1

Click & Go! Online Holiday Making April, 2013, Bucharest

2 Agenda

Methodology

How do Romanians spend their holidays?

How did their last trip looked like?

Mapping Online the Routes

Some conclusions

3 Methodology

Who did we talk to?

600 Internet users,

18-55 y.o., from urban

areas

When?

January 2013

How?

Random Online

Interviews

Where?

Members of

Consumer Panel

4

First, some context : How do Romanians spend their holidays?

5

68%

53% 20%

Romanians 2012 vacation map

ET 1. During the past 12 months…

Romania or Abroad

ABROAD

People 18-24 y.o. or students who went in Romania are significantly more, compared to the average…

…while those 25-34 y.o. or those with high income that went abroad, are more;

…and respondents from Bucharest, or those with high education level or full time employees went both ways more than the average has;

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How did their last trip look like?

7

Access to facilities included (massage,

sauna, fitness), travel guides local trips,

boat/ship trips

Type of services used when in holidays

ET 2. Please think of your last trip/vacation you made in the country. Which of the following best describes the way you purchased these services for that trip/vacation? ET 3. Please think of your last trip/vacation you made abroad. Which of the following best describes the way you purchased these services for that trip/vacation?

N*=331 %

83.7

77.9

59.8

48.9

18.4

14.2

8.8

42.9

95.0

80.8

73.3

60.8

66.7

61.7

21.7

45.8

N**=120 %

Romania Holiday Makers

Abroad holiday Makers

Significant differences towards Romanian holiday makers (95% level of confidence)

*Base: Respondents whose last trip was in the country

**Base: Respondents whose last trip was abroad

Meals/ restaurants

The accommodation

Tickets to museum/concerts/shows

Tickets for train/local public transportation

Travel insurance

The plane tickets

Car rental services

Other services

Ad-hoc local trips, pool/spa access, rentals

8

Only from travel

agency 10.0%

Both directly and

from travel agency

46.7%

Only directly

from providers

41.7%

Haven’t used any of

these services

1.7%

Only from travel

agency 4.5%

Both directly and

from travel agency

18.7%

Only directly

from providers

71.3%

Haven’t used any of

these services

5.4%

Services purchased by the supplier type

ET 2. Please think of your last trip/vacation you made in the country. Which of the following best describes the way you purchased these services for that trip/vacation? ET 3. Please think of your last trip/vacation you made abroad. Which of the following best describes the way you purchased these services for that trip/vacation?

Significant differences towards Romanian holiday makers (95% level of confidence)

*Base: Respondents whose last trip was in the country

**Base: Respondents whose last trip was abroad

N*=331 %

N**=120 %

Romania Holiday Makers

Abroad holiday Makers

9

70.5

33.9

29.2

69.8

13.2

50.0

Way to purchase services – DIRECTLY FROM PROVIDERS

ET 4. You said you have purchased a service or more directly from providers when you went last time on vacation in the country. How did you place the order for the purchased services when you went last time on vacation in the country? ET 5.How did you place the order for the purchased services when you went last time on vacation abroad?

N*=298 %

N*=106 %

Significant differences towards Romanian holiday makers (95% level of confidence)

Face to face

By phone

Online

*Base: Respondents who purchased services/products directly from providers

Romania Holiday Makers

Abroad Holiday Makers

10

59.7

31.2

18.2

60.3

33.8

19.1

Significant differences towards Romanian holiday makers (95% level of confidence)

Face to face

By phone

Online

Romania Holiday Makers

Abroad Holiday Makers

ET 6. You said you have purchased a service or more from a travel agency when you went last time on vacation in the country. How did you place the order for the purchased services when you went last time on vacation in the country? ET 7.How did you place the order for the purchased services when you went last time on vacation abroad?

*Base: Respondents who purchased services/products from a travel agency

N*=77 %

N*=68 %

Way to purchase services – TRAVEL AGENTS

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Mapping the Routes Online

12 Online activities performed in the past 6 months (1)

ET 8. Which of these activities have you done in the past 6 months?

*Base: Respondents who had a vacation in the last 12 months

66% Looked up for information

31% Read online travel

guides, before deciding where to go

55% Searched

comments on forums

30% Asked for

advice on social networks

28% Bought

accommodation

23% Bought

transportation

14% Bought plane

tickets

13% Bought public transportation

4% Rented a car

13 Online activities performed in the past 6 months (2)

ET 8. Which of these activities have you done in the past 6 months?

*Base: Respondents who had a vacation in the last 12 months

15% Went for a promotion

7% Last minute

offer

4% A city break

7% Early booking

13% Culture

(tickets for museums, shows)

11% Full package

6% Travel

insurance

14 Activities performed online by holiday makers

ET 8. Which of these activities have you done in the past 6 months?

Significant differences towards Romanian holiday makers (95% level of confidence)

*Base: Respondents who had a vacation in the last 12 months

Those who have been both in Romania and abroad were excluded

50.3

30.6

25.7

22.9

12.8

63.6

27.3

41.6

35.1

9.1

Searched for comments onforums/online

communities

Asked for advice on socialnetworks

Read travel guides, beforedecide

Bought accommodation

Bought tickets for localpublic transportation

In Romania holiday Makers

Abroad holiday Makers

10.1

5.9

8.7

5.2

4.5

3.1

2.4

2.8

21.9

16.9

27.3

13.0

9.1

10.4

13

5.2

3.9

6.5

Bought tickets tomuseums/concerts

Bought plane tickets

Bought a full travel packageonline

Bought last minute offer

Bought early booking offer

Bought travel insurance

Rented a car during thevacation/holiday

Bought a city break offer

None of these

In Romania holiday Makers

Abroad holiday Makers

N*=288 N*=770

N*=288 N*=770

% %

15 Channels used for holiday related purchases

ET 8. Which of these activities have you done in the past 6 months? ET 9. And from where did you …?

%

I have bought…

80.4

75.0

68.1

60.0

60.0

50.0

44.8

35.7

35.3

31.7

13.0

10.7

8.5

26.7

24.0

14.2

27.6

32.1

35.3

48.8

6.5

14.3

23.4

13.3

16.0

35.8

27.6

32.1

29.4

19.5

Directly from the provider's website

From online travel agencies

From websites where you can compare more offers

N*=46

N*=56

N*=47

N*=15!

N*=25!

N*=106

N*=29!

N*=28!

N*=17!

N*=41

Tickets for public transportation

Plane tickets

Tickets to the museums/concerts

Rented a car

Travel insurance

The accommodation

A last minute offer

An early booking offer

A city break offer online

A full travel package online

*Base: Respondents who have done this activity in the last month (NORMALIZED DATA) Treat data with caution due to small base size!

Services bought

mostly from Online Travel

agents

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