curiouser and curiouser: exposing the collections through social media

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Curiouser and Curiouser Exposing Collections Through Social Media Alice Finding Tiny Door Behind The Curtain Tenniel Illustrations for Alice in Wonderland 1865 Sir John Tenniel The Project Gutenberg, www.gutenberg.net

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Curiouser and CuriouserExposing Collections Through Social Media

Alice Finding Tiny Door Behind The CurtainTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net

INTRO: Where do we go from here? Maureen Lane & Brittany Baksa, Franklin & Marshall College

FACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of Maryland

BLOGS: Erin Blasco, Education Specialist, the Smithsonian’s National Museum of American History

TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins University

TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount Vernon

Q&A:

Agenda

Join the conversation on twitter

#MAAMsm (not case-sensitive)

Giant Alice Watching Rabbit Run AwayTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net

Social Media Toolkit

http://bit.ly/19UGHzg

FACEBOOK

Rachel Kassman Development and Marketing Manager

The Jewish Museum of Marylandwww.facebook.com/jewishmuseummd

TOTAL IMAGES: 55,345

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BloggingErin Blasco, Education Specialist, the Smithsonian’s National Museum of American History

Exposing collections through a blog

What I’m going to talk about: ● Why expose collections● Just a little NMAH blog background ● Advice you can actually use from our most

awesome posts

Why expose our collections? ● Indicators in public survey data and metrics● Collections make us unique in a crowded market

(History Channel, PBS, NatGeo) ● As digital storytellers, we know objects are great

jumping off points for digital narrative on the blog

@[email protected]

Background on the blog

● Share the authentic voices of museum staff, community, volunteers, interns, leadership

● Learn in public, think out loud, bring readers behind the scenes

● Spark conversation and relevant connections to what people are talking about now

@[email protected]

Background on the blog

September 2012 - September 2013 Google Analytics overview @erinblasco

[email protected]

Epic win worth learning from #1

● Reader curiosity● List format ● Post can deliver on

the title’s promise ● Cool angle on

familiar topic ● Illustrated with

collection objects

● Frequently Googled question

● Good timing before the holiday

● Starts where the reader is; approachable

@[email protected]

Epic win worth learning from #2

Epic win worth stealing from #3

● Posted along with big news of acquisition

● First person was ok here

● Familiar topic, new angle

● Duh, muppets

@[email protected]

A few changes that have worked well

@[email protected]

● Intro and teaser text above each post ● Send ego massage e-mails loaded with stats

Making invisible online readers more visible

@[email protected]

Make the editorial calendar an invitation to party

@[email protected]

TwitterZerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon

@Zerahlynne @GWBooks

A little bit of history……

Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013

OPPORTUNITIES

#MuseumOlympics“Hosted” by @SFMOMA in 2012

#MuseumSuperBowl“Hosted” by @GettyMuseum in 2012 & 2013

● Editorial Calendar…..What Editorial Calendar? CHALLENGES

● To Schedule or Not To Schedule?

Scheduled Tweet with Ow.ly link to Collections image

Clicking the Ow.ly link brings you to a secondary site to view the image

A non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet

Look at that bling!

● Editorial Calendar…..What Editorial Calendar? CHALLENGES

● To Schedule or Not To Schedule?

● It takes time, but Find Excuses To Share