current issues in tourism policy making in hungary
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Current Issues in Tourism Policy Making in Hungary. Dr Andrea Nemes Director General Tourism and Catering Department. Strategic Directions for Tourism Development. National Tourism Development Concept 2014-2024 a planning document under preparation - PowerPoint PPT PresentationTRANSCRIPT
Current Issues in Tourism Policy Making in Hungary
Dr Andrea NemesDirector General
Tourism and Catering Department
2
Strategic Directions for Tourism Development
National Tourism Development Concept
2014-2024
a planning document under preparation
to lay down the directions of tourism
development in Hungary and create its resources
3
Objectives
4
Beyond the Crisis - Increasing Results at Commercial Accommodation
Source: HCSO
In 2012 +4.5% guest +5.8% guest night
In 2012 EUR 902.6 million (+6.7%) total
revenue
5
Hungary’s TOP 10 Sending CountriesCountry Guest nights
at commercial accommodat
ion, 2012
2012/2011 (%)
1. Germany 2 146 491 +3.12. Austria 804 268 -0.63. Italy 624 459 +18.14. Russia 614 077 +32.95. United Kingdom
608 112 +12.8
6. the Czech Republic
538 591 +4.8
7. Poland 485 062 +8.38. the Netherlands
459 543 +36,6
9. USA 450 573 +0.110. Romania 419 030 +0.9
Source: HCSO
6
Number of Guest Nights at Commercial Accommodation, 2007-2012
Source: HCSO
Domestic Tourism is Becoming a More and More Important Segment
7
Szechenyi Recreation Card (SzRC) – A Means for Encouraging Domestic Tourism
A type of fringe benefits which can
be used for purchasing tourism-
related domestic services.
8
Common Past…
9
A Number of Architectural Monuments…
Jakovali Hasszan Mosque - Pécs
Rudas Bath - Budapest
Turkish House - Szigetvár
Kula Tower - Szabadbattyán
Gul Baba’s Turbe- Budapest
Bath of Arnaut Pasha- Eger
Özicseli Hadzsi Ibrahim- Esztergom
10
Strengthening Relationships…
12th September 2013 - Yunus Emre Turkish
Cultural Center
1994 – Hungarian-Turkish Friendship Park
Sultan Suleiman project and the renovation of Turkish monuments
2 nd August 2013 – new Budapest Istambul flights with Wizz Air
11
Turkey is an Important Partner Regarding Organized Travels• According to the
number of organized travellers Turkey is the 4th most important destination (after Greek, Italy and Austria and before Croatia)
• According to the number of guest nights spent by organized travellers Turkey is the 3th
most important destination (after Greek and Italy)
Source: HCSO , 2012
12
Number of Guests and Guest nights for the Republic of Turkey at Commercial
Accommodation, 2007-2012
Source: HCSO
Guests2012/201
1+26.3%
Guest nights
2012/2011
+18.0%Average length of
stay:2.1 nights (-
6.6%)
13Source: HCSO
Tourists from the Republic of Turkey at Commercial Accommodation, January-
September 2013Numbe
rof
Guests
Jan-Sept
2013/Jan-Sept 2012 (%)
Numberof Guest Nights
Jan-Sept
2013/Jan-
Sept 2012 (%)
CommercialAccommodation
43 168 +9.7 90 371 +8.3
From which: Hotels
41 284 +8.5 84 456 +5.8Average length of stay at commercial accommodation: 2.1 nights (-1.3%)
at hotels: 2.0 nights (-2.5%)
14
Huge Potential in Both Countries
Possible Field of CooperationCultural tourismHealth tourismMarketing cooperationCooperation between travel agencies and tour operatorsCoopearion in the field of educationTourism investments (e.g. renovation of baths and monuments)…
15
Ministry
Ministry fo
rfor National
National
Economy
Economy
Tourism
Tourism and Caterin
g
and Catering
Department
Department
Dr Andrea Nemes
Dr Andrea Nemes
Director General
Director General
Email:Email:
Thank you for your attention!