Current trends in academic libraries

Ruth WolfishIEEE Client Services Manager

IEEE User Group MeetingSeptember 2011

Have fun marketing your collection!

2

Today’s Agenda

Library events Flyers Spaces Embedded Librarians Libguides Institutional Repositories How IEEE can help

3

Successful Events are the Result of Several Factors

Meaningful event Timing that works with the audience Good promotion to the right audience Endorsement of key influencers

FacultyStudents

What’s in it for me? FUN!

4

Sample Task List for Library Event

Check for conflicts on library calendar & university calendar(s)

Create task timeline for advance planning and the “day of “

Partner with students to design poster /flyers Engage assistance of E-resource library

vendors, library staff, catering, academic departments

Plan for food, balloons, posters, etc. Take photos!

Ask STUDENTS for

input on where to

advertise event and

ideas for raffle prizes

5

Olin Univ. Vendor Fair – Pirate theme

6

Which one is the librarian?

Event Flyers …

Keep fonts uniform and easy to read

Keep text light so reader sees key message first

Include an RSVP with a name

Event flyers…

Eye Catching Image

Enticing AttendanceGenerators

• Less Text • Select most

meaningfulitems

Encourage RSVP

for both you & attendees

Be careful of color on

color

Event Flyers….

9

Add a quiz

Add prizes

IEEE Fully customizable flyers12 Designs to Choose from !

10http://www.ieee.org/publications_standards/publications/subscriptions/clientservices/promote/promo_marketing.html

Little Ideas with Big Impact

“Flyers in places people can’t avoid” (restroom)

Mel DeSart, University of Washington

Deliver requested articles to faculty in person

Rachel Berrington, formerly Mentor Graphics, now IEEE

Slide flyers under faculty doors Anonymous

“Tear off tab” concept Audrey Jackson, UCLA

11

“Tear Off Tabs” Make Remembering Easy

12

Value of Collaboration

Become part of the student and faculty communities …

When students include librarians (email, meeting minutes, etc.), in their planning activities: communication (both ways) improves collaboration becomes truly fruitful

Participating in student planning meetings (depending on the time and availability) also helps

Jay Bhatt, Drexel University A Successful Collaborative A Successful Collaborative Partnership among the Faculty Partnership among the Faculty and Librarians at Drexel and Librarians at Drexel University with the IEEEUniversity with the IEEE

13

Comfortable spaces- NCSU

14

Faculty/Graduate student spaces….

15

Florida State Univ.

Faculty/Graduate student spaces….Univ. of South Florida

16

Embedded Librarians

Customer centric not library centric In their workspace not our workspace Focused on small group not entire

populations Composed of specialists not generalists Built on trusted advice not service

delivery

17 SLA Presentation “Models of Embedded Librarianship” D. Shumaker & M. Talley ; Washington DC, 2009

Johns Hopkins University

….library personnel are embedded in various departments to work with researchers on their own turf. These staffers are no longer called librarians; they are “informationists.”

18http://www.insidehighered.com/news/2010/06/09/hopkins

Libguides

Web based portal to subject specific research informationAllows quick collaboration and sharingHighlight overlooked sources – fee and freeAdvertise the library services

19

Institutional RepositoriesAn online locus for collecting, preserving, and disseminating - in digital form - the intellectual output of an institution.

http://en.wikipedia.org/wiki/Institutional_repository

January 2011 IEEE authors may post to an institutional repository any IEEE pre-print version or the accepted, peer- reviewed version, just not the final IEEE published PDF. http://www.ieee.org/publications_standards/publications/rights/paperversionpolicy.html

Bringing it together Libguides & Institutional Repositories

21

22

Are you Waiting to be discovered ?

OR CHOOSING to be discovered ?

Now it’s your turn…..

Let IEEE help!

23

Online Tutorials Fully customizable flyers IEEE Industry Focus Fact Sheets User groups, networking FAQs (frequently asked questions) Qing Li, Client Services Manager- China

www.ieee.org/go/clientservices

Ruth WolfishClient Services Manager - USr.wolfish@ieee.org

Qing LiClient Services Manager - Chinaqing-li@ieee.org