culture mapping.pptx d
TRANSCRIPT
CROSS CULTURE COMMUNICATION AND CULTURE MAPPING
INDIA AND ITALY
Presented By
Nisarg MankadIsheet Gandhi
MEANING
Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds
communicate, in similar and different ways among themselves, and how they endeavour to communicate
across cultures.
Capital Rome
Government Type republic
Currency euros (EUR)
Population 61,482,297
Total Area 116,347 Square Miles301,340 Square Kilometers
Location Southern Europe, a peninsula extending into the central Mediterranean Sea, northeast of Tunisia
Language Italian (official),), French
Capital New Delhi
Government Type federal republic
Currency Indian rupee (INR)
Population 1,220,800,359
Total Area 1,269,212 Square Miles3,287,263 Square Kilometers
Location Southern Asia, bordering the Arabian Sea and the Bay of Bengal, between Burma and Pakistan
Language Hindi , Bengali , Telugu, Marathi, Tamil , Urdu, Gujarati 4 Kannada 3.7%, Malayalam
ITALY – INDIA : A BRIEF KNOWLEDGE
• Greet by pressing your palms together and bow slightly. Say “Namaste” .
• Shake hands only when offered.
• Do not hug or kiss.
• Allow women to proceed first.
• Do not whistle or wink.
• Do not approach women who are walking alone.
• Do not let your feet touch another person.
• General
• People dress more formally in Italy.
• Shoes should not be marked or worn out.
• Jeans, shorts, and sneakers are unacceptable for business.
• Men
• Accessories such as cuff links and tie clips are common.
• Men wear dark suits with sophisticated ties.
• Women
• Women do not generally wear stockings in the summer.
• Simple, elegant clothes are normal attire.
BUSINESS ATTIRE
• It is preferred to be introduced to someone through a third party.
• There are rarely lulls in conversations in Italy.
• Good topics of conversation are art and films, sports (especially soccer), current events and opera.
• Topics to avoid are saying anything bad about the local soccer team and World War II.
• Begin business conversation with small talk.
• Be open and friendly.
• Discussing personal topics is common.
• Express disagreement indirectly.
CONVERSATIONS AND NETWORKING
MEETINGS, PRESENTATIONS, AND NEGOTIATION TACTICS
• Appearances matter in Italy.
• The way you dress can indicate your social status, your family's background, and your education level.
• First impressions are lasting impressions in Italy.
• The concept of 'bella figura' or good image is important to Italians.
• They unconsciously assess another person's age and social standing in the first few seconds of meeting them, often before any words are exchanged.
• Remain standing until invited to sit down. You may be shown to a particular seat.
• The fork is held in the left hand and the knife in the right while eating.
• Inclusion of wine is a must.
• The host gives the first toast.
• Refusing an invitation is rude
• Be careful about eating meat. If there is meat at a meal, keep it separate from the vegetarian food.
• Business is done more at lunches than dinners.
• 10% is a sufficient tip in most restauraunts.
TABLE MANNERS
• Greetings are enthusiastic yet rather formal.
• The usual handshake with direct eye contact and a smile suffices between strangers.
• Once a relationship develops, air-kissing on both cheeks, starting with the left is often added as well as a pat on the back between men.
• For scheduling, Indians do not use time so much as people and events. Therefore, be flexible.
• Appointments made early are helpful.
• Many businesses are family-owned.
• Subordinates stand when superiors enter the room.
• Meetings are very relaxed.
MEETING ETIQUETTE
GIFT GIVING ETIQUETTE
• Do not give red flowers as they indicate secrecy.
• Do not give yellow flowers as they indicate jealousy
• If you bring wine, make sure it is a good vintage. Quality, rather than quantity, is important.
• Do not wrap gifts in black, as is traditionally a mourning colour.
• Do not wrap gifts in purple, as it is a symbol of bad luck.
• Gifts are usually opened when received.
5) High power distance low power distance
6) High uncertainty low uncertainty avoidance avoidance
1 2 3 4 5
1 2 3 4 5
India
Italy
Italy
India
Perception and cognition
7) Decisive Submissive
8) Theoratical Pragmatic
1 2 3 4 5
1 2 3 4 5
Italy India
IndiaItaly
11) Multiple events Single events
12) Quick result Big picture
1 2 3 4 5
1 2 3 4 5
India
Italy
Italy
India
Self and society
13) Outgoing/informal Private/Reserved
14) Personal fulfillment Loyalty to the tribe
1 2 3 4 5
1 2 3 4 5
Italy
India
India
Italy
15) Prescriptive Flexible
16) Doing & measuring Being & feeling
1 2 3 4 5
1 2 3 4 5
India
Italy India
Italy
17) Relationship Task
18) Cooperation/consensus Competition & conflict
1 2 3 4 5
1 2 3 4 5
Italy
Italy
India
India
21) Emotional Contained
22) Avoiding risk Embracing risk
1 2 3 4 5
1 2 3 4 5
India
India Italy
Italy