current events and different sources of information international conference “television and...
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Current events and different sources of information
International conference “Television and radio: Current challenges”Radio and Television Commission of Lithuania
29 October 2014
Andres JõesaarEstonian Public Broadcasting
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Current events and different sources of information
Background of the study• 29 July – 5 August 2014• Telephone interviews with• 1000 people aged 15-74
– 505 Estonians– 495 non-Estonians
• The proportional random sampling• Interviews in Estonian and Russian
Commissioned by the Open Estonian FoundationResearch company: Saar Poll
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Types of media worlds among non-Estonians
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Type 1. Follows traditional Russian media (27%)
• Russian TV channels (PBK, RTR) – 79%• Communication with friends, acquintances, colleagues or
school mates – 62%• Raadio 4 – 54%
15-24 25-34 35-44 45-54 55-64 65-740%5%
10%15%20%25%30%35%40%
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Type 3. Follows Russian TV and news sites, and news sites from around the world (26%) Type 4. Diverse follower of media in multiple languages (19%)
15-24 25-34 35-44 45-54 55-64 65-740%
5%
10%
15%
20%
25%
30%
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Type 3. Follows Russian TV and news sites, and news sites from around the world (26%)
• Estonian news portals in Russian (Delfi, Postimees) – 77%• Other news channels and sites from around the world (CNN, BBC,
Euronews) – 70,1%
• Russian TV channels (PBK, RTR) – 69,6%• Communication with friends, acquaintances, colleagues or school
mates – 69%
• Russian news portals – 68%
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Type 4. Diverse follower of media in multiple languages (19%)
• Russian TV channels (PBK, RTR) – 90%
• Estonian news portals in Russian (Delfi, Postimees) – 88%• Communication with friends, acquaintances, colleagues or
school mates – 76%
• Russian news portals – 75%
• Raadio 4 – 72%
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Type 2. Diverse follower of Russian language media (16%)Type 5. Follows Estonian language media (14%)
15-24 25-34 35-44 45-54 55-64 65-740%
5%
10%
15%
20%
25%
30%
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Type 2. Diverse follower of Russian language media (16%)• Communication with friends, acquaintances, colleagues or school
mates – 91%• Estonian news portals in Russian (Delfi, Postimees) – 91 %• Social networks Odnaklassniki, Vkontakte – 88%• Social networks Facebook, YouTube, Twitter – 84%• Russian TV channels(PBK, RTR) – 73%
Type 5. Follows Estonian language media (14%)
• Estonian Television (ETV, ETV2) – 78%• Communication with friends, acquaintances, colleagues or school
mates – 68%• Estonian news portals in Russian (Postimees, Delfi) – 50%
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Language skills, country of birth, citizenshipType 1 Type 2 Type 3 Type 4 Type 5
Understands Estonian language well
27% 30% 42% 48% 75%
Don’t understand Estonian
28% 23% 19% 12% 10%
Born in Estonia
Yes 48% 73% 67% 61% 79%
No 52% 27% 33% 39% 21%
Estonian citizenship 47% 64% 60% 57% 83%
Russian citizenship 29% 20% 16% 18% 5%
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How frequently do you follow the news about current events?
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How important are the following sources?
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Did you follow the song and dance festival?
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How often did you follow news about the song and dance festival?
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Main sources for obtaining information about the song and dance festival
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How often did you follow news about EP elections?
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Main sources for obtaining information about the EP
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What is the most important topic or event you can recall?
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How often did you follow news about events in Ukraine?
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Main sources for obtaining information
about events in Ukraine
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Who is responsible for shooting down the Malaysian airplane?
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N=non-Estonians
Ukraine government
Russian government