Curriculum Vitae

Name: -Arun Mittal E-Mail:-arunmittal84@gmail.com Mobile:-+91-96545 21511 Twitter: @arunmittal84

My interview on NDTV channelhttps://www.youtube.com/watch?v=ZVlSQpHMHnk 

About me:A result oriented professional with over 7 years of strategic & functional experience in public relations and brand management across alcobev, fashion & retail and e-commerce sector.

Key skills: A strategic planner & implementer with demonstrated abilities in devising brand building

activities and accelerating the business growth Adept in corporate communication, image and brand building, training, leading, growing and

managing professional associates and client relationships Excellent presentation and communication skills with abilities in creating and leading

motivated teams towards achieving organizational goals

Work Experience: October 2014 onwards: PR & Brand Communications Manager at CashKaro.com Job Profile Heading corporate communications, social media and brand communications Plan the Marketing communications calendar (ATL+BTL) in tune with companys objectives Liaison with the creative agency to create brand assets and with the analytic's team to

review impact Liaison with the PR agency & Beat Journalists (online/print/TV) to ensure high share of

voice for the brand Responsible for strategic inputs into brand/creative development and executing

communications strategy Represent company at industry events and engage with potential consumers/partners Network with marketing/media/influential people in order to deliver a great

perspective / brand image Identifying and managing cross marketing activities to reach out to new audience Responsible for branding and communications strategy, C suite relationships, planning and

implementation across India Leading social media team in planning & executing campaigns across Facebook, Twitter

and other social media channels Working with content team to generate consumable articles for CashKaro Blog which can be

marketed and promoted to bring traffic to the site Leading Campus Development program to create brand awareness among student

community

January 2013 – October 2014: PR Consultant at PR Pundit Job Profile

Client servicing and account handling for Wills Lifestyle, United Breweries Limited (Kingfisher & Heineken), Shingora and mydala.com

Actively involved in guiding the communication strategy for achieving organizational goals Coordinating with the design, organization and implementation of events and other initiatives

and maintaining the company’s corporate identity in line with its communication strategies

January 2012 – December 2012: Senior Account Manager at Goodword MediaJob Profile Client servicing and account handling for Brown Forman(Parent company of Jack Daniels,

FINLANDIA Vodka brand); Victorinox Swiss Army; Bird Group luxury fashion brands(BALLY & Van Laack);Avalon Group-a real estate company and Moments Mall-a shopping and entertainment mall

Strategizing media planning and managing & coordinating ATL/BTL activities for the brand Strategizing and executing cross marketing alliances for my clients Pitching for new business opportunities for the agency

September 2010 -December 2011: Executive at CLEA Public Relations Job Profile Managing and coordinating with media and celebrities during brand/promotional events for

Pernod Ricard (Seagram’s) on Blenders Pride Fashion Tour, Chivas Studio, Ballantines theatrical extravaganzas, ABSOLUT parties , GJEPC’s India International Jewellery Week(Mumbai), NIVEA-Launch of Whitening deo ,NASSCOM-BPO Strategy Summit 2011

Pitching for stories/tags with fashion and lifestyle publications for product placements, trend stories, press releases for CK, FCUK and The Collective (Luxury MBO)

Tracking and assessing the coverage that has appeared across various media universe

Feb 2010-May 2010: Visiting Faculty at Indian Retail School (subsidiary of Pearl Academy of Fashion) Was responsible for Luxury Marketing and Management module

June-Dec 2009: Management Trainee at MERCEDES BENZ ITALIA S.p.A. (Rome, Italy) Was inducted in the Product and Pricing department for passenger vehicles and worked

under the team that was responsible for C-class & E-class (sedan and Station Wagon); CLS-class (coupe) and CL-class (coupe)

Research work done on C-class was adapted for an advertising campaign in the Italian market to launch 4 wheel drive of the station wagon

Link- http://www.youtube.com/watch?v=6s6575DG6TM

June 2007-Feb 2008: Worked as a Freelance Designer (Designed Leather Bags, Wallets and Belts)

Projects & Training:Activity Company Work undertaken Final Thesis (March-April 2009)

MERCEDES BENZ ITALIA S.p.A. (Rome, Italy)

Co-Branding strategy making for Mercedes Benz C-Class in Italian Market, in order to reposition its brand image

Graduation Project (January-May 2007)

RAJESH PRATAP SINGH (Fashion Designer) India

Designed bags for the “Conran Shop” and for the “Tranoi Fashion Fair”, Paris

Designed leather sandals (men’s) as part of design collection

Assisted him during the Wills Fashion Week-A/W 07-08

Other Trainings

ALPINE APPARELSWorked on leather surface finishes for brands like NEXT, FOSSIL etc. CHAWLA TANNERSDeveloped understanding on the processes involved in leather tanning from Raw to Finishing stage.

Completed a diploma in Digital Marketing from NIIT Imperia on how to use the internet as an effective marketing channel and how to amplify the brand through social media platforms

Education:

Year Qualification Institution/Board Percentage /CGPA

2008-09 Masters rsp-Luxury Marketing Management

Istituto Europeo di Design(IED),Rome(Italy) 75%

2003-07 Bachelor of Design (Leather Design)

National Institute of Fashion Technology(NIFT), New Delhi 6.4

2002 10+2 Level Central Board of Secondary Education(CBSE) 61.6%

2000 10th Level CBSE 71.4%

IT Skills:MS Office (Microsoft Word, Excel, Power Point) and Adobe Photoshop (Basic)

Personal detailsPermanent Residence: -A-2/173, F.F, Janak Puri, New Delhi (India)-110058 Date of Birth: -08/07/1984

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