CUNA

Advertising Opportunities2021

2

ContentsWho we are 3

By the numbers 4

Content calendar 5

Credit Union Magazine 6

Cover opportunities 7

NEW opportunities 8

Buyersrsquo Guide 9

CUNA News website 10

Email 11

Email comparisons 15

Sponsored content 16

Sponsored video 17

Podcast 18

Newsletter 19

Contact us 20

2

ContentsWho we are 3

By the numbers 4

Content calendar 5

Credit Union Magazine 6

Cover opportunities 7

NEW opportunities 8

Buyersrsquo Guide 9

CUNA News website 10

Email 11

Email comparisons 15

Sponsored content 16

Sponsored video 17

Podcast 18

Newsletter 19

Contact us 20

3

Dear credit union system providers

There is no such thing as ldquobusiness-as-usualrdquo anymore We know that and know that you still need to make connections with credit unions The way you go about doing that may be a little different than normal and CUNA is here to help you connect with your credit union targets across the country

Whether yoursquore looking to showcase thought leadership or build brand awareness we have opportunities that will help you achieve your marketing goals within your budgetThis media kit pulls together the basic details of all our advertising opportunities to provide you the information you need as you start making marketing decisions

Our team of system provider relations managers are here to support you through crafting and implementing your 2021 marketing efforts whether that be through advertising sponsorship at targeted events participating at CUNA GAC or CUNA Associate Business Membership Regardless of the path we can build you a comprehensive plan that will get you in front of credit unions

Call us today and we can get started on a campaign thatrsquos right for you

Best

Karin SandVice President - System Provider RelationsCredit Union National Association

Who we are

More than 5300credit unions across 50 states amp Washington D C

More than 70000Board amp committee members

More than 304000credit union professionals in all business areasbull Compliancebull Financebull HRbull Lending

bull Managementbull Marketingbull Member

experience

bull Securitybull Technologybull Training

Herersquos a little bit more about the reach that CUNA has to leaders in the industry

Access to

CUNA and the Leaguersquos reputation were rated 1 in the financial services industry and 5 overall against other prominent associations by Washingtonrsquos senior policymakers

BALLAST RESEARCH 2020

4

Credit Union Magazine The omnichannel experienceCredit Union Magazine showcases innovative informative and inspiring stories from the credit union movement Now more than ever itrsquos a resource for credit unions looking to nav-igate the waters of todayrsquos uncharted territory

Long before we found ourselves working exclusively online and spending our time in video calls Credit Union Magazine embraced the digital arena A new interactive platform for our digital flipbook magazine is part of

our omnichannel experience for subscribers featuring exclusive web portal content weekly digest emails and a quarterly print and digital magazine

As of 81120

12

8

139

22

715

14

Unknown

$1B+

$750M-$1B

$500M-$750M

$250M-$500M

$50M-$250M

Less than $50M

18

26

158

5

26

2

Other Staff

Unknown

Board Member

VP

Senior ManagerDirectorManager

CEOC-Suite

36

26

22

8

6 2

By region

By asset

By title

By the numbers

15714Total circulation

Back to Contents

5

Credit Union Magazine Rate CardAdvertising in the print version

1x 2x 4xFull Page $7500 $7120 $6375

Half Page $5500 $5225 $4675

Guaranteed Editorial Positioning $8250 $7832 $7012

Page 3 $8000 $7620 $6875

Cover 2 Cover 3 $8000 $7620 $6875

Cover 4 $8200 $7820 $7075

Listed rates are gross rates subject to a 15 agency commission

Content calendarEach month Credit Union Magazine addresses a critical topic for credit unions allowing our editorial team to provide in-depth coverage via the Credit Union Magazine portal and weekly digest email plus print and digital editions

Month Critical topic

January Strategy

February Cybersecurity

March Advocacy amp CUNA GAC

April Human Resources

May Finance

June Young Professionals

July Operations

August Leadership

September Technology

October Innovation

November Compliance amp Risk

December Lending

Bold indicates print edition

Ad deadlinesIssue Ad reservation Ad materialsMarchSpring Jan 15 Feb 1

MarchSpring Buyersrsquo Guide Jan 4 Jan 19

JuneSummer April 15 May 3

SeptemberFall July 15 July 30

DecemberWinter Oct 15 Nov 1

Back to Contents

6

Credit Union Magazine

32 Credit Union Magazine | newscunaorgcreditunionmagazine

dent businesses may have capital now But most oper-ate on thin margins and have insufficient liquidity to navigate a significant longer-term disruption he says

The mid-year unemployment rate of 111 will likely inch up further Schenk says CUNA economists pre-dict the US unemployment rate will remain elevated finishing 2020 at 10 and a stubbornly high 8 at year-end 2021

Donrsquot expect employment prospects to bounce back quickly he says ldquoThe current environment isnrsquot a good indicator of what will happen in 2021 The chal-lenges will become more obvious next year and from a business lending perspective issues with commer-cial real estate will likely become more obvious as cor-porate America re-evaluates its need for office spacerdquo

While this has bigger implications for commercial banks than for credit unions these developments if they play out as expected will be reflected in credit union financials CUNA economists forecast an average return on assets of 040 in 2020 and 010 in 2021

Getz acknowledges programs such as the CARES Act and PPP helped businesses during the first three months of the pandemic but ldquowersquore going to see more impact in the fourth quarterrdquo

But he also notes credit unions will stand behind

their business members ldquoEvery small business has an owner who also is a consumer and credit unionsrsquo con-sumer focus benefits them as well Most credit unions including ours have skip-a-pay programs and mort-gage deferments that keep business owners financially stable personally while sustaining their businessrdquo

And despite COVID-19rsquos unique challenges credit unions have been down this financial road before Taber says ldquoThe one similarity between the energy crisis in the rsquo70s the recession in the rsquo80s the dot-com bust in the rsquo90s and the downturn in rsquo08 was that we figured out a way to make it through Wersquoll have some write-offs and some businesses will fail but credit unions will have opportunities to grow in the futurerdquo

omy dropped from March to Mayrdquo she says ldquoWhen farmers go through a rough year they rarely can recover from those losses in one yearrdquo

One successful farm-focused strategy is community- supported agriculture (CSA) Jentz says CSA is a pro-duction and marketing model whereby consumers buy shares of a farmrsquos harvest in advance

Consumers become CSA members by paying for produce at the beginning of the growing season either in one lump sum or in installments

ldquoThatrsquos been a nice market for usrdquo Jentz says ldquoCOVID-19 seems to have helped it grow and itrsquos been a growing portfolio for usrdquo

Economic outlookThe two-year outlook for small business lending appears challenging says Mike Schenk CUNA chief economist and deputy chief advocacy officer

The US has nearly eight million businesses Schenk says referencing data from Moodyrsquos Analytics ldquoThree-quarters of those businesses have less than 10 employees and half of those have five or fewer employees Moodyrsquos estimates one million of those small businesses may never come back from thisrdquo

The PPP has helped immensely so small indepen-

Bus

ines

s le

ndin

g

ALREADY SOLVING YOUR NEXT CHALLENGEFrom regulatory requirements to working toward enhancing your financial institutionrsquos performance the challenges are growing even more demanding by the day Fortunately we understand what yoursquore up against We can help you navigate the many complexities of your operation with confidence as well as provide you with solutions that are backed by our own experience and resources We know how to get you there because wersquove already been there

Learn more at wwwbokfinancialcominstitutions

Bank dealer services offered through Institutional Investments Bank of Oklahoma which operates as a separately identifiable trading department of BOKF NA Services may be offered under our trade name BOK Financial Institutions Group BOKF NA is the bank subsidiary of BOK Financial Corporation Some services may be offered through BOK Financial Securities Inc member FINRASIPC and an affiliate of BOKF NA Investment products are NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE

pg_33_BOKindd 2pg_33_BOKindd 2 8320 251 PM8320 251 PM

pg_32_MercuryMechindd 2pg_32_MercuryMechindd 2 8320 1027 AM8320 1027 AM

33Credit Union Magazine | Fall 2020

Bus

ines

s le

ndin

g

Resources

rsaquoCUNA business lending resources cunaorglearn rsaquoCUNA Lending Council cunacouncilsorg rsaquoCU Business Group cubgorg

Many young African American entrepreneurs fear rejection because of past experiences with other financial institutionsrdquo

ldquoSHEILAH MONTGOMERY

Print magazinePublished quarterly in March June September and December the print edition features critical insights into the key issues facing credit unions Due to its exclusive release schedule and impactful content the print edition enjoys a long lifespan on desks and in the hands of executives

Digital magazine An interactive flipbook of the print magazine this version resides on our website and provides readers easy anytime access to the content featured in the print version All advertisements that appear in the print edition also appear in the digital edition

See Your Members in a New Way Discover the Details that Drive Growth

Payments Risk Management Digital Banking Analytics Loyalty Mobile 247365 Contact Center Strategic Consulting

Your Possibilities DeliveredTM

At a time when disruption is making it harder to get a clear view of your

members Advisors Plus can help As the consulting arm of the nationrsquos premier

payments CUSO we pull together the critical data that you need to see the

whole picture Our expertise combined with tiered service plans delivers a

customized path to the results your credit union needs to succeed

AdvisorsPluscom 8443677728 GAC Booth 310

Origination + experienceOrigence delivers the ultimate origination experience For 25 years as CU Direct wersquove helped lenders increase efficiencies and fuel growth Under the Origence brand our next generation platform and services help financial institutions streamline lending leveraging integrated solutions to bring efficiency productivity and profitability to lenders

Engagement

gt POS

gt Auto shopping

gt Marketing amp CRM

Origination

gt Consumer LOS

gt Mortgage LOS

gt Indirect lending

gt Retail financing

Operations

gt Analytics

gt Consulting

gt Outsourced loan processing

gt Insurance amp aftermarket

origencecom

Back to Contents

5

Credit Union Magazine Rate CardAdvertising in the print version

1x 2x 4xFull Page $7500 $7120 $6375

Half Page $5500 $5225 $4675

Guaranteed Editorial Positioning $8250 $7832 $7012

Page 3 $8000 $7620 $6875

Cover 2 Cover 3 $8000 $7620 $6875

Cover 4 $8200 $7820 $7075

Listed rates are gross rates subject to a 15 agency commission

Content calendarEach month Credit Union Magazine addresses a critical topic for credit unions allowing our editorial team to provide in-depth coverage via the Credit Union Magazine portal and weekly digest email plus print and digital editions

Month Critical topic

January Strategy

February Cybersecurity

March Advocacy amp CUNA GAC

April Human Resources

May Finance

June Young Professionals

July Operations

August Leadership

September Technology

October Innovation

November Compliance amp Risk

December Lending

Bold indicates print edition

Ad deadlinesIssue Ad reservation Ad materialsMarchSpring Jan 15 Feb 1

MarchSpring Buyersrsquo Guide Jan 4 Jan 19

JuneSummer April 15 May 3

SeptemberFall July 15 July 30

DecemberWinter Oct 15 Nov 1

Back to Contents

6

Credit Union Magazine

32 Credit Union Magazine | newscunaorgcreditunionmagazine

dent businesses may have capital now But most oper-ate on thin margins and have insufficient liquidity to navigate a significant longer-term disruption he says

The mid-year unemployment rate of 111 will likely inch up further Schenk says CUNA economists pre-dict the US unemployment rate will remain elevated finishing 2020 at 10 and a stubbornly high 8 at year-end 2021

Donrsquot expect employment prospects to bounce back quickly he says ldquoThe current environment isnrsquot a good indicator of what will happen in 2021 The chal-lenges will become more obvious next year and from a business lending perspective issues with commer-cial real estate will likely become more obvious as cor-porate America re-evaluates its need for office spacerdquo

While this has bigger implications for commercial banks than for credit unions these developments if they play out as expected will be reflected in credit union financials CUNA economists forecast an average return on assets of 040 in 2020 and 010 in 2021

Getz acknowledges programs such as the CARES Act and PPP helped businesses during the first three months of the pandemic but ldquowersquore going to see more impact in the fourth quarterrdquo

But he also notes credit unions will stand behind

their business members ldquoEvery small business has an owner who also is a consumer and credit unionsrsquo con-sumer focus benefits them as well Most credit unions including ours have skip-a-pay programs and mort-gage deferments that keep business owners financially stable personally while sustaining their businessrdquo

And despite COVID-19rsquos unique challenges credit unions have been down this financial road before Taber says ldquoThe one similarity between the energy crisis in the rsquo70s the recession in the rsquo80s the dot-com bust in the rsquo90s and the downturn in rsquo08 was that we figured out a way to make it through Wersquoll have some write-offs and some businesses will fail but credit unions will have opportunities to grow in the futurerdquo

omy dropped from March to Mayrdquo she says ldquoWhen farmers go through a rough year they rarely can recover from those losses in one yearrdquo

One successful farm-focused strategy is community- supported agriculture (CSA) Jentz says CSA is a pro-duction and marketing model whereby consumers buy shares of a farmrsquos harvest in advance

Consumers become CSA members by paying for produce at the beginning of the growing season either in one lump sum or in installments

ldquoThatrsquos been a nice market for usrdquo Jentz says ldquoCOVID-19 seems to have helped it grow and itrsquos been a growing portfolio for usrdquo

Economic outlookThe two-year outlook for small business lending appears challenging says Mike Schenk CUNA chief economist and deputy chief advocacy officer

The US has nearly eight million businesses Schenk says referencing data from Moodyrsquos Analytics ldquoThree-quarters of those businesses have less than 10 employees and half of those have five or fewer employees Moodyrsquos estimates one million of those small businesses may never come back from thisrdquo

The PPP has helped immensely so small indepen-

Bus

ines

s le

ndin

g

ALREADY SOLVING YOUR NEXT CHALLENGEFrom regulatory requirements to working toward enhancing your financial institutionrsquos performance the challenges are growing even more demanding by the day Fortunately we understand what yoursquore up against We can help you navigate the many complexities of your operation with confidence as well as provide you with solutions that are backed by our own experience and resources We know how to get you there because wersquove already been there

Learn more at wwwbokfinancialcominstitutions

Bank dealer services offered through Institutional Investments Bank of Oklahoma which operates as a separately identifiable trading department of BOKF NA Services may be offered under our trade name BOK Financial Institutions Group BOKF NA is the bank subsidiary of BOK Financial Corporation Some services may be offered through BOK Financial Securities Inc member FINRASIPC and an affiliate of BOKF NA Investment products are NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE

pg_33_BOKindd 2pg_33_BOKindd 2 8320 251 PM8320 251 PM

pg_32_MercuryMechindd 2pg_32_MercuryMechindd 2 8320 1027 AM8320 1027 AM

33Credit Union Magazine | Fall 2020

Bus

ines

s le

ndin

g

Resources

rsaquoCUNA business lending resources cunaorglearn rsaquoCUNA Lending Council cunacouncilsorg rsaquoCU Business Group cubgorg

Many young African American entrepreneurs fear rejection because of past experiences with other financial institutionsrdquo

ldquoSHEILAH MONTGOMERY

Print magazinePublished quarterly in March June September and December the print edition features critical insights into the key issues facing credit unions Due to its exclusive release schedule and impactful content the print edition enjoys a long lifespan on desks and in the hands of executives

Digital magazine An interactive flipbook of the print magazine this version resides on our website and provides readers easy anytime access to the content featured in the print version All advertisements that appear in the print edition also appear in the digital edition

See Your Members in a New Way Discover the Details that Drive Growth

Payments Risk Management Digital Banking Analytics Loyalty Mobile 247365 Contact Center Strategic Consulting

Your Possibilities DeliveredTM

At a time when disruption is making it harder to get a clear view of your

members Advisors Plus can help As the consulting arm of the nationrsquos premier

payments CUSO we pull together the critical data that you need to see the

whole picture Our expertise combined with tiered service plans delivers a

customized path to the results your credit union needs to succeed

AdvisorsPluscom 8443677728 GAC Booth 310

Origination + experienceOrigence delivers the ultimate origination experience For 25 years as CU Direct wersquove helped lenders increase efficiencies and fuel growth Under the Origence brand our next generation platform and services help financial institutions streamline lending leveraging integrated solutions to bring efficiency productivity and profitability to lenders

Engagement

gt POS

gt Auto shopping

gt Marketing amp CRM

Origination

gt Consumer LOS

gt Mortgage LOS

gt Indirect lending

gt Retail financing

Operations

gt Analytics

gt Consulting

gt Outsourced loan processing

gt Insurance amp aftermarket

origencecom

Back to Contents

6

Credit Union Magazine

32 Credit Union Magazine | newscunaorgcreditunionmagazine

dent businesses may have capital now But most oper-ate on thin margins and have insufficient liquidity to navigate a significant longer-term disruption he says

The mid-year unemployment rate of 111 will likely inch up further Schenk says CUNA economists pre-dict the US unemployment rate will remain elevated finishing 2020 at 10 and a stubbornly high 8 at year-end 2021

Donrsquot expect employment prospects to bounce back quickly he says ldquoThe current environment isnrsquot a good indicator of what will happen in 2021 The chal-lenges will become more obvious next year and from a business lending perspective issues with commer-cial real estate will likely become more obvious as cor-porate America re-evaluates its need for office spacerdquo

While this has bigger implications for commercial banks than for credit unions these developments if they play out as expected will be reflected in credit union financials CUNA economists forecast an average return on assets of 040 in 2020 and 010 in 2021

Getz acknowledges programs such as the CARES Act and PPP helped businesses during the first three months of the pandemic but ldquowersquore going to see more impact in the fourth quarterrdquo

But he also notes credit unions will stand behind

their business members ldquoEvery small business has an owner who also is a consumer and credit unionsrsquo con-sumer focus benefits them as well Most credit unions including ours have skip-a-pay programs and mort-gage deferments that keep business owners financially stable personally while sustaining their businessrdquo

And despite COVID-19rsquos unique challenges credit unions have been down this financial road before Taber says ldquoThe one similarity between the energy crisis in the rsquo70s the recession in the rsquo80s the dot-com bust in the rsquo90s and the downturn in rsquo08 was that we figured out a way to make it through Wersquoll have some write-offs and some businesses will fail but credit unions will have opportunities to grow in the futurerdquo

omy dropped from March to Mayrdquo she says ldquoWhen farmers go through a rough year they rarely can recover from those losses in one yearrdquo

One successful farm-focused strategy is community- supported agriculture (CSA) Jentz says CSA is a pro-duction and marketing model whereby consumers buy shares of a farmrsquos harvest in advance

Consumers become CSA members by paying for produce at the beginning of the growing season either in one lump sum or in installments

ldquoThatrsquos been a nice market for usrdquo Jentz says ldquoCOVID-19 seems to have helped it grow and itrsquos been a growing portfolio for usrdquo

Economic outlookThe two-year outlook for small business lending appears challenging says Mike Schenk CUNA chief economist and deputy chief advocacy officer

The US has nearly eight million businesses Schenk says referencing data from Moodyrsquos Analytics ldquoThree-quarters of those businesses have less than 10 employees and half of those have five or fewer employees Moodyrsquos estimates one million of those small businesses may never come back from thisrdquo

The PPP has helped immensely so small indepen-

Bus

ines

s le

ndin

g

ALREADY SOLVING YOUR NEXT CHALLENGEFrom regulatory requirements to working toward enhancing your financial institutionrsquos performance the challenges are growing even more demanding by the day Fortunately we understand what yoursquore up against We can help you navigate the many complexities of your operation with confidence as well as provide you with solutions that are backed by our own experience and resources We know how to get you there because wersquove already been there

Learn more at wwwbokfinancialcominstitutions

Bank dealer services offered through Institutional Investments Bank of Oklahoma which operates as a separately identifiable trading department of BOKF NA Services may be offered under our trade name BOK Financial Institutions Group BOKF NA is the bank subsidiary of BOK Financial Corporation Some services may be offered through BOK Financial Securities Inc member FINRASIPC and an affiliate of BOKF NA Investment products are NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE

pg_33_BOKindd 2pg_33_BOKindd 2 8320 251 PM8320 251 PM

pg_32_MercuryMechindd 2pg_32_MercuryMechindd 2 8320 1027 AM8320 1027 AM

33Credit Union Magazine | Fall 2020

Bus

ines

s le

ndin

g

Resources

rsaquoCUNA business lending resources cunaorglearn rsaquoCUNA Lending Council cunacouncilsorg rsaquoCU Business Group cubgorg

Many young African American entrepreneurs fear rejection because of past experiences with other financial institutionsrdquo

ldquoSHEILAH MONTGOMERY

Print magazinePublished quarterly in March June September and December the print edition features critical insights into the key issues facing credit unions Due to its exclusive release schedule and impactful content the print edition enjoys a long lifespan on desks and in the hands of executives

Digital magazine An interactive flipbook of the print magazine this version resides on our website and provides readers easy anytime access to the content featured in the print version All advertisements that appear in the print edition also appear in the digital edition

See Your Members in a New Way Discover the Details that Drive Growth

Payments Risk Management Digital Banking Analytics Loyalty Mobile 247365 Contact Center Strategic Consulting

Your Possibilities DeliveredTM

At a time when disruption is making it harder to get a clear view of your

members Advisors Plus can help As the consulting arm of the nationrsquos premier

payments CUSO we pull together the critical data that you need to see the

whole picture Our expertise combined with tiered service plans delivers a

customized path to the results your credit union needs to succeed

AdvisorsPluscom 8443677728 GAC Booth 310

Origination + experienceOrigence delivers the ultimate origination experience For 25 years as CU Direct wersquove helped lenders increase efficiencies and fuel growth Under the Origence brand our next generation platform and services help financial institutions streamline lending leveraging integrated solutions to bring efficiency productivity and profitability to lenders

Engagement

gt POS

gt Auto shopping

gt Marketing amp CRM

Origination

gt Consumer LOS

gt Mortgage LOS

gt Indirect lending

gt Retail financing

Operations

gt Analytics

gt Consulting

gt Outsourced loan processing

gt Insurance amp aftermarket

origencecom

Back to Contents

7

Cover tipCapture readersrsquo attention with the premium placement of a cover tip insert The 7625rdquo x 10375rdquo card is affixed to the cover with releasable glue and can include a business reply card

Your LOGO here

Dot whackA dot whack is a 2rdquo round sticker printed with your message on the magazinersquos cover

YOUR MESSAGE HERE

Bellyband Your full-color art prints on the front of the bellyband The 5rdquo x 17625rdquo strip wraps around the magazine The standard paper stock is white glossy 80 text

Pricing

Cover Tip $9180

Belly Band $8300

Dot Whack $3500

4-page insert in the print edition

$12600

8-page insert in the print edition

$18000

Embedded video in digital edition ad $850

Embedded audio in digital edition ad

$850

These are add on prices

Cover opportunitiesStick tip or wrap your brand around Credit Union Magazine for maximum impact Inserts bellybands dot whack cover stickers and cover wraps are available but limited

Back to Contents

8

Supplements NEWSupplements focused on specific editorial content allow you to position your organiza-tion as an industry expert

These supplements accompany regular issues of the magazine as a tip-in of the digital flip-book as well as a stand-alone digital piece

Advertisers receive a two-page advertorial spread in the supplement (one full-page ad and one full-page article)

March AdvocacyJune Young ProfessionalsSeptember TechnologyDecember Lending

Pricing

Two-page spread $5000

Available only to CUNA Associate Business Members

Supplements amp Mini-campaignsMini-campaigns NEWLike our major campaigns Credit Union Hero and Credit Union Rock Stars our mini-campaigns highlight leadership op-erations and celebrations at credit unions nationwide

Credit unions submit their stories based on the campaign focus which our editori-al team collects and curates with original content on a campaign portal page

Sponsorship benefits for the duration of the campaign bull Leaderboard and MR1 ads on

the campaign portal pagebull Sponsor recognition in weekly emailsbull Sponsor recognition in social media

pushes

Pricing

Per mini-campaign $10000

Mini-campaigns themes

January StrategyHow credit unions will address the ldquonext normalrdquo

March AdvocacyGACHighlights from the credit union industryrsquos premiere conference

June Young ProfessionalsProfiles of and advice for the next generation of credit union leaders

September TechnologyNext-generation solutions to move the credit union movement forward

November Salute to VeteransStories of service and lessons in leadership

Back to Contents

9

CUNArsquos comprehensive supplier directory the Buyersrsquo Guide lives online year-round

A print version of the Buyersrsquo Guide accompanies the March print edition of Credit Union Magazine

Credit union executives and decision makers reference the Buyersrsquo Guide when theyrsquore looking for new providers and new productservice offerings

Spring 2020

BUYERSrsquo GUIDE

BuyersGuide-cover_2020indd 1 11620 859 AM

9An e w s c u n a o r g b u y e r s g u i d e Eacute S P R I N G 2 0 2 0 Eacute C R E D I T U N I O N M A G A Z I N E

Provider Directory

Alloya Corporate FCU184 Shuman Blvd Suite 400Naperville IL 60563Tim Bruculere800-253-0053 ext 3808timbruculerealloyacorporgwwwalloyacorporg

Alloya provides critical cooperative services and tremendous value to over 1500 member credit unions and credit union entities nationally includ-ing investment financial lending and correspondent services Headquar-tered in Naperville Illinois Alloya offers a dependable and affordable line of credit secure and efficient product access and settlement and unparalleled member service to its members To learn more visit wwwalloyacorporg

AMI Information Systems8348 Corporate DriveMt Pleasant WI 53406Jason Greenwood800-558-3709jasonamiinfosyscomwwwamiinfosyscom

AMI Information Systems has pro-vided core processing solutions to Credit Unions for over 35 years Our browser-based Encompass software system is designed for those Credit Unions that demand a simplified and focused user experience Personal service unmatched reliability and long-term value make AMI the right decision for your Credit Union Con-tact us today to explore the advan-tages of AMI

Black Book1745 N Brown Road Suite 130Lawrenceville GA 30043Brian Clegg Lender Solutions Manager770-533-5209bcleggblackbookcomwwwblackbookcom

Black Bookreg is widely used by the nationrsquos top auto lenders for their ve-hicle valuation data We provide the most accurate market driven data that is used throughout the loan life cycle by the nationrsquos top lenders to grow loan volume and minimize loss severity Please visit us at wwwBlackBookcom

BankSITEreg Services7047 E Greenway Pkwy Suite 250Scottsdale AZ 85254Ira H Aurit602-867-2330ceobanksiteservicescomhttpswwwbanksiteservicescom

BankSITEreg Services develops and hosts ADA Compliant Websites with an 20-year track record of no security issues server downtime or price increases We offer mobile friendly responsive websites cre-ated in 30 days with world-class hosting security monitoring and our NEW Secure Forms System allowing you to edit our forms or create create new forms and allow members to upload secure files Our services are enjoyed by hun-dreds of FIs and meet the guide-lines of Federal Examiners

8A C R E D I T U N I O N M A G A Z I N E Ntilde S P R I N G 2 0 2 0 Ntilde n e w s c u n a o r g b u y e r s g u i d e

Provider Directory

3SI Security Systems101 Lindenwood Drive Suite 200Malvern PA 19355Lisa Moughan610-280-2000info3sicomwww3sicom

A CUNA Strategic Services alliance provider for over 25 years 3SI pro-vides effective security solutions that recover assets help police apprehend criminals and provide peace of mind to you your staff and your custom-ers We combat crime at credit unions through technologies including GPSGNSS tracking cash staining and safe branch openingclosing apps Used in thousands of credit union branches our tracking and staining technology protects from cash in teller drawers ATMs and cash dispensingrecycling units Our newest technol-ogy SafeResource protects staff at their most vulnerable (during branch openingsclosings) provides full audit information AND complies with Federal guidelines Contact us to learn how we are creating a SaferWorld

Adlumin Inc1701 Rhode Island Ave NWWashington DC 20036Col (Ret) Timothy Evans Esq LLM202-352-8001timothyevansadlumincomwwwadlumincom

Leading SIEM Technology (Wash-ington DC) | Adlumin is the leading Financial Institution cloud-native Security Information and Event Management (SIEM) solution with world-class analytics and machine learning and priced for any size business Using the power of the cloud Adlumin is seamless to integrate into the customers envi-ronment typically taking about an hour and 20 minutes to deploy and integrate Adlumin provides the first ever cloud-native SIEM solution with the capability to monitor and defend customer networks locally in the cloud and across the globe Adlumin has built NCUArsquos Automat-ed Cyber Examination Tool (ACET) into the platform which will be-come your system of record Using Artificial Intelligence and Machine Learning Adlumin has built a SIEM platform that writes its own rules customers donrsquot need to struggle to write magical queries or SIEM rules to get the technology to work for them Using advanced data science models Adlumin provides a handrsquos free SIEM platform no PHD required The first ever SIEM solution that is cost-effective easy to use and easy to integrate our ro-bust platform provides unmatched security that defends your network from the security perimeter to the Dark Web

Access Softek727 Allston WayBerkeley CA 94710Maddie Greene510-898-7606communicationsaccesssoftekcomwwwaccesssoftekcom

Access Softek Inc lives on the cutting edge of digital banking tech-nology Dedicated to innovation and continually improving the member experience Access Softekrsquos most recent innovations include bull An easy-to-use automated invest-ment tool completely integrated within mobile and online bankingbull Biometric call center authentica-tion designed to improve security and reduce call times bull A fraud control tool which uses machine learning and a deep neural network to prevent fraud

These are the latest steps in Access Softekrsquos history of innovative digital banking firsts which include the first app-based mobile banking first web-based Personal Financial Man-agement (PFM) and first triple play of app WAP and SMS banking

Since 2004 Access Softek has continued to deliver industry firsts to over 400 bank and credit union customers from its Berkeley Cali-fornia headquarters Learn more at AccessSoftekcom

Buyersrsquo Guide

A variety of listing options are available

Option A $750Includes logo 50- to 75-word company description and one category listing

Option B $1000Includes logo 50- to 75-word company description and three category listings

Option C $1500Includes logo 100- to 130-word company description and four category listings

Package 1 $4000Includes all benefits of Option B PLUS a 13-page ad in the print version

Package 2 $8000Includes all benefits of Option C PLUS an additional category listing and a full-page ad in the print and online versions

Back to Contents

8

Supplements NEWSupplements focused on specific editorial content allow you to position your organiza-tion as an industry expert

These supplements accompany regular issues of the magazine as a tip-in of the digital flip-book as well as a stand-alone digital piece

Advertisers receive a two-page advertorial spread in the supplement (one full-page ad and one full-page article)

March AdvocacyJune Young ProfessionalsSeptember TechnologyDecember Lending

Pricing

Two-page spread $5000

Available only to CUNA Associate Business Members

Supplements amp Mini-campaignsMini-campaigns NEWLike our major campaigns Credit Union Hero and Credit Union Rock Stars our mini-campaigns highlight leadership op-erations and celebrations at credit unions nationwide

Credit unions submit their stories based on the campaign focus which our editori-al team collects and curates with original content on a campaign portal page

Sponsorship benefits for the duration of the campaign bull Leaderboard and MR1 ads on

the campaign portal pagebull Sponsor recognition in weekly emailsbull Sponsor recognition in social media

pushes

Pricing

Per mini-campaign $10000

Mini-campaigns themes

January StrategyHow credit unions will address the ldquonext normalrdquo

March AdvocacyGACHighlights from the credit union industryrsquos premiere conference

June Young ProfessionalsProfiles of and advice for the next generation of credit union leaders

September TechnologyNext-generation solutions to move the credit union movement forward

November Salute to VeteransStories of service and lessons in leadership

Back to Contents

9

CUNArsquos comprehensive supplier directory the Buyersrsquo Guide lives online year-round

A print version of the Buyersrsquo Guide accompanies the March print edition of Credit Union Magazine

Credit union executives and decision makers reference the Buyersrsquo Guide when theyrsquore looking for new providers and new productservice offerings

Spring 2020

BUYERSrsquo GUIDE

BuyersGuide-cover_2020indd 1 11620 859 AM

9An e w s c u n a o r g b u y e r s g u i d e Eacute S P R I N G 2 0 2 0 Eacute C R E D I T U N I O N M A G A Z I N E

Provider Directory

Alloya Corporate FCU184 Shuman Blvd Suite 400Naperville IL 60563Tim Bruculere800-253-0053 ext 3808timbruculerealloyacorporgwwwalloyacorporg

Alloya provides critical cooperative services and tremendous value to over 1500 member credit unions and credit union entities nationally includ-ing investment financial lending and correspondent services Headquar-tered in Naperville Illinois Alloya offers a dependable and affordable line of credit secure and efficient product access and settlement and unparalleled member service to its members To learn more visit wwwalloyacorporg

AMI Information Systems8348 Corporate DriveMt Pleasant WI 53406Jason Greenwood800-558-3709jasonamiinfosyscomwwwamiinfosyscom

AMI Information Systems has pro-vided core processing solutions to Credit Unions for over 35 years Our browser-based Encompass software system is designed for those Credit Unions that demand a simplified and focused user experience Personal service unmatched reliability and long-term value make AMI the right decision for your Credit Union Con-tact us today to explore the advan-tages of AMI

Black Book1745 N Brown Road Suite 130Lawrenceville GA 30043Brian Clegg Lender Solutions Manager770-533-5209bcleggblackbookcomwwwblackbookcom

Black Bookreg is widely used by the nationrsquos top auto lenders for their ve-hicle valuation data We provide the most accurate market driven data that is used throughout the loan life cycle by the nationrsquos top lenders to grow loan volume and minimize loss severity Please visit us at wwwBlackBookcom

BankSITEreg Services7047 E Greenway Pkwy Suite 250Scottsdale AZ 85254Ira H Aurit602-867-2330ceobanksiteservicescomhttpswwwbanksiteservicescom

BankSITEreg Services develops and hosts ADA Compliant Websites with an 20-year track record of no security issues server downtime or price increases We offer mobile friendly responsive websites cre-ated in 30 days with world-class hosting security monitoring and our NEW Secure Forms System allowing you to edit our forms or create create new forms and allow members to upload secure files Our services are enjoyed by hun-dreds of FIs and meet the guide-lines of Federal Examiners

8A C R E D I T U N I O N M A G A Z I N E Ntilde S P R I N G 2 0 2 0 Ntilde n e w s c u n a o r g b u y e r s g u i d e

Provider Directory

3SI Security Systems101 Lindenwood Drive Suite 200Malvern PA 19355Lisa Moughan610-280-2000info3sicomwww3sicom

A CUNA Strategic Services alliance provider for over 25 years 3SI pro-vides effective security solutions that recover assets help police apprehend criminals and provide peace of mind to you your staff and your custom-ers We combat crime at credit unions through technologies including GPSGNSS tracking cash staining and safe branch openingclosing apps Used in thousands of credit union branches our tracking and staining technology protects from cash in teller drawers ATMs and cash dispensingrecycling units Our newest technol-ogy SafeResource protects staff at their most vulnerable (during branch openingsclosings) provides full audit information AND complies with Federal guidelines Contact us to learn how we are creating a SaferWorld

Adlumin Inc1701 Rhode Island Ave NWWashington DC 20036Col (Ret) Timothy Evans Esq LLM202-352-8001timothyevansadlumincomwwwadlumincom

Leading SIEM Technology (Wash-ington DC) | Adlumin is the leading Financial Institution cloud-native Security Information and Event Management (SIEM) solution with world-class analytics and machine learning and priced for any size business Using the power of the cloud Adlumin is seamless to integrate into the customers envi-ronment typically taking about an hour and 20 minutes to deploy and integrate Adlumin provides the first ever cloud-native SIEM solution with the capability to monitor and defend customer networks locally in the cloud and across the globe Adlumin has built NCUArsquos Automat-ed Cyber Examination Tool (ACET) into the platform which will be-come your system of record Using Artificial Intelligence and Machine Learning Adlumin has built a SIEM platform that writes its own rules customers donrsquot need to struggle to write magical queries or SIEM rules to get the technology to work for them Using advanced data science models Adlumin provides a handrsquos free SIEM platform no PHD required The first ever SIEM solution that is cost-effective easy to use and easy to integrate our ro-bust platform provides unmatched security that defends your network from the security perimeter to the Dark Web

Access Softek727 Allston WayBerkeley CA 94710Maddie Greene510-898-7606communicationsaccesssoftekcomwwwaccesssoftekcom

Access Softek Inc lives on the cutting edge of digital banking tech-nology Dedicated to innovation and continually improving the member experience Access Softekrsquos most recent innovations include bull An easy-to-use automated invest-ment tool completely integrated within mobile and online bankingbull Biometric call center authentica-tion designed to improve security and reduce call times bull A fraud control tool which uses machine learning and a deep neural network to prevent fraud

These are the latest steps in Access Softekrsquos history of innovative digital banking firsts which include the first app-based mobile banking first web-based Personal Financial Man-agement (PFM) and first triple play of app WAP and SMS banking

Since 2004 Access Softek has continued to deliver industry firsts to over 400 bank and credit union customers from its Berkeley Cali-fornia headquarters Learn more at AccessSoftekcom

Buyersrsquo Guide

A variety of listing options are available

Option A $750Includes logo 50- to 75-word company description and one category listing

Option B $1000Includes logo 50- to 75-word company description and three category listings

Option C $1500Includes logo 100- to 130-word company description and four category listings

Package 1 $4000Includes all benefits of Option B PLUS a 13-page ad in the print version

Package 2 $8000Includes all benefits of Option C PLUS an additional category listing and a full-page ad in the print and online versions

Back to Contents

9

CUNArsquos comprehensive supplier directory the Buyersrsquo Guide lives online year-round

A print version of the Buyersrsquo Guide accompanies the March print edition of Credit Union Magazine

Credit union executives and decision makers reference the Buyersrsquo Guide when theyrsquore looking for new providers and new productservice offerings

Spring 2020

BUYERSrsquo GUIDE

BuyersGuide-cover_2020indd 1 11620 859 AM

9An e w s c u n a o r g b u y e r s g u i d e Eacute S P R I N G 2 0 2 0 Eacute C R E D I T U N I O N M A G A Z I N E

Provider Directory

Alloya Corporate FCU184 Shuman Blvd Suite 400Naperville IL 60563Tim Bruculere800-253-0053 ext 3808timbruculerealloyacorporgwwwalloyacorporg

Alloya provides critical cooperative services and tremendous value to over 1500 member credit unions and credit union entities nationally includ-ing investment financial lending and correspondent services Headquar-tered in Naperville Illinois Alloya offers a dependable and affordable line of credit secure and efficient product access and settlement and unparalleled member service to its members To learn more visit wwwalloyacorporg

AMI Information Systems8348 Corporate DriveMt Pleasant WI 53406Jason Greenwood800-558-3709jasonamiinfosyscomwwwamiinfosyscom

AMI Information Systems has pro-vided core processing solutions to Credit Unions for over 35 years Our browser-based Encompass software system is designed for those Credit Unions that demand a simplified and focused user experience Personal service unmatched reliability and long-term value make AMI the right decision for your Credit Union Con-tact us today to explore the advan-tages of AMI

Black Book1745 N Brown Road Suite 130Lawrenceville GA 30043Brian Clegg Lender Solutions Manager770-533-5209bcleggblackbookcomwwwblackbookcom

Black Bookreg is widely used by the nationrsquos top auto lenders for their ve-hicle valuation data We provide the most accurate market driven data that is used throughout the loan life cycle by the nationrsquos top lenders to grow loan volume and minimize loss severity Please visit us at wwwBlackBookcom

BankSITEreg Services7047 E Greenway Pkwy Suite 250Scottsdale AZ 85254Ira H Aurit602-867-2330ceobanksiteservicescomhttpswwwbanksiteservicescom

BankSITEreg Services develops and hosts ADA Compliant Websites with an 20-year track record of no security issues server downtime or price increases We offer mobile friendly responsive websites cre-ated in 30 days with world-class hosting security monitoring and our NEW Secure Forms System allowing you to edit our forms or create create new forms and allow members to upload secure files Our services are enjoyed by hun-dreds of FIs and meet the guide-lines of Federal Examiners

8A C R E D I T U N I O N M A G A Z I N E Ntilde S P R I N G 2 0 2 0 Ntilde n e w s c u n a o r g b u y e r s g u i d e

Provider Directory

3SI Security Systems101 Lindenwood Drive Suite 200Malvern PA 19355Lisa Moughan610-280-2000info3sicomwww3sicom

A CUNA Strategic Services alliance provider for over 25 years 3SI pro-vides effective security solutions that recover assets help police apprehend criminals and provide peace of mind to you your staff and your custom-ers We combat crime at credit unions through technologies including GPSGNSS tracking cash staining and safe branch openingclosing apps Used in thousands of credit union branches our tracking and staining technology protects from cash in teller drawers ATMs and cash dispensingrecycling units Our newest technol-ogy SafeResource protects staff at their most vulnerable (during branch openingsclosings) provides full audit information AND complies with Federal guidelines Contact us to learn how we are creating a SaferWorld

Adlumin Inc1701 Rhode Island Ave NWWashington DC 20036Col (Ret) Timothy Evans Esq LLM202-352-8001timothyevansadlumincomwwwadlumincom

Leading SIEM Technology (Wash-ington DC) | Adlumin is the leading Financial Institution cloud-native Security Information and Event Management (SIEM) solution with world-class analytics and machine learning and priced for any size business Using the power of the cloud Adlumin is seamless to integrate into the customers envi-ronment typically taking about an hour and 20 minutes to deploy and integrate Adlumin provides the first ever cloud-native SIEM solution with the capability to monitor and defend customer networks locally in the cloud and across the globe Adlumin has built NCUArsquos Automat-ed Cyber Examination Tool (ACET) into the platform which will be-come your system of record Using Artificial Intelligence and Machine Learning Adlumin has built a SIEM platform that writes its own rules customers donrsquot need to struggle to write magical queries or SIEM rules to get the technology to work for them Using advanced data science models Adlumin provides a handrsquos free SIEM platform no PHD required The first ever SIEM solution that is cost-effective easy to use and easy to integrate our ro-bust platform provides unmatched security that defends your network from the security perimeter to the Dark Web

Access Softek727 Allston WayBerkeley CA 94710Maddie Greene510-898-7606communicationsaccesssoftekcomwwwaccesssoftekcom

Access Softek Inc lives on the cutting edge of digital banking tech-nology Dedicated to innovation and continually improving the member experience Access Softekrsquos most recent innovations include bull An easy-to-use automated invest-ment tool completely integrated within mobile and online bankingbull Biometric call center authentica-tion designed to improve security and reduce call times bull A fraud control tool which uses machine learning and a deep neural network to prevent fraud

These are the latest steps in Access Softekrsquos history of innovative digital banking firsts which include the first app-based mobile banking first web-based Personal Financial Man-agement (PFM) and first triple play of app WAP and SMS banking

Since 2004 Access Softek has continued to deliver industry firsts to over 400 bank and credit union customers from its Berkeley Cali-fornia headquarters Learn more at AccessSoftekcom

Buyersrsquo Guide

A variety of listing options are available

Option A $750Includes logo 50- to 75-word company description and one category listing

Option B $1000Includes logo 50- to 75-word company description and three category listings

Option C $1500Includes logo 100- to 130-word company description and four category listings

Package 1 $4000Includes all benefits of Option B PLUS a 13-page ad in the print version

Package 2 $8000Includes all benefits of Option C PLUS an additional category listing and a full-page ad in the print and online versions

Back to Contents

10

Your ad will appear on all pages of the CUNA News site excluding specialty pages for a month

Pricing per month

Leaderboard $5200Medium Rectangle 1 $4600Medium Rectangle 2 $3500Horizontal Banner 1 $2600Horizontal banner 2 $2100

CUNA News website

527000AVERAGE ad impressions per month

Each year the website receives more than

1000000 PAGE VIEWS

310AVERAGE ad clicks per month

CUNA News is where credit unions go for eco-nomic leadership operations and compliance stories as well as industry updates It represents

a portfolio of products including a news web-site emails podcasts social media and videos Web content includes conference coverage and

specialty topics as well as portals to Credit Union Magazine and Credit Union Directors Newsletter subscriber content

Back to Contents

11

Emails are sent twiceweek providing 24175 opt-in subscribers with a special look at current industry hot topics and developments

Pricing per week

Horizontal Banner 1 $1500Horizontal Banner 2 $1000Horizontal Banner 3 $750

Email opportunities

MORE THAN

48000messages delivered weekly

173AVERAGE open rate

33AVERAGE click rate

Web Exclusives

Back to Contents

12

Sent five times a week to 25070 opt-in subscribers The Daily provides timely information on credit union advocacy stories of the day

Pricing per week

Horizontal Banner 1 $2700Horizontal Banner 2 $2200

MORE THAN

125000messages delivered weekly

18AVERAGE open rate

4AVERAGE click rate

Email opportunitiesThe Daily

Back to Contents

13

The weekly digest email sends to 13110 opt-in Credit Union Magazine subscribers

Sponsorship includes three horizontal banners and the rectangle banner in the email for the duration of the sponsorship

Sponsorship also includes exclusive advertis-ing on the subscriber portal webpage for the duration of the sponsorship both Leaderboard and Medium Rectangle 1 positions

Pricing

Per month (exclusive to one sponsor) $4000

MORE THAN

52000messages delivered monthly

207AVERAGE open rate

35AVERAGE click rate

Email opportunitiesCredit Union Magazine Email

Back to Contents

14

You provide the content and subject line wersquoll provide the list

Industry Updates are an excellent vehicle to share your thought leadership or promote something with a call to action

They are a great lead generation opportunity ndash your hotlinks direct readers back to your website

You choose the list you want to send to

Send to all 13110 Credit Union Magazine subscribers

$4500

Send to the Full List (all Credit Union Magazine subscribers and Web Exclusive recipientsmdash 30800 individuals)

$7900

Customize your list to reach a specific job function asset size or regional group

$8500

Subscribers with email addresses on file

MORE THAN

13000messages delivered with each send

186AVERAGE open rate

205AVERAGE click rate

Email opportunitiesIndustry Updates

Back to Contents

15

Email comparisons

Opportunity Content Send

Frequency RecipientsAverage

Open RateAverage

Click RateSponsorship

DurationSponsorship

Opportunities

Web Exclusives Current industry hot topics and developments

2x per week 24175 opt-in subscribers

173 33 Weekly Horizontal Banner 1 Horizontal Banner 2 Horizontal Banner 3

The Daily Credit union advocacy stories of the day

5x per week 25070 opt-in subscribers

18 4 Weekly Horizontal Banner 1 Horizontal Banner 2

Credit Union Magazine Email

Credit Union Magazine articles and other subscriber exclusives

1x per week 13110 magazine subscribers

207 35 Monthly All advertising positions in the email plus Leaderboard on portal page and Medium Rectangle 1 on portal page

Industry Updates

Customized eBlast featuring content and subject line from the advertiser

1x Option to send to 13110 CUMag subscribers OR 30800 CUMag subscribers+WebEx list OR custom list to a job function asset size or regional area

186 205 1x Customized eBlast

Podcast Email Features CUNA News podcasts

1x per week 24175 opt-in subscribers

173 33 Monthly Exclusive email sponsorship plus Leaderboard and MR1 on portal page plus sponsored introoutro for each podcast

Back to Contents

16

Sponsored content allows an opportunity to share your subject matter expertise and thought leadership while also building brand awareness

Your article appears on the front page of the CUNA News website for one week and then lives on in the ldquoarticlesrdquo area

Sponsored content is promoted through CUNA emails and CUNA Newsrsquo social media channels

All content becomes part of the site archives and remain searchable and linkable

Sponsored content opportunities also include a banner ad in a Web Exclusives email to help build brand awareness

Pricing

Per placement $4900

Sponsored content

32500AVERAGE IMPRESSIONS from the home page each month

390AVERAGE page views

4600TOTAL page views

Back to Contents

17

Sponsored videoAdvertising a video on the homepage of the CUNA News website is a great way to show-case your companyproduct with excellent positioning online

And therersquos no extra work needed ndash you provide us the link to where your video is housed (YouTube Vimeo etc) and wersquoll showcase it on our website

Pricing

Week $1000Month $3000Save 20 when you secure a sponsored video and Medium Rectangle 2 ad space online for a month

$5200

Back to Contents

17

Sponsored videoAdvertising a video on the homepage of the CUNA News website is a great way to show-case your companyproduct with excellent positioning online

And therersquos no extra work needed ndash you provide us the link to where your video is housed (YouTube Vimeo etc) and wersquoll showcase it on our website

Pricing

Week $1000Month $3000Save 20 when you secure a sponsored video and Medium Rectangle 2 ad space online for a month

$5200

Back to Contents

18

SponsorshipOur podcast library receives an average of 14970 monthly downloadsmdashlisteners download from the Podcast portal page providing you great exposure

Sponsorship benefits includebull A sponsor intro and outro in all podcasts

distributed during that time period (approx 4month excludes Sponsor SME podcasts)

bull Leaderboard and MR1 advertisements on the Podcast portal webpage

bull Sponsorship of the Friday Podcast Email

Friday Podcast EmailWeekly email alerting 24175 opt-in subscribers of the release of latest CUNA News Podcast

Leaderboard and MR1 advertisements on the Podcast portal webpage are included

173AVERAGE open rate

33AVERAGE click rate

PODCASTS RECEIVE

1979AVERAGE unique listeners

600DOWNLOADS in the first week

Podcast

SME SponsorshipShowcase your expertise and position your companyrepresentative as an industry expert

With the changing world and current lack of live events and tradeshows podcasts provide a great way to speak to credit union professionals

You provide the subject matter expert wersquoll develop the QampA interview your expert and distribute the podcast to our growing audience

All podcasts become part of the site archives and are promoted every week via email and social media

Pricing

Per podcast $3500Pricing

Month $5000Three months (save 20) $12000

Back to Contents

19

CREDIT UNION DIRECTORS NEWSLETTER

(ISSN 1058-1561) is published monthly for $146 per year by the Credit Union National

Association 5710 Mineral Point Road Madison WI 53705-4454 (Multiple-copy discounts

available) Also available as a downloadable PDF for an annual subscription rate of $716

Periodical postage paid at Madison Wis

POSTMASTER

Send address changes to CREDIT UNION DIRECTORS NEWSLETTER PO Box 461 Annapolis

Junction MD 20701-04661 Advertising is accepted only from reputable firms but inclusion

of advertising does not imply endorsement by the newsletter or CUNA Inc

copy 2020 Credit Union National Association Inc All rights reserved Produced in cooperation

with your league

PUBLISHER

ANN HAYES PETERSON vice president and editor-in-chief apetersoncunacoop

EDITORIAL STAFF

BILL MERRICK deputy editor bmerrickcunacoop

JENNIFER PLAGER senior editor jplagercunacoop

DESIGN AND PRODUCTION STAFF

CARRIE DOYLE graphic designer cdoylecunacoop

CONTACT INFORMATION

EDITORIAL 608-231-4290

SUBSCRIPTIONS 800-348-3646 fax 301-206-9789 or cunaorgdirectors

Every decade or so a momentous event shakes the business world to the core bringing forward the full impact of fundamental changes that most people saw comingmdashjust maybe not quite that soon

The fallout from the coronavirus (COVID-19) pandemic is a classic example of a ldquostructural breakrdquo Almost everything about how we operate has changed in the short term

There will be lasting effects on our economy and significant disruption to many organizationsrsquo value propositions

Written at the time of the Great Recession the Harvard Business Review article ldquoStrategy in a Structural Breakrdquo is relevant again The author hammers home one main point There are many ways forward but the wrong way forward is more of the same

Trends to watch A forward-looking strategy can position your credit union to address shifts and meet customer expecta-tions and business goals Consider these strategies

NtildeDigital Watch for opportunities to serve membersrsquo growing digital habits CUNA Mutual Group is accelerating investments in digital as the pandemic quickly made digital a way of life

For instance we introduced our simplified-issue TruStage life insurance in 2016 with a fully digital application process

This approach has grown our portfolio 18 annu-ally with 60 growth in online sales alone Wersquove unveiled an updated seamless TruStagecom and wersquoll launch a digital lending platform soon

NtildeRemote work As we prove people can do many jobs regardless of location wersquore no longer bound by geographical constraints Pursuing the best and brightest people wherever they live means you can turbocharge your diversity equity and inclusion (DEI) initiatives by expanding your recruiting base

Use this opportunity to establish new pipelines of talent that can infuse your credit union with fresh perspectives and varied skill sets

NtildeDemographic shifts and disparate impact Were

much more likely to serve people of color today than in the past

CUNA Mutual Grouprsquos Multicultural Center of Expertise is an industry leader in research that shows us how to best serve Black Hispanic Indig-enous and other underserved communities We incorporate their insights into every element of our operation

Those communities need your help now Numer-ous data-driven studies demonstrate the disparate impact of the pandemic with greater health and financial implications upon people of color than the US population as a whole

What is your credit union doing to serve people of color in their time of need This is a chance to live your mission and earn their loyalty

NtildeChanging consumer preferences The upheaval in our normal schedules and habits has severely tested brand loyalty

How have you altered your operations and your mindset to continue to earn consumers business in this ldquonext normalrdquo

Adjusting to evolving consumer tastes is now a mandatory survival activity

You canrsquot do everything at once As board members you need to help your credit union make tough choices that advance your strategic goals

Recognize that the pandemic has empowered you to rebalance your priorities aligning around a few that promise to put your credit union on a path to success

DAVID SWEITZER is senior vice president consumer and advisor experience for CUNA Mutual Group Visit CUNA Mutual Group at cunamutualcom

Redirect your strategic courseAdapt to the sweeping changes wrought by the pandemic

ldquo ldquoHow have you altered your operations and mindset to continue to earn consumers business in this next normal

4 Credit Union Directors Newsletter

3

As stewards of the credit union directors are charged with setting its strategic course ensuring long-term success by remaining relevant to current and potential members That means boards must be forward thinkingmdashadept at assessing and managing risk leading and adapting to change and ensuring the credit union creates value

In the for-profit world therersquos increasing recognition that to succeed and create value financial institutions must incorporate envi-ronmental social and governance (ESG) considerations into long-term strategies

The components of ESG are NtildeEnvironmental How an organi-

zation helps conserve the natural world

NtildeSocial An organizationrsquos relation-ships with its community

NtildeGovernance How an organization governs responsibly

According to a report from the accounting firm Pricewaterhouse-Coopers ldquoESG in the boardroom What directors need to knowrdquo while ESG may bring to mind important environmental issues like climate change and resource scarcity the term means much more It also covers social issues such as labor practices as well as governance matters such as board diversity executive pay and business ethics

ldquoIts about risk and opportunity Itrsquos about the ways in which value could be destroyed or createdrdquo the report notes

Clearwater Credit Union in Missoula Mont plays a vital role in creating thriving sustainable and inclusive communities says Jack Lawson presidentCEO of the $598 million asset credit union

Clearwater joined the Global Alli-ance for Banking on Values in 2017

ldquoAs part of our commitment we are working to evolve our balance sheet and measure total loans directed at building inclusive econ-omies empowering people and protecting the planetrdquo Lawson says

The credit unionrsquos strategic plan outlines clear environmental and social impact metrics and reporting standards For example Clearwa-ter set out to be carbon neutral by year-end 2020 by reducing absolute greenhouse gas emissions by 20 and funding carbon offsets benefit-ing the local economy

United Nations Federal Credit Union (UNFCU) in Long Island City NY is pursuing an agenda to fight climate change poverty and inequality

The $61 billion asset credit union established a Global Sustainability Program (GSP) in 2015 aligning with the UNrsquos Sustainable Development Goals (SDG) UNFCU became climate neutral in 2016

ldquoWe believe in collective action on the SDGs and this has included working closely with UN Greening the Blue a network of more than 50 UN organizationsrdquo says Kumiko Matsuura-Mueller UNFCU board chair ldquoUNFCU is also a member of the UN Global Compact the worldrsquos largest corporate social responsibili-ty initiative advancing the SDGsrdquo

ldquoAs staunch supporters of the SDGs which aim to fight climate change poverty and inequality UNFCU has embedded sustainability into our operations culture and valuesrdquo says Laura Rockwood a member of the UNFCU Foundation Board and the UNFCU Board

Sustainability is another way we are providing our members with peace of mind she says

LUCY HARR is freelance writer based in Stoughton Wis and a board member at Heartland Credit Union in Madison Wis

Addressing social sustainability issuesValues-based banking resonates with many members

September 2020

Resources

CUNA Councils cunacouncilsorg

CUNA board and committee solutions cunaorgboard

CUNA learning events cunaorglearn

CUNA Environmental Scan cunaorgescan

ldquo ldquo

ESG is about risk and opportunity Itrsquos about the ways in which value could be destroyed or created

PricewaterhouseCoopers

3

2 Credit Union Directors Newsletter

This allows for more effective and efficient use of capital and resources by focusing efforts on what is truly important

Boards can take five key actions to build a strong risk management program

1 Create a formal risk framework and make the CEO accountable for the risk program

2 Set the tone for open independent communica-tion by demonstrating a willingness and receptivity to hearing bad news and providing a credible chal-lenge to underlying management assumptions for improved transparency

3 Define an acceptable risk appetite to serve as a set of guardrails for risk taking Require regular dialogue on the principal risks facing the organiza-tion and determine the appropriateness of risk-miti-gation activities

4 Develop a board risk committee to oversee this function and facilitate efficient governance practices

5 Engage with outside experts to periodically review the risk process to eliminate bias and infuse evolving best practices

By understanding the relationship between critical assumptions underlying business strategy and risk management the board can strengthen its oversight role

Ensuring these processes are culturally and oper-ationally integrated will enhance the credit unionrsquos likelihood of long-term success

TONY FERRIS is CEO of the Rochdale Paragon Group Visit Rochdale Paragon Group at rochdaleparagroncom

As the coronavirus (COVID-19) pandemic takes its toll on credit union financials how can leaders assess the current environment and make decisions that keep the credit union and its assetliability management (ALM) efforts in line

ldquoTaking risks is the only way to get earningsrdquo says Dave Koch managing director at Abrigo ldquoWhat matters is managing the downside risk You need to give up some of the possible upside gains to manage the downside risks because wersquore going to be here for a whilerdquo

During ldquoThe Impact of the Pandemic on ALM Assumptionsrdquo a virtual roundtable from the CUNA Finance Council Koch offers four assumptions credit union leaders need to reevaluate during the pandemic

1 Balance sheet cash flows Balance sheets will continue to grow during the pandemic but the cash flow will change says Teri Grams adviser at Abrigo

Credit unions must consider the impact on loan amortizations and maturities prepayments curtailments and deferrals as well as the changing frequency of loan originations

Also consider the impact of reduced fee income from loan originations or sales

ldquoWersquore making different assumptions in relation-ship to all of these different pieces and we want to see how those assumptions work together and drive cash flows on the balance sheetrdquo Grams says

2 Rate environment Rate environments reflect current or ldquolikelyrdquo rates and do not take into account immediate and permanent rate shocks Koch says

Learn how to operate in an environment that features a flat yield curve he says Determine what actions yoursquoll need to take to achieve the ideal liquidity credit risk and other metrics

3 Impact of loan payment deferrals When members defer loan payments the credit union does not collect principle or interest from the borrower Koch says

That affects the credit unionrsquos cash flow through decreased income return on assets and capital he says

Also consider that once the deferral period ends the borrowerrsquos financial situation may not have changed and the loan may go into default

4 Impact of core deposits How has COVID-19 impacted the way members save money and how is the credit union handling deposits from stimulus checks

Perform a deposit share sensitivity study to deter-mine how to classify those assetsmdashstable surge short- or long-term depositsmdashand how that impacts the credit unionrsquos balance sheet

Reevaluate 4 ALM assumptions during the pandemicLook at cash flow interest rates loan deferrals and deposit growth to set your balance sheet strategy

ldquoTaking risks is the only way to get earningsrdquo

Dave Koch

Credit Union Directors NewsletterThis monthly newsletter is designed for credit union board members and provides subscribers with industry innovations and updates direct from experts and fellow directors

Your advertisement appears in both the print and the online versions

Two easy ways to subscribeCall 800-348-3646 Visit cunaorgdirectors

37242918

Subscribe todayNtilde

DirectorsCredit Union

QUICK TAKE for your next board meeting

Accessing financial services after the pandemic When the coronavirus (COVID-19) pandemic is over and itrsquos safe to have in-person interactions most consumers say they will continue to carry out their financial business in the manner theyrsquove adopted during COVID-19 according to the ldquoFinancial Services and COVID-19 Pulse Surveyrdquo from JD Power

The ability to make GREAT DECISIONS lies in being able to BEAT THE ODDS in the face of uncertaintyrdquo Tony FERRIS

The boardrsquos most important role is to evaluate refine and approve strategies about your credit unionrsquos future direction An actively involved board adds significant long-term value and addresses expectations of oversight by outside stakeholders such as members auditors and regulators

Research indicates leaders are more likely to make good strategic decisions when they consider alter-native views and thoroughly understand risk and reward trade-offs

This level of decision-making significantly minimiz-es unexpected operational surprises and financial volatility

Consistent risk-based decisioning elevates organi-zations to positions of market leaders with long-term sustainability

The ability to make great decisions lies in being able to beat the odds in the face of uncertainty

Fundamentally having the wherewithal and processes to identify quantify and internalize poten-tial future scenarios and events facilitates informed decisions At the core these decisions capture value by maximizing the riskreturn trade-off

Enterprise risk management (ERM) continues to advance organizational capabilities

Risk management is an integral component of strategy culture and business operations but it is often seen as merely a compliance activity and a hindrance Decisions made without an under-

standing of the likelihood of future events and their effects on the organizationrsquos strategic plans cannot adequately create a solid picture of riskreward trade-offs which significantly diminishes the likeli-hood of success

Success requires business leaders to have timely information and to accept that decisions are never 100 certain Itrsquos a matter of increasing the odds of making the right decisions consistently

The board can do its part to ingrain and facilitate ERM at the credit union

The board should not be involved in day-to-day risk management practices Instead through its oversight role the board should ensure the credit union has in place a comprehensive and organiza-tion-wide framework a culture of risk management across the organization and effective processes in all levels of management

The benefits of these efforts are far reaching They include the determination of capital adequacy to balance growth and security alignment on risk appetite to accomplish the credit unionrsquos goals by allowing management to freely make decisions with-in defined expectations and a shared understanding of key risks and risk-mitigation efforts

Issue 9Volume 46

September 2020

Difference between good and great decisions

Consumers access to financial services after the pandemic

Source JD Power

plan to visit the branch less often

plan to use mobile

banking more

plan to use online

banking more

plan to return to pre-crisis

behavior

The boardrsquos oversight of risk management efforts can enhance credit unionrsquos long-term success

rdquo

NEWSLETTER

Credit unionemployees

PresidentCEO

Board members17

2954

$793 million AVERAGE asset size

1631TOTAL subscribers

Subscribers by position

Learn a bit about our subscribers

Pricing

1x $2000

6x $1800

12x $1700

Newsletter

Back to Contents

20

Contact us

Karin Sand Vice President of System Provider Relations800-356-9655 ext 4883

Michelle JohnsonManager of Associate Business Membership800-356-9655 ext 4053

Marlene Laufenberg Executive Assistant800-356-9655 ext 4341

Lisa DushackManager System Provider Relations - Westldushackcunacoop or call 800-356-9655 ext 4220

Michelle DosherManager System Provider Relations - Eastmdoshercunacoop or call 800-356-9655 ext 4006

For more information on all of our opportunities for system providers visit cunaorgpromote

CANADA

ALASKA HAWAII

WESTEAST

n West Territory ndash Lisa Dushack

n East Territory ndash Michelle Dosher

Location is based on company headquarters

Back to Contents

19

CREDIT UNION DIRECTORS NEWSLETTER

(ISSN 1058-1561) is published monthly for $146 per year by the Credit Union National

Association 5710 Mineral Point Road Madison WI 53705-4454 (Multiple-copy discounts

available) Also available as a downloadable PDF for an annual subscription rate of $716

Periodical postage paid at Madison Wis

POSTMASTER

Send address changes to CREDIT UNION DIRECTORS NEWSLETTER PO Box 461 Annapolis

Junction MD 20701-04661 Advertising is accepted only from reputable firms but inclusion

of advertising does not imply endorsement by the newsletter or CUNA Inc

copy 2020 Credit Union National Association Inc All rights reserved Produced in cooperation

with your league

PUBLISHER

ANN HAYES PETERSON vice president and editor-in-chief apetersoncunacoop

EDITORIAL STAFF

BILL MERRICK deputy editor bmerrickcunacoop

JENNIFER PLAGER senior editor jplagercunacoop

DESIGN AND PRODUCTION STAFF

CARRIE DOYLE graphic designer cdoylecunacoop

CONTACT INFORMATION

EDITORIAL 608-231-4290

SUBSCRIPTIONS 800-348-3646 fax 301-206-9789 or cunaorgdirectors

Every decade or so a momentous event shakes the business world to the core bringing forward the full impact of fundamental changes that most people saw comingmdashjust maybe not quite that soon

The fallout from the coronavirus (COVID-19) pandemic is a classic example of a ldquostructural breakrdquo Almost everything about how we operate has changed in the short term

There will be lasting effects on our economy and significant disruption to many organizationsrsquo value propositions

Written at the time of the Great Recession the Harvard Business Review article ldquoStrategy in a Structural Breakrdquo is relevant again The author hammers home one main point There are many ways forward but the wrong way forward is more of the same

Trends to watch A forward-looking strategy can position your credit union to address shifts and meet customer expecta-tions and business goals Consider these strategies

NtildeDigital Watch for opportunities to serve membersrsquo growing digital habits CUNA Mutual Group is accelerating investments in digital as the pandemic quickly made digital a way of life

For instance we introduced our simplified-issue TruStage life insurance in 2016 with a fully digital application process

This approach has grown our portfolio 18 annu-ally with 60 growth in online sales alone Wersquove unveiled an updated seamless TruStagecom and wersquoll launch a digital lending platform soon

NtildeRemote work As we prove people can do many jobs regardless of location wersquore no longer bound by geographical constraints Pursuing the best and brightest people wherever they live means you can turbocharge your diversity equity and inclusion (DEI) initiatives by expanding your recruiting base

Use this opportunity to establish new pipelines of talent that can infuse your credit union with fresh perspectives and varied skill sets

NtildeDemographic shifts and disparate impact Were

much more likely to serve people of color today than in the past

CUNA Mutual Grouprsquos Multicultural Center of Expertise is an industry leader in research that shows us how to best serve Black Hispanic Indig-enous and other underserved communities We incorporate their insights into every element of our operation

Those communities need your help now Numer-ous data-driven studies demonstrate the disparate impact of the pandemic with greater health and financial implications upon people of color than the US population as a whole

What is your credit union doing to serve people of color in their time of need This is a chance to live your mission and earn their loyalty

NtildeChanging consumer preferences The upheaval in our normal schedules and habits has severely tested brand loyalty

How have you altered your operations and your mindset to continue to earn consumers business in this ldquonext normalrdquo

Adjusting to evolving consumer tastes is now a mandatory survival activity

You canrsquot do everything at once As board members you need to help your credit union make tough choices that advance your strategic goals

Recognize that the pandemic has empowered you to rebalance your priorities aligning around a few that promise to put your credit union on a path to success

DAVID SWEITZER is senior vice president consumer and advisor experience for CUNA Mutual Group Visit CUNA Mutual Group at cunamutualcom

Redirect your strategic courseAdapt to the sweeping changes wrought by the pandemic

ldquo ldquoHow have you altered your operations and mindset to continue to earn consumers business in this next normal

4 Credit Union Directors Newsletter

3

As stewards of the credit union directors are charged with setting its strategic course ensuring long-term success by remaining relevant to current and potential members That means boards must be forward thinkingmdashadept at assessing and managing risk leading and adapting to change and ensuring the credit union creates value

In the for-profit world therersquos increasing recognition that to succeed and create value financial institutions must incorporate envi-ronmental social and governance (ESG) considerations into long-term strategies

The components of ESG are NtildeEnvironmental How an organi-

zation helps conserve the natural world

NtildeSocial An organizationrsquos relation-ships with its community

NtildeGovernance How an organization governs responsibly

According to a report from the accounting firm Pricewaterhouse-Coopers ldquoESG in the boardroom What directors need to knowrdquo while ESG may bring to mind important environmental issues like climate change and resource scarcity the term means much more It also covers social issues such as labor practices as well as governance matters such as board diversity executive pay and business ethics

ldquoIts about risk and opportunity Itrsquos about the ways in which value could be destroyed or createdrdquo the report notes

Clearwater Credit Union in Missoula Mont plays a vital role in creating thriving sustainable and inclusive communities says Jack Lawson presidentCEO of the $598 million asset credit union

Clearwater joined the Global Alli-ance for Banking on Values in 2017

ldquoAs part of our commitment we are working to evolve our balance sheet and measure total loans directed at building inclusive econ-omies empowering people and protecting the planetrdquo Lawson says

The credit unionrsquos strategic plan outlines clear environmental and social impact metrics and reporting standards For example Clearwa-ter set out to be carbon neutral by year-end 2020 by reducing absolute greenhouse gas emissions by 20 and funding carbon offsets benefit-ing the local economy

United Nations Federal Credit Union (UNFCU) in Long Island City NY is pursuing an agenda to fight climate change poverty and inequality

The $61 billion asset credit union established a Global Sustainability Program (GSP) in 2015 aligning with the UNrsquos Sustainable Development Goals (SDG) UNFCU became climate neutral in 2016

ldquoWe believe in collective action on the SDGs and this has included working closely with UN Greening the Blue a network of more than 50 UN organizationsrdquo says Kumiko Matsuura-Mueller UNFCU board chair ldquoUNFCU is also a member of the UN Global Compact the worldrsquos largest corporate social responsibili-ty initiative advancing the SDGsrdquo

ldquoAs staunch supporters of the SDGs which aim to fight climate change poverty and inequality UNFCU has embedded sustainability into our operations culture and valuesrdquo says Laura Rockwood a member of the UNFCU Foundation Board and the UNFCU Board

Sustainability is another way we are providing our members with peace of mind she says

LUCY HARR is freelance writer based in Stoughton Wis and a board member at Heartland Credit Union in Madison Wis

Addressing social sustainability issuesValues-based banking resonates with many members

September 2020

Resources

CUNA Councils cunacouncilsorg

CUNA board and committee solutions cunaorgboard

CUNA learning events cunaorglearn

CUNA Environmental Scan cunaorgescan

ldquo ldquo

ESG is about risk and opportunity Itrsquos about the ways in which value could be destroyed or created

PricewaterhouseCoopers

3

2 Credit Union Directors Newsletter

This allows for more effective and efficient use of capital and resources by focusing efforts on what is truly important

Boards can take five key actions to build a strong risk management program

1 Create a formal risk framework and make the CEO accountable for the risk program

2 Set the tone for open independent communica-tion by demonstrating a willingness and receptivity to hearing bad news and providing a credible chal-lenge to underlying management assumptions for improved transparency

3 Define an acceptable risk appetite to serve as a set of guardrails for risk taking Require regular dialogue on the principal risks facing the organiza-tion and determine the appropriateness of risk-miti-gation activities

4 Develop a board risk committee to oversee this function and facilitate efficient governance practices

5 Engage with outside experts to periodically review the risk process to eliminate bias and infuse evolving best practices

By understanding the relationship between critical assumptions underlying business strategy and risk management the board can strengthen its oversight role

Ensuring these processes are culturally and oper-ationally integrated will enhance the credit unionrsquos likelihood of long-term success

TONY FERRIS is CEO of the Rochdale Paragon Group Visit Rochdale Paragon Group at rochdaleparagroncom

As the coronavirus (COVID-19) pandemic takes its toll on credit union financials how can leaders assess the current environment and make decisions that keep the credit union and its assetliability management (ALM) efforts in line

ldquoTaking risks is the only way to get earningsrdquo says Dave Koch managing director at Abrigo ldquoWhat matters is managing the downside risk You need to give up some of the possible upside gains to manage the downside risks because wersquore going to be here for a whilerdquo

During ldquoThe Impact of the Pandemic on ALM Assumptionsrdquo a virtual roundtable from the CUNA Finance Council Koch offers four assumptions credit union leaders need to reevaluate during the pandemic

1 Balance sheet cash flows Balance sheets will continue to grow during the pandemic but the cash flow will change says Teri Grams adviser at Abrigo

Credit unions must consider the impact on loan amortizations and maturities prepayments curtailments and deferrals as well as the changing frequency of loan originations

Also consider the impact of reduced fee income from loan originations or sales

ldquoWersquore making different assumptions in relation-ship to all of these different pieces and we want to see how those assumptions work together and drive cash flows on the balance sheetrdquo Grams says

2 Rate environment Rate environments reflect current or ldquolikelyrdquo rates and do not take into account immediate and permanent rate shocks Koch says

Learn how to operate in an environment that features a flat yield curve he says Determine what actions yoursquoll need to take to achieve the ideal liquidity credit risk and other metrics

3 Impact of loan payment deferrals When members defer loan payments the credit union does not collect principle or interest from the borrower Koch says

That affects the credit unionrsquos cash flow through decreased income return on assets and capital he says

Also consider that once the deferral period ends the borrowerrsquos financial situation may not have changed and the loan may go into default

4 Impact of core deposits How has COVID-19 impacted the way members save money and how is the credit union handling deposits from stimulus checks

Perform a deposit share sensitivity study to deter-mine how to classify those assetsmdashstable surge short- or long-term depositsmdashand how that impacts the credit unionrsquos balance sheet

Reevaluate 4 ALM assumptions during the pandemicLook at cash flow interest rates loan deferrals and deposit growth to set your balance sheet strategy

ldquoTaking risks is the only way to get earningsrdquo

Dave Koch

Credit Union Directors NewsletterThis monthly newsletter is designed for credit union board members and provides subscribers with industry innovations and updates direct from experts and fellow directors

Your advertisement appears in both the print and the online versions

Two easy ways to subscribeCall 800-348-3646 Visit cunaorgdirectors

37242918

Subscribe todayNtilde

DirectorsCredit Union

QUICK TAKE for your next board meeting

Accessing financial services after the pandemic When the coronavirus (COVID-19) pandemic is over and itrsquos safe to have in-person interactions most consumers say they will continue to carry out their financial business in the manner theyrsquove adopted during COVID-19 according to the ldquoFinancial Services and COVID-19 Pulse Surveyrdquo from JD Power

The ability to make GREAT DECISIONS lies in being able to BEAT THE ODDS in the face of uncertaintyrdquo Tony FERRIS

The boardrsquos most important role is to evaluate refine and approve strategies about your credit unionrsquos future direction An actively involved board adds significant long-term value and addresses expectations of oversight by outside stakeholders such as members auditors and regulators

Research indicates leaders are more likely to make good strategic decisions when they consider alter-native views and thoroughly understand risk and reward trade-offs

This level of decision-making significantly minimiz-es unexpected operational surprises and financial volatility

Consistent risk-based decisioning elevates organi-zations to positions of market leaders with long-term sustainability

The ability to make great decisions lies in being able to beat the odds in the face of uncertainty

Fundamentally having the wherewithal and processes to identify quantify and internalize poten-tial future scenarios and events facilitates informed decisions At the core these decisions capture value by maximizing the riskreturn trade-off

Enterprise risk management (ERM) continues to advance organizational capabilities

Risk management is an integral component of strategy culture and business operations but it is often seen as merely a compliance activity and a hindrance Decisions made without an under-

standing of the likelihood of future events and their effects on the organizationrsquos strategic plans cannot adequately create a solid picture of riskreward trade-offs which significantly diminishes the likeli-hood of success

Success requires business leaders to have timely information and to accept that decisions are never 100 certain Itrsquos a matter of increasing the odds of making the right decisions consistently

The board can do its part to ingrain and facilitate ERM at the credit union

The board should not be involved in day-to-day risk management practices Instead through its oversight role the board should ensure the credit union has in place a comprehensive and organiza-tion-wide framework a culture of risk management across the organization and effective processes in all levels of management

The benefits of these efforts are far reaching They include the determination of capital adequacy to balance growth and security alignment on risk appetite to accomplish the credit unionrsquos goals by allowing management to freely make decisions with-in defined expectations and a shared understanding of key risks and risk-mitigation efforts

Issue 9Volume 46

September 2020

Difference between good and great decisions

Consumers access to financial services after the pandemic

Source JD Power

plan to visit the branch less often

plan to use mobile

banking more

plan to use online

banking more

plan to return to pre-crisis

behavior

The boardrsquos oversight of risk management efforts can enhance credit unionrsquos long-term success

rdquo

NEWSLETTER

Credit unionemployees

PresidentCEO

Board members17

2954

$793 million AVERAGE asset size

1631TOTAL subscribers

Subscribers by position

Learn a bit about our subscribers

Pricing

1x $2000

6x $1800

12x $1700

Newsletter

Back to Contents

20

Contact us

Karin Sand Vice President of System Provider Relations800-356-9655 ext 4883

Michelle JohnsonManager of Associate Business Membership800-356-9655 ext 4053

Marlene Laufenberg Executive Assistant800-356-9655 ext 4341

Lisa DushackManager System Provider Relations - Westldushackcunacoop or call 800-356-9655 ext 4220

Michelle DosherManager System Provider Relations - Eastmdoshercunacoop or call 800-356-9655 ext 4006

For more information on all of our opportunities for system providers visit cunaorgpromote

CANADA

ALASKA HAWAII

WESTEAST

n West Territory ndash Lisa Dushack

n East Territory ndash Michelle Dosher

Location is based on company headquarters

Back to Contents

20

Contact us

Karin Sand Vice President of System Provider Relations800-356-9655 ext 4883

Michelle JohnsonManager of Associate Business Membership800-356-9655 ext 4053

Marlene Laufenberg Executive Assistant800-356-9655 ext 4341

Lisa DushackManager System Provider Relations - Westldushackcunacoop or call 800-356-9655 ext 4220

Michelle DosherManager System Provider Relations - Eastmdoshercunacoop or call 800-356-9655 ext 4006

For more information on all of our opportunities for system providers visit cunaorgpromote

CANADA

ALASKA HAWAII

WESTEAST

n West Territory ndash Lisa Dushack

n East Territory ndash Michelle Dosher

Location is based on company headquarters

Back to Contents