Curriculum ~ Theme

In-Depth

Theme

Capturing the attention of your audience with flare

and creativity

Curriculum ~ Theme

In-Depth Look to the professionals

• Magazine spreads and advertisements are full of theme ideas

Curriculum ~ Theme

In-Depth

Magazines and Advertisements

Look for how they: • Use visual and verbal elements

• Provide multiple opportunities for use beyond cover & theme pages

• Speak to audience

• Indicate uniqueness

Curriculum ~ Theme

In-Depth

Themes are recognizable

Popular advertising campaigns stay with us.

A good theme slogan for an ad– and for a yearbook-- is recognizable.

Which company is represented by the ad on the following slides?

Curriculum ~ Theme

In-Depth

Which company is represented by these visual ads?

TARGET is right!

How do you know this is a target ad without seeing the name of the company on the

ad?

Curriculum ~ Theme

In-Depth

Themes Are Recognizable

Find an idea that speaks to you.Make sure it is timely and memorable for your

readers.The Apple iPod campaign is easily recognizable

and very timely.

Curriculum ~ Theme

In-Depth Themes are consistent

• Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes.

• What is consistent between the two ads on the next slide?

Curriculum ~ Theme

In-Depth

What is consistent between these two ads?

Font

Font

Mustache Mustache

Celebrities

Celebrities

slogan slogan

Curriculum ~ Theme

In-Depth

Themes Have Common Elements

What elements are consistent throughout these slogans?

Curriculum ~ Theme

In-Depth

Themes Provide A Unique Look

Notice key phrases, photo

treatments, coverage angles of

different ads to use as

inspiration in your own

theme.

Curriculum ~ Theme

In-Depth Themes IdentifyWhat identity does Levi create through these ads?

Curriculum ~ Theme

In-Depth Themes Merge

• Themes combine new content with familiar content to create something new, different, and interesting.

• How does the ad on the next slide do just that?

Curriculum ~ Theme

In-Depth

What is familiar about this ad?

Ipod cords, Beatles

Abbey Road reference

Curriculum ~ Theme

In-Depth

In these ads, how does Apple use their familiar silhouette ad strategy to carry

through to the newer ads?

Before

After

similar

COLOR!

Curriculum ~ Theme

In-Depth Theme…

• unifies the yearbook• shows personality• tells the story of the year • weds verbal & visual elements• speaks to audience• indicates uniqueness of year

Curriculum ~ Theme

In-Depth Showcasing Your Theme

The Cover

Curriculum ~ Theme

In-Depth Showcase Your ThemeT

he E

ndsh

eets

Curriculum ~ Theme

In-Depth Showcase Your ThemeT

he D

ivis

ion

Pag

es

Curriculum ~ Theme

In-Depth Showcase Your Theme

The Closing Page

Curriculum ~ Theme

In-Depth “Find it, Fix it”

• Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you.

• Tweak elements of the ad to fit a theme for your yearbook. These elements could include:– Font

– Color

– Placement of items

– slogans

Curriculum ~ Theme

In-Depth

The Cover

“Find it, fix it” Example

Curriculum ~ Theme

In-Depth

The

End

shee

ts“Find it, fix it” Example

Curriculum ~ Theme

In-Depth

The Division Pages

“Find it, fix it” Example

Curriculum ~ Theme

In-Depth “Find it, fix it” Example