culture shock, aisec moscow

| Social Business Pioneers

Once in a lifetime.

Now.

@willmcinnes


Intro

@willmcinnes

These are my two boys playing in rural France


Intro

@willmcinnes

At his leaving assembly, my older boy Jack and his friends sang “What have you done today to make you feel proud?”. That got me.


Intro

By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

So when I think about business, about how it extracts from us and the world, I wonder how many of us do stuff we can be PROUD of.


• Edelman trust barometer

We don’t trust leaders any more. We trust people like us.

| Social Business Pioneershttp://www.flickr.com/photos/farmakidis/3101622264/sizes/l/

The world is volatile, and needs new approaches to solve new problems.


So do we fundamentally CHANGE business, or do we just put lipstick on the pig?

| Social Business PioneersMickey Smith ‘Dark side of the lense’ on Vimeo.

Change is happening. This is growing. It is becoming a tidal wave…


These two books inspired me about a different way. READ THEM!


So I wrote my own book about the companies pioneering new ways, to try and inspire others.


1.Purpose & Meaning2.Democracy &

Empowerment3.Progressive People4.Conscious Leadership5.Organisational Openness 6.Change Velocity7.Tech DNA8.Fair Finances


Chapter 1. Purpose & Meaning

Here are some snippets…


“Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.”- Umair Haque


http://www.flickr.com/photos/michaelfoleyphotography/4294112069/

http://www.flickr.com/photos/michaelfoleyphotography/4294112069/

The inventor of GDP warned against using it to measure the welfare of a nation. Yet we do. Bhutan measure happiness. Danish people rank highly in wellbeing surveys.


Intro

@willmcinnes

So I argue that what every business needs is a ‘Purpose of Significance’


The New Nordic Cuisine has huge contagious purpose


Grameen really makes a difference


A student-driven organisation with huge purpose: “Peace and fulfilment of human kind’s potential”


Chapter 3.Progressive People


• Acceptance• Curiosity• Eating• Family• Honour• Idealism• Independence• Order

• Physical activity

• Power• Romance• Saving• Social contact• Social status• Tranquility• Vengeance

The 16 Basic Desires – Professor S. Reiss


Zappos gets intrinsic motivation – they celebrate weirdness, ‘family’, personal development. No BS.

| Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/

Gore limits to 200 people per building to build strong human relationships.Leadership is instead defined by ‘Followership’ – people have to want to follow you as a leader


At NixonMcInnes we measure happiness at work with tennis balls every day.


We’re prototyping digital ways to do this. We’d like to see global companies doing this every day.


Chapter 4.Leadership


These guys are yesterday’s CEOs. Where’s the diversity?

| Social Business Pioneershttp://www.flickr.com/photos/seanbarnard/1412130238/

Despite a radically different world, most businesses are still organised as if we’re in the 1950s. Pyramids in the sand.


In a networked world, Leadership is now Followership


Where will I lead?How will I lead?

Your questions:

| Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons

We have huge problems to solve


Intro

@willmcinnes

“What did you do to make the world better, Daddy?” What will I say? What will I do?


Intro

@willmcinnes

What did you do to make the world better, future leaders?


Never give up.

@willmcinnes

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