curriculum vitae - university of south floridacurriculum vitae barbara a. lafferty, ph.d. office:...

CURRICULUM VITAE

BARBARA A. LAFFERTY, Ph.D.

Office: University of South Florida Office Phone: (813) 974-5998

Muma College of Business Administration Fax (813) 974-6175

Department of Marketing Email: [email protected]

4202 East Fowler Ave., BSN3403

Tampa, FL 33620-5500

_____________________________________________________________________________

EDUCATION

Doctor of Philosophy in Business Administration, Florida State University, Tallahassee,

Florida.

Major: Marketing Minor: Cognitive Psychology

Master of Science in Advertising, University of Illinois, Urbana, Illinois.

James Webb Young Fellowship

Teaching Assistant

Bachelor of Arts in Communication Theory & Rhetoric, Ohio State University, Columbus,

Ohio.

University scholarships

CITATIONS (Google citations 5,578 12/2/2017); SSCI 1011)

Citation indices

All Since 2012

Citations 5578 3430

h-index 20 18

i10-index 22 20

Full Text Total 9,484

Downloads since 2006:

7,365 Total Abstract Views

1,949 Downloads (SSRN):

Other Examples of Article Impact

“A Synthesis of Contemporary Market Orientation Perspectives” 2001

“Corporate Reputation: The Definitional Landscape,” 2006

http://scholar.google.com/citations?hl=en&user=emJ160wAAAAJ



Dr. Barbara A. Lafferty

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JBR Top 50 All Time :

Citation Impact

3,468 Views JA:

1,885 Citations

(ResearchGate):

“Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions

When a High Versus a Low Credibility Endorser Is Used in the Ad,” 1999

“Impact of Corporate Credibility and Celebrity Credibility on Consumer

Reactions to Advertisements and Brands” 2000

“The Impact of the Alliance on the Partners: A Look at Cause-Brand

Alliances” 2004

Top 20 Articles – 2012

15,522 Full Text

Downloads since 2006

*

The following article published in INTR was downloaded the most during

2012

“Consumer response to Web sites and their influence on advertising

effectiveness, Internet Research” 2002.

AWARDS AND HONORS

Dean’s Research Grant, 2012-2013

Advertising Education Foundation, Visiting Professor Fellowship, 2009

Who’s Who in America, 2009

University of South Florida, College of Business Administration, Research Award

Nomination, 2004

University of South Florida, College of Business Administration, Research Award

Nomination, 2003

Outstanding Paper in the Advertising and Marketing Track, Society for Marketing Advances,

2002

Outstanding Paper in the Marketing Strategy Track, Society for Marketing Advances, 2002

Who’s Who in Business Higher Education, 2003

Outstanding Paper in the Technology and Electronic Commerce Track, Society for Marketing

Advances, 2001

University of Tampa, College of Business, Faculty Research Grant, 2000-01

Beta Gamma Sigma Business Honor Society, 2000

Dissertation Research Grant, Florida State University, 1998-99

American Marketing Association - Sheth Doctoral Consortium, Athens, GA, 1998

Outstanding Paper in the Sales Management, Advertising, and Promotion Track, Southern

Marketing Association, 1997

Steven J. Shaw Award for Best Paper, Southern Marketing Association Conference, 1997

RESEARCH INTERESTS

Attitudes and persuasion research particularly with respect to corporate/advertiser

reputation, cause-brand alliances, and social issues. Consumer decision-making and

information processing; managerial issues.


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RESEARCH AND PUBLICATIONS

Refereed Published Articles

Lafferty, Barbara A., Annika Lueth, Ryan McCafferty (2016), “An evolutionary process

model and systematic review of the empirical research on cause-related marketing,”

Psychology & Marketing 33 (11), 951-970.

Lafferty, Barbara A. and Diane R. Edmondson (2014) , “A Note on the Role of Cause

Type in Cause-Related Marketing,” Journal of Business Research, 67 (July), 1455-1460.

http://authors.elsevier.com/sd/article/S0148296313002865

Edmondson, Diane R and Barbara A. Lafferty (2014), “A model of relevant antecedents

and outcome variables for cause-related marketing,” Journal of Management and

Marketing Research, Vol. 14, Feb., http://www.aabri.com/jmmr.html

Lafferty, Barbara A., Erika Matulich, and Monica Xiao Liu, (2014), “Exploring

worldwide collecting consumption behaviors,” Journal of International Business and

Cultural Studies. Vol. 8, June., http://www.aabri.com/jibcs.html

Carrillat, Francois A., Eric Harris, and Barbara A. Lafferty (2010), “Fortuitous Brand

Image Transfer: Investigating the Side Effect of Concurrent Sponsorships,” Journal of

Advertising 39 (2), 109-123.

Lafferty, Barbara A. (2009), “Selecting the Right Cause Partners for the Right Reasons:

The Role of Importance and Fit in Cause-Brand Alliances,” Psychology & Marketing, 26

(4), 359-382.

Lafferty, Barbara A. and Diane Edmondson (2009), “Portraying the Cause instead of the

Brand in Cause-Related Marketing Ads: Does It Really Matter?” Journal of Marketing

Theory and Practice, 17 (2), 129-141.

Edmondson, Diane and Barbara A. Lafferty (2007), “Cause-Related Marketing: A Model

of Consumers’ Attitudes Toward Cause-Brand Alliances,” Marketing Advances in

Pedagogy, Process, and Philosophy, William J. Kehoe and Linda K. Whitten, eds, 20-23.

Lafferty, Barbara A (2007), “The Relevance of Fit in a Cause-Brand Alliance When

Consumers Evaluate Corporate Credibility,” Journal of Business Research, 60 (5), 447-

453.

Goldsmith, Ronald E., Ronald A. Clark, and Barbara A. Lafferty (2006), “Intentions to

Oppose Animal Research: The Role of Individual Differences in Non-Conformity,”

Social Behavior and Personality, 34 (8), 955-964.

http://authors.elsevier.com/sd/article/S0148296313002865

http://www.aabri.com/jmmr.html

http://www.aabri.com/jibcs.html


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Barnett, Michael, John M. Jermier, and Barbara A. Lafferty (2006), “Corporate

Reputation: The Definitional Landscape,” Corporate Reputation Review 9 (1), 26-38.

Lafferty, Barbara A., Ronald E. Goldsmith, and Leisa R. Flynn (2005), “Are Innovators

Influenced by Endorser Expertise in An Advertisement for a High Technology Product?”

Journal of Marketing Theory and Practice, 13 (3), 32-48.

Carrillat, Francois A., Barbara A. Lafferty, and Eric Harris (2005), “Investigating

Sponsorships Effectiveness: Do Unfamiliar Brands Have an Advantage over Familiar

Brands in Single and Multiple Sponsorships Agreements?” Journal of Brand

Management 13 (1), 50-65.

Ronald E. Goldsmith, Ronald A. Clark, and Barbara A. Lafferty (2005), "Tendency To

Conform: A New Measure And Its Relationship To Psychological Reactance,"

Psychological Reports 96, 591-594.

Lafferty, Barbara A. and Ronald E. Goldsmith (2005) “Cause-Brand Alliance: Does the

Cause Help the Brand or Does the Brand Help the Cause?” Journal of Business Research,

58 (4), 423-429.

Lafferty, Barbara A., Ronald E. Goldsmith, and G. Tomas M. Hult (2004) “The Impact of

the Alliance on the Partners: A Look at Cause-Brand Alliances,” Psychology and

Marketing, 21 (7), 511-533.

Michael Barnett, John M. Jermier, and Barbara A. Lafferty (2004), “Corporate

Reputation: The Definitional Landscape,” Corporate Reputation, Image, Identity &

Competitiveness, CD ROM.

Lafferty, Barbara A. and Ronald E. Goldsmith, (2004) “How Influential are Corporate

Credibility and Endorser Attractiveness when Innovators React to Advertisements for a

New High Technology Product?” Corporate Reputation Review, 7(1), Spring, 24-36.

Lafferty, Barbara A., Ronald E. Goldsmith, Leisa R. Flynn, and Wan-Min Kim (2003),

“The Self-Concept and Social Values of Consumer Innovators: A Korean Replication,”

Marketing Theory and Applications, Geraldine R. Henderson and Marian Chapman

Moore, eds., 248-253.

Goldsmith, Ronald E. and Barbara A. Lafferty (2002), “Consumer Response to Websites

and their Influence on Advertising Effectiveness,” Internet Research: Electronic

Networking Applications and Policy, 12 (4), 318-328.

Lafferty, Barbara A., Ronald E. Goldsmith, and Stephen J. Newell (2002), “The Dual

Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and

Purchase Intentions,” Journal of Marketing Theory and Practice, 10 (3), 1-13.


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Barbara A. Lafferty and Erika Matulich (2002), “Consumers’ Perceptions of Cause-

Related Marketing: Does the Importance of the Cause Matter?” Marketing Advances in

Pedagogy, Process, and Philosophy, Beverly T. Venable, ed., 217-220. Outstanding

Paper in Track Award

Lafferty, Barbara A. and G. Tomas M. Hult (2001), “A Synthesis of Contemporary

Market Orientation Perspectives,” European Journal of Marketing, 35 (1/2), 92-109.

Goldsmith, Ronald E. and Barbara A. Lafferty (2001), “Innovative Online Buying,”

Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., 275-

278. Outstanding Paper in Track Award

Matulich, Erika, Barbara A. Lafferty, Serge Matulich, and Muge Colak (2001), “Back To

Advertising Basics: How To Improve the Effectiveness of MBA Web Home Pages,”

American Marketing Association Educators’ Proceedings, Greg W. Marshall and

Stephen J. Grove, eds., 161-169.

Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), “The Impact of

Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements

and Brands,” Journal of Advertising, 29 (Fall), 43-54.

Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), “Corporate

Credibility’s Influence on Consumer Attitudes and Purchase Intent,” Corporate

Reputation Review, 3 (Fall), 304-318.

Goldsmith, Ronald E. and Barbara A. Lafferty (2000), “A Multitrait-Multimethod Study

of Three Scales to Measure Emotional Reactions to Ads,” Marketing Advances in the

New Millennium, Dawn R. Deeter-Schmetz and Timothy P. Hartman, eds., 14-17.

Fullerton, Sam, B. C. Ghosh, Barbara A. Lafferty, and David Taylor (2000), “Marketing

Education: A Comparison of Singaporean and American Perceptions of Critical Skills,”

in International Business Practices: Contemporary Readings, London, England, 50-63.

Lafferty, Barbara A. and Ronald E. Goldsmith (1999), “Corporate Credibility’s Role in

Consumers’ Attitudes and Purchase Intentions When a High Versus a Low Credibility

Endorser Is Used in the Ad,” Journal of Business Research, 44 (February), 109-116.

Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1999), “A

Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism,”

Journal of Global Marketing, 12 (4), 29-43.

Goldsmith, Ronald E., Barbara A. Lafferty, Stephen J. Newell (1999), “A Psychometric

Evaluation of a Scale to Measure Perceived Corporate Credibility,” Advances in

Marketing: Theory, Practice, and Education, J. Young, R. Green, and F. Gilbert, eds., 7-

11.


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Fullerton, Sam and Barbara A. Lafferty (1997), “The Transition in Student Opinions

Regarding Curriculum Issues: Marketing Faculty as a Reference Group,” Association for

Theory and Marketing Practice Proceedings, D. Moore, ed., 27-42.

Fullerton, Sam and Barbara A. Lafferty (1996), “Marketing Education: Identifying

Perceived Differences Among Market Segments to Determine Curriculum Content,”

Journal of Academy of Business Administration, 2, (Fall), 37-50.

Lafferty, Barbara A. and Sam Fullerton (1996), “Marketing Education: Different Strokes

for Different Folks,” National Business Trends Contemporary Readings, S. Amin and S.

Fullerton eds., Miami, FL: Academy of Business Administration, 110-114.

Lafferty, Barbara A. and Sam Fullerton (1995), “Marketing Curriculum Content:

Important Components as Specified by Our Market Segments,” Trends in Modern

Business, S. Amin, ed., 794-801.

Edwards, Elizabeth A., Sam Fullerton, and Barbara A. Lafferty (1995), “A Review of the

Health Care Marketing Literature: A Prescription for Change,” Global Business Trends:

Contemporary Readings, S. Amin and N. Delener, eds., 663-669.

Refereed Published Conference Proceedings (Abstracts/Summary Briefs)

Kull, Alexander and Barbara A. Lafferty (2013), “Collector-Brand Relationships:

Consumer Engagement via Disney Pin Collecting ",Advances in Consumer Research,

Vol. 41, Simona Botti and Aparna Labroo, eds. Provo, UT: Association for Consumer

Research, Forthcoming.

Jermier, John and Barbara A. Lafferty (2013), “Theorizing the Holistic Voluntary

Simplification Lifestyle: A Behavioral Approach,” Worcester, MA. Sustainable

Consumption Research and Action Initiative (SCORAI). http://scorai.org/wp-

content/uploads/3.-Abstract-Booklet-May-28.pdf

p.28.

Kull, Alexander, Erika Matulich and Barbara A. Lafferty (2012), “Profiling Disney Pin

Collectors: An Exploratory Study,” Advances in Marketing: Leading the

Way…Yesterday, Today & Tomorrow. Kevin Shanahan, ed., 40.

Matulich, Erika, Victoria Bruns, Alexander J. Kull, Barbara A. Lafferty, Diana I. Haytko

(2012), “The Psychology of Collecting: An Initial Examination of Pin Trading Behavior,”

Academy of Business Disciplines Proceedings.

Goldsmith, Ronald E., Lafferty, Barbara A., Holmes, Yvette, Zhu, Yimin (2011), “A

Brand Alliance Model,” Second International Colloquium on Consumer-Brand

Relationships, Rollins College, Winter Park, FL.

http://scorai.org/wp-content/uploads/3.-Abstract-Booklet-May-28.pdf

http://scorai.org/wp-content/uploads/3.-Abstract-Booklet-May-28.pdf


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Lafferty, Barbara A. (2005), “How Important is Cause-Brand Fit When Consumers

Consider the Credibility of the Company?” Advances in Marketing: Managerial,

Pedagogical, Theoretical, William J. Kehoe & Linda K.Whitten, eds., 224-225.

Lafferty, Barbara A., Erika Matulich, and Diana Haytko (2005), “Cause-Brand Alliances:

Do Consumer Purchase Cause-Related Products to Feel Good?” Developments in

Marketing Science, electronic proceedings.

Lafferty, Barbara A. (2004), “Is Perceived Congruity Between Cause-Brand Partners a

Prerequisite for Success?” Advances in Marketing: Concepts, Issues, and Trends, 245-

246.

Carrillat, Francois A., Barbara A. Lafferty, and Eric Harris (2004), “The Moderating Role

of Sponsor Familiarity on the Effect of Single and Multiple Sponsorships on Brand

Attitude and Purchase Intention,” American Marketing Association Educators’

Proceedings, 307-308.

Jaramillo, Fernando, Cynthia R. Cano, and Barbara A. Lafferty (2004), ”Salesperson’s

Perceived Organizational Commitment: A Scale Development,” American Marketing

Association Educators’ Proceedings, 186-187.

Ronald E. Goldsmith and Barbara A. Lafferty (2003), “The Impact of Innovativeness on

Internet Shopping,” Marketing Advances in Pedagogy, Process, and Philosophy,

93-94.

Barbara A. Lafferty and Ronald E. Goldsmith (2002), “How Influential are Endorser

Attractiveness and Corporate Credibility When Innovators React to Advertisements For a

New High Technology Product,” Marketing Advances in Pedagogy, Process, and

Philosophy, Beverly T. Venable, ed., 85-86.

Outstanding Paper in Track Award


Credibility Model: Corporate and Endorser Credibility’s Influence on Attitudes and

Purchase Intent,” Marketing Theory and Applications, Ram Krishnan and Madhu

Viswanathan, eds., 128-129.

Lafferty, Barbara A. (1999), “The Influence of Consumer Persuasion Knowledge on

Advertising Persuasiveness,” Marketing Theory and Applications, A. Menon and A.

Sharma, eds., 18.

Lafferty, Barbara A. and G. Tomas M. Hult, (1998), “A Synthesis of Contemporary

Market Orientation Perspectives” American Marketing Association Educators’

Proceedings, R. Goodstein and S. MacKenzie, eds., 71.


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Fullerton, Sam and Barbara A. Lafferty (1998), “Marketing Education: Different Strokes

for Different Folks,” Contemporary Business Readings: 1998 Edition, Sam Fullerton and

David L. Moore, eds., 350-351.



Endorser is Used in the Ad,” Proceedings of the Southern Marketing Association, E.

Stuart and E. Moore eds., 270-71.

Outstanding Paper in Track Award

Steven J. Shaw Award for Best Paper at the 1997 Conference

Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1997), “A Cross-National

Assessment of Social Desirability Bias and Consumer Ethnocentrism,” Advances in

Consumer Research, Volume 25, J. Alba and W. Hutchinson eds., 81.

Lafferty, Barbara A. (1996), “Cause-Related Marketing: Does the Cause Make A

Difference in Consumers’ Attitudes and Purchase Intentions Toward the Product?”

Advances in Consumer Research, Volume 24, M. Brucks and D. MacInnis eds., 113.

Book Chapters

“A General Brand Alliance Model,” with Ronald E. Goldsmith in The Psychology of

Branding. Nova Science Publishers, Inc., Hauppauge, NY, 2013, 1-30.

“How Innovativeness Influences Internet Shopping,” with Ronald E. Goldsmith, in

Contemporary Research in E-Marketing, Sandeep Krishnamurthy, ed., Hershey, PA: Idea

Group, Inc., 2005, 323-336.

Book Reviews

Goldsmith, Elizabeth, Ronald Goldsmith, Social Influence and Sustainable Consumption

(2015) in the International Series of Consumer Science for Springer. Quoted on the back

cover and in the acknowledgements.

Kotler, Philip, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of

Life, Thousand Oaks, CA: Sage Publications for Organization and Environment (2004),

17, (2), 281-285.

Bloom, Paul N. and Gregory T. Gundlach, Handbook of Marketing and Society,

Thousand Oaks, CA: Sage Publications for Organization and Environment (2003), 16

(4), 514-517

Buchholz, Andreas and Wolfram Wordemann, What Makes Winning Brands Different,

Sussex, England: John Wiley & Sons for Journal of Product and Brand Management

(2003), 12 (1), 66-68.


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Fuller, Donald A., Sustainable Marketing: Managerial-Ecological Issues, Thousand

Oaks, CA: Sage Publications for Organization and Environment (2002), 15 (4), 530-531.

Hoffman, K. Douglas and John E. G. Bateson, Essentials of Services Marketing:

Concepts, Strategies, and Cases, Orlando, FL: Harcourt, for Services Industries Journal

(2002), 22 (4), 214-216.

Lovelock, Christopher and Lauren Wright (2002), Principles of Service Marketing and

Management, New Jersey: Prentice Hall, for Services Industries Journal, (2002), 22 (4),

214-216.

Gobé, Marc, Emotional Branding: The New Paradigm for Connecting Brands to People,

New York, NY: Allworth Press, for Journal of Product and Brand Management, (2001),

10 (7), 466-467. (3069 downloads since 2006)

Travis, Daryl, Emotional Branding: How Successful Brands Gain the Emotional Edge,

Roseville, CA: Prima Venture, for Journal of Product and Brand Management, (2001),

10 (7), 468-469. (1645 downloads since 2006)

Pringle, Hamish and Marjorie Thompson, Brand Spirit: How Cause-Related Marketing

Builds Brands, Chichester, UK: John Wiley & Sons; for Journal of Product and Brand

Management, (2001), 10 (5), 321-323.

Ziethaml, Valarie A. and Mary Jo Bitner (2000), Services Marketing: Integrating

Customer Focus Across the Firm, New York, NY: Irwin/McGraw-Hill; for Services

Industries Journal, (2001), 21 (January), 241.

Belch, George E. and Michael A. Belch (2000), Advertising and Promotion: An

Integrated Marketing Perspective, New York, NY: Irwin/McGraw-Hill; for

Irwin/McGraw-Hill, 1999.

Presentations at Academic Conferences

Kull, Alexander and Barbara A. Lafferty (2013), “ Collector-Brand Relationships:

Consumer Engagement via Disney Pin Collecting,“ Chicago, IL. Association of

Consumer Research.

Jermier, John and Barbara A. Lafferty (2013), “Theorizing the Holistic Voluntary

Simplification Lifestyle: A Behavioral Approach,” Worcester, MA. Sustainable

Consumption Research and Action Initiative (SCORAI).

Kull, Alexander, Barbara A. Lafferty, Erika Matulich (2013), “Collector-Brand

Relationsnips: Pin Collecting as an Engagement Strategy,” Boston, MA. Consumer-

Brand Relationships Conference.


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Kull, Alexander, Erika Matulich and Barbara A. Lafferty (2012), “Profiling Disney Pin

Collectors: An Exploratory Study,” Orlando, FL. Society for Marketing Advances.

Matulich, Erika, Victoria Bruns, Alexander J. Kull, Barbara A. Lafferty, and Diana I.

Haytko (2012), “The Psychology of Collecting: The Initial Examination of Pin Trading

Behavior,” Fort Myers, FL, The Academy of Business Disciplines.

Lafferty, Barbara A. (2011), “Defining dimensions and motivations for holistic voluntary

simplification,” Miami, FL. Academy of Marketing Science.

Lafferty, Barbara A. (2008), “Marketing’s Role in a Sustainable Future,” Boulder, CO,

Lean and Green Summit.

Lafferty, Barbara A. (2005), “How Important is Cause-Brand Fit When Consumers

Consider the Credibility of the Company?” San Antonio, TX, Society for Marketing

Advances.

Lafferty, Barbara A., Erika Matulich, Diana Haytko (2005), “Cause-Brand Alliances: Do

Consumers Purchase Brands to Feel Good?” Palm Harbor, FL, Academy of Marketing

Science.

Lafferty, Barbara A. (2004), “Is Perceived Congruity between Cause-Brand Partners a

Prerequisite for Success?” St. Pete Beach, FL, Society for Marketing Advances.

Barnett, Michael, John M. Jermier, and Barbara A. Lafferty (2004), “Corporate

Reputation: The Definitional Landscape,” Ft. Lauderdale, FL, Corporate Reputation

Institute Conference.

Lafferty, Barbara A., Ronald E. Goldsmith, Leisa R. Flynn, and Wan-Min Kim (2003),

“The Self-Concept and Social Values of Social Values of Consumer Innovators: A

Korean Replication,” Orlando, FL, American Marketing Association Winter Educators’

Conference.

Ronald E. Goldsmith and Barbara A. Lafferty (2003), “The Impact of Innovativeness on

Internet Shopping,” New Orleans, LA, Society for Marketing Advances.

Lafferty, Barbara A. and Ronald E. Goldsmith (2002), “How Influential are Endorser

Attractiveness and Corporate Credibility When Innovators React to Advertisements For a

New High Technology Product,” St. Petersburg, FL, Society for Marketing Advances.

Lafferty, Barbara A. and Erika Matulich (2002), “Consumers’ Perceptions of Cause-

Related Marketing: Does the Importance of the Cause Matter?” St. Petersburg, FL,

Society for Marketing Advances.


Credibility Model: Corporate and Endorser Credibility’s Influence on Attitudes and


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Purchase Intent,” Scottsdale, AZ., American Marketing Association Winter Educators’

Conference.

Goldsmith, Ronald E. and Barbara A. Lafferty (2001), “Innovative Online Buying,” New

Orleans, LA, Society for Marketing Advances.

Matulich, Erika, Barbara A. Lafferty, Serge Matulich, and Muge Colak (2001), “Back To

Advertising Basics: How To Improve the Effectiveness of MBA Web Home Pages,”

Washington, D.C., American Marketing Association Summer Educators’ Conference.

Goldsmith, Ronald E. and Barbara A. Lafferty (2000), “A Multitrait-Multimethod Study

of Three Scales to Measure Emotional Reactions to Ads,” Orlando, FL., Society for

Marketing Advances.

Goldsmith, Ronald E., Barbara A. Lafferty, Stephen J. Newell (1999), “A Psychometric

Evaluation of a Scale to Measure Perceived Corporate Credibility,” Atlanta, GA: Society

for Marketing Advances.

Lafferty, Barbara A. (1999), “The Influence of Consumer Persuasion Knowledge on

Advertising Persuasiveness,” St. Petersburg, FL: American Marketing Association

Winter Educators’ Conference.

Lafferty, Barbara A. and G. Tomas M. Hult, (1998), “A Synthesis of Contemporary

Market Orientation Perspectives” Boston, MA: American Marketing Association

Summer Educators’ Conference.

Hult, G. Tomas M., Bruce D. Keillor, and Barbara A. Lafferty (1997), “A Cross-National

Assessment of Social Desirability Bias and Consumer Ethnocentrism,” Denver. CO:

Association for Consumer Research.



Endorser is Used in the Ad,” Atlanta, GA: Southern Marketing Association.

Fullerton, Sam and Barbara A. Lafferty (1997), “The Transition in Student Opinions

Regarding Curriculum Issues: Marketing Faculty as a Reference Group,” Jekyll Island,

South Carolina: Association of Marketing Theory and Practice.

Lafferty, Barbara A. (1996), “Cause-Related Marketing: Does the Cause Make A

Difference in Consumers’ Attitudes and Purchase Intentions Toward the Product?”

Tucson, AZ: Association for Consumer Research.

Lafferty, Barbara A. and Sam Fullerton (1995), “Marketing Curriculum Content:

Important Components as Specified by Our Market Segments,” Cancun, MX: Academy

of Business Administration.


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Invited Submissions

“Endorsers in Advertisements,” International Encyclopedia of Communication,

Blackwell Publishing and the International Communication Association (ICA) (2007).

Invited Presentations

Panelist, Focus the Nation Climate Change Symposium, University of South Florida,

“Changing Mindsets: Social & Spiritual Dimensions,” January 31, 2008.

Speaker, Executive MBA Council, Southern Regional Conference, Tampa, FL, “Back to

Branding Basics: How To Improve the Effectiveness of EMBA Program Websites,”

March, 2004.

Speaker, American Marketing Association, Tampa Bay Chapter, “Using Print

Effectively in Marketing Communications,” June, 2000.

Panelist, International PrePress Association Marketing and Sales Conference 2000, “The

Key Components to Effective Relationship Selling,” Orlando, FL, January, 2000.

Speaker, University of Tampa, International Studies delegation from Bulgaria, December

1999.

Press Coverage of Research

Quoted in Marketing, 2008 edition, William M. Pride and O. C. Ferrell, Houghton

Mifflin Company, Boston, MA. p. 91.

Quoted in “Research Suggests That Not All Causes Benefit Equally From Cause-Brand

Alliances,” Michal Strahilevitz, Writer, causemarketingforum.com. November 4, 2007.

Quoted in: “Wendy’s Faces Challenges After Founder’s Death,” George Mannes, Sr.

Writer, www.thestreet.com/tech/georgemannes/100006362.html. January 8, 2002.

Research In Progress

Shoreibah, Ream and Barbara A. Lafferty, “Cause Placement: Initial Empirical Findings,”

submitted to the Academy of Marketing Science Conference, 2017.

Lafferty, Barbara A., and Erika Matulich, “Compulsive collecting behavior: The

motivations behind the behaviors,” (Data collection stage to be submitted to Journal of

Consumer Research).

Lafferty, Barbara A.,“Disney Pin Collecting: Engagement Solidifies the Consumer-Brand

Relationship.” (Data analysis stage to be submitted to Journal of Marketing).

http://www.thestreet.com/tech/georgemannes/100006362.html


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Jermier, John and Barbara A. Lafferty,. “Ecological consciousness and forms of voluntary

simplification: Implications for studies of consumption.” (Under revision to be submitted

to Journal of Consumer Research).

PROFESSIONAL SERVICE

Editorial Review Board

Journal of Business Research, 2007 to present.

Psychology & Marketing, 2010 to present

Journal for Advancement of Marketing Education, 2003 to present.

Ad Hoc Reviewer

Journal of Marketing, 2004 to present.

Journal of Business Research, 2002 to present.

Journal of Advertising, 2004 to present.

Journal of the Academy of Marketing Science, 2004 to present.

European Journal of Marketing 2012 to present.

Journal of Marketing Theory and Practice, 2004 to present.

Journal of Personal Selling and Sales Management, 2005 to present.

The Services Industry Journal, 2008 to present.

Journal of Nonprofit and Public Sector Marketing, Special Issue on Social and Cause

Related Marketing, Editor: Mike Ewing, November 2000.

Journal of Marketing Education, 2000 to present.

Psychology & Marketing, 2008 to present

Book Review Editor

Journal of Product and Brand Management, 2001 to 2004.

Conference Track Chair

Academy of Business Administration Global Trends Conference, Aruba, 1995

Conference Session Chair

Academy of Marketing Science, Palm Harbor, FL, 2005.

Society for Marketing Advances, New Orleans, LA, 2003.

Society for Consumer Psychology Winter Conference, Austin, TX, 2002.

American Marketing Association Winter Educators’ Conference, San Antonio, TX, 2000.


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Academy of Business Administration Global Trends Conference, Aruba, 1995.

Conference Discussant

Society for Marketing Advances, San Antonio, TX, 2005.

Academy of Marketing Science, Palm Harbor, FL, 2005.

Society for Marketing Advances, St. Petersburg, FL., 2002.

Society for Marketing Advances, Orlando, FL, 2000.

Conference Reviewer

Society for Marketing Advances, Promotions Track, Cynthia Cano, Track

Chair, New Orleans, LA, 2014

Society for Marketing Advances, Consumer Behavior Track, Diane Edmondson, Track

Chair, Hilton Head, SC, 2013

Consumer Brand Relationships Conference, Michael Breazeale, Co-Chair, Boston, MA,

2013

American Marketing Associations Summer Educators Conference, Marketing

Communications and Branding Track, Anand Kumar, Co-chair, San Diego, CA, 2008.

Association for Consumer Research, Conference Co-Chairs: Connie Pechmann & Linda

Price, San Antonio, TX, 2005.

Society for Marketing Advances, Consumer Behavior Track, Track Chair: Leisa Flynn,

San Antonio, TX, 2005.

Academy of Marketing Science, Services and Non Profit Marketing Track, Track Chair:

Karin Braunsberger, Vancouver, Canada, 2004.

American Marketing Associations Winter Marketing Educators’ Conference, Track

Chair: Page Moreau, Scottsdale, AZ., 2004.

Society for Marketing Advances, Advertising and Marketing Communications Track,

Track Chair: Ronald Goldsmith, New Orleans, LA. 2003.

Association for Consumer Research, Track Co-Chairs: Punam Anand Keller and Dennis

W. Rook, Atlanta, GA. 2002.


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Society for Marketing Advances, Advertising and Marketing Communications Track,

Track Chair: Margy Conchar, St. Pete Beach, FL. 2002.

American Marketing Association Educator's Conference, Advertising Track, Track Chair:

Clarke Caywood, San Diego, CA. 2002.

American Marketing Association Winter Marketing Educators’ Conference, Consumer

Behavior and Advertising Track, Track Chair: George Zinkhan, Austin, TX, 2002

Association for Consumer Research, Track Co-Chairs: Kent Nakamoto and Susan M.

Broniarczyk, Austin, TX, 2001.

Association of Consumer Research, Track Co-Chairs: Mary Gilly and Joan Meyer-Levy,

Salt Lake City, UT, 2000.

American Marketing Association Winter Marketing Educators’ Conference, Promotions

Track, Track Chair: Diana Haytko, San Antonio, TX, 2000.

Society for Marketing Advances, Consumer Behavior Track, Track Co-Chairs: Ronald E.

Goldsmith and Erika Matulich, Orlando, FL, 2000.

Southwestern Marketing Association Conference, Emerging Markets & Trade

Development Track, Houston, TX, 1999.

Southwestern Marketing Association Conference, Channels and Relationship Marketing

Track, Dallas, TX, 1998.

Southern Marketing Association, International and Global Issues Track, New Orleans,

LA, 1998.

Southern Marketing Association Conference, International Track, Atlanta, GA, 1997.

UNIVERSITY SERVICE

University of South Florida, College of Business Administration

Sabbatical Committee, 2011-2015

Undergraduate Teaching Awards 2013-present

Library Committee, 2013-16

Faculty Executive Committee, 2010-2011.

Ad Hoc Committee, Instructor Career Path, Spring 2010.

Scholarship and Financial Aid Committee, Fall 2001 to 2009, 2015-Present. Chair

2014.

Summer Research Funding Committee 2016

Instructor Promotion Committee 2016

Strategic Planning Committee, Fall 2004 to Present.

Search Committee, Tampa campus, 2010.


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Search Committee, Tampa campus, Fall 2004.

Search Committee, Lakeland campus, Fall 2005.

Served on “In Progress” Dissertation Committees, Spring 2002 to Present.

Dissertation Chair:

Ream Shoreibah

Dissertation Committee Member:

Jean (Hsiao-Ching) Kuo

Ali Besharat

Cynthia Cano

Diane Edmondson

Francois Carrillat

Andrea Scott

Doctoral Program Committee Chair

Ryan McCafferty

Alex Kull

Ream Shoreibah

Doctoral Program Committee Member

Ryan Langan

Robert Riggle

Diane Edmondson

University of Tampa, College of Business,

Undergraduate Curriculum Committee, Chair, Fall 2000-2001.

Advising Committee, Fall 2000-2001.

Students with Disabilities Committee, Fall 1999 to Fall 2000.

College of Business, Student Committee, Fall 1999 to Present.

Student registration for Fall 2000, April 11, 2000.

Student registration for Spring 2000, November 17, 1999.

PROFESSIONAL DEVELOPMENT

American Marketing Association Tampa Bay, “Using Print Effectively in Marketing

Communications,” June, 2000.

Tampa Bay Advertising Federation, “How to Lure Customers,” June, 2000.

American Marketing Association Tampa Bay, “The Best Marketing Web Sites,” May,

2000.

SIBER 47, James Bishop and graduate students, “Loyalty to Employees by Companies as

well as Loyalty to Companies by Employees,” April 28, 2000.

American Marketing Association Tampa Bay, “Successfully Integrating Tools of the

Marketing Mix,” April, 2000.

SIBER 45, Erika Matulich, “The Other Audience of Television, Home Shopping: Loyal

“Hidden” Viewers who Refuse to Purchase in the Face of Promotion,” March 31, 2000.


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American Marketing Association Tampa Bay, “Managing the Marketing Environment,”

February, 2000.

University of South Florida, Marketing Round Table, “Discovering the Soul of Service,”

Dr. Leonard Berry, January 21, 2000.

SIBER 41, Bill Rhey and Robert McMurrian, “The Service Profit Chain: Linking Profit

and Growth to Customer Loyalty, Satisfaction, and Value,” December 10, 1999.

American Marketing Association Tampa Bay, “Networking,” October 20, 1999.

SIBER 39, Many Anne Watson, “Hyperstudio: A Multimedia Tool for Boomers and X-

ers, Novices, and X-perts,” October 15, 1999.

American Marketing Association Tampa Bay, “Marketing Your Web Site for Maximum

ROI,” September 24, 1999.

SIBER 37, Clayton Long, “Guidelines to Establishing a Quality Control System,”

September 17, 1999.

American Marketing Association Tampa Bay, “Marketing Tools to Make Your Web Site

Better,” Fred Bove, SocracticTechnologies, Inc., San Francisco, CA, August 20, 1999.

PROFESSIONAL AFFILIATIONS

American Marketing Association

Board of Directors, Director at Large, Tampa Bay Professional Chapter,

1999-2001

Session Chair, 2000

Presenter, 1996, 1998, 1999, 2001

Reviewer, 2000, 2002, 2004

Association for Consumer Research

Presenter, 1996, 1997

Reviewer, 2000, 2001, 2002, 2005

Society for Marketing Advances (SMA)

Session Chair, 2003

Session Discussant, 2000, 2002, 2005

Presenter, 1997, 1998, 1999, 2000, 2001, 2002, 2003

Reviewer, 1997, 1998, 2000, 2002, 2003, 2005. 2013

Academy of Marketing Science (AMS)

Session Chair, 2005

Session Discussant, 2005

Presenter, 2005

Reviewer, 2004

Society for Consumer Psychology


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Session Chair, 2002

Beta Gamma Sigma

Doctoral Business Student Association, Florida State University

Treasurer, 1998-1999

TEACHING INTERESTS

Advertising/promotional management, societal marketing, consumer/buyer behavior,

business communications, sales/sales management, market research, marketing

management.

COURSES TAUGHT

UNDERGRADUATE

Principles of Marketing

University of South Florida, Fall, 2001- Spring, 2005, Summer 2008

Florida State University, Fall, 1998; Spring, 1999

University of Tampa, Fall, 1999; Spring, 2000; Fall, 2000; Spring, 2001

Promotional Management/Principles of Advertising

University of South Florida, Fall, 2005 to present

Florida State University, Summer and Fall, 1997

Bowling Green State University, 1995

Eastern Michigan University, 1993-1995

University of Toledo, Summer 1993

Promotional Management Online

University of South Florida, 2016-present

Retail Management

Bowling Green State University, 1995

Promotional Strategy (cases)

Eastern Michigan University, Summer, 1994

Personal Selling

Eastern Michigan University, 1993-1995

Consumer Behavior

University of Tampa, Fall, 1999, 2000

Product Management and Services Marketing

University of Tampa, Spring, 2000, 2001

GRADUATE

MBA Marketing for a Sustainable Future

University of South Florida, 2006, 2008, 2009, 2011- present

MBA Promotional Management

University of South Florida, 2008, 2009, 2010, 2011-present

MBA Digital Marketing

University of South Florida, 2015.

Strategic Marketing for Non-Profit Organizations (Graduate Course)


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University of South Florida, Continuing Educations, College of Public Health,

Summer, 2005

MBA Intersession (modules)

University of Tampa, “Strategic Brand Alliances,” Which Ad Pulled Best,”

“Measuring Public Relations Effectiveness,” and “Marketing Mistakes,”

Summer, 2000, 2001, 2002, 2003

University of Tampa, “Consumer Decision Making,” Summer, 1999, 2001, 2002,

2003

DOCTORAL SEMINAR

Pro-Seminar

University of South Florida, 2015.

INSTRUCTIONAL DEVELOPMENT

Developed and edited USF Marketing Department Brochure to be included with the Basic

Marketing course text and study guide that provides potential marketing students with

career information, description of marketing courses in the department, and profiles of the

marketing faculty. It serves as a comprehensive tool to give direction and guidance to

students.

Developed a new course, Marketing for a Sustainable Future. This course introduces

students to a re-defined 4Ps approach to marketing and explores how marketing mix

decisions can and do influence environmental outcomes. A variety of marketing issues

are covered in the course with the emphasis on strategies that convert consumption

systems to a sustainable paradigm representing a circular use of resources. The intent is

to re-invent strategies that present win-win-win solutions that meet the needs of the

organizations, the consumers, and the ecosystem.

Developed a new online course for Promotional Management. This course is self-paced

with voice-over powerpoint lectures with embedded TV commercials and includes

course-relevant videos and online quizzes.

ACADEMIC EXPERIENCE

* Associate Professor of Marketing (with tenure), University of South Florida, Tampa,

Florida. Department of Marketing. 2007-present.

Assistant Professor of Marketing, University of South Florida, Tampa, Florida.

Department of Marketing. 2001-2007.

Assistant Professor of Marketing, University of Tampa, Tampa, Florida. Department

of Marketing. 1999-2001.


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Teaching and Research Assistant, Florida State University, Tallahassee, Florida.

Department of Marketing. Research Assistant to Dr. Ronald E. Goldsmith, Fall, 1996;

Research Assistant to Dr. Tomas Hult, Spring, 1997. Research Assistant to Dr. Jon

Freiden, Spring, 1998.

Teaching and Research Assistant, Ohio State University, Columbus, Ohio. Department

of Marketing. Teaching Assistant to Dr. Roger Blackwell, Introduction to Marketing,

Fall, 1995 and Spring, 1996. Research Assistant to Dr. Martha Cooper, Winter, 1996.

Research Assistant to Dr. Leslie Fine, Summer, 1996.

Instructor, Bowling Green State University, Bowling Green, Ohio. Department of

Marketing. Established course guidelines, selected texts, prepared lectures/exams, and

counseled students, 1995.

Instructor, Eastern Michigan University, Ypsilanti, Michigan. Department of

Marketing. Established course guidelines, selected texts, prepared lectures/exams, and

counseled students, 1993-1995.

Instructor, University of Toledo, Toledo, Ohio. Department of Marketing, Summer,

1993.

BUSINESS EXPERIENCE

Vice President/Regional Director, Decorating Systems of North Ohio, Inc., Toledo,

Ohio, 1991-1994. Manager of seven franchise owners; provided start-up training for new

franchisees. Assisted owners in developing marketing/advertising plans and sales skills.

Organized and conducted monthly sales/business meetings and weekly training seminars.

Owner, Decoration Den, Toledo, Ohio, 1991-1994. Handled all aspects of business

ownership including sales, marketing/advertising, training/managing employees and

financial accounting for both companies.

Independent Producer, LB Productions, 1986-1991. Developed pilot and co-produced

a how-to public television series for WBGU-TV. Developed a comprehensive sixty-nine

page Business Plan which includes strategic planning, a thorough analysis of the

company, industry, and marketplace outlining the management team and forecasting

financial performance for four years for production company.

Account Executive, Susquehanna Broadcasting, Toledo, Ohio, 1978-1985 and Reams

Broadcasting, Toledo, Ohio, 1976-1978. Generated over $1.8 million in local and

regional sales. Analyzed advertising needs and recommended necessary action. Created

promotional campaigns and wrote commercials.

Advertising/Public Relations Copywriter, Flournoy and Gibbs, Inc., Toledo, Ohio,

1974-1975. The 10th largest PR/Ad firm in the US at the time. Wrote print and radio ads,


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brochures, newsletters, press releases and house organs for major Fortune 500 companies

and local accounts as well as interfaced with the clients on campaigns.

Corporate Communications Writer, General Motors, Detroit, Michigan, 1973-1974.

Wrote bimonthly management newsletter and prepared daily tape-recorded newsline for

GM plant and divisional managers.

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