curriculum vitae : alain ferron - mbaweb · questionnaire design market ... csm/crm (b2b) food...
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Curriculum Vitae : Alain Ferron
UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected]
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UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected]
Presentation
Profile
Alain is a usability and user experience research consultant for UX Recherche since 2013, as well as the founding manager of M2i Consultants Marketing: Marché, Intelligence, Intégration. Alain has over 25 years of experience in market research. Since graduating with a bachelor’s degree in Administration at Concordia University in 1987, he has worked for many international research agencies (Market Facts, Synovate, Total Research, Cheskin & Masten) and as lead hundreds of qualitative and quantitative studies. His qualitative research expertise includes mastering many qualitative techniques: moderating focus groups, in-depth or one-on-one interviews, projective techniques as well as ethnography. In the quantitative realm, he conducted mandates using many different data collection techniques (telephone, web, face to face) and many modelling techniques based on the specific study needs and business decisions at hand. Since the turn of the decade, he has been particularly interested in the new data collection and analytical tools available through mobility, eye-tracking and semantic analytics. Alain is member in good standing of the Marketing Research and Intelligence Association (MRIA), of the American Marketing Association (AMA) as well as of the User Experience Professionals Association (UXPA). Furthermore, he is actively involved in many sectorial initiatives and co-presided the program committee for the MRIA’s 2009 National Conference in Montreal.
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Bachelor of Administration (Concordia University) 1984 – 1987
UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected]
Formations
MRIA Marketing Research and Intelligence Association AMA American Marketing Association UXPA User Experience Professionals Association
Associations
Founder & Consolidateur en chef: M2i 2009 – on going Consultant: UX recherche 2013 – on going Vice-president and Director: Synovate Canada 1997 – 2008 Group Account Manager: Market Facts of Canada 1995 – 1997
Positions
Profile
Skills
Marketing Research Consumer Behavior
Usability Research Customer Relationship
User Experience Research Brand Image
Quantitative Research Brand Perceptions and Positioning
Qualitative Research Corporate Positioning
Online Research Market Intelligence
Methodological design Competitive Intelligence
Questionnaire design Market Segmentation
Moderating Internal Communication
Ethnography Advertising/ Marketing Communication
Univariate analysis Employee and Stakeholders commitment
Multivariate analysis Customer commitment and engagement
Statistical Modelling
Co-Chair of the 2009 MRIA National Conference in Montreal Extra
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Fields of expertise
UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected]
Alcohol beer, wine
Finance savings products, credit products, CSM/CRM (b2b)
Food yogurt, soft drinks, dairy milk, new products
Insurance automotive, Brokers
Automobiles new cars, tires, after-sale services
Feminine products cosmetics, skin care, hygiene products
Broadcasting network TV, network radio, newspapers
Healthcare NSAIDs, diabetes, medical equipment, medical supplies, antidepressants, GAAD, HPV
Tobacco distribution, CSM with distribution network, CSM with P.O.S, price sensibility, new product development
Telecom CSM/CRM
Retail grocery chains, mass merchandisers
Travel tourism offices, parks
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Clients
UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected]
Allianz Imperial Tobacco
Arkema Lise Watier
Agropur Lundbeck
Aliments Ultima Macopharma
Avon Canada Merck
Astral Radio Molson
Business Development Bank of Canada Natrel
Royal Bank of Canada Nissan
Nationale Bank of Canada Reader’s Digest
Banque Nationale de Paris RNC
British American Tobacco Rogers
Dairy Farmers of Canada Sanofi Canada
Building Products of Canada Schering-Plough
Canadian Tourism Commission SÉPAQ
Corbeil Standard Life
Danone Total (petroleum products)
Desjardins Travel Alberta
Fédération des producteurs de lait du Québec TVA
Fido Ubisoft
GM Vinci group
Government of Canada V-télé
Hospira Wal-Mart