Culture’s impact on music videosBy Tom Smith

Portray storylines in music videos Competition within the industry has boosted

originality Sex, money and status has become more apparent to

increase popularity Increased competition in the pop genre Noticeable increase in product placement Nudity and sexual references has become the norm

Recent Trends in Music videos

Acceptance in society Development of Technology Expectations of how a woman should look Current fashion

What are the reasons for these changes?

Religion Age Gender Personality Gender Sexual Orientation Upbringing

What makes people respond differently to these videos?