culture of the roaring twenties
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Culture of The
Roaring Twenties
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Mass-Consumption Economy United States coming off WWI in 1919. Recession
occurs from 1920-1921.-federal debt was bad due to wartime expenditures andinflation was way up to 20%. The United States will get outof debt by making cut backs and pushing the budget down.
War and Treasury Secretary Andrew Mellon-pushed for rapid expansion of capital investment.
Electric power became a big industry.
More industries included washing machines,refrigerators, electric irons, gas stoves, and lightbulbs
Production problems were mastered bymanufacturers. Had to deal with consumptionnow?
Advertising solved this problem.-Could be used in multiple ways for example, seduction,ploy and persuasion. Advertisers wanted to make theAmerican people want to buy more!
Bruce Barton- The Man Nobody Knows
Sports were becoming a big industry as wellex.(George Herman Babe Ruth).
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Automobile love affair
Automobiles will become the biggestinvention of the time.
Henry Ford and Ransom E. Olds.
Detroit Michigan motorcar capital ofAmerica. Ex. Ford plant(Rouge River plant,Michigan.)
Ford will invent the Model T Tin Lizzie.
Was a car built for the masses. Not onlydid the rich have cars now.
Ford will cut cost on the Model T slowlyevery year.
Assembly Lines and mass productiontechniques changed the manufacturing of
cars. Ford will also higher wages for his workers.
Social isolationism will disappear.
Will be the first time Americans can travelfreely for transportation(not tied down torailways and steamboats).
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Pop Culture Film
Free enterprise aids the film industryand radio industry which helps the riseof mass consumption. Economy isgreatly boosted. Affected culture aswell.
Hollywood becomes to boom and brings
night life to the city. First Talkie The Jazz Singer (1928)
First line. You ain't heard nothing yet.
First Movie: The Birth of a Nation
Radio
Between 1923 and 1930, 60 percent of
American families purchased radios. Could listen to news, sports, and other
information on radio.
Jazz Music
Jazz music was very rebellious.
Women will rebel as well because of
movies and jazz time music.
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Age of Women Sigmund Freud and sexual repression
19th Amendment
Woman suffrage
Other Womens rights laws followed Right to hold office
Right to serve on a jury
Child labor laws
Flapper
The modern woman
Independent
Free from traditional women roles
One piece bathing suits becoming fashionable
Work place
AFL openly hostile Did not want women taking over mens jobs
Women were confined to traditional womensjobs(i.e. nursing)
Kissing equal to marriage proposal controversy.
Advertisements
Took pre WWI Feminism and claimed that there waseconomic opportunity
Decline of Womens groups
The new economy
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