culture of the roaring twenties

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    Culture of The

    Roaring Twenties

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    Mass-Consumption Economy United States coming off WWI in 1919. Recession

    occurs from 1920-1921.-federal debt was bad due to wartime expenditures andinflation was way up to 20%. The United States will get outof debt by making cut backs and pushing the budget down.

    War and Treasury Secretary Andrew Mellon-pushed for rapid expansion of capital investment.

    Electric power became a big industry.

    More industries included washing machines,refrigerators, electric irons, gas stoves, and lightbulbs

    Production problems were mastered bymanufacturers. Had to deal with consumptionnow?

    Advertising solved this problem.-Could be used in multiple ways for example, seduction,ploy and persuasion. Advertisers wanted to make theAmerican people want to buy more!

    Bruce Barton- The Man Nobody Knows

    Sports were becoming a big industry as wellex.(George Herman Babe Ruth).

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    Automobile love affair

    Automobiles will become the biggestinvention of the time.

    Henry Ford and Ransom E. Olds.

    Detroit Michigan motorcar capital ofAmerica. Ex. Ford plant(Rouge River plant,Michigan.)

    Ford will invent the Model T Tin Lizzie.

    Was a car built for the masses. Not onlydid the rich have cars now.

    Ford will cut cost on the Model T slowlyevery year.

    Assembly Lines and mass productiontechniques changed the manufacturing of

    cars. Ford will also higher wages for his workers.

    Social isolationism will disappear.

    Will be the first time Americans can travelfreely for transportation(not tied down torailways and steamboats).

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    Pop Culture Film

    Free enterprise aids the film industryand radio industry which helps the riseof mass consumption. Economy isgreatly boosted. Affected culture aswell.

    Hollywood becomes to boom and brings

    night life to the city. First Talkie The Jazz Singer (1928)

    First line. You ain't heard nothing yet.

    First Movie: The Birth of a Nation

    Radio

    Between 1923 and 1930, 60 percent of

    American families purchased radios. Could listen to news, sports, and other

    information on radio.

    Jazz Music

    Jazz music was very rebellious.

    Women will rebel as well because of

    movies and jazz time music.

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    Age of Women Sigmund Freud and sexual repression

    19th Amendment

    Woman suffrage

    Other Womens rights laws followed Right to hold office

    Right to serve on a jury

    Child labor laws

    Flapper

    The modern woman

    Independent

    Free from traditional women roles

    One piece bathing suits becoming fashionable

    Work place

    AFL openly hostile Did not want women taking over mens jobs

    Women were confined to traditional womensjobs(i.e. nursing)

    Kissing equal to marriage proposal controversy.

    Advertisements

    Took pre WWI Feminism and claimed that there waseconomic opportunity

    Decline of Womens groups

    The new economy

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    Bibliography http://www.digitalhistory.uh.edu/historyonline/chron20.cfm (Accessed 11/28/11)

    http://xroads.virginia.edu/~ug00/3on1/radioshow/1920radio.htm (Accessed: 11/28/11)

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    http://riveraveblues.com/wp-content/uploads/2010/02/Babe_Ruth.jpg (Accessed: 11/28/11)

    http://www.motorcities.org/uploaded_pics/cmsimages/image-20100802142006.gif (Accessed:11/28/11)

    M. Kennedy, David. The American Pageant. 13th ed. New York: Houghton Mifflin Company, 2006.Print.

    Cheetham,Craig. The Pioneers. The Encyclopedia of Classic Cars.2007.15

    Espejo, Roman. Henry Ford Introduces Mass Production The Age of Reform and Industrialization1896-1920.Vol. 6.2003.129-133

    http://www.j-bradford-delong.net/tceh/slouch_roaring13.html (accessed 11/29/11)

    http://www.digitalhistory.uh.edu/database/article_display.cfm?HHID=454 (Accessed 11/29/11)

    The Jazz Age: The 20s. New York. The Editors of Time-Life Books, 1999.

    Platt, Richard. Film: Discover the inside story of the movies- Their history, development, and specialeffects. New York. Dorling Kindsley Publishing, 1992.

    Thomson, David. The Silent Era.Cinema: Year by Year. 2002.

    http://schoolworkhelper.net/wp-content/uploads/2011/08/Henry-Ford-1.jpg

    http://www.euclidlibrary.org/Libraries/Common_Site_Images/ford-model-t22.sflb.ashx

    http://college.hmco.com/history/research_companion/primary_sources/us/shared/images/w163.jpg

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    http://www.artdesignfashion.com/timelines/

    http://ltwbehind.blogspot.com/2011/02/haute-couture-hooch.html