culture of contact

8
Culture of Contact Why "Live Chat" is the Wrong Strategy Jeff Comstock Twitter: @jeff_comstock Phone: 210.338.0381

Upload: jeff-comstock

Post on 21-Jul-2015

209 views

Category:

Business


2 download

TRANSCRIPT

Page 1: Culture Of Contact

Culture of ContactWhy "Live Chat" is the Wrong

Strategy

Jeff ComstockTwitter: @jeff_comstockPhone: 210.338.0381

Page 2: Culture Of Contact

What is Live Chat?

Support/Sales Tool Where Users Can IM From The Browser

Multiple IMs Can Be Handled Simultaneously

Page 3: Culture Of Contact

Benefits Of Live Chat

Leverage Technology To Minimize Stress on Staff

Consumers/Business Can Request Help w/o Leaving The Browser

Page 4: Culture Of Contact

Downside of Live Chat

Users Are Anonymous

No Accountability

Text Is Often Truncated

Text Is Emotionless

Immediate Responses Are Expected

Page 5: Culture Of Contact

Who We Are...

We're Passionate, Compassionate & Available

We Manage Expectations

We Believe in Personal Contact

We Demand Accountability

Page 6: Culture Of Contact

Culture of Contact

We Develop Friends Via Telecommunications

We Diffuse Confrontation By Engagement

We Are NOT Frugal With Our Humanity

Page 7: Culture Of Contact

Alternatives...

Page 8: Culture Of Contact

Knowing Who We Are...