cupcake presentation
TRANSCRIPT
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Project: Cupcake!Audrie, Hunter, Linh, and Lauren
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The QUESTION…
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The FACTS…
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Our feelings about these facts
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Public Opinion
-Choice Anxiety
-Lack of time
-Money-consciousness
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Narrowed List
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East of Highway 135
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Jeffery GitomerBelieves the only way a business can be
successful is if it both listens and delights their customers.
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Solution to the Criteria• East of highway 135 in Wichita• The shop must primarily sell cupcakes,
have a physical address for purchases, and must appear in a Google search.
• We judged on the location of the shop, if the shop had a website, and the ingredients used.– Organic, gluten free, vegan, low fat, or
other special diet accommodations.
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Physical Appearance• We judged the physical appearance of
the shops.– This includes: Atmosphere- décor,
seating, music, and lighting– Cleanliness of the shop and of it’s
bathrooms
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Customer Service• We recorded time spent, and
friendliness of the staff.– Whether or not we were greeted, if
employees smiled, and if they proactively offered assistance
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Pricing and Value• Exact cost before tax• For value, we looked at the cupcakes
height and circumference. Then measured the height with icing and without.
• Asked about extra services, discount clubs, specials, bulk discount etc.
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Hygienic Food Preparations• How employees handle food, wear
gloves, maintain their hair.
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Solutions• We found fourteen different bakeries in
Wichita.• We narrowed the search down to just
five shops– Small Cakes, Sweetly Scrumptious,
Wichita Cake Creations, Cloud 9 Cupcakes, and Twizted Confections all east of highway 135.
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Decision• Used an expert’s opinion– JD Power and Comsumer Reports to
come up with much of our surveuy• As a gorup we used the data to collect
our audience’s opion• Used majority rule• Unanimous decision• Consensus
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Twizted Confections
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Small Cakes
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Cloud 9
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Wichita Cake Creations
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Sweetly Scrumptious
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The Decision• Wichita Cake Creations was the best!
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Wichita Cake Creations
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Wichita Cake Creations