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Synopsis ofa Research Report OnGAP Analysis in retail with special reference to Parle

Agro

(In Ghaziabad)

Submitted In Partial Fulfilment Of The

Requirement of MBA

(2010-2012)

INSTITUTE OF PROFESSIONAL EXCELLENCE AND MANAGEMENTA-13/1, SSGT Road, Industrial Area, NH-24, GHAZIABAD (up), P.No-0120-4174500

Under the guidance ofDr. Sandeep Garg

Submitted to; Submitted by;Dr. Sandeep Garg Dharmendra Agarwal

MBA Roll No-31


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Introduction

In the 1950s the individed Chauhan family manufacturedbeverages, water, confectionery, biscuits, etc. under itsregistered brand name Parle.

Over the years, the group split into three different companies.Parle Agro, Parle Bisleri and Parle Products. Currently, allthree are separate companies with separate ownership andmanagement. They also have different products manufacturedunder them. All three companies continue to use the familytrademark name Parle under which the current companiesare named.

Parle Agro commenced operations in 1984. Starting with onlybeverages and diversifying to include bottled water in 1993 and

confectionery in 2007. Frooti was the first product that wasrolled out of Parle Agro in 1985. It went on to become Indiasfavourite mango drink. It still has a leading market share.

Mr. Prakash Chauhan is the Executive Chairman of ParleAgro... Parle Agro is a household name in the beveragesindustry and has leading brands like Frooti, consistentwinner of India's fruit beverage brand, Frooti, Appy,

Appy Fizz and packaged drinking water, Bailey.

A pioneer in the Indian industry, Parle Agro isassociated with many firsts. They were the first tointroduce fruit drinks in tetra packaging, first tointroduce apple nectar and the first to introduce fruitdrinks in PET bottles

Frooti is the most popular product among Indian

Consumers as it carries the flavour of real mango. It is


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the oldest brand in Indian Market. It also has thehighest demand in Indian market.

SCOPE OF THE STUDY

It provides useful information for research and also introduces

the researcher with the practical problem faced in the company.

This research is very important for any student, customer, seller,

employee of parle agro. I have done my research to parle agro.

There are many departments in Parle agro but my research work

is confined with gap analysis in retail.

OBJECTIVE OF THE RESEARCH

To evaluate and survey the following features of Parle agro:-1. To evaluate the Quality of services and product supplies

Among the premium range of ParleAgros products.

2. To identify the gap existing among Parle product & services and

customers.

3. To study of understand the satisfaction Level of Retailers

& Customer.

4. To explore & understand the comparison between Parle Agro

& other brands.


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Literature review

Review of Gap analysis is a survey instrument used to determine

the gaps between a service offered and customers expectations.

Administer the survey to customers, and management

Results will show the differences in perceptions between:

Customers

Managers

Employees

Managers and customers

I. The first gap will show the difference between actual customer

expectations, and what management perceives to be customer

expectations

II. Gap 2 is the difference in managers expectations of service

quality, and the actual service quality specifications.

III. Delivery of perfect services is not guaranteed, even if service

specifications are defined, due to lack of training, preparations,

and training.

IV. This gap shows what the differences between services delivery

and the external communications with the customer.

V. This is the gap that shows the differences in expected service and

perceived service.


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RESEARCH METHODOLOGY

The Research is Exploratory research as well as Descriptive Research.

The objective of Exploratory Research is to gain insights and ideas. The

objective of Descriptive Research is to find out the facts.

Descriptive Research

Descriptive research includes survey and fact-finding

enquiries of different kinds. The major purpose of descriptive research is

description of the state of affairs, as it exists at present. A well structured

questionnaire was prepared for the primary research and personal

interviews were conducted to collect the responses of the target

population.

An online survey was also conducted to know the average rating of the

selected companies including parle agro.

Basis of study

The study will be based on primary as well as secondary data.

Primary Data

It was collected from the retailers with the help of past data.


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Secondary Data

It was collected from the official distributor of Parle agro and their

marketing executives of the firm monthly reports, newspapers and

magazines and related literature.

SAMPLING DESIGN

SAMPLING UNIT

o New and existing retailers of the Parle agro firm was selected

for the purpose of research.

oSAMPLE SIZE

o 100 new and existing retailers of each area were considered.

oSAMPLE AREA

o The area of the research was Ghaziabad.

oSAMPLING TECHNIQUE

In this study, the respondents were chosen through

convenience sampling.

STATISTICAL TOOL

Data collection through survey was analyzed with the help of

Simple %

Tabular &

Graphical method that includes both graphs & Pie Charts.


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BIBLIOGRAPHY

For the purpose of this study, some broad sources of

literature were referred to:

Textbooks

i) Marketing Management by Philip kotler (9 th edition)

Published by Pearson.

Newspapers

i) The Economic Times

ii) Times of India

Magazine

Internet Portals

http://www.google.co.in/

http://www.parleagro.com/whats%20new.htm
http://www.google.co.in/http://www.google.co.in/http://www.parleagro.com/whats%20new.htmhttp://www.parleagro.com/whats%20new.htmhttp://www.parleagro.com/whats%20new.htmhttp://www.google.co.in/


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