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all things local
The Patch homepage features town-specific content curated by a professional local editor. It includes quick access to the latest local news and business listings. Our substantial “Local Voices” section invites you to keep up with the local conversation.
Local conversations
Local Voices
Regional news
Local professional editor
Patch makes local life easier by giving you quick access to the information most relevant to you. Providing comprehensive and trusted coverage of individual towns, we take a community-minded approach to news and must-know info. Users visit Patch for breaking stories, neighborhood events, blogs, local business reviews, conversation and more.
Each Patch site is run by a full-time, professional editor and team of contributors, including reporters and bloggers. They report breaking news, business openings, school news and spotlight ordinary neighbors doing extraordinary things.
TOWN NEWS
No matter what’s going on in your town, we’ve got it covered. Visit Patch to post photos and videos from around town, or see what your neighbors are up to.
comScore, April 2012
COMMUNITY
We provide a full calendar of community happenings and make it easy for anyone in town to add their own event to the calendar – for free.
EVENTS
Our researchers collect detailed information and photos of hundreds of local businesses, organizations, government offices and public parks. It’s a comprehensive local directory with ratings and reviews at your fingertips.
DIRECTORY
all things local
Patch is one of the top five online local and regional properties – and currently serves more than 10 million users per month
Local news
Local events & announcements
Patch Homepage
Local businesses
According to user surveys, the majority of Patch readers have lived in their communities for at least five years. With 87% of users being local, you’ll reach a relevant audience with social-media savvy and loyalty to local businesses.
REACHING YOUR DESIRED AUDIENCESince 2001, Internet consumption has increased 160% in the United States. With 51 billion in advertising dollars moving online, Patch is the future of local advertising.
YOUR CUSTOMERS ARE MOVING ONLINE
have children42%
of visitors are married
75%have shared content with
friends and family
72%are highly interested
in patronizing local businesses
73%consider themselves
passionate about civic engagement
31%are women54%
79%Of consumers say the Internet is a significant source of local news and information.
The income of Patch readers is
the national average2.3xof traffic
is local87%
Online
T.V.
Radio
Magazine
Newspaper
21%
-14%
-19%
-31%
160%
86% Of purchases are local – they are less than 10 miles from home.
Pew Research, April 2011 Patch Internal Data, November 2010
Advertising with Patch is an affordable way to be seen by your community. Your business is visible around the clock across several pages. Ask about our customizable advertising packages.
THE PATCH DIFFERENCE
• Gain access to an interactive and engaged audience living in your community • Increase visibility of your business with 24/7 online advertisements
TARGETED LOCAL AUDIENCE
• Advertising on Patch has measurable benefits – we’ll show you how many people viewed your ad or clicked through to your website
• Knowing these results helps improve your ad’s performance
MEASURABLE RESULTS
• The technology experts at Patch will answer your online questions• Customizable packages are available and can be tailored to your business needs
PARTNER WITH ONLINE SPECIALISTS
• Advertise for 1 month on Patch at the cost of 1 day in a newspaper • Free creative services to design a custom ad for your business • Choose the ad unit most appropriate for your advertising budget
AFFORDABLE
Specifications
The ad did wonderfully - it generated more phone calls, it generated more tours - people have actually mentioned [that] they have seen us on Patch.
Banner advertisements offer high exposure for your business and help you drive customers to the website of your choice. There are a variety of opportunities to suit any budget, all of which provide branding exposure for your business.
Homepage
Article Page- Doreen Gills | Cradles to Crayons | Owner
AD UNIT NAME SIZE (pixel width x height)
MAX SIZE(weight)
FILE TYPE SUPPORTED
RESOLUTION COLOR MODE
STANDARD BANNERS
Leaderboard 728 x 90 40k jpeg / gif / png / swf 72 dpi RGB
Slot 1 300 x 60 30k jpeg / gif / png 72 dpi RGB
Slot 2, 3 & 4 300 x 250 40k jpeg / gif / png / swf 72 dpi RGB
Slot 5 300 x 100 30k jpeg / gif / png 72 dpi RGB
Slot 7 300 x 60 40k jpeg / gif / png 72 dpi RGB
Let the community see the face of your business with a personalized video profile. Show off your products and services while engaging potential customers. Filmed and edited by our professional crew, this video will rotate across the Patch site and is yours to keep.
VIDEO PRODUCTION
Patch offers a range of easy-to-use products to suit your business needs. Take a look and find the product that is right for you.
• Arts & Entertainment• Automotive & Boating• Community Resources• Food & Dining• Government• Health• Real Estate
• Schools• Services• Shopping• Sports & Fitness• Travel & Transportation• Nightlife
ENHANCED BUSINESS PAGEEnhancing your standard business page is an impactful way to engage potential customers through personalized messages and video – giving your business increased exposure.
NEIGHBORING LISTINGNeighboring listings allow a business owner to access nearby communities with their business page. By placing your listing in the neighboring Directory, you expose your business to nearby customers who might be interested in your products or services.
ARTICLE SPONSORSHIPReach a targeted audience by sponsoring a news section. Choose from Government, Police & Fire, Sports, Opinion, Arts, School News or Business.
LOCAL PATCH NEWSLETTER SPONSORSHIPSponsor our Daily Newsletter and reach hundreds, if not thousands, of local residents right in their email inbox. We’ll create and distribute your banner to every newsletter subscriber on a daily basis.
DIRECTORY CATEGORY SPONSORSHIPChoose your category and be the EXCLUSIVE SPONSOR for that section of business listings.
CLAIM YOUR LISTINGInstantly connect to the Patch community when you claim your business page. Upload business photos, respond to customer reviews, create announcements and events, and link to your own business reporting dashboard. Claimed listings are four times more likely to get rated – and the best thing is – claiming your listing is free.
Free!
Jason WilsonJulia B. Fee Southby’s International Realty
President
Patch has brought us right into our patients’ homes. There is increased awareness of who we are and it has increased our business.
Since we first started [with Patch] we have gotten over one hundred thousand impressions and that is a great turnout for us.
John KacewiczRhode Island
Orthodontic GroupPresident
The neighboring villages have discovered me through [Patch] and mention it when they come in the door. It really puts my name in front of people’s faces a lot more often than reading the newspaper once a day.
Daniel DamesekWild Greens
It’s really nice to have hard data to show how many people have visited [Patch], how many saw our ad, and how many people actually clicked through into our website from that ad.
Brandi BeckleyDowners Grove
Park DistrictPublic Information
Supervisor
Owner
all things local