cup co presentation
DESCRIPTION
TRANSCRIPT
Matt Boden Scott Clark
Stephen Coldicott Chris Cox
2
Company Overview
• Small well-established company• Operating in drinks vending industry (B2B)• Complete drinks vending package• £4.8 million annual turnover• Operating in three divisions:– Commercial– Public– Industrial
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Financial Performance
• Favourable Sales growth from years 1-4• Reducing Gross Margins (%) and (£)• For example:
In year 1 the company was selling far less than they are currently but making moreprofit!
4
Sector Overview
• COMMERCIAL– Sales declined by 14% over last 5 years– Poorest performing in terms of revenue
• PUBLIC– Sales increased by 36% over last 5 years
• INDUSTRIAL– Sales increased by 23% over last 5 years– Sales more than triple that of any other sector
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Market Analysis
• UK VENDING MARKET:– Coffee & Cold drinks experience rapid growth– Social & Political trends towards healthy lifestyles
Education Healthcare
– Ethical tea and coffee boost sector value– Smoothies 513% growth from 2003-08
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Competitor Analysis
• UK VENDING MARKET:–Selecta largest vending company in Europe
Bunzl Vending Services AutoBar Manchester Vending Services
– Complete packages of benefits – Vending Machine Support
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Product Development
• Changes in vending machine• Broadening the product range• Changing the coffee range• Changes in cup design
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Customer Choice FactorsCOMMERCIAL PUBLIC INDUSTRIAL
Price
Reliability
Quality/Taste
Price
Availability
Reliability
Quality/Taste
After-sales Service
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Recommendations
COMMERCIAL PUBLIC INDUSTRIAL
Changes in vending machine x x xBroadening product range x xChanging the coffee range xChanges in cup design x x x
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Strategic Objectives
Operational Objectives
1. To achieve 5% increase in total sales within the next 5 years
2. To increase market share by 30% over the next 10 years
3. To increase Profits by 10% within the next 5 years
1. To introduce 5 "healthy lines" to 30% of our customers within the public sector within the next 3 years
2. To increase the number of clients within the industrial sector by 5% over the next 3 years
3. To introduce 4 "ethical tea and coffee" lines to 20% of our customers within the commercial sector within the next 3 years
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Financial Forecast
• New product range and machines resulting in increased sales• Savings on coffee and cups improving gross
margins (% and £)• Gross Margin (£) projected to increase by
£322,000 over next 2 years.
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Future Forecasts
• text
I have lots of choice…Why should I buy from CupCo?