect on challenges you've faced or something you've liked about the work space. For Instagram images use the hashtags #CurtinPRIntern and #PUBR3002workspaces - this will ensure your images can be reposted on the CurtinPRDegree Instagram account. Make sure you follow us. Some examples of images you might post could include:

l which coffee cup to use, navigating the kitchen etiquette in a new workplace l open plan and agile workspaces, when you don't have a desk or a space l working events, as opposed to working at a desk

Task Value % Date DueUnit Learning Outcome(s)

Assessed

1

Reflective blog 10 percent Week: Teaching Week 12 Day: Fri 3rd June Time: 4pm - alongside report

2,3

2

Employer appraisal 20 percent Week: Teaching Week 11 Day: Fri 27th May Time: 4pm

1,3,5

3

Professional report 70 percent Week: Teaching Week 12 Day: Fri 3rd June Time: 4pm - along with Blogs

2,4,5





This is a fantastic opportunity to exchange insights with students across campuses and to gain a broader understanding of the many facets of public relations work.

Please refer to the Reflective Blog Learning Module on Blackboard for more information.

Please do NOT start your own blog. Author access details to the Blog will be emailed once your placement has been approved. It is strongly recommended that you print your blog contributions after each posting.

Please refer to the marking rubrics on Blackboard for an indication of how your marks will be allocated for this assignment.

2. Intern Appraisal Form

To be submitted directly to your Professional Placement Coordinator (local contact or [email protected] for Bentley students) by your supervisor

Your supervisor is requested to complete the appraisal form available from Blackboard (and the PR Internship Handbook). It is the student’s responsibility to ensure the supervisor is given a copy. The form can be found in the extended unit outline and on Blackboard.

Your results will be available via the My Grades Tab once your feedback has been processed

3. Final Report

Submit to Turnitin AND hard copy to local Unit Coordinator by 4pm due date (you are always welcome to submit early)

It is expected that reports will vary in format and content according to the type of organisation providing the placement. However, following are some general guidelines.

Final submissions should be presented in business report format with an executive summary, contents page, clearly numbered sections and sub-sections etc. A report length of 4,000 – 6,000 words plus appendices is recommended, in order to ensure all points (see marking rubric on Blackboard) are appropriately covered and discussed.

A minimum of ten academic references is strongly recommended. The literature used to support your recommendations and other remarks must be referenced either in report format (footnotes) or by following the Chicago referencing system. Either way, you must include a list of references at the end of your report.

A key objective of this unit is that you are ready for employment in an entry-level PR position on its





completion. High standards of written communication, including spelling, grammar and general presentation are essential in professional public relations. These factors will be taken into account in your final assessment. Poor standards of written English expression and/or presentation will be grounds for failure of this unit. Please ensure your work is thoroughly proofread before submission.

Students are expected to forward a copy of the final report draft to their placement supervisor at least two weeks before the due date.

Key topics to be covered would normally include:

l Background of the organisation (including vision/ mission/ core values). You need to reference internal documents and information sourced from the internet/intranet

l Analysis of the industry (e.g. tourism, education, consulting) your organisation is operating in (competitor analysis, current challenges the industry is facing, your organisations unique positioning)

l The place of public relations within the organisation, normally including an organisation chart showing individual PR positions (Your opportunity to link your experiences to what you have learned throughout your degree, supported by academic references)

l Detailed analysis of current public relations policies, activities and issues. How is public relations currently contributing to the organisation's mission? (Again, a great opportunity to reflect on what you have learned at university) Summary of work carried out during the internship. You should keep a detailed, daily journal to help you prepare this section. However, there is no need to include the diary in the main body of the report. Instead, focus on key projects and link these to work samples in your appendix. This section also provides you with an opportunity to critically reflect on what you have learned.

l Recommendations to the organisation on its PR policies and practices. How could PR better contribute to the achievement of the organisation's mission? Please consider benchmarking (e.g. providing examples of competitors/ other organisations that have successfully applied similar recommendations) and references to research/ best practice to support your recommendations. This is exactly what you will be expected to do in the ‘real world’ when trying to convince your manager/CEO of the merit of your recommendations.

Please note that the above guidelines will slightly vary according to the nature of the placement undertaken. For example, if you worked in a PR consultancy you may decide to emphasise core clients’ business goals, vision and mission, and how the consultancy helps clients to achieve them, as well as the client-consultancy relationship. However, don’t forget to provide a solid overview of your placement organisation’s competitive positioning.

It is also essential to include at least two appendices:

l Samples of work you produced during the internship. Don’t forget to link these (stating appendix item or page number) to the main body of your report.

l An updated, application ready CV targeted at employers in the public relations field, including your placement experience.

These appendices could form the basis of a portfolio that you can use to apply for public relations positions in the future. Please clearly index and number your appendices for ease of reference.

Students are required to upload their final report to Turnitin. The link will be made available via the Assignment tab in Blackboard. A hardcopy needs to be submitted to your Unit / Local Coordinator's pigeonhole by 4pm on the due date.

A note on plagiarism

Be aware of correct and full referencing requirements as well as the definition of plagiarism (including self-plagiarism). Incorrect and/or incomplete referencing and/or any type of plagiarism in your work can result in an alleged academic misconduct report and suspension of your results until an investigation is completed. You can NOT submit your own previously submitted or assessed work without permission or acknowledgement. You can NOT submit your own previously submitted or published work for publication elsewhere without permission or acknowledgement. This is known as self-plagiarism. Once you have submitted academic work for assessment or credit, it is considered dishonest to then submit the same work for further credit elsewhere.

Please refer to the marking rubrics on Blackboard for an indication of how your marks will be allocated





for this assignment.

Pass requirements

To pass this unit you must

a) Complete a minimum of 20 days PR placement experience AND

b) Achieve an overall mark equal to or above 50%, attempt all assessments and satisfactorily demonstrate achievement of the unit learning outcomes.

Fair assessment through moderation

Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm

Late assessment policy

This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and that penalties are consistently applied.

1. All assessments students are required to submit will have a due date and time specified on this Unit Outline. 2. Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission

(eg a mark equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more than seven calendar days overdue will not be marked and will receive a mark of 0.

Assessment extension

A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time (eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the assessment task.

The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners' meeting.

Deferred assessments

If your results show that you have been granted a deferred assessment you should immediately check OASIS for details.

Deferred examinations/tests will be held from 06/02/2017 to 17/02/2017 . Notification to students will be made after the Board of Examiners’ meeting via the Official Communications Channel (OCC) in OASIS.





http://policies.curtin.edu.au/policies/teachingandlearning.cfm

http://students.curtin.edu.au/administration/

Supplementary assessments

Supplementary assessments, if granted by the Board of Examiners, will have a due date or be held between 06/02/2017 and 17/02/2017 . Notification to students will be made after the Board of Examiners’ meeting via the Official Communications Channel (OCC) in OASIS.

It is the responsibility of students to be available to complete the requirements of a supplementary assessment. If your results show that you have been granted a supplementary assessment you should immediately check OASIS for details.

Reasonable adjustments for students with disabilities/health circumstances likely to impact on studies

A Curtin Access Plan (CAP) is a document that outlines the type and level of support required by a student with a disability or health condition to have equitable access to their studies at Curtin. This support can include alternative exam or test arrangements, study materials in accessible formats, access to Curtin’s facilities and services or other support as discussed with an advisor from Disability Services (disability.curtin.edu.au). Documentation is required from your treating Health Professional to confirm your health circumstances.

If you think you may be eligible for a CAP, please contact Disability Services. If you already have a CAP please provide it to the Unit Coordinator at the beginning of each semester.

Referencing style

The referencing style for this unit is Chicago.

More information can be found on this style from the Library web site: http://libguides.library.curtin.edu.au/referencing.

Copyright © Curtin University. The course material for this unit is provided to you for your own research and study only. It is subject to copyright. It is a copyright infringement to make this material available on third party websites.

Academic Integrity (including plagiarism and cheating) Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades, annulled units or even termination from the course.

Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with students to determine authorship.

Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of unauthorised materials or assistance during an examination or test.

From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP). If a student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until they pass. More information about the AIP can be found at: https://academicintegrity.curtin.edu.au/students/AIP.cfm

Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information, including student guidelines for avoiding plagiarism.





http://life.curtin.edu.au/health-and-wellbeing/CAP.htm

http://life.curtin.edu.au/health-and-wellbeing/disability_services.htm

http://life.curtin.edu.au/health-and-wellbeing/disablity_services_eligibility.htm#/health-and-wellbeing/10126.htm

http://life.curtin.edu.au/health-and-wellbeing/contact_disability_services.htm

http://libguides.library.curtin.edu.au/referencing

https://academicintegrity.curtin.edu.au/students/AIP.cfm

http://academicintegrity.curtin.edu.au/

Information and Communications Technology (ICT) Expectations Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as Blackboard and Library Services.

You may also require a computer or mobile device for preparing and submitting your work.

For general ICT assistance, in the first instance please contact OASIS Student Support: oasisapps.curtin.edu.au/help/general/support.cfm

For specific assistance with any of the items listed below, please contact The Learning Centre: life.curtin.edu.au/learning-support/learning_centre.htm

l Using Blackboard, the I Drive and Back-Up files l Introduction to PowerPoint, Word and Excel





https://oasisapps.curtin.edu.au/help/general/support.cfm

http://life.curtin.edu.au/learning-support/learning_centre.htm

Additional information Please see the Public Relations Internship Handbook - as well as additional resources and guidance - on Blackboard.

Insurance Cover

Some employers may require a copy of the Certificate of Currency issued by the University’s insurers covering personal accidents to students whilst on work experience. The Certificate can be downloaded from https://riskmanagement.curtin.edu.au/local/docs/docs_forms/1415_Curtin_Personal_Accident_-_Work_and_Practum_Experience_CoC.pdf

This same document/Certifcate of Currency is available to download directly from Blackboard in the "Start Here!" folder.

First Steps

Your first step in this unit will be to explore the unit’s Blackboard site and to complete the four compulsory PRepare to Succeed in the Real World online modules (Modules 1-4). These will provide you with an overview of this unit, as well as tips from past students and advice on how to find a suitable placement. The summative quizzes at the end of each module are compulsory. You need to achieve 100% in each of them BEFORE you will gain approval for your placement.

Sign up to our social media accounts so you have access to the online discussions:

l Facebook: Curtin PR Internship l Periscope: Bridget @ Curtin l Instagram: Curtin PR Degree #CurtinPRIntern #PUBR3002workspaces l Twitter: @CurtinPRDegree #CurtinPRIntern

If you have any further questions, contact your Placement Coordinator for an initial discussion about your placement plans. You must take the initiative to do this. Please note that it is NOT the responsibility of either the Unit Coordinator, the Placement Coordinator nor Curtin University to find a placement for you. Securing an appropriate placement is a key learning outcome of this unit. General guidance will be provided as required. Advice about approaching prospective employers is provided below – and in the first PRepare to Succeed unit.

You may contact the Placement Coordinator any time up to six months before the start of semester for an initial discussion. If you have not already done so, you MUST make contact with the Placement Coordinator by the end of the Orientation seminar in week 2. It would be extremely helpful if you have thought about the type of internship that interests you before then. Ideally you will already have a placement lined up (note: you still require approval BEFORE commencement of your placement).

Finding a Placement

You should approach the task of finding a PR Internship with the same professionalism and seriousness expected of an applicant for a permanent job. Please remember that the impression you create now could help you to get the job you would like later. Also remember that you are now an ambassador for the Public Relations program at Curtin University. The reputation of the course among industry opinion leaders rests on your shoulders and those of your fellow PR students. It is very much in your interest that Curtin’s final year PR students are well regarded by prospective employers.

Please note that internships are normally unpaid. If your supervisor wishes to offer a token payment that should be regarded as a bonus and is a private matter between the employer and the student.

Finding a suitable placement normally breaks down into the following steps:

1. Complete Module 1-4 of PRepare to Succeed in the Real World on Blackboard 2. Think about the type of organisation you would ideally like to work for in public relations. The PR field is very

diverse. Suitable internships and future careers may lie, for example, in the consultancy, corporate, government, not-for-profit or tourism sectors





https://riskmanagement.curtin.edu.au/local/docs/docs_forms/1415_Curtin_Personal_Accident_-_Work_and_Practum_Experience_CoC.pdf

https://riskmanagement.curtin.edu.au/local/docs/docs_forms/1415_Curtin_Personal_Accident_-_Work_and_Practum_Experience_CoC.pdf

3. Think about what area of PR you are passionate about. Do you love organising events? Are you interested in community relations? Do you want to use this opportunity to gain an insight into internal communications? Or maybe your main aim is to go interstate or overseas....

4. Make a list of possible organisations in your chosen area to approach and carefully research each of them. 5. After preparing and practicing your phone script, make an initial telephone call to find out the correct name

and job title of the person within the organisation to contact. This will also allow you to find out if your chosen organisation usually offers placements and may have any availabilities. Note: please don’t rely on emails. You are now an emerging PR professional: Pick up the phone!

6. Now that you have the personalised contact details for the person in charge of internships in your organisation of choice, follow up with a carefully prepared letter/email. Don’t forget to include an organisation-tailored copy of your CV.

7. If you do not hear back from the organisation within one to two weeks, telephone the decision-maker to follow-up.

8. Above all, persevere! This unit has been running successfully for many years. There has never been an instance of a student failing to find a placement after putting in suitable effort. You may, of course, contact the Placement Coordinator at any time for help and advice.

9. Once you have secured your placement, complete the Placement Approval Form and submit it for approval to your Placement Coordinator. This needs to happen at least one week before you are planning to commence your placement, as your Placement Coordinator may have further questions. Don’t forget to state the dates on which you successfully completed each PRepare to Succeed quiz and to enclose a copy of your CV.

10. Once you have received approval from your Placement Coordinator you are ready to go. Enjoy your placement! – and don’t forget to reflect critically on the experience on the assigned Reflective Blog.

Enrolment

It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice.

Student Rights and Responsibilities It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student. These include:

l the Student Charter l the University's Guiding Ethical Principles l the University's policy and statements on plagiarism and academic integrity l copyright principles and responsibilities l the University's policies on appropriate use of software and computer facilities

Information on all these things is available through the University's "Student Rights and Responsibilities" website at: students.curtin.edu.au/rights.





http://students.curtin.edu.au/rights/

Student Equity There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact Student Equity at [email protected] or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information

You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services: http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.

It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice please contact Curtin's Student Wellbeing Advisory Service at: http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

Recent unit changes Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more information about eVALUate, please refer to evaluate.curtin.edu.au/info/.

Recent changes to this unit include:

Introduction of the use of social media platforms to connect with students throughout the semester and Instagram to share workspace images.

To view previous student feedback about this unit, search for the Unit Summary Report at https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit.





mailto:[email protected]

http://eesj.curtin.edu.au/student_equity/index.cfm

http://www.disability.curtin.edu.au/

http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm

http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

http://evaluate.curtin.edu.au/info/index.cfm

https://evaluate.curtin.edu.au/student/unit_search.cfm

https://evaluate.curtin.edu.au/info/dates.cfm

Program calendar

Week Begin Date

Activity Readings Material Due

1. 1 August Complete Module 1-4 of PRepare to Succeed in the Real World on Blackboard

Upload an image of your workspace on Instagram #CurtinPRIntern #PUBR3002workspaces

For relevant advice on Standing Out from the Crowd (incl CV tips and how to master an interview) read pp 123-136 in James (2006)

Complete and return Placement Approval form attached to this Unit Outline as soon as your internship is confirmed. Please note placements must be approved by the Placement Coordinator BEFORE you commence work.

2. 8 August Consider submitting your first Blog entry


What are my placement options? For a broad overview see pp 14, 15 and 20- 30 in James (2006) for an overview of the key directions this placement could go into.

Don’t miss this semester’s Orientation Session on Wednesday 10th August at 12pm (venue TBC, potential Periscope session depending on survey outcome)

3. 15 August Enjoy your internship


What options for placements are out there? Read pp 41-97 in James (2006) for a comprehensive insight into the wide scope of PR work.

Complete and return Intern Update form attached to this Unit Outline after you have worked approximately ten days.

4. 22 August Remember to actively reflect on your internship experience on the Reflective Blog

Start writing your industry and company background


Complete the optional Time Management Module on Blackboard

Census Date (26 August):

Your last chance to withdraw from this unit without penalties AND placement approval deadline!!!

NT 29 August Tuition free weeks: a great opportunity to catch up on your placement and to get started on your report and additional blog contributions.

5. 5 September

Remember to actively reflect on your internship experience on the Reflective Blog

Complete industry & organisation overview – if you haven’t already done so

Upload an image of your workspace on Instagram #CurtinPRIntern

Complete the optional Report Writing Module on Blackboard





#PUBR3002workspaces

6. 12 September

Mid-semester orientation session with report writing focus on Wednesday 14th September, at 12pm (venue TBC, minimum numbers required)

7. 19 September

The official part of your internship should slowly come to an end – consider an extension for more insight and experience.

NOW is the time to work hard on your report. Remember, you can always submit early.

Remember to continue your participation on the Reflective Blog(s)


What are employers looking for? Read pp. 22-30 in James (2006) to identify skills gaps. THEN complete the optional Skills Gap module on Blackboard

NT 26 September

Tuition free weeks: a great opportunity to catch up on your placement and to get started on your report and additional blog contributions.

8. 3 October Aim to complete first draft of final report – or at least a full outline of what your report is going to look like (structure).

Remember to continue your participation in the PR Internship Blog


Check Blackboard

9. 10 October

Provide a copy of your draft report to your workplace supervisor. Consider arranging a separate time to go over your report


Check Blackboard

10. 17 October

Meet with your supervisor to talk through your report: a good opportunity to gain feedback on your report and overall performance!


Thinking about work after graduation? Then revisit pp. 41-97 in James (2006) for and insight into different job profiles

11. 24 Politely check with your Check Blackboard Employer Appraisal Form due by





October supervisor that your appraisal form has been completed and sent to the Placement Coordinator.


4pm, Friday 28th October (completed by supervisor and submitted directly to your Placement Coordinator).

12. 31 October

Complete and submit final report.

Find out How to get that Job by reading pp 115-122 in James (2006)

The final report DUE DATE: your report must be submitted via your Placement Coordinator’s pigeon hole (and via Turnitin) by 4pm on the Friday of the last week of teaching (4th Nov). Include copies of your blog posts and replies. Please date stamp and include electronic Turnitin receipt.





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