culture profile mini - 2014 q3
TRANSCRIPT
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Corporate Profile
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Brief History
Culture Communications started operations in January 2010 and has since
delivered ground breaking creative marketing communications solutions
for some of Nigerias leading brands.
We are proud to say weve earned a name for ourselves among the best
marketing communications agencies in Nigeria.
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About Us
We are a Marketing Communications Firm totally committed to creatingcontemporary and culturally relevant communication while
leveraging key consumer insights to deliver value to our clients.
Our VisionTo Be the Leading Culturally Oriented Agency In The World.
Our MissionTo Consistently Create Rapid Yet Culturally Relevant and Internationally
Acclaimed Creative Solutions.
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Our Systems
State Of The Art Virtual Systems That Tap into the Best Minds, 24/8
Our EnvironmentOpen, without barriers, urbane, healthily competitive atmosphere with very
cultured, intelligent and happy people.
A place of Freedom, Equity and Creativity.
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Our People
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Graduate of the humanities
PGD in Advertising
MBA qualified
Full Member APCON
Over 18 years rounded experience in advertising, brand management and sales
Commenced Advertising career at OBM as Client Service Executive in 1994
Was at STB-McCann. Left as Group Head Client Service in 2001
Joined BAT as Brand manager on International VFM Brands in 2001
Joined Insight as Senior Account Director, 2004
Promoted Group Account Director Insight Communication in 2005
Managing Director Media Plus International in 2009
Alumnus, LBS
Major Accounts Worked on
Benson & Hedges, London King Size
GSK, Macleans, Ribena, Lucozade Boost, Andrews Liversalt
Heineken, Amstel, Nigerian Breweries Corporate
Visafone, Starcomms
Central Bank, Sterling Bank, Oceanic Bank, Intercontinental Bank, Afribank. UAC, Indomie, Dettol, Nandos
Suzuki, UPS,Vitafoam
Stallion Motors: Hyundai, Audi, Skoda, VW.
YomiBenson
Managing
Director/CEO
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Holds B.Sc. And M.Sc. In Mass Communications from The University Of Lagos.
Was a member of The Liberty Bank Corporate Affairs Department from where
he joined STB McCann
Left STB McCann in 2007 as Client Service Manager having worked on the
following accounts
Coca-Cola,
Accelon Nigeria,
Dabur Range of Products, Western Union,
Oando Plc,
Central Bank of Nigeria,
Ecobank
Joined Media Plus as Senior Manager Client Service and Strategic Process
Development and worked on:
Oceanic Bank, Lanre Shittu, Orange Drugs, Swiss Trade, Wapic Insurance,
Office Depot.
Current Group Head Client Service, Culture Communications.
An alumnus of the prestigious McCann World Group Demand Chain Cascade
workshop. He has attended courses on Winning Strategy , Practical Guide toMarketing Research , Effective Brand Management, and several others
OkuntiluDare
Emmanuel
Head, Client
Service
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Laolu
Adefemi
Head, Strategy Graduate of Psychology (B.Sc)
Has over 7 years experience ranging from Advertising,
Entertainment, Action and Experiential Marketing, with various
organizations.
Headed or was a member of teams that handled various successful
campaigns and activations including:
Intercontinental Bank e-Banking campaign
Diamond Bank Visa Card Launch
Afribank Visa Card Launch
Hi-Malt Lets go Hi-gher Campaign
Turbo King Real Ale 4 Real Men Campaign.
KFC Double Chicken Campaign
Trophy Lager Honorable Campaign
And lots more
Laolu is also a screenwriter and a frequent contributor to various
advertising and entertainment publications and blogs.
Laolu recently kick-started a movement to improve local interest
and professional interest in e-sports.
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Graduate of Sociology
Tony holds an MBA in Marketing
He has over 15 years of experience across board in advertising and marketing
Tony has been privileged to work on some of Nigerias biggest brands including :
Zenith Bank
CFAO
SCOA
Premium Chicken
WAPIC
Royal Exchange
Oceanic Bank
Intercontinental Bank
FinBank
Union Assurance to mention a few
Tony is also an Associate Member of APCON and avid lover of football.
Tony Anokwu
Head, Creative
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Graduate of Lagos State University (B.Sc. Business Administration)
Daniel has over 9 years experience in the field of experiential marketing and
events management having worked in various activation agencies in Nigeria
before joining Culture Communications.
Daniel has successfully led activation teams to successful campaign drives for
the likes of:
Guinness
P&G
BAT MTN
Total Nigeria amongst others
With a strong attention to detail and strong people and project management
skills, he has expertise meeting the desired objectives of any activation for all
our clients.
James DanielFriday
Head, Direct
Marketing
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Bayo is a Graduate of The Polytechnic Ibadan and also holds an MBA from Lagos
State University.
A versatile Financial Planner and Accounting Guru with 17 years experience in
the industry.
He is ICAN certified and skilled in the use of modern accounting and fiscal
planning software.
Prior to joining Culture Communications, Bayo held key accounting positions invarious firms in many different sectors of the Nigerian economy, such as:
Admiralty Homes Ltd
Integrated Microfinance Bank
SCOA Nigeria Plc
Beta Computers Ltd to mention a few.
Bayo is a goal-driven and resilient self-starter with strong initiative, personal
integrity and excellent communication skills.Bayo Ajeniyi
Head, Admin
& Finance
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Structure
MD
Group HeadClient Service
Account MGR
AccountExecutive
PR/DirectMarketing Group
Head
DM / Manager
ActivationExecutive
Group HeadCreative
Copy Writer Art Director Copy Writer
Art Directors
Production Unit
Copy Writer
Finance/AdminManager
Admin / HR Exec
Reception
Finance Exec
Media Manager
Media ManagerPR /Events
Manager
StrategyManager
Deputy MD
New BusinessDev.
Manager
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Our Process Chart
JOB EXECUTION PROCESS
BRIEF FROM CLIENT BRIEF ACCOUNT
MANAGEMENT
PLANS BOARD
MEETING
CREATIVE/ACTIVATION
BRIEF (by Account
Management)
CONCEPT
DEVELOPMENT (by
creative dept)
CREATIVE REVIEW
(within creative
dept.)
AGENCY REVIEW (of
creative materials)
DESIGN/ACTIVATION
DATA MANAGEMENT
FINAL CHECK+SIGN
OFF/PRESENTATION
REHEARSAL
CLIENTS APPROVAL
& SIGNED
ESTIMATES/INVOICES
PRODUCTION/ACTIVA
TION
REVIEW
DELIVERY/PAYMENT
PROCESSING
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Our Proposition
Is based on Deep Understanding of The Consumer , their culture and theirenvironment with the aim to create disruptive yet relevant communication
solutions.
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Strategic Approach
We work with Clients to refine their consumer engagement strategy via
DEEP rooted understanding of the market and Consumer.
This sharpens our message and strengthens the target consumer bond
which is vital to strategic business success.
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Why?
Brands must instantly accelerate to critical mass or could die on thevine.
Brand Position is too static a concept for the dynamism of todays
competitive marketplace.
We can no longer just ask what our brand stands for today,
increasingly, we must ask:
What is the brand becoming?
The objective is to establish a positive brand direction or brand
trajectory that will continually elevate and separate our brand
from its competitors.
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We Therefore Offer You:
Visions that represent a distinctive point of view and have the power to
transform markets, i.e.: PlayStation, Absolut Vodka etc
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The more powerful the visionthe more it revitalises ourbrand
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Our Clients
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Some of our work
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Philips
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Intercontinental Bank
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Intercontinental Bank
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Royal Air Maroc
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Prime Track
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Prime Track
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Prime Track
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KFC NIGERIA
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KFC
KFC
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KFC
KFC
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KFC
KFC
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KFC
KFC
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KFC
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TOTAL NIGERIA
KFC
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KFC
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Total Nigeria
KFC
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KFC
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Total Nigeria
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Total Nigeria
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BRITISH AMERICA TOBACO
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British American Tobacco
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British American Tobacco
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SABMiller
SAB Mill
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SAB Miller
SAB Miller
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SAB Mill
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SAB Miller
SAB Miller
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SAB Miller
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SAB Miller
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Heinz
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British American Tobacco
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British American Tobacco
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British American Tobacco
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British American Tobacco
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BTL: Activation Images
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Why Culture
We know the Nigerian Market because we have extensive workingexperience with her consumers
Can deliver best practice in Nigeria because we are culturallyfocused on basic segment requirements.
Proven track record of key personnel in the agency
Our financial capability guarantees stability of service andobjectivity
We have detailed and defined teams with specific individuals in allroles
We bring truly innovative skills and practices: Brand acceleratingideas, Brand management, Media Buying and Dialogue Marketing.
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Thank You
Contact Us
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Yomi Benson
Dare Okuntilu
No 6, Ashabi Adewale Close
Lekki Phase 1
Victoria Island Lagos.08028021526,08035381722,
www.cuture-ng.com
Contact Us
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]