cumbre del futuro, twitter
DESCRIPTION
This is a short review of the Twitter presentation given by Dom Sagolla in Cumbre Del Futuro, Costa Rica, 2010TRANSCRIPT
Review of Cumbre del Futuro Costa Rica, 2010
Jonathan Brumley
LLBean Inc
Changing the World with 140 Characters
Who is Dom Sagolla
• @Dom helped create Twitter.
• Founder of DollarApp • Co-founder of
iPhoneDevCamp• Author of
“140 Characters” book.
History
Numbers
Business
Twitter History
2001
@jack
2006
Odeo
@jack
@dom
twttr
2007
Twitter.com
“One could change
the world with one hundred and forty
characters.”
@jack
Some Twitter Numbers
Tweets per Capita
One day in May
Normalized by Year
Total countries: 60
Best Tweets Per Capita
24-hours: May 16 2009 & 2010
Worst Tweets Per Capita
24-hours: May 16 2009 & 2010
Best Tweet Output 2010
24-hours: May 16 2009 & 2010
Worst Tweet Output 2010
24-hours: May 16 2009 & 2010
Best Tweet Growth
24-hours: May 16 2009 & 2010
Worst Tweet Growth
24-hours: May 16 2009 & 2010
Costa Rica
707,650 on May 16, 2010
103% Tweet Growth
~0.025% Tweets / Capita
Current Active Users: 11041
Twitter & Business
“People do business with people not companies”
LLBean on Twitter
Twitter Benefits
• Better Relationships• Customer Loyalty• Site Traffic• Happy Clients• New Customers• Increased Brand Reach• Informed Feedback Loop• Brand Extension &
Establishment
Better Business
Better Business
FUN
SIMPLE
SOCIAL
FUN
SIMPLE
SOCIAL